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ENGAGE DRIVERS WHERE THEY WORK & LIVE
Drivers spend 22 nights per month on the road at truckstops
Drivers visit our truckstops 2 times per day
TA & Petro Full Service truckstops are the best way to reach and engage drivers. It’s where drivers eat at full service restaurants, take showers, do laundry, rest in the driver lounge and get truck service.
Drivers Spend 5.9 hours per day at our truckstops
Drivers eat 2 million meals per month at our truckstops
230,000
BPA-audited circulation
69% of truckers prefer to get magazines at truckstops Readex Reader Study
Most preferred magazine (over Land Line and Overdrive)Readex Reader Study
For over 50 years, Road King magazine has provided professional drivers with expert analysis of industry innovations, entertaining trucking lifestyle features and inspiring stories of professional drivers.
Each issue is distributed for two months at more than 240 TA and Petro locations.
ROAD KING RATESFull Page ................$15,308Half Page ................$10,570Quarter Page.........$7,689
ROAD KING
The TA/Petro network fuels 40,000 drivers per day at its 2,000 fuel islands. Each fill averages 111 gallons of diesel. That’s 20 minutes of valuable advertising time to engage drivers with your message. They stay with their trucks during the fueling process.
Locations average 9 diesel dispensers. Your ad appears on all dispensers at a purchased location.
Toppers and extensions are sold in two-month commitments on a first-come, first-served basis.
PUMP TOPPERS
PUMP TOPPER RATES25-100 locations ..............$300 per location/month101-150 locations ...............$275 per location/month150+ locations ...................$250 per location/month
Posters in the drivers-only area of TA and Petro offer a powerful way to engage drivers in high-traffic areas of the location.
There are more than 1,100 posters available (5 per location) in the TA/Petro network.
Posters are sold in two-month commitments on a first-come, first-served basis.
DRIVERS TRULY LIVE AT OUR TRAVEL CENTERSThey eat, shower, do laundry and relax playing games or watching television. Engage with them during their downtime through this powerful yet efficient media.
POSTERS
POSTER RATES25-100 posters ......................$150 per location/month101-150 posters ......................$100 per location/month150+ posters .............................$85 per location/month
Size: 24” x 36”
Size: 24” x 36”
Interstate SpeedZone is the WiFi network of TA and Petro. On Interstate SpeedZone, drivers find news stories, specials and local traffic and weather information.
The Interstate SpeedZone website receives more than
120,000 visits per month, making it one of the highest-traffic trucker websites.
WiFi NETWORK KIOSK
KIOSK RATESPremium Package $6,000
• 1-page sponsorship ad• 1 full-page click through ad on the
touch screen• Option to print out a coupon or
trailing message
Standard Package $3,000• 1-page sponsorship ad banner
• 1 full-page click through ad on the touch screen
Kiosk Receipt Ads $5,700 (per six months)• 1.5 million impressions via back of kiosk printouts
WiFi RATES468 x 60 ...............$2,500/month300 x 250 ..............$2,000/month
There is at least one kiosk at every TA and Petro location.
The UltraONE kiosk receives 800,000 logins to member services per month, making it one of the biggest media opportunities to reach drivers.
Drivers redeem more than 350,000 showers through the kiosk each month.
Engage with drivers and drive traffic to your website and offers through this powerful online media.
LOCATION DIRECTORY
Call for rates.
More than 100,000 UltraOne directories are distributed to fleets, which then sup-ply them to their drivers. Additionally, the pocket-sized directory is available free to customers at all TA and Petro locations, as well as at all major trucking show events.
DIRECTORY RATESPremium Placement.......$13,125
Full Page.......$8,125 Half Page.......$5,000
OTHER MEDIA
RESTAURANT MENUSTA and Petro have more than 230 full service restaurants, more than any other chain. Many are open 24 hours per day. Menus are a powerful way to engage drivers while they relax and decide on their choice of meal.
The full service TA and Petro restaurants serve more than
2 million meals per month. Your ad message will be placed in the patrons’ hands for a 3 month period.
FOR INFORMATION CONTACT: Matt Pogemiller (615) 627-2216