ADVERTISING MEDIA GUIDE

The UCSD Guardian’s

WHY ADVERTISE WITH US?

Demographics

25,000 Undergraduate Students

4,000Faculty and Staff

49%Female

70% Readership

6,000 copiesEvery Monday

& Thursday

51%Male

ucsdguardian.org

60,000+views per month

#9 Best Public University#39 Best University in the

Nation

ABOUT USThe Official Newspaper of the

UNIVERSITY OF CALIFORNIA, SAN DIEGO

Spending HabitsIn a typical month,

college students spends

$460Accrding to the re:fuel college marketing survey

30% attend off-campus concerts and events at least once a month

55% are considering buying an electronic device in the next year

1 out of 4 Guardian readers consider buying products based on published reviews of restaurants, boutiques, etc

OUR AUDIENCE

57% highly consider advertised deals, coupons and promotions when purchasing products

ACCORDING TO OUR 2014 READER SURVEY*, UCSD Students are getting active in the community:

*The UCSD Guardian Reader Survey was conducted with 95% confidence level and a 5% margin of error for the entire UCSD student population.

PUBLICATION CALENDAR 2014-2015

March 2015

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8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

S M T W T F SApril 2015

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5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

S M T W T F S

May 2015

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3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24/31 25 26 27 28 29 30

S M T W T F S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

December 2014S M T W T F S

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4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

January 2015S M T W T F S

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

February 2015S M T W T F S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

September 2014S M T W T F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

October 2014S M T W T F S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23/30 24 25 26 27 28 29

November 2014S M T W T F S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

S M T W T F SJune 2015

Print Dates Special Issues

FALL QUARTER 2014Welcome Week................................................................... 9/30Fall Job Fair............................................................................. 10/27Study Abroad Guide1...................................................... 1/3Best of San Diego.......................................................... 11/17Gift Guide /Winter Movie Preview..................... 12/11

WINTER QUARTER 2015Restaurant Week.................................................................... 1/8Winter Job Fair......................................................................... 1/12Valentine’s Day Special............................................... 2/12Travel Guide................................................................................ 3/5

SPRING QUARTER 2015A.S. Election Endorsements......................................... 4/6Housing Guide...................................................................... 4/27Sun God Festival................................................................ 5/14Graduation.................................................................................. 6/4

SPECIAL ISSUES

Please note that Special Issue dates are subject to change.

PRINT

1/2 Page5 COL W x 8”

Full Page5 COL W x 16”

1/4 Page2.5 COL W x 8”

2 COL W x 5”

Business Card Size2 COL W x 3”

3 x 43 COL W x 4”

2 x 42 COL W x 4”

1/8 Banner5 COL W x 2”

Custom Ad Sizes Available

16"Page

5Columns Wide

He

ight &

BASE RATE ARTWORK DIMENSIONS

Rate Per Column InchUCSD Student Organizations: $8.00

UCSD: $10.00 LOCAL: $12.00

ONE COLUMN INCH IS 1” COL WIDE BY 1” TALL.REGIONAL, NATIONAL & AGENCIES:

Please call Media Mate(888) 897-7711

1 COL2 COL3 COL4 COL5 COL

1.88 inches

3.90 inches

6 inches

8 inches

10 inches

Ad height is measured in inches. Maximum height of 16” . Ads

Tal ler than 13” wi l l be bi l led at the fu l l page

cost of 16” .

INCH HEIGHTCOLUMN WIDTH

ADD-ONS SPOT COLOR FULL COLOR1 Color of Your Choice CMYK Full Color $150 $375

PREMIUM PLACEMENTBack Page, Double Truck (2 page spread) or

Cover Page Banner25% of Total

HOW IT WORKS

(Base Rate) x (Number of Columns) x (Height)+

(Add-Ons)

TOTAL PRICE =

1/8 Page

FREQUENCYAD CONTRACTS OF 5+ ADS AT ONE TIME ARE ELIGIBLE FOR A DISCOUNTED BASE RATE (PCI).

INSERTIONS UCSD LOCAL5-9 (5%)

10-14 (10%)

15-19 (15%)

20+ (20%)

$9.50 $11.40

$9.00 $10.80

$8.50 $10.20

$8.00 $9.60

Artwork must be submitted by 3pm two business days before the issue date. A $25 late charge will apply to artwork received after deadline.

ONLINE

CLASSIFIEDS

LOOSE INSERTS

CONTACTPhone: (858) 534-3467

Email: ads@ucsdguardian.orgRegional, National and Agencies:

Please call Media Mate:(888) 897-7711

Advertising Department Marketing DepartmentPhone: (858) 534-0466

Email: marketing@ucsdguardian.org

Contact our Marketing Department to discuss our diverse collection of marketing solutions

and partnership opportunities.

ucsdguardian.org

Leader Board

Rectangle

Leader Board468 x 60

$24 per thousand views

IMPRESSIONS PRICES

15,000(1 weeks)

30,000(2 weeks)

60,000(1 month)

120,000(2 months)

$360

$720

$1,440

$2,880

Rectangle300 x 250

$26 per thousand views

IMPRESSIONS PRICES

15,000(1 weeks)

30,000(2 weeks)

60,000(1 month)

120,000(2 months)

$390

$780

$1,560

$3,120

$0.75 per word - 25 word minimum$2 Extra Flat Fee for Font Embellishments

(Italics, Bolds and Underlines)

Classifieds RatesOn a campus of 25,000 students all looking for something new and exciting, our classified section is an exciting opportunity to advertise job listings, rentals and more.

Our paid classified ads receive a specialized and eye-catching layout.

No. of Pages Per Thousand

1-22+

Quantitymin - 2,000 max - 8,000

Sizemin - 4.5”x 6” max - 8.5”x11”

$110$240