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2013 TMUG Membership Survey. Summary of Results & Action Plan. Survey Overview. c onducted online via SurveyMonkey from July 31 to August 19, 2013 88 completed surveys 72% response rate (typical rate for membership organization is 5%-40% ) - PowerPoint PPT Presentation
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2013 TMUG Membership Survey
Summary of Results & Action Plan
Survey Overview
conducted online via SurveyMonkey from July 31 to August 19, 2013
88 completed surveys
72% response rate (typical rate for membership organization is 5%-40%)
margin of error = +/- 5% at 95% confidence level
Who Are Our Members?
54% men, 45% women
90% live in WNC all year
36% travel 10 min or less, 33% travel >20 min
82% age 65 or over; 16% under age 65
Who Are Our Members?
grad degree9%
col-lege de-
gree15%
<col-lege grad76%
US adults
grad degree45%
some grad15%
college degree26%
<col-lege grad12%
na2%
TMUG
Membership in TMUG
5%7%
28%
26%
11%
23% <6 mo6-12 mo1-2 yr3-4 yr5-6 yr7 yr+
Apple vs. Others Apple Devices Owned
TMUGgers’ Tech Profile
74% are exclusive Apple users
72% have used Apple products for 5+ years (incl. 52% for >10 years)
84% own BOTH Mac & iDevice
73% iPad 68% desktop 55% laptop 51% iPhone 28% Apple TV 28% iPod touch 11% other iPod 9% iPad mini
Are Members Satisfied with TMUG?
Meetings Newsletter Website0%
10%20%30%40%50%60%70%80%90%
100%
36% 28% 27%
43% 49% 46%
16% 16% 25%5% 7% 3%
rarelysometimesusuallyalways
We Heard You!
Action Items:
Can everyone see & hear? Not always.
Is the meeting room comfortably heated & cooled? Not always.
Does the content meet your needs & interests? Not always.
What We’ve Done So Far
Changed layout to include classroom seating up front
Asked all presenters to use microphones
Assigned someone to monitor room temp & comfort & ask for feedback
What Remains To Be Done
Improve presentation content
Add greater variety of topics
Use additional presenters (not the same 1 or 2)
Biggest New Change!
Establish a CONTENT Committee
Quarterly meetings to brainstorm ideas
Plan 3 months’ worth of topics in advance
Take pulse of membership for useful/interesting content
Will YOU Help Us Make TMUG Better?