2013 Seoulbuild Aug Psr Eng V

8/13/2019 2013 Seoulbuild Aug Psr Eng V

1/24

Post Show Report


2/24

CONTENTS. SEOULBUILD 2013

. Facts and Figures

. Advertising Campaign and Promotion

. Photo Gallery


3/24

. SEOULBUILD 2013

Exhibition TitleSeoul International Building Material

& Decoration Fair

DateAug 29. 2013 (THU) ~ Sep 1. 2013 (SUN) < 4DAYS>

LocationSeoul A hall

ScaleApprox., 180 Exhibitors, 500 Booths

Number of AttendanceApprox., 83,009

OrganizerHOMDEX Co., Ltd

Purpose of the exhibitionAccelerates development of Green-Growth Building/Construction Industry

Expand Opportunities to export Korean BuildingMaterials

Promotes Korean Suppliers ConstructionCultureand its industry to overseas buyers

Encourages construction related small to mid sizebusiness to develop new products

Provides useful information to the public and

Industry

1. Exhibition Summary

Post Show Report SEOULBUILD 2013


4/24

Housing Construction Plan

Construction Interior Exterior MaterialsAir Conditioning Heating Ventilation

Water Feeding Sanitary Installing MaterialsFinishing Painting Material

2. Exhibitors Category

. SEOULBUILD 2013

Gardening Outdoor EquipmentHome Interior LightingConstruction Equipment

Designer

Passive HouseHousing Information



5/24

3. Conference & Seminar

. SEOULBUILD 2014

SEMINAR PICTURES

Date Location Organized by Topic

1

2013.08.29~

9.113:00 / 16:00

Seminar Room inHall

Agriculture CorporationWoori Return To Farming

Return to Rural forseniors

2

2013.08.29~ 30

10:00~18:00

Hall HOMDEX Co., Ltd Trade Meeting

3

2013.08.30~31

14:30

Seminar Room inHall

OK Sigol Small House Seminar

42013.08.3111:00~12:00

COEX ConferenceRoom 301

DreamSite KoreaGaPyeong North River

Dong Yeon JaeConsulting

5

2013.08.31

13:00~17:00

COEX Conference

Room 301

Korea Zero Energy,

HOMDEX Co.,Ltd Passive House Concert



6/24

Exhibitor Status

1. Exhibition Status

Number of Exhibitor (By Category)Building. Construction. Plan 18 Home Interior. Lightning 26

Construction Interior. Exterior 42 Construction Equipment 10

Air Conditioning. Heating.Ventilation

17 Design 4

Sanitary 10 Passive House 12

Finishing. Painting 8 Building Information 13

Gardening. Outdoor Equipment 11 Overseas exhibitor 18

Visitor Status

. Facts and Figures

Date No. of visitorAug 29 9,871

Aug 30 10,524

Aug 31 35,104

Sep 1 27,510

Total 83,009

0

10,000

20,000

30,000

40,000

829 830 831 91



7/24

Building & Construction Field Related

2.

Profession

Department

. Visitor Analysis

Details (%)

YES 67.2%

No 32.8%

Total 100.0%

Details (%)Building Plan 27.7%

Construction 20.1%

Interior/

Design24.5%

Manufacturer/Distributor

16.9%

Gov Employee 5.0%

Laboratory 4.4%

ETC. 1.3%

Total 100.0%

27.7%

20.1%

24.5%

16.9%

5.0%

4.4%

1.3%

/

,

Details (%)

Planning 20.0%

Purchasing 26.8%

Marketing/PR 7.3%

Sales 12.0%

Construction 33.0%

ETC. 0.8%

Total 100.0%

20.0%

26.8%

7.3%

12.0%

33.0%

0.8%

/

/


67.2%

32.8%


8/24

Position

None Constructive Visitor Position

Interior Planning for None Constructive Visitor

. Visitor Analysis

Details (%)

Executive 20.2%

Manager 32.0%

Assistant Manager 26.2%

Staff 20.9%

ETC. 0.7%

Total 100.0%

20.2%

32.0%

26.2%

20.9%

0.7%

/

/

/

Details (%)

CEO 27.0%

Professional 18.1%

Officer 19.9%

Gov. Employee 9.0%

House Wife 15.7%

Senior/Retired 8.6%

ETC. 1.8%

Total 100.0%

Details (%)Within a year 46.4%

In 3 Years 27.5%

In 5 Years 12.9%

After 5 years 12.2%

Not Planned 1.1%

Total 100.0%

27.0%

18.1%

19.9%

9.0%

15.7%

8.6%

1.8%

,

46.4%

27.5%

12.9%

12.2%

1.1%

1

3

5

5



9/24

Purpose of Visit

Preferred Construction Techniques and materials

Age

9

. Visitor Analysis

Details (%)

Wood 17.1%

Steel 12.1%

Red Clay 26.3%

Brick 20.4%

Concrete 23.3%

ETC. 0.8%

Total 100.0%

17.1%

12.1%

26.3%

20.4%

23.3%

0.8%

Details (%)

Below 30s 10.8%

30s 17.9%

40s 25.0%

50s 26.8%

Over 60s 19.4%

Total 100.0%

10.8%

17.9%

25.0%

26.8%

19.4%

30

30

40

50

60

Details (%)

Construction

Consulting

24.5%

Purchasing 28.7%

Information 13.0%

Trade MeetingConsulting

18.4%

Market Research 10.0%

General 4.1%

ETC. 1.4%

Total 100.0%

24.5%

28.7%

13.0%

18.4%

10.0%

4.1%

1.4%

,



10/24

How did you hear about us?

Interested Item

Details (%)

TV/Radio 12.7%

Newpapers 8.0%

Specialized Magazine 3.0%

Internet 23.4%

Outdoor 1.0%

FAX 0.3%

PHONE 2.0%

TEXT

12.5%

Invitation letter 17.1%

Association 1.4%

Word of Mouth 9.3%

ETC. 9.2%

Total 100.0%

Details (%)

Energy SavingTechnology &New Energy

11.9%

Eco-Friendly BuildingMaterials

11.5%

Construction 19.6%

Sanitary 1.9%

HAVC 4.5%

Lighting 4.4%

House Remodeling 14.9%

Wooden House 6.2%

Interior & Furniture 10.5%

Gardening 5.0%

Construction Tool & && DIY

4.9%

House Info 4.7%

Total 100.0%

12.7%

8.0%

3.0%

23.4%

1.0%

0.3%

2.0%

12.5%17.1%

1.4%

9.3%

9.2%

TV/Radio

/

/

/

/

11.9%

11.5%

19.6%

1.9%

4.5%

4.4%14.9%

6.2%

10.5%

5.0%

4.9%

4.7%

,

DIY



11/24

Area of Residence

. Visitor Analysis

Types of Living

Size of House

Details (%)

ETC. 2.7%

House 43.6%

Villa 7.3%

Apartment 10.4%

Country House 36.0%

Total 100.0%

Details (Pyeong) (%)

20 5.2%

30 13.9%

40 17.7%

50 58.4%

Over 60 4.8%

Total 100.0%

Details (%)

Seoul 36.0%

Gyeonggi/Incheon 31.1%

Busan/ GyeongNam 12.1%

Daegu/GyeongBook 9.8%

Daejeon/ChoongChung 2.5%

GwangJu/JunRa 1.7%

GangOne 5.9%

Jeju 0.6%

ETC. 0.2%

Total 100.0%

2.7%

43.6%

7.3%

10.4%

36.0%

/

/

5.2%

13.9%

17.7%

58.4%

4.8%

20

30

40

50

60



12/24

Area of Foreign visitors

Details (%)

ARGENTINA 0.8%

ARMENIA 0.8%

CANADA 3.3%

CHINA 16.4%

FRANCE 0.8%

GHANA 0.8%HONGKONG 0.8%

INDIA 0.8%

INDONESIA 8.2%

JAPAN 22.1%

MONGOLIA 7.4%

MYANMAR 0.8%

PHILIPPINES 3.3%

RUSSIA 8.2%

SAUDI ARABIA 0.8%

SINGAPORE 2.5%

THAILAND 0.8%

TURKEY 0.8%

U.A.E. 1.6%U.K. 4.9%

U.S.A. 5.7%

UZBEKISTAN 0.8%

VIETNAM 3.3%

OTHERS 4.1%

Total 100.0%

0.8%

0.8%

3.3%

16.4%

0.8%

0.8%

0.8%

0.8%

8.2%

22.1%

7.4%

0.8%

3.3%

8.2%

0.8%

2.5%

0.8%

0.8%

1.6%

4.9%

5.7%

0.8%

3.3%

4.1%

ARGENTINA

ARMENIA

CANADA

CHINA

FRANCE

GHANA

HONGKONG

INDIA

INDONESIA

JAPAN

MONGOLIA

MYANMAR

PHILIPPINES

RUSSIA

SAUDI ARABIA

SINGAPORE

THAILAND

TURKEY

U.A.E.

U.K.

U.S.A.

UZBEKISTAN

VIETNAM

OTHERS



13/24

1. Promotion

Category Media FormPublic TV SBS, MBC TV Campaign

Radio MBC AM , MBC FM CM Campaign

NewspaperChosun, Joongang, Gukminilbo, Yonhap, Financial,Asia Economic Daily, Korea Economic Daily, etc

Article

MagazineHousing Culture, Country Home, Wood Planet,Archiworld, etc

Paper Advertising, FeatureArticle

OnlineOfficial Website & Blog

WWW.HOMDEX.COMblog.naver.com/homdex.do

Searching Engine: NAVER Key-word Searching

MobileIndustry People, Visitors for previous show, onlinemembers, pre-registered visitors, free SMS invitation

Text

DIRECT MAIL,E- MAIL

Newsletter & Online Invitation sent out to fieldrelated people/ Visitors on the DB

Invitation Letter

Outdoor Banner, Posters, Billboard Set up in Seoul & Gyeonggi

TV Advertising (Aug 26~Sep 1, 2013)

Media Program Time Media Program Time

SBS-TV

~SBS 10:29

MBC-TV

MBC~MBC() 12:19

SBS~ 13:29 MBC()~MBC 13:09

()~() 15:09 MBC~MBC 13:59

()~ 15:59 MBC~MBC 14:59

~ 16:29 MBC~ 15:09

~SBS 16:59 ~MBC 16:59

~ 18:04 ~ 24:49

TV~ 13:29 ~MBC 25:04

SBS~TV() 14:09 MBC~ 12:19

TV()~SBS() 15:09 ~MBC 13:09

SBS()~SBS 15:59 MBC~MBC 13:59

SBS~ 16:29 MBC~MBC 14:59

SBS~ 17:29 MBC~ 15:09

~ 17:34 TV~MBC 16:59

~ 18:24 MBC~ 17:59

1~2 06:29 ~ 24:59



14/24


15/24

Newspaper Advertising & Article

Media Form Duration

Joongang

Advertising & Article2013. 7. 9

~

2013. 9. 6

Yunhap

Mail Economy

News1

Aving NewsNewsis

Money Today

EBN

. Advertising & PR



16/24Post Show Report SEOULBUILD 2013


17/24

Radio Campaign

[ 2014 SEOULBUILD RADIO CAMPAIGN COPY ]

2014 SEOULBUILD!

SEOULBUILD will be held at COEX from Aug 29~Sep 1. 2013.

Dream of Korean Building & Construction towards the World.

Experience the global trend of housing, Interior, construction at SEOULBUILD!

SEOUL 82) 2-6309-1001

Media Program Time Duration

MBC-AM

1~2

: ~PD

06:29(06:34)

8.1~8.31

1~2) 22:29 8.12~8.31

MBC-FM 3~4 17:29 8.12~8.31



18/24

Magazine Advertising & Promotion

Invitation

Form Target QTYPrinted

Invitation

Construction, Architect,Distributor, Interior, Building

Owners180,000

OnlineInvitation

Building & Interior Industry,Visitors for Previous show, Onlinemembers

250,000

SMSInvitation

Building & Interior Industry,Visitors for Previous show, Online

members300,000

Media Form DurationHousing Culture

Colored 1P Advertising &Article

2013.04.12~

2013.09.01

Jeon Woo Culture

Wood Planet

Archiworld

Monthly Floor

Korea Fixed cost Info

Monthly Interior



19/24

Highway Main Street of Seoul-Approx., 20eaPedestrian-Overpass Signboard

. Advertising & PR



20/24

. Exhibition Hall Photo

Exhibition hall photo



21/24

Exhibition hall photo. Exhibition Hall Photo



22/24

Exhibition hall photo. Exhibition Hall Photo



23/24

Exhibition hall photo.Exhibition Hall Photo



24/24

Documents

2013 Seoulbuild Aug Psr Eng V