{ }omoutlook media

2014 media kit

v8.0

outlook: columbus editorialJanuary 1: Drag

February 1: Weddings

March 1: Film

April 1: The Straigt Issue

May 1: Food & Drink

June 1: Pride 2014

July 1: I ♥ Ohio

August 1: Gay Games 9

September 1: Arts & Fashion

October 1: Politics

November 1: The Home Issue

December 1: HIV / Holidays

High Street Neighborhoods

May 15: Outdoor Enjoyments

December 1: Holiday Shopping Guide

2014 calendars contacts

January 8

February 12

March 12

April 9

May 14

June 11

July 19

August 13

September 10

October 8

November 12

December 10

Network Columbus Events

WORLD HEADQUARTERSOutlook Media, Inc.

815 N High St, Ste G, Columbus, OH 43215614.268.8525 phone / 614.261.8200 fax

www.outlookmedia.com

MASTER OF THE UNIVERSE(aka Publisher & Art Director)

Christopher Hayes chayes@outlookmedia.com / extension 1#

FANCY PANTS(aka Sales Director)Chad Paul Frye

cfrye@outlookmedia.com / extension 4#

PINK RANGER(aka Sales Representative)

Conner McClureconner@outlookmedia.com / extension 5#

THE MALOCCHIO(aka Editor-in-Chief)

Bob Vitalebvitale@outlookmedia.com / extension 7#

THE DEADLIEST CATCH(aka Managing Editor)

Erin McCallaemccalla@outlookmedia.com / extension 2#

ART & AD SUBMISSIONS art@outlookmedia.com / extension 6#

ADVERTISING DEADLINESReservations by the 15th of month prior to publication.

Art in by the 20th of month prior to publication.

SUBSCRIPTIONS: extension 2#DISTRIBUTION, GOHI, WHO’S WHO: extension 1#THE RAVEN AT GREYSTONE: extension 8#

CYBERSPACEhttp://www.outlookmedia.comhttp://www.outlookcolumbus.comhttp://www.networkcolumbus.comhttp://www.livelocalcolumbus.comhttp://www.gohi.org

demographics15 • 25 • 71/2outlook readers are 15% of the metropolitan Columbus population, spending 25 cents of everydollar - which equals $7.5 BILLION per year in economic impact.

outlook readers are:

• three times more loyal to companies and brands that advertise directly to them on our pages and in other GLBT media

• are strongly influenced in favor of a company over others because of its positive progressive social image, and conversely will refuse to do business with companies that do not meet their standards of social responsibility

• $71,040 average household income• 55% male, 45% female• 66% are 21-49 years old• 75% have attended college and/or hold a college degree

outlook:columbus is:

• the #1 media choice of the GLBT and allied community

• the #1 magazine for financial optimists – those who believe they will be better off six months from now

• the #2 print publication for African Americans• a top publication of choice for newcomers to the City, all people of color, young progressives, working women, urban residents, dual income households, and households with children.

Live Local! Columbus readers are:

• Household Income: 43% had incomes of $30K - $60k and almost 50% had incomes in excess of $60k

• Education: 38% are college graduates and 24% hold graduate degrees.

• Home Ownership: 74% own their own home.Dining: 83% reported eating in a restaurant 1-4 times per week.

• Zip Codes: Most frequent respondents were from Clintonville, Bexley, German Village and Reynoldsburg.

{om} brandsoutlook: columbus magazine & outlookcolumbus.comoutlook: columbus magazine is a monthly lifestyleand advocacy magazine for Ohio’s queer andurban progressive communities covering politics,small businesses, arts, books, music, localcelebrities, entertainment, public officials, the environment, health, self-help, faith, film, fashion,sports, celebrity interviews, horoscopes, eventsand community news.

outlookcolumbus.com is an interactive,intellectual playground. Boasting 100 times thecontent of the print publication, our website keepsreaders engaged all month long with new dailycontent, news, event photos, contests, polls,videos and reader comments.

Network Columbus Network Columbus is a chamber of commerceservicing GLBT & allied business community. Network Columbus’s programming includes afree, fun, monthly networking event, career fairs,educational seminars and speaker forums.

High Street Neighborhoods

HSN magazine our “goofy, grassroots, guidebookto Columbus” that showcases, promotes andmarkets Columbus’s distinctive local businessand service providers. Filled with great Coupons,the editorial is written by local taste-makerstalking about what they love in Columbus andempowering readers to engage in all the Cityhas to offer. Partnered with the Small BusinessBeanstalk, HSN also highlights all the SBB dis-counts in their shop-local program.

highstreetneighborhoods.com is where readerscan peruse feature content, neighborhood infor-mation, living local info, coupons and all theSBB offers in town.

outlook

Network Columbus Sponsorship • $5000 per yearNetwork Columbus sponsor benefits include: a 12-time, 1/8 color box ad onNetwork Columbus page in outlook; opportunity to host or speak at oneNetwork Columbus event per year; promotion table at Network Columbusevents; logo placement on Network promotional material and eblast.

Eblast & WebsiteEblasts: • Ad included in {OM} weekly eblast - 6¢ per email• Dedicated eblast to {OM} data base - 14¢ per emailWebsite ads: $300/month

2/3H8.5”W

X6.646”H

1/3H8.5”W X 3.229”H

FULLWITH BLEED9.5”W X 11.375”H

TRIM SIZE - 9”W X 10.875”WLIVE AREA - 8.626”W X 10.5”H

FULL NO BLEED8.5” X 10.126”

1/3V2.687”W

X10.126”H

2/3V5.563”W

X10.126”H

1/6B4.125”WX 3.229”H

1/3VB4.125”WX 6.646”H

1/2H8.5”W X 4.938”H

1/4B4.125”W X4.938”H

1/4H8.5”W X 2.375”H

1/4V1.969”W

X10.126”H

1/8H4.125”W X2.344”H

1/3B5.563”WX 4.938”H

1/6V2.687”W

X4.938”H

1/2V4.125”W

X 10.126”H

BIZ CARD2.687”WX 1.51”H

HIGH STREET NEIGHBORHOODS MAGAZINE RATE CARD distributed twice annually • rates are net per insertion

1 issue rate 2 issue rategloss (4c only) save 10%

Corporate PartnerFull Page $3000 $2700

Corporate Sponsor1/2 Page $1800 $1620

NeighborhoodFriend1/3 page

$1300 $1170

1/4 page ad $875 $7871/8 page ad $575 $517Classified $350 $315

*A percentage of all advertising sales is donated to The OutlookFund & The Leventhal Fund on behalf of customer.

HSN Sponsorship Benefits

Corporate Partner• Full or 1/2 Page Ad withPremium Placement

• Logo on Cover• Logo on Table ofContents

• Logo on AdvertisingDirectory

• Logo on Poster• Weblink on website• Coupon or Offer on website

• Logo in monthly eblast

Neighborhood Friend• 1/3 Page Ad onNeighborhood Page

• Logo on Neighborhood Page Header

• Logo on Cover• Logo on AdvertisingDirectory

• Logo on Poster• Weblink on website• Coupon or Offer on website

• Logo in monthly eblast

Our Rates outlook: columbus magazine • distributed monthly • rates are net per insertion

12x color 9x color 6x color 3x color open colorgloss (4c only) save 33% save 25% save 18% save 10%

full* 1809 2025 2214 2430 27002/3 1441 1613 1763 1935 21501/2 1173 1313 1435 1575 17501/3 838 938 1025 1125 12501/4 670 750 820 900 10001/6 486 544 593 653 7251/8 385 431 472 518 575

biz card 175 - - - -specialty save 33% save 25% save 18% save 10%

inside covers* 2333 2625 2870 3150 3500outside back cover* 2667 3000 3280 3600 4000center spread* 4355 4875 5330 5850 6500

*a percentage of advertising sales is donated to The outlook Fund on behalf of customer.

v8.0OUTLOOK MEDIA SPEC SHEEToutlook ohio & high street neighborhoods

Subit artwork 300dpi or higher, .jpg or .tif, CMYK, no rich black text below 14pt, text inset 1/8 in from border. Bleed available on full pages.

Due by 20th of month prior to publication to art@outlookmedia.com.

{om} advertising and promotions contract

CONTACT INFORMATION BILLING INFORMATION

Advertiser: Authorized Buyer Name: Name of Credit Card:

FIN or SSN: Credit Card #:

Email: CID: Expiration Date:

Billing Address: Billing Address of Card:

Phone: Fax: CC Type (circle one):

Amex MasterCard Visa

Designer/art agency contact:

name:

phone:

email:

Billing Dept Contact:

phone:

email:

PRODUCT SIZE RATE START DATE RUN DATES TOTAL

INSERTIONS

Special Instructions: TOTAL:

Advertiser’s printed name

Advertiser’s authorized signature Date

Outlook Media representative printed name

Outlook Media representative signature Date

TERMS AND CONDITIONSBilling and Payment• PAYMENT IN ADVANCE REQUIRED FOR ALL ADVERTIS-ERS.• Customers who do not put a credit card on file forper insertion billing must pre-pay the entire advertisingrun by check or money order before the first insertion ispublished.• Advertisers will be charged a return check fee of $40per returned check. Credit cards will be charged be-tween the 15th and 20th of the month for the followingmonth’s insertion, and Advertisers will be charged a feeof $20 if the credit card on file fails to authorize.• Accounts on which any charge enters a 30 day pastdue status shall be immediately placed on hold and nofurther advertising shall be run for that Advertiser untilsaid account is paid in full. Late fees of 24% annual (2%per month) will accrue. Accounts on which any chargeenters a 60 day past due status shall be deemed delin-quent. Once an account is considered delinquent, Out-look Media has the right to terminate the contract.Advertisers may also choose to terminate a contract atany time by giving written notice to Outlook Media. Upontermination of a contract, Outlook Media will notify theadvertiser in writing, and will bill the advertiser for anyunpaid balance on the account, plus an amount equal toone-half of the remaining contract value, and all adver-tising values will be calculated at the open (non-fre-quency rate) and any offered discounts or specialpricing will be rendered void. All terminated accountswill be sent to collections attorneys for immediate ac-tion. Other costs, such as legal fees derived from thedelinquency, may be added to the account balance, ifcollection through the courts is required.General Policies• A contract must be signed by an authorized repre-sentative of the Advertiser and an authorized represen-tative of Outlook Media and submitted with spacereservation requests. Advertisers understand and agreethat rates cited on this agreement are per insertion, un-less otherwise specified in writing. Frequency advertis-ing will run consecutively unless otherwise specifiedabove.• Outlook Media art design time billed at $125/hr un-less otherwise noted above. All costs for purchasing/li-censing commercial art and images will be billed toAdvertiser.• An Advertiser may not make cancellations orchanges after 9 am on the 15th of the month prior topublication, and all publication artwork and payment infull are due at 9 am on the 15th of the month prior topublication. Notice of cancellation or changes must besubmitted in writing. All ads cancelled after the deadlinewill be billed at 100%. If Outlook Media agrees to acceptan ad for publication after the deadline, there will be a15% surcharge added to the cost of that ad. Further, ifOutlook Media agrees to make changes to artwork Out-look Media has produced for an ad or accept a replace-ment ad from an advertiser that is different in size tothe original ad placed after the deadline, there will be asurcharge of $25 added to the cost of that ad. OutlookMedia reserves the right to charge for unused space orrun the most recent advertisement to fulfill a contractagreement when no acceptable copy is furnished by thedeadline.• Outlook Media will not be liable for omission of anyadvertisement or for errors on the part of the Publisherappearing in any advertisement beyond crediting thecost of the space occupied by the error. No allowancewill be made for errors that do not materially affect the

value of the ad. Credit will be applied at the end of theadvertising run. No refunds will be made under any cir-cumstances, including pre-paid agreements that are notfulfilled by the Advertiser. Notification of error must bemade in writing within one week of publication of theerror. Verbal notifications of errors will not result in acredit.• Outlook Media will not be subject to any liabilitywhatsoever for any failure to publish or circulate all orany part of issue or issues because of circumstancesnot within the control of Outlook Media. Furthermore,the Advertiser assumes full responsibility and any and allliability arising out of any claim associated whether di-rectly or indirectly from said advertisement and shallhold harmless and/or indemnify Outlook Media, Inc. andassociated individuals and companies for any and allcosts arising from said claim.• Positioning of advertisements is not guaranteed andis at the discretion of Outlook Media. Ads are not subjectto adjustments, reinsertions, or refunds due to the posi-tion in which an ad appears. All rates listed are net. Ad-vertisers are responsible for advertising charges andassociated fees in the event an Advertiser’s agency/rep-resentative defaults on payment due Outlook Media. It isclearly understood that forwarding an insertion orderand/or submitting a signed contract constitutes an ac-ceptance by the Advertiser and agency of all terms andconditions of the current Outlook Media rate card andcontract in effect at the time of agreement.• Discounted rates for non-profit organizations are ex-tended only to verifiable 501(c)(3) not-for-profit groupsthat provide Outlook Media with a copy of their IRS sta-tus letter. Discounted rates are not available for pur-chased “in kind” advertising. The least expensivefrequency rate will be used for all political candidates,issues campaigns, and political influence advertising.• It is clearly understood and agreed that advertisingand editorial are independent and that no special edito-rial consideration of any kind shall be part of the salesagreement. Outlook Media reserves the right to add ordelete distribution locations and print run without noticeto the Advertiser. Said additions or deletions will have noeffect on Advertiser’s individual rates unless an across-the-board notice is provided regarding it to all Advertis-ers.• Outlook Media reserves the right to edit, refuse, can-cel or reject any material at any time for any reason.Outlook Media, Inc. holds the copyright to all materialsproduced by the company.• This Agreement shall be construed and governed ac-cording to the laws of the State of Ohio. Advertisers con-sent to the jurisdiction and venue of any Court located inthe State of Ohio, and expressly waive any right to a trialby jury.

This authorization is to remain in full force and effectuntil Outlook Media, Inc. has received written notifica-tion from me of its termination in such time and in suchmanner as to afford Outlook Media, Inc. a reasonableopportunity to act on it. With my signature, I certify thatI have the authority to execute this advertising contracton behalf of the above-named company and I authorizeOutlook Media to publish advertising for the company asoutlined above. I have read and understand all termsand conditions specified above, and acknowledge thatthis advertising contract is subject to all of those termsand conditions. My signature authorizes Outlook Mediato debit the above credit card as payment for advertis-ing fees, if applicable. My signature personally guaran-tees payment of this contract.