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FOR INFORMATION CONTACT: Matt Pogemiller (615) 627-2216 [email protected] 2014 MEDIA KIT

2014 - RoadKing Magazineroadking.com/wp-content/uploads/2013/11/MediaKit14.pdf · 2014. MEDIA KIT. ENGAGE DRIVERS WHERE ... Premium Package $6,000 ... to member services per month,

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FOR INFORMATION CONTACT: Matt Pogemiller (615) 627-2216 • [email protected]

2014MEDIA KIT

ENGAGE DRIVERS WHERE THEY WORK & LIVE

Drivers spend 22 nights per month on the road at truckstops

Drivers visit our truckstops 2 times per day

TA & Petro Full Service truckstops are the best way to reach and engage drivers. It’s where drivers eat at full service restaurants, take showers, do laundry, rest in the driver lounge and get truck service.

Drivers Spend 5.9 hours per day at our truckstops

Drivers eat 2 million meals per month at our truckstops

230,000

BPA-audited circulation

69% of truckers prefer to get magazines at truckstops Readex Reader Study

Most preferred magazine (over Land Line and Overdrive)Readex Reader Study

For over 50 years, Road King magazine has provided professional drivers with expert analysis of industry innovations, entertaining trucking lifestyle features and inspiring stories of professional drivers.

Each issue is distributed for two months at more than 240 TA and Petro locations.

ROAD KING RATESFull Page ................$15,308Half Page ................$10,570Quarter Page.........$7,689

ROAD KING

The TA/Petro network fuels 40,000 drivers per day at its 2,000 fuel islands. Each fill averages 111 gallons of diesel. That’s 20 minutes of valuable advertising time to engage drivers with your message. They stay with their trucks during the fueling process.

Locations average 9 diesel dispensers. Your ad appears on all dispensers at a purchased location.

Toppers and extensions are sold in two-month commitments on a first-come, first-served basis.

PUMP TOPPERS

PUMP TOPPER RATES25-100 locations ..............$300 per location/month101-150 locations ...............$275 per location/month150+ locations ...................$250 per location/month

Posters in the drivers-only area of TA and Petro offer a powerful way to engage drivers in high-traffic areas of the location.

There are more than 1,100 posters available (5 per location) in the TA/Petro network.

Posters are sold in two-month commitments on a first-come, first-served basis.

DRIVERS TRULY LIVE AT OUR TRAVEL CENTERSThey eat, shower, do laundry and relax playing games or watching television. Engage with them during their downtime through this powerful yet efficient media.

POSTERS

POSTER RATES25-100 posters ......................$150 per location/month101-150 posters ......................$100 per location/month150+ posters .............................$85 per location/month

Size: 24” x 36”

Size: 24” x 36”

Interstate SpeedZone is the WiFi network of TA and Petro. On Interstate SpeedZone, drivers find news stories, specials and local traffic and weather information.

The Interstate SpeedZone website receives more than

120,000 visits per month, making it one of the highest-traffic trucker websites.

WiFi NETWORK KIOSK

KIOSK RATESPremium Package $6,000

• 1-page sponsorship ad• 1 full-page click through ad on the

touch screen• Option to print out a coupon or

trailing message

Standard Package $3,000• 1-page sponsorship ad banner

• 1 full-page click through ad on the touch screen

Kiosk Receipt Ads $5,700 (per six months)• 1.5 million impressions via back of kiosk printouts

WiFi RATES468 x 60 ...............$2,500/month300 x 250 ..............$2,000/month

There is at least one kiosk at every TA and Petro location.

The UltraONE kiosk receives 800,000 logins to member services per month, making it one of the biggest media opportunities to reach drivers.

Drivers redeem more than 350,000 showers through the kiosk each month.

Engage with drivers and drive traffic to your website and offers through this powerful online media.

LOCATION DIRECTORY

Call for rates.

More than 100,000 UltraOne directories are distributed to fleets, which then sup-ply them to their drivers. Additionally, the pocket-sized directory is available free to customers at all TA and Petro locations, as well as at all major trucking show events.

DIRECTORY RATESPremium Placement.......$13,125

Full Page.......$8,125 Half Page.......$5,000

OTHER MEDIA

RESTAURANT MENUSTA and Petro have more than 230 full service restaurants, more than any other chain. Many are open 24 hours per day. Menus are a powerful way to engage drivers while they relax and decide on their choice of meal.

The full service TA and Petro restaurants serve more than

2 million meals per month. Your ad message will be placed in the patrons’ hands for a 3 month period.

FOR INFORMATION CONTACT: Matt Pogemiller (615) 627-2216

[email protected]