AHDI Membership Survey

Final ResultsAugust 1, 2010

This is a summary report and does not contain all questions from the survey.

Survey Overview

• Survey instrument developed by Membership Advisory Workgroup and staff

• Launched on 7/16/10– Reminders sent on 7/21 and 7/28

• Closed on 7/30/10• Random sample of 3,133 members• Incentive – entry into a raffle for a free Ethical

Best Practices: Resource Guide for Healthcare Documentation Specialists

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Survey Responses

Invitation Statistics Number PercentCompleted 473 15%Partial 78 2%Clicked 581 19%No Response Yet 2,573 82%Unsubscribed 9 0%Total Delivered 3,133Total Undeliverable 0 0%

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Demographics

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Years worked in sector Primary role

Demographics

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Member type Years as a member

Demographics

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Credentials

52% 34% 4%

Demographics

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Age bracket Gender

How did you first hear about AHDI?

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Overall, how satisfied are you with your AHDI membership?

Average 3.52

1 – Not at all satisfied

2 – Somewhat satisfied

3 – Neutral4 – Satisfied5 – Very satisfied

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What was your primary reason for joining or renewing your membership with AHDI?

Top 5 Responses

1. Access to resources and information

2. Professional growth and development

3. Membership was included with a purchase of a product or subscription

4. Education / continuing education credits

5. Career advancement

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Based on your primary reason for joining or renewing your membership with AHDI indicated above, how well are we fulfilling your needs in that area?

Average 3.56

1 – Not well2 – Somewhat well3 – Neutral4 – Well5 – Very well

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What volunteer opportunities would you be interested in participating in the future? (select all that apply)

Top 5 Responses

1. I am not interested in volunteering my time (41%)

2. Researching terms / definitions, which I can do as time permits (33%)

3. Mentoring a MT student to help them start their career on the right foot (20%)

4. Participating in coordinating local, state, regional activities (13%)

5. Writing an article or practice brief to help members be better MTs (9%)

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When you think of the information and resources AHDI offers as a whole what comes to mind? (Mark all that apply)

Top 5 Responses

1. Informative (77%)2. Professional (70%)3. Relevant (57%)4. Valuable (53%)5. High quality (43%)

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Please rank the importance of participating in face-to-face continuing education and/or networking opportunities.

Average 3.71

1 – Not important2 – Somewhat

important3 – Neutral4 – Important5 – Very important

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How likely would you be to recommend AHDI to other healthcare documentation professionals?

Average 3.76

1 – Not likely2 – Somewhat

likely3 – Neutral4 – Likely5 – Very likely

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Please tell us how valuable the following AHDI member benefits are to you.

Not at all valuable

Valuable Very valuable N/A

Being in-the-know on news and trends affecting the profession, new AHDI resources and benefits, and updates on the association initiatives via email (Vitals, email updates)

4% 44% 48% 4%

Expanding my knowledge by reading articles on skill-building, best practices, and professional development in Plexus 3% 36% 55% 6%

Developing a greater understanding of evolving trends, emerging technologies, legislative advocacy, clinical medicine, and professional practice issues by reading Health Data Matrix

5% 39% 49% 8%

Getting answers to my professional practice questions through AHDI’s help desk support 10% 36% 31% 23%

Being proactively positioned as a profession with a critical role in patient care delivery with legislators and cabinet members in Washington, DC

11% 33% 36% 20%

Saving money on programs, products, continuing education, and publications 5% 36% 51% 8%

Having opportunities to earn continuing education credits 6% 24% 58% 13%

Connecting with members for networking and sharing of best practices 7% 36% 46% 12%

Thinking about the overall value you receive from your AHDI membership; please tell us if you feel the cost of your membership is:

1. Correctly priced2. Not sure3. Over-priced4. Under-priced

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If AHDI offered the following membership packages/services, would you be likely to take advantage of them?

Item Yes No Not Sure

Automatic membership renewal year to year via credit card

26% 48% 26%

Discounts for paying for more than one year of membership at a time

45% 29% 27%

Payment plan for membership dues via credit card

38% 41% 21%

Electronic-access only to benefits at a reduced rate

46% 24% 31%

Membership bundled with other products to get a deeper discount

55% 18% 27%

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When was the last time you attended the AHDI Annual Convention and Exposition (ACE)?

1. I have never attended ACE

2. Three years ago or more

3. In the past year4. Two years ago

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What prevents you from attending ACE? (select all that apply)

65% 35% 21% 15%

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How often do you attend Webinars or e-learning events from any source?

1. Never2. One or two

times per year3. Once every two

to three months

4. One or two per month

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On what do you base your decision to attend a Webinar or e-learning event? Please select all that apply.

85% 51% 48% 25%

11%

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Final Results

• Membership survey– Full report and analysis will be completed by

August 20

• Readership / Communications survey closes August 13– Final results will be available August 16– Full report and analysis will be completed by

September 3

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