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2014 International Report

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Page 1: 2014 International Report - Florida Department of Agriculture and … · 2015-04-10 · 2014 International Report All export data through Dec 31, 2013 All import data through Dec

2014 International Report

Page 2: 2014 International Report - Florida Department of Agriculture and … · 2015-04-10 · 2014 International Report All export data through Dec 31, 2013 All import data through Dec

2014 International Report

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Executive Summary

2013 total agricultural exports $4,116,162,451 up 1.9% from 2012

Compound annual growth 2009 to 2013 9.6% per year

Florida ranked 8th in agricultural exports among the states

Top 10 destinations accounted for 55.9% of total exports

o Canada

o Netherlands

o Bahamas

o Dominican Republic

o Panama

o Mexico

o Colombia

o Trinidad and Tobago

o Venezuela

o Jamaica

Fastest growing exports 2012 to 2013

o Pure-bred breeding horses 32.2%

o Strawberries 26.7%

o Tomatoes 22.4%

o Peppers 9.8%

o Potatoes 6.6%

o Snap Beans 5.9%

Fastest growing major markets over $50 million in exports 2009 – 2013:

o South Korea 42.6% per year

o Germany 36.9%

o Chile 34.7%

o Brazil 31.3%

o Colombia 28.9%

Largest year over year increases markets over $20 million in exports 2012 - 2013

o Hong Kong 60.9%

o Colombia 43.1%

o Peru 39.1%

o Germany 34.2%

o Russia 24.3%

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2013 US Agricultural Exports

US agricultural exports totaled $146.7 billion in calendar 2013, a 2.3% increase from 2012. Exports have grown

at an annual rate of 4.8% for the 2008 to 2013 period. Agriculture is one of the few areas where the United States

maintains a trade surplus; exporting $15.7 billion more than was imported in 2012. This surplus has grown from a

deficit of $14.5 billion in 2006 to over $15.7 billion in 2012. Since 2006, imports have grown by 6.8% per year,

while exports have been growing at 12.3% per year, meaning that the United States will remain a net food

exporter for the near future.

The United States leading export partners include Canada, China, Mexico, Japan and South Korea, which together

accounted for 58.1% of total US agricultural exports. Our largest export destination, Canada accounts for 17.8%

of all US agricultural exports. In 2012 the United States largest import partners include Canada, Mexico, China,

India and Brazil which together account for 47.2% of all imports.

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The United States leading export commodity is oil crops. Oil crops include soybeans and soy related products,

peanuts, and corn oil among several other crops. Cereals, meat, fruits and nuts round out the top 5 export

commodities. Leading imports in 2012 include beverages, fish, fruits and nuts, coffee, tea and spices.

Overall, the US exported agricultural products to over 190 countries and territories including Cuba and North

Korea.

Among the states California ranked first in agricultural exports, sending over $25 billion of products overseas, an

increase of 14.1% over 2012. California’s total represented 17.4% of all US agricultural exports in 2013. Illinois

increased exports by 31.4%, Kansas saw a yearly gain of 35.4%, and Ohio grew exports by 35.9%. Florida ranked

8th in the country with exports of $4,116,162,451 in 2013, a 1.9% increase from 2012.

Florida’s Agricultural Exports

Florida enjoyed another year of record agricultural exports totaling $4.116 billion, an increase of 1.9% from 2012.

Increases in exports of live animals, oil crops, grains and vegetables offset decreases in prepared fruits and

vegetables, sugars and a slight decrease in shipments of edible fruits and nuts. Florida’s exports have grown at an

annual rate of 8.4% since 2003. Exports have grown every year since 2009.

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Florida’s leading export commodities include meat, prepared foods, prepared fruits and vegetables, including

orange and grapefruit juice, fruits and nuts, and fish.

Florida’s leading export destinations remained the same as last year with the exceptions of Japan and Honduras

leaving the top ten and being replaced with Jamaica and Venezuela. Canada retained its number one ranking

accounting for 23.4% of all Florida exports, with the Netherlands accounting for 6.1%. The Netherlands is home

to two of the 10 largest ports in Europe, Rotterdam at first and Amsterdam at fifth, which act as gateways for

Florida products to the rest of Europe. Together the top 10 destinations accounted for 55.9% of Florida exports,

the same percentage as in 2012. Overall, Florida products were exported to over 170 countries and territories with

a combined population of over 6.3 billion.

Canada continues to be the leading destination for Fresh From Florida exports with $963.45 million or 23.4% of

all Florida exports. Canada accounted for 77.8% of fresh vegetable exports, 62.9% of edible fruit and nut exports,

61.4% of live plant exports, 43.3% of seafood exports and 31.3% of live animal exports. Canada is the leading

destination for Florida tomatoes, potatoes, strawberries, blueberries, watermelons, oranges and avocados. Canada

is also the leading destination for fresh peppers, snap beans, lettuce, aubergines (eggplant), cucumbers, and

cabbage.

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Exports to Canada remain busy throughout the year, peaking in the spring, falling off during the summer when

many Florida crops are being planted, and rising again during the late fall and winter when Florida crops are

being harvested.

Canada has been Florida’s leading export destination since 2003, however as Florida has diversified its export

markets, Canada’s portion of exports has declined from 34.2% in 2006 to 23.4% in 2013.

Exports of Selected Florida Commodities

Grapefruit and Grapefruit Juice

Due to its southern location and early harvesting seasons, Florida is a major market for several fruits and

vegetables. Among grapefruit exporting states, Florida accounts for 73.2% of all US exports. During the peak

grapefruit season from January through March, Florida is the source of over 80% of all US grapefruit exports.

During 2013 Florida exported $98.63 million in fresh grapefruit, far ahead of second ranked California with

$24.26 million. Grapefruit is Florida’s leading exported fresh fruit. Because grapefruit has a longer shelf life than

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most other Florida fruits and vegetables, they can be shipped farther. Florida is the leading source of grapefruit in

Japan and a major supplier to Europe and Canada.

Due to changing tastes and other factors Florida’s grapefruit exports have declined from $173.9 million in 2004,

to $98.6 million in 2013, the lowest total since the hurricane year of 2005. The Foreign Agricultural Service of the

USDA has estimated that domestic consumption of fresh grapefruit in Japan, Florida’s leading export market, has

decreased from 180 thousand metric tons during the 2008 - 2009 crop year to 135 thousand metric tons for the

January, 2013 to January, 2014 period. Domestic consumption has also decreased in the United States from 388

thousand metric tons to 353 thousand metric tons during the same time period.

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As with fresh grapefruit, juice exports have fallen from the levels seen in 2003. Nearly 58% of the grapefruit crop

is devoted to juices and other processed products. Several factors including changing international and domestic

tastes and increasing use of medications which are incompatible with grapefruit juice have also affected exports.

Exports to Florida’s major markets of Japan and the Netherlands have decreased by nearly one-half since 2004.

According to the USDA there were over 1 million fewer Florida grapefruit trees of all types in 2012 than there

were during 2007-2008 crop year.1 Recently the spread of Huanglongbing (HLB), more commonly known as

greening has contributed to reducing the yield per acre by 14.6% since 2007-2008.2 Prices have remained

favorable however with growers’ value of production reaching $135.4 million for the 2011-2012 seasons.3

Orange Juice and Oranges

In 2013 $94.67 million worth of frozen concentrated orange

juice, or FCOJ, was exported from Florida ports. The leading

destination for frozen orange juice exported directly from

Florida was South Korea with nearly $32 million followed by

the Netherlands and Canada. When all types of orange juice

are taken into consideration, Canada is Florida’s largest direct

export destination with over $67 million in shipments in

2013. South Korea’s imports of orange juice have grown by

over 500% since 2011. The most recent revisions to the US-

1 Florida Agriculture by the Numbers, 2013 pg. 34

2 Florida Agriculture by the Numbers, 2013 pg. 34

3 Florida Agriculture by the Numbers, 2013 pg. 34

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Korea Free Trade Agreement went into effect on March 15, 2012, lowering or eliminating tariffs on thousands of

goods. The Netherlands is home to two of Europe’s largest ports, Rotterdam and Amsterdam, acting as gateways

to Europe for Fresh From Florida products and the port of Antwerp in Belgium is the second largest port in

Europe.

The totals mentioned above may not reflect the total extent of

Florida orange juice exports. The data reported to the Census

Bureau by the United States Customs Service is based on

which location the product is shipped from, not where the

product originated. For example, soybeans grown in Iowa are

exported to China through the Port of New Orleans. For

reporting purposes, the product was exported from New

Orleans, and is therefore an export of Louisiana.

When exports of all types of orange juice are combined, New

Jersey becomes the leading exporter, despite having no

domestic orange production or processing facilities, followed

by Florida and Delaware, which also has no orange

production or processing facilities. It is therefore reasonable

to assume that a large portion of orange juice exported from

ports in New Jersey and Delaware is produced in Florida and

transported to these ports for shipment to foreign countries.

Total exports from all three states come to over $487 million,

which would make orange juice Florida’s leading export

commodity, accounting for 11.8% of all 2013 exports.

The leading destination then, is Canada followed by Belgium, South Korea and the Netherlands and China.

Orange juice exports to China have grown from $165,000 to over $4.8 million since 2003. China is the second

largest producer of oranges after Brazil; growing almost 1

million metric tons more than the United States, yet their

domestic orange juice production is 5th in the world behind

Mexico. China produces 60 thousand metric tons of orange

juice each year and imports the same amount. China is the

largest market for fresh domestic consumption at an

estimated 6.8 million metric tons4.

While over 90% of Florida’s orange production goes into

juice, the state maintains strong exports of fresh oranges with

over $12.4 million going to foreign countries in 2013. While

exports of grapefruit, grapefruit juice and orange juice have seen declines over the past 10 years, fresh orange

shipments have increased in value terms, from $10.2 million in 2003 to over $12.4 million in 2013.

Canada is the leading destination followed by Taiwan, the Bahamas, Australia and Barbados.

4 USDA Foreign Agricultural Service, Fresh Oranges Production, Supply and Distribution, January 24, 2014

http://apps.fas.usda.gov/psdonline/psdReport.aspx?hidReportRetrievalName=Oranges%2c+Fresh%3a+Production%2c+Supp

ly+and+Distribution+in+Selected+Countries+++++++++++++++++++++++++++&hidReportRetrievalID=2366&hidReport

RetrievalTemplateID=8

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Tomatoes

Florida is the leading producer of fresh market tomatoes in the

United States with a value of $268 million in 2012,

representing 31% of the nationwide total. In 2013 Florida

ranked third behind Michigan and Arizona with a total export

value of $71.46 million. According to the US Transportation

Department, the Detroit-Windsor crossing is the busiest

commercial border crossing into Canada with over 1.1 million

loaded truck crossings and over 151,000 loaded rail containers

in 2012. All Michigan ports combined had over 1.7 million

truck and over 400 thousand rail crossings in 2012. Arizona

had over 324,000 truck and rail crossings into Mexico in 2012. Canada is Florida’s leading destination with

$67.42 million in shipments representing 94.3% of all Florida tomato exports. Florida’s yearly exports have

varied considerably during the past 10 years from a high of $90.6 million in 2008 to a low of $58.4 million in

2012.

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Strawberries

In 2013 Florida exported a record $68 million worth of

strawberries. Florida strawberry exports have grown from

$9.9 million in 2003 representing 15.4% of cash receipts to

$68 million or 18.6% of cash receipts. Canada is Florida’s

leading export destination with over $64.4 million or 94.7%

of all strawberry shipments. Florida ranks second only to

California in total strawberry exports. Strawberries are one of

the most popular fruits in the world which means Florida

growers face growing competition from foreign countries

including Mexico.

Blueberries

In 2013 Florida ranked second to California in blueberry

exports with a total of $45.11 million in exports. Since 2003

exports of blueberries have grown at an annual rate of 21.8%

increasing from $6.3 million in 2003 to $45.1 million in 2013.

Canada was the destination of 98% of all Florida blueberries

exported in 2013. Japan, Hong Kong, Singapore and

Colombia make up most of the remaining 2%. Florida’s

blueberry season is the earliest in the United States, beginning

in the first half of April and continuing through the middle of

May, and comes at a time when no other major blueberry

producing area is in season. Recent discoveries relating to the

health benefits of blueberries have led to increased consumption world-wide.

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Live Plants

Florida ranked first in exports of live plants in 2013 with

$42.36 million, ahead of Oregon, California, Pennsylvania

and Ohio. Florida has ranked first in live plant exports every

year since 2008. Live plants include; begonias, geraniums

impatiens, marigolds and other flowering plants and shrubs.

Canada was Florida’s live plant leading destination in 2013

with $28.34 million or 67% of total live plant exports. Total

horticulture exports for 2013 were $76.31 million, second

only to California. 2012 exports of $77.05 million were 9.5%

of total wholesale value of $811.9 million.

Watermelons

Florida ranked first in the nation in watermelon exports

totaling $39.66 million in 2013. Arizona, California, Texas

and Washington followed. Canada was the leading export

destination with $39.34 million, over 99% of all exports.

Watermelon exports have grown steadily from $15.1 million

in 2003 to $39.7 million in 2013. Exports were 32.3% of the

total value of the crop in 2012, the most recent year for which

complete data is available.

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Fresh Peppers

Florida ranked third in the United States in fresh pepper

exports behind Arizona and Michigan in 2013. During 2013

Florida exported $37.42 million worth of fresh peppers, 17%

of all US pepper exports. Canada was the leading destination,

receiving 97% of Florida’s exports. Fresh pepper exports have

remained relatively stable during the past 10 years ranging

from $31.3 million in 2006 to a high of $44.6 million in 2008.

Exports represented 16.5% of Florida’s $207 million fresh

pepper crop in 2012.

Snap Beans

Florida ranked first in the United States in snap bean exports

in 2013 followed by California, Georgia, North Carolina and

Arizona. Florida’s total exports of $28.14 million were 47.6%

of all snap bean exports. Snap bean exports have steadily

increased at an annual rate of 10.6% from $10.31million in

2003 to $28.14 million in 2013. Canada was the leading snap

bean export destination with $23.49 million accounting for

83.5% of Florida’s total exports for 2013.

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Breeding Horse Exports

In 2013 Florida exported $22.83 million in pure-bred breeding

horses. Exports of breeding horses have increased from $5.4

million in 2008 to $22.83 in 2013, an average annual increase

of 33.3%. 2013 sales were 32.2% greater than 2012. Florida

ranked second behind Kentucky which had over $161 million

in breeding horse exports in 2013.

Florida’s leading destination in 2013 was the United Arab

Emirates, followed by Argentina, Brazil, the United Kingdom

and Saudi Arabia. Despite being second to Kentucky overall,

Florida did export more breeding horses to the United Arab

Emirates.

Fastest Growing Commodities

Among the fastest growing commodities year over year were breeding horses, strawberries, tomatoes, peppers and

snap beans. Year over year growth can change greatly due to weather and other factors such as disease and

customer demand. For example, from 2011 to 2012 exports of blueberries declined by 14.7%, in contrast from

2009 to 2010 when exports grew by 23.6%. Farmers may plant more or fewer acres of a crop based on previous

year’s prices and forecasts for the current crop year. Consumer trends change over time as well. Domestic

consumption of grapefruit in Japan has declined from 180,000 metric tons in 2008 to 135,000 metric tons in 2013.

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Fastest Growing Markets

These fastest growing larger markets were chosen based on Compound Annual Growth Rate (CAGR) since 2009

and shipments of over $50 million. These 10 markets represent 22.3 % of Florida’s 2013 agricultural exports. Of

the countries listed the United States has free trade agreements with South Korea, Chile, Colombia, Costa Rica,

Mexico and Panama.

Of the fastest growing markets with over $20 million in exports, the United States has free trade agreements with

Colombia, Peru, El Salvador and Costa Rica.

Currently the United States has free trade agreements with 20 countries. Many of Florida’s largest and fastest

growing export markets are among them including Canada, Chile, Colombia, El Salvador, Korea, Mexico,

Panama and Peru. A complete list of countries the United States has free trade agreements with is available at The

Office of the United States Trade Representative. The United States will also become a member of the Trans

Pacific Partnership, which will ease trade barriers with eleven countries around the Pacific Rim when a final draft

is agreed upon and ratified by the US Senate.

Florida has long been a leading exporter to the Caribbean region and to Central America. In 2013 Florida

exported over $659 million to the Caribbean Basin Agricultural Trade Office (CBATO) representing 9 countries

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spread through the Caribbean Basin including the Bahamas and Trinidad and Tobago, both in Florida’s top ten

destinations. Exports to the CBATO nations have grown 9.5% per year since 2004.

The Central American Free Trade Agreement (CAFTA-DR) countries include Costa Rica, El Salvador

Guatemala, Honduras, Nicaragua and the Dominican Republic, which is Florida’s fourth leading export

destination. Since the CAFTA-DR free trade agreement was signed in 2004, Florida’s exports to the member

countries have grown at 15% per year. Exports to CAFTA-DR countries totaled over $457 million in 2013.

In 2013 Florida exported $664.6 million in goods to emerging countries. Emerging markets include some of

Florida’s largest and fastest growing export destinations such as Mexico, Colombia, China and Brazil. Exports to

this group of countries grew by 13.1% from 2012 to 2013 and have grown at an annual rate of 15.3% since 2004.

These emerging markets were the destination of 16.1% of Florida’s agricultural exports in 2013.

These three groups together account for $1.78 billion in exports representing 43.3% of all Florida agricultural

exports in 2013 and have had an annual growth rate of 12.8% since 2004.

Ports

The Panama Canal expansion, now scheduled for completion in December 2015, will allow larger ships to pass

between the Pacific and Atlantic Oceans. Several Florida ports including the ports of Miami, Port Everglades and

Jacksonville have either completed or have planned projects to allow these larger ships entry into their ports. The

Port of Miami has dredged their channel and berths to 50 feet to accommodate post panamax ships and have

added additional high speed cranes to shorten loading and unloading times. The US Army Corps of Engineers is

currently studying the feasibility of dredging the channel leading to the Port of Jacksonville to 47 feet to

accommodate larger ships. It has been estimated that Florida’s 15 seaports export over $42 billion in goods of all

kinds and support over 550,000 jobs.5

5 State of Florida Ports 2012/2013.

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International Retail

In 2012 the Florida Department of Agriculture and Consumer Services partnered with 23 retail grocers

representing 1,337 stores outside of the US and Canada. These stores featured 15,640 individual store

advertisements featuring Fresh From Florida products. These store ads generated an estimated $15 million in

additional cash receipts to Florida farmers and supported 394 full time Florida jobs. FDACS is continuing its

international efforts, contacting retailers around the world to introduce or expand product offerings to their

customers.

Economic Impact

Using the latest UF/IFAS Multipliers for fruit and vegetable farming throughout the state it has been estimated

that Florida’s $4.116 billion in agricultural exports has had a total economic impact of over $13 billion in 2013.

These exports have generated over 108 thousand jobs, and $387.3 million in total indirect tax payments to state

and local governments through sales and other taxes.