Jerry Cano Councilmember

Alejandra Sotelo-Solis Councilmember

Luis Natividad Vice Mayor

Mona Rios Councilmember

Ron Morrison Mayor

My most sincere and heartfelt thanks goes to the National City Chamber of Commerce for organizing the Mariachi Festival and Competition. This regional event is important in preserving a strong sense of culture and heritage in our county due to our proximity to the international border with Mexico.

Today’s event will be recognized internationally because of the talent that will be showcased and the music that will touch the lives of those who listen. I hope you enjoy all of today’s performances. If this happens to be your first encounter with Ma-riachi music, I hope you develop a love for a most unique type of music.

Congratulations to the members of the chamber, as well as staff. I commend you for your efforts and your diligence in making this event happen year after year.

WELCOMEThe National City Chamber of Commerce and the VisitNationalCity.com campaign welcome you to the 2nd Annual Mariachi Festival & Competition!

The Mariachi Festival and Competition is a unique event that celebrates our community’s vibrant culture, attracts visitors to National City from throughout the United States and Mexico, and supports youth development through mariachi music. This event is realized through a dynamic partnership among the business community, school district, government partners, and creative talents.

Today’s festival features free admission, merchant booths, mariachi and ballet folklórico performances, live entertainment, an interactive children’s area, food vendors, arts & crafts, and music demonstrations. These three days of celebration honor the beauty and splendor of mariachi music.

We want to especially thank our sponsors and collaborators that made these events possible. We received extraordinary support from the offices of Senator Ben Hueso, the Mexican Consul Remedios Gomez-Arnau, the Mexican Tourism Board, the office of Congressman Juan Vargas, Mariachi Scholarship Foundation, Mariachi Juvenil de San Diego, the University of San Diego (USD), the City of National City, the Port of San Diego, Southwest Airlines, Five Star Tours, La Maestra Community Health Center, National City Chamber staff, over 30 volunteers, and our organizing committee.

The mariachi festival was created by HMC Advertising in 1999, and originally held at the Viejas Outlet Center. Its revival in National City celebrates art, culture, music, community building, and education on both sides of the U.S.-Mexico border. The Mariachi Festival is a bi-national event drawing in spectators and consumers from Mexico and the United States.

Visit our new tourism website, www.VisitNationalCity.com, to learn more about upcoming events, hotel discounts, and visitor activities in the area.

Sincerely,

John Snyder, Chairman Jacqueline L. Reynoso, CEO

GRACIAS!

We are pleased to welcome you to National City’s Mariachi Festival and Competition. Today’s event is the culmination of the hard work and dedication over a lifetime by each of our mariachi practitioners accentuated by their love of culture and music. On behalf of the National City Community we would like to wish all the performers continued success.

The National City Mariachi Festival is a family friendly community event that celebrates our City’s rich Mexican heritage through mariachi music, ballet folklorico dancing, arts, culture, and food.

We hope you and your family enjoy today’s festivities and make it a tradition.

CITY REMARKS

COMMUNITY EVENTS FREE JOB FAIR- April 2 (10am-1pm)National City MLK Community Center, 140 East 12th Street

23rd Automobile Heritage Fest & Car Show -August 9 (10am-4pm)Kimball Park, National City, 12th Street & D Ave.

Relay for Life - August 16 (ALL DAY)Kimball Park, National City, 12th Street & D Ave.

Vendor PassportName_______________________________________

Phone ______________________________________

Directions: Visit all our Mariachi Festival Exhibitors and ask for your official Mariachi Festival Sticker. Booths are numbered.

Card must be filled completely to enter drawing.

Drawing will be held at 5:00 PM. All Passports must be submitted by 4:30 PM at the information booth.

Must be present to win prize. Must be 18+ years of age to enter.

PRIZES!!!GRAND PRIZE: One Round Trip Ticket to anywhere Southwest Airlines flies.SECOND PRIZE: A one night stay at the Holiday Inn Express National City.

ENTERTAINMENTMARIACHI FESTIVAL SCHEDULE

10:10 A.M. Ballet Folklorico Xochitl Children’s Cultural Center 10:45 A.M. Mariachi Sol de Southwest Middle School 11:00 A.M. Los Tesoritos de San Fernando 11:15 A.M. Mariachi Buccaneers de Southwest Middle School11:30 A.M. Mariachi Viva Tecalitlán de Guadalajara12:15 P.M. Danza Mexi’cayotl de Mex’cayotl Indio Cultural Center 12:50 P.M. Mariachi Amanecer de Sunrise Mountain High School, Las Vegas 1:10 P.M. Bonita Vista Mariachi de Bonita Vista High School1:25 P.M. Mariachi Los Mineros de Sunrise Mountain High School, Las Vegas 1:50 P.M. Colour Band de George Villaseñor 2:25 P.M. Ballet Folklorico Xochipilli de CETIS 58, Tijuana 3:00 P.M. Mariachi Mitzli de San Ysidro High School 3:15 P.M. Mariachi Tesoro de San Fernando 3:30 P.M. Mariachi Juvenil Estrella de Las Vegas 3:45 P.M. Mariachi Aztlán de University of Texas Pan American 4:40 P.M Nanahuatzin Folkloric Dance Company 5:15 P.M. Los Camperos de Nati Cano

Committee MembersR. Daniel Hernandez, La Maestra Community Health Center, ChairLuisa McCarthy, VP National City Chamber of Commerce, Co-Chair Jeff Nevin, Mariachi Scholarship Foundation Serafin Paredes, Mariachi Showcase Director Lucy Roberts, HMC Advertising Bill Virchis, Virco EnterprisesCarlos Solorio, Solorio FilmsVictor Gonzalez, DBJ Security Steven Hil, Coastal Front PropertiesManny Cardona, Coastal Front Properties

National City Chamber of Commerce

Jacqueline Reynoso, President/CEOMartha Bolaños, Office Manager Stephanni Casas, Administrative AssistantArmando Rodriguez, Marketing DirectorIrma Islas, Membership Coordinator

Honorary CommitteeRemedios Gomez-Arnau, Mexican ConsulMartha Varela, Office of Mexican ConsulateCongressman Juan Vargas Senator Benjamin Hueso

Camperos de Nati Cano

Mariachi Aztlán

Mariachi Viva Tecalitlán

Ballet Folklorico

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