2013 M-J-J-A BloomNet gallery pages

table ofcontents

BloomNet

3Products

15Services

25Technology

33Team

Welcome!to your

Directory1 Old Country RoadCarle Place, NY 11514800-bloomnet(800-256-6663)

Directory TeamPublications Director: fred Russell

Publications Coordinator: colleen Miller

Lead Designer: andrea Prendamano

Graphic Artist: Kevin bright

2013 Maybloomnet Directory

PRoDuctsBloomNet

4Harry London

81-800-Baskets.com

10Yankee Candle

11Sympathy Guide

12Balloons

14Floral Selection Guide App

BloomNet Products 2013 hARRY LONDON

Email [email protected] us at www.MyBloomNet.net

Call us at 1-800-BloomNet (1-800-256-6663)bloomnet Products4

Since 1922, harry London has offered the finest hand-crafted chocolates. Today, harry London’s Best Selling Everyday and Signature Line of Chocolates are a winning combination for retail sales! Best Selling Everyday harry London Chocolates, now available through BloomNet Products, include Buckeyes, Joys, Gourmet and Mini Chocolate Covered Pretzels, as well as everyone’s favorite – $100 London Mint Gift Set. These wonderful confections provide terrific sales options for cash & carry, add-on gifts and Gift Basket components!

A.5.5oz. Mini PretzelsMilk, dark, white and peanut butter pretzels in handsome gabbled gift boxes.Product SKU#: 29970: Milk Chocolate Mini Pretzels 29971: Dark Chocolate Mini Pretzels 29972: White Confection Mini Pretzels 29973: Milk Peanut Butter Pretzels Nuggets MSRP: $5.00 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00

B.5.5oz. Everyday JoysIndividually wrapped Joys in a variety of mouth watering flavors.Product SKU#: 29964: Cappuccino Biscotti Joys 29965: Mint Cookie Joys 29966: Milk Crispy Joys 29967: Milk Pretzel Joys 29968: White Pretzel Joys 29969: Peanut Butter Crispy Joys MSRP: $5.00 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00

BEST SELLiNG ChOCOLATESfrom harry London

A

Visit us at www.MyBloomNet.net today!5BloomNet Products

C.5.5oz. Buckeyes Gift Box (not shown)Delicious peanut butter Buckeyes in a handsome gift box for everyday gifting occasions.Product SKU#: 29974 MSRP: $6.00 | Unit Price: $2.94 Case Pack: 12 | Case Price: $35.25

D.NEW 12.25oz. Harry London Buckeyes TinIndividually wrapped Buckeyes made with creamy peanut butter coated in luscious milk chocolate in a gift tin.Product SKU#: 29828 MSRP: $12.00 | Unit Price: $4.65 Case Pack: 12 | Case Price: $55.80

E.8oz. Gourmet Chocolate PretzelsLarge gourmet pretzels drenched in rich, creamy milk chocolate and presented in the perfect holiday box.Product SKU#: 29962: White Confection Covered Pretzels 29961: Milk Chocolate Covered Pretzels MSRP: $10.00 | Unit Price: $3.90 Case Pack: 12 | Case Price: $46.80

F.13.5oz. London Mint $100 Bill Gift BoxCreamy mint and milk chocolate in a novelty $100 bill gift box.Product SKU#: 29975 MSRP: $12.00 | Unit Price: $5.92 Case Pack: 12 | Case Price: $71.007oz London Mint $100 Bill Gift BoxProduct SKU#: 29976 MSRP: $6.00 | Unit Price: $2.70 Case Pack: 18 | Case Price: $48.60

B

D

E F

BloomNet Products 2013 hARRY LONDON



SwEET PRODuCTSharry London’s premium Signature Line of Chocolates is packaged in a sleek, sophisticated package to offer a beautiful presentation. hand-crafted by expert chocolatiers, Assorted Chocolates are hand packed in a one of a kind tray and are available in three sizes. individually wrapped dark and milk chocolate Squares and Batons are created in a variety of delicious flavors and provide flexible point of sale and gifting options. Flexible single product purchasing and replenishment options at prices you can afford!

A.Signature 14oz. Assorted Chocolates Product SKU#: 97738 MSRP: $30.00 | Unit Price: $8.25 Case Pack: 12 | Case Price: $99.00

B.Signature 2oz. Assorted Gourmet Chocolates Product SKU#: 97741 MSRP: $5.00 | Unit Price: $2.36 Case Pack: 24 | Case Price: $56.74

C.NEW 5.5oz. Everyday Gabled Box Collection Individually wrapped gourmet chocolate in a variety of flavors in gables gift boxes.Product SKU#: 92796: London Mints 92804: Soft Caramels 92800: Raspberry Truffles 92807: Peanut Butter Meltaways 92811: French Vanilla Mochas 92815: Hot Fudge Truffles MSRP: $4.99 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00

D.Signature 8oz. Assortment Product SKU#: 97742 MSRP: $20.00 | Unit Price: $6.49 Case Pack: 12 | Case Price: $77.78

C

D

B

A


freeDisplay$442

Value!

EvERYDAY DiSPLAYCollection

The Everyday Display rack is filled with some of harry London’s best sellers and are a delightful way for consumers to experience our wonderful variety of chocolates. The rack is FREE with the purchase of the inventory package of chocolates. The inventory package is almost enough to fill the rack TwiCE! Great value and great price.

haRRy lonDoneveryday Display Rack incluDes

(1) Peanut Butter Meltaways (1) Milk Sea Salt Caramels

(1) Buttery Caramels (1) Dark Soft Caramela

(1) Milk London Mint (1) 14oz Assorted Chocolates

(1) 8oz Assorted Chocolates (1) 8oz All Milk Assortments

(1) 2oz Assorted Chocolates (1) 8oz All Dark Assortment

(1) Milk Chocolate Squares (1) Dark Raspberry Squares

(1) Dark and Milk Squares (1) Dark Squares

(1) 14oz Assorted Truffles (1) 7oz Assorted Truffles

(1) 7oz All Milk Truffles (2) 25oz Assorted Truffles

(1) 7oz All Dark Truffles (1) Dark Raspberry Truffles

(1) Milk Pralines

Ships in multiple master cartons.

Product SKU#: 97737 | Unit Price: $1,293.00 3 monthly installment payments of $431.00Dimensions: 23”W x 79”H

MoVable RacK!

BloomNet Products 2013 1-800-BASKETS.COM



GiFT & GOuRMET Basket Program

PMS 255

1800Baskets.com • logo color_stacked

PMS 227

what’s the perfect complement to your shop’s beautiful fresh floral arrangements? Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-to-offer and profitable for your business, our gourmet gift baskets arrive pre-made and start at just $29.99. They’re handcrafted and filled with high-quality, world-class foods, and always reflect well on your store and make a great impression on your customers and their friends and loved ones. Together, we can make your full-service shop your customer’s first choice for all their floral and gourmet gift giving needs.

Starbucks® Break Time Product SKU: 92433

MSRP: $74.99 | Unit Price: $38.19 Case Pack: 2 | Case Price: $70.99

Used to Fulfill: 1-800-BASKETS® Starbucks® Break Time Gift Basket

(PC # 94773)


Party On Birthday Basket Product SKU: 89553BN

MSRP: $39.99 | Unit Price: $20.00 | Case Pack: 2 | Case Price: $39.99

Taste of Tradition Gift Basket Product SKU: 89240BN


With Sympathy & Support Angel & Book Basket Product SKU: 97034


Tasteful Expressions Product SKU: 89247BN

MSRP: $? | Unit Price: $54.25 | Case Pack: 2 | Case Price: $108.50

check out our everyday assortment of Retail Gift baskets available at www.BloomNet.net

BloomNet Products 2013 YANKEE CANDLE



Fragrance of the MonthThis well-established promotion consistently provides increased floor traffic and sales, month after month.

how the program works: 1. choose the month(s) in which you would like to participate

2. choose whether you would like to purchase 1, 2 or all 3 recommended fragrances.

3. choose the forms you wish to purchase at 15% off wholesale

4. choose the level of your buy-in

5. Place your order for any of the available months and select your preferred ship dates. Don’t forget your foM marketing collateral

(stickers and signage)!

aCT NOW! if you are not already an authorized yankee candle® Retailer, call our product specialists at 1-800-322-2421 ext.553,

or visit us at yankeecandle.com.

To order, Call: 800-322-2421 x553Fax: 904-520-4610 | www.BloomNet.net

top 5 Reasons

to Participate

in foM

1. Boosts Average Transaction

2. Increases Volume

3. Offers Value

4. Drives Impulse Purchases

5. Encourages Trial of New

Fragrances and Forms

$300 minimum buy-in per month required and cannot be combined with any other offer; 15% discount is taken on the total purchase after the minimum buy-in is achieved; orders cannot ship more than three months prior to the in-store program start date; only one replenishment order is allowed per month and must be submitted by the 10th of each month (example: January’s FOM can be replenished once and must be received by January 10th); replenishment orders must ship ASAP.

As an authorized Yankee Candle® retailer, you will receive:FREE Shipping on all orders over $300FREE Display on initial starter package (new customers only) 5% DisCouNT on initial starter package


ColleCtions15 separate color

sections, including sympathy for the home

& plant collections.

ArrAngementsOver 125 fresh new individual sympathy

arrangements.

lAtest trendsFeaturing both

contemporary & traditional designs

based on consumer demand.

Florist FriendlyDesigns utilize the

most commonly used floral varieties & can be re-created with ease by

your designers!

mArketingLeverage professional

tools to market to funeral directors & customers

both in person & online.

AFFordAbleMost affordable

Tributes Selection Guide in the industry-starting

at ONLY $49.99*!

1-800-FlOWeRS.COM® Sympathy Collection is now available as a BloomNet expressions of flowers selection guide insert

Sympathy Collection insert ONLY $49.99*

Sympathy Collection insert & Stand Alone Binder $59.99*

don’t delAy! to place your order, visitwww.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663)

ofSYMPAThY SELECTiON GuiDE

Expressions of flowers-tributes

Grow your Sympathy Business with Professional Marketing Tools powered by BloomNet

BloomNet Products 2013 BALLOONS



EvERYDAY BALLOONS

18” Foil BalloonsBest selling occasion, colors, designs and sentiments! Features Baby, Get Well, Happy Birthday, Love, Valentine’s Day, and Mother’s Day.

Occasions: Birthday, Get Well, Love Anniversary, Baby

Case pack: 25 | Case Price: $16.25Unit Price: $0.65 | Suggested Retail Price: $3.99

Case pack: 100 | Case Price: $65.00Unit Price: $0.65 | Suggested Retail Price: $3.99

18” Sentiment AssortmentsChoose from the largest selection of best selling foil balloon shapes & designs!


Baby Marquee Shape Mylar Balloon

Code: #92830 | Unit Price: $2.50Case Pack: 12 | Case Price: $30.00

includes: 6 Baby Girl Marquee Shape6 Baby Boy Marquee Shape

Big White Birthday Cake Shape Mylar Balloon

Code: #92822 | Unit Price: $2.50Case Pack: 12 | Case Price: $30.00

Mixed Sentiment Mylar Balloon Assortment

Code: #92841 | Unit Price: $2.50Case Pack: 12| Case Price: $30.00

includes: 3 Tiny Bundle Rattle Shape,3 Thank You Burst Shape,3 Bumble Bee Shape3 Chatterbox Orange Flower Shape

BloomNet Products 2013 FLORAL SELECTiON GuiDE APP



ThE FLORAL iNDuSTRY’S FiRST Floral Selection Guide iPad®* App!

like us on facebook today for the exciting expressions of flowers™-essentials

selection Guide iPad app launch!

*iPad is a trademark of Apple inc., registered in the u.S. and other countries.

Your NEw BloomNet Expressions

of Flowers™ — Essential Selection

Guide will be available for iPad.

Now BloomNet Professional Florists will

have their customers, and floral designs,

in the palm of their hands, with our

state-of-the-art shopping experience!

here are just a few of the benefits bloomnet florists receive:

iNNovATivE marketing tool to maximize your Expressions of Flowers™ — Essentials Selection Guide. iNCREAsE your profit potential and maximize sales throughout your shop with Expressions of Flowers™ — Essentials Selection Guide iPad App. iNTERACTivE browsing experience allows customers to shop your Expressions of Flowers™ — Essentials Selection Guide by Occassion, holiday, Product Name or Price. immEDiATE holiday & everyday design updates for your Expressions of Flowers™ — Essentials Selection Guide will be sent to your iPad! ipAD App for your Expressions of Flowers™ — Essentials Selection Guide is FREE for all BloomNet Professional Florists!

seRVicesBloomNet

16Floriology Institute

18Florist Quality Care Program

20Vehicle Wrap Program

22Corporate Custom Apparel

23Wedding Wire

24Vase Expressions

BloomNet Services 2013 FLORiOLOGY iNSTiTuTE


Call us at 1-800-BloomNet (1-800-256-6663)bloomnet services16

EDuCATiON iS ThE FOuNDATiON FOR SuCCESS.

That’s why BloomNet offers a State of the Art Education Facility to provide retail florists the training tools need to build a solid foundation to the floral community.

FlORIOlOGY INSTITuTe OFFeRSprinciples & Elements | modern Twist on Everyday Design

Wedding & party and Event | sympathy of Today

Competition/Certification | sales Webinar series

located just minutes from the Jacksonville florida airport. our staff will assist you with all travel transportation and event services. hotel rates starting at $69, include

continental breakfast, and complimentary transportation to the floriology institute®

“ every school provides education...we continue by providing support and opportunity”

–JACKiE LACEY, AiFD, pFCi, CFD

Visit us at www.MyBloomNet.net today!17BloomNet Services

HEREs WHAT pEopLE ARE sAYiNG ABouT FLoRioLoGY:

“ this was a great class and i am so thankful i was able to attend and i learned so much. can’t wait to come back soon!”

–sARAH BADEN, KEEFEs FLoWERs

“ Worth every minute! What i learned within the first hour was worth coming. i will be back for every course that i can make it to, changed my outlook on my career.”

– DAviD GooDsoN, BAYsiDE FLoRisT

“ this has inspired me to bring new energy into my current and new business! thank you!”

– ANGELA mANDiAGo, CiRCLE oF LiFE

OuR MiSSiON is to establish the premier, industry accredited educational services for the floral industry, to build a foundation for excellence, support best practices, and enable innovative approaches in floral design and retail business practices that allow florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers. BloomNet Floriology institute is an AiFD PAThwAY PROviDER DESiGN EDuCATiON CERTiFiCATiON PROviDER. For more information visit www.mybloomnet.net/floriologyinsitute make arrangements to grow your business today!

Enroll at the Floriology institute and create new opportunities for success. Learn the latest and most innovative design techniques, increase networking possibilities, build confidence, make new friends and much, much more! Below is the 2013 Schedule!

2013 scheDule couRses, eVents & WebinaRs

JANuARY

15valentine’s Day Boot Camp 3.0

19Napco winter Fresh Forum®

FREE 1-Day Event!

20-24*

5-Day Principles & elements of Design with Jackie Lacey, AiFD, PFCi, CFD

mARCH

5Webinar: Corsage

Boot Camp: Proms, weding & more

10-14*

5-Day sympathy of today with Jackie Lacey,

AiFD, PFCi, CFD

ApRiL

7-9*

3-Day Modern twist on everyday

Design with Donald Yim, AiFD

16Webinar: Mother’s

Day Boot Camp 3.0

mAY

19-23*

5-Day competition/certification and Portfolio skills

with Jackie Lacey, AiFD, PFCi, CFD

21Webinar: Fresh,

New Design with Judith Blacklock

from London

FLoRioLoGY iNsTiTuTE creates exciting new opportunities to grow your business!

Approved Pathway Provider

bloomnet® floriology institute Gains aifD Pathway Provider Design education

certification

JuNE

2-65-Day Principles & elements of Design with Jackie Lacey, AiFD, PFCi, CFD

JuLY/AuG.

July 28 - Aug 15-Day Wedding/Party & events

with Jackie Lacey, AiFD, PFCi, CFD

BloomNet Services 2013 FLORiST quALiTY CARE PROGRAM



CONSiDER ThE BAR RAiSEDRecognizing BloomNet Florists nationwide for outstanding achievement and

commitment to the industry. A recognition program built by Florists for Florists.

Tom ADDALiA

ReGion 1

FLoWERs BY ADDALiA

175 Route 37 Westtoms River, nJ

08755

mARis ANGoLiA

ReGion 2

KARiN’s FLoRisT

527 Maple ave. eVienna, Va

22180

mARY BETH HARRoLD

ReGion 3

pApiLLioN FLoWER pATCH

105 s. WashingtonPapillion, ne

68133

THiA smiTHReGion 4

siLvER spRiNGs FLoRAL & GiFTs800 central sW, ste. c

albuquerque, nM 87102

DAviDHERomAN

ReGion 5

oRiGiNAL HERomAN’s

2291 Government st.baton Rouge, la

70806

OK

GA

VA

NY

FL

NM

MD

TX

KS

NE

SD

NDMT

WY

COUT

ID

AZ

NV

WA

CA

OR

KY

ME

PA

MIMA

RICT

WV

OH

IN

IL

NCTN

SC

ALMS

AR

LA

MO

IA

MN

WI

NJ

VT

NH

DE

Florist Quality Care Board 2013 - 2014

REGION 1

Tom AddaliaFlowers by Addalia

A

C

REGION 2

Maris AngoliaKarin's Florist

REGION 5

David HeromanOriginal Heroman's

REGION 4

Thia SmithSilver Springs Floral & Gifts

IL

IA

WI

REGION 3

Mary Beth HarroldPapillion Flower Patch

Flor

ist Q

uality Care Program

Flor

ist Q

uality Care Program

Visit us at www.MyBloomNet.net today!19bloomnet services

INTROduCING The BlOOMNeT FlORIST QualITY CaRe PROGRaM

We’re taking the customer experience to a whole new level, encouraging the sharing of innovative ideas and best practices among professional Retail Florists.

• Developed by florists for florists.

• stringent standards and guidelines.

• continually monitored and reviewed.

• ensures 100% customer satisfaction

for all florist-to-florist transactions.

• offers unparalled support services.

• increases customer loyalty, repeat

business and profit potential!

All BloomNet florists receive the Quality Care Handbook which is a valuable in-shop resource, reference book and an excellent training tool for staff. A sample of the content includes:

• benefits of the Quality care Program

• flower care and handling tips

• the Meaning of flowers

• business operations—best Practices

• Design education

• three year holiday calendar for Planning

Here’s how to find a Quality Care program Award Winner where you’re sending an order!

look for the Quality care logo next to the

shop name in both the printed or online

directory. look for the highly visible display

ads in the directory. to find a complete list

of winners go to www.bloomnet.net.

BloomNet Services 2013 vEhiCLE wRAPS



vEhiCLE wRAP PROGRAM in association with

vEHiCLE WRAps DRivE BusiNEss iN

THE RiGHT DiRECTioN

DiD you KnoW?• Vehicle signage garners over 8 million

impressions in a 12 month period.*• 92% of people notice and read graphics

on wrapped vehicles.*

DRiVe local sales here is your opportunity to market your local retail floral location 24 hours a day! bloomnet in association with the color spot is offering this exclusive Vehicle Wrap Program to our network of professional florists. all you have to do is select a wrap, have it installed and keep on delivering. Visual communication is key in brand identity and driving local sales, no additional marketing effort is required, it’s that easy! Marketing your shop the simple way! select a vehicle wrap and personalize the wrap with your shop logo, website, phone, address and slogan. once a wrap is designed and proofed, the color spot will contact a local certified installer on your behalf and installation arrangements will be coordinated. from purchase to install, the entire process takes approximately two weeks.

What is the blooMnet Vehicle WRaP PRoGRaM?a bloomnet vehicle wrap consists of a graphic design (produced and developed by the color spot), which is then printed on state of the art 3M vinyl with 3M gloss laminate. once the wrap has been produced it is applied or “wrapped” on your vehicle. the application is so precise it is often mistaken for a custom paint job.


GRaPhICS Q&a

HoW mANY DEsiGNs CAN i CHoosE FRom? choose from multiple designs. for an additional $500, allow color spot to create a completely custom design for you. for details please visit http://wrap.bloomnet.net

HoW Do You WRAp A vEHiCLE?the vinyl is accurately arranged and applied to the vehicle. the actual process is extremely precise, and overseen by a talented color spot professional.

iF mY CompANY iNFo CHANGEs, CAN iT BE CHANGED oN THE WRAp? our designers work with you throughout the process to ensure that the message conveyed in the design is accurate and appropriately reflects that of the company and product.

WiLL i GET A pRooF BEFoRE THE WRAp is pRiNTED? yes, there is a proofing process where you will approve or make changes before moving into printing production.

HoW is mY WRAp pRiNTED? color spot’s large format printers are fitted with state of the art ink systems insuring the best color schemes and resolution available in the industry. they have carefully chosen premium 3M material, which has been time tested and proven as being the industry best for use in vehicle wraps.

WHAT siZE WRAp FiTs mY vEHiCLE?to choose the correct product, please read theitem descriptions on http://wrap.bloomnet.net. if you cannot easily decide which

product to select, please call the color spot at 1-877-345-sPot for additional assistance.

*Price does not include 7% finance charge and applicable sales tax.

INSTallaTION Q&a

HoW CAN i pAY FoR THE WRAp? apply 12 monthly installments to your bloomnet clearinghouse account, or apply the full amount to a credit card. for example, if your wrap cost $2,100, we will bill you $175 for each of the next 12 months.*

HoW muCH DoEs iNsTALLATioN CosT? installation is already included in the price.

WHo iNsTALLs mY WRAp? color spot has a nation-wide network of certified wrap installers. they will select an installer in your local area, and schedule your install.

HoW LoNG DoEs iT TAKE To WRAp mY vEHiCLE? a typical install is complete in 1-2 days, depending on the size of the vehicle and the intricacy of the bodywork. time estimates are given to all clients prior to beginning the printing and installation process.

Do i NEED To WRAp THE RooF oF mY vEHiCLE? if you have a tall vehicle like a van or box truck, we would not suggest it because no one will see it. however with smaller vehicles it is completely up to you, but we suggest wrapping it if it’s visible.

ARE WRAps AppLiED To THE WiNDoWs? yes, but only rear side and rear windows. Window wraps are printed on a special perforated vinyl that allows the driver to see through.

WiLL THE WRAp DAmAGE mY pAiNT? no, a vehicle wrap, when applied and removed correctly, will not damage your car’s oeM paint. in fact, it protects it by preventing uV light from reaching the paint.

HoW LoNG WiLL A WRAp LAsT? color spot offers a performance guarantee of 3 years. Please be sure to hand wash wrap and be sure to never use a pressure washer. commercial car washes will damage your wrap.

*Price does not include 7% finance charge and applicable sales tax.

BloomNet Services 2013 CuSTOM APPAREL



OuTFiT YOuR STAFF AND ShOP with Custom Apparel and Supplies

ouR PRoGRaM incluDes:

• user-friendly online ordering • Superior customer service • Customization (shop name & logo) • quality brand name apparel (uniform quality available – wrinkle free) • Preferred pricing for BloomNet Florists • Diverse product and color mix • Apply to your Clearinghouse account

visit our online store for uniform and shop supplies

http://apparel.bloomnet.net 1-800-366-4924 x369

uniforms:

• Shirt • Aprons • Name badge • hat • Jacket • Sweatshirt

shop supplies:

• Gift Bags • Pens • Flexi vases • Magnets • Door Mats • Calendars


GROw YOuR wedding Business

leads: Receive fRee leads from engaged couples in your local area.

online Reviews: easily compile and promote those positive wedding reviews on your homepage.

forums: Participate in wedding blogs to share ideas, experiences and helpful advice.

events & Deals: showcase your events & deals to attract potential clients.

online is where the action is: 77% of couples plan their wedding online.

Direct connect: bride’s will have direct access to the florist’s website, image gallery and contact information.

fastest Growing network

6 Million Visitors Per Month Manage all your advertising across numerous sites all in one place

AdvertiseSave 25% off all advertising

packages

BloomNet’s wedding wire™ program reaches 6 million brides each month with a customizable online store front, flexible advertising packages, and affordable pricing with exclusive discounts for BloomNet Professional Florists!

For more information, go to wedding.bloomnet.net

BloomNet Services 2013 vASE ExPRESSiONS



Create a one-of-a-kind truly original gift with

vASE ExPRESSiONS

ExCLuSivE to BloomNet florists BloomNet is excited to introduce vase Expressions™, an innovative retail program Exclusive for BloomNet Professional Florists!

What is vase Expressions ?

vase Expressions allows customers to personalize their floral arrangement vase with a photo of their choice.

How Does it Work?

Customers simply bring a digital photo from their phone or download one from their Facebook page and bring to a participating BloomNet Florists shop to turn their arrangement into an extra special, memorable gift. The vase Expressions portal is also pre-loaded with dozens of background images to help your customers express themselves perfectly! Your customers will love this creative and impressionable opportunity to personalize their arrangement.

Call 1-800-BlOOMNeTFOR MORe INFORMaTION

technoloGyBloomNet

26Business Management System

28Credit Card Processing/Hardware Procurement

29Essential

30Directory Online

31Hosted Website

32Single Platform

INBOUND BLOOMNET ORDER

Order Number: 999999999Sequence: I1Delivery Date: Thursday 01-01-2009Reference: 11111

Sending Florist:A9990000BloomNet Florist866-256-6663

Received on BloomLink: 01-01-2009 01:45 pmReceived by Florist: 01-01-2009 01:45 pmOccasion: OtherCurrent Order Total ; $24.99

Order Information:[0000] - Test PrintQuantity: 1 Amount ; @$ 24.99 each

Second Choice:

Special Instructions:

Recipient Information:Mrs. Smith123 Bay AvenueNew YorkNY - 11514USAPhone : 866-256-6663

Received By:______________________ Time:_____

Mrs. Smith123 Bay AvenueNew YorkNY - 11514USAPhone : 866-256-6663

YOUR BLOOMNET FLORISTSHOP ADDRESS & PHONE NUMBERAPPEARE HERE

HAPPY ANNIVERSARY MARIANNELOVE, PAUL

BloomNet Technology 2013 BMS


Call us at 1-800-BloomNet (1-800-256-6663)bloomnet technology26

More productivity means more profits.

With bloomnet’s state-of-the-art business

Management system and its easy-to-use

software you can get more done in less

time – increasing efficiencies and reducing

operating expenses. best of all, this intuitive,

comprehensive and web-based point of sale

solution gives you the freedom to be a

creative floral artisan, allowing you to

concentrate on growing your business

instead of thinking about your technology.

Focus on your customers, not your software

• Designed by florists...for florists.•Easy single-order entry screen.• Fully integrated with BloomNet Essential and BloomNet hosted websites, enables you to provide seamless best-in-class customer service for all your orders.

one system does it all

• Captures orders, verifies addresses for deliveries, routes orders for drivers, tracks sales tax, prints professional enclosure card messages, and much more.• Provides increased visibility into your business intuitive pre-configured reports, eliminating the time-consuming manual tracking of information.• Frequent software enhancements to meet your growing business needs.• Designed to make you independent of your wire service.

Everything you need, for less than you expect

• Affordable pay-as-you-go pricing with flexible monthly payments.• No long term contracts.• At as low as $150 per month, the system costs less than $0.94 an hour, enabling your most productive employees to focus on what they do best.

BLOOMNET BuSiNESSMANAGEMENT SYSTEM


FEATuREs AT A GLANCE

point of sale

• quick Order Entry & Management (Cash & Carry, Delivery, Outwire)

• Customer Receipt and Super Ticket with Enclosure Card

• Real-time Credit Card Processing

• Complete Product Catalog (including 1-800-FLOwERS.COM® and BloomNet Selection Guide collections, and your own shop-specific gifts and arrangements)

• Robust Customer Database

order management

• Order Modification (Edit, Cancel, Reject)

• integration with BloomNet wire Service

• integration with BloomNet hosted websites

• Ability to enter inbound orders from wire services other than BloomNet

Business management

• work queues (To Be Designed, Awaiting Delivery, Out For Delivery)

• Delivery and Trip Routing

Financial

• integrated Credit Card Processing allows for automatic adjustments and additions against the transaction

• Automated tax calculation and reporting

• Cash Flow analysis (incorporating wire service rules and percentages)

• Automated Tax Calculation

• Custom Promotion Codes

BloomNet Technology 2013 CREDiT CARD PROCESSiNG

bloomnet technology28

CREDiT CARD PROCESSiNG Save money and enhance your bottom line. Relieve the workload burden of managing credit card transactions. And relax, knowing your customers’ credit purchases are being processed with the highest security and reliability. BloomNet’s Credit Card Processing offering is the low-cost solution that delivers tangible benefits to your business every day.

Exceptional service, simple pricing. Clear advantages.

• integrates directly with the BloomNet Business Management System and BloomNet hosted websites for automatic real-time processing.

• Service provided by a third party. unlike competitive providers, BloomNet does not have visibility into your shop’s credit card processing and clearing.

• wholesale rates.

•Separate credit card and BloomNet Clearinghouse statements.

• Affordable equipment leasing and purchase.

• No upfront fees.

•PCi Compliant

hARDwARE PROCuREMENT •we are an authorized reseller.

•Competitive pricing for all your technology hardware needs.

•Apply hardware purchases directly to your Clearinghouse Statement!


Call us at 1-800-BloomNet (1-800-256-6663)


BLOOMNET ESSENTiAL we’ve made communicating with other BloomNet Florists a seamless experience. And now, BloomNet Essential technology is even better. Manage each of your BloomNet orders more effectively. Run your business more efficiently. Boost your sales, productivity and profits immediately – all with one web-based application that’s as advanced as it is user-friendly.

powerful technology, at your fingertips.

• Send and receive floral wire orders and messages instantly and electronically.• Submit Report of incoming Orders electronically.• Automatic printing of BloomNet orders and messages.• utilize “quick Links” to access commonly used websites such as BloomNet Products and Napco. • Enjoy automatic updates to the software without interruptions to your business.

self-service capabilities to make your life easier.

• Access Clearinghouse Statements online.• view Design Resource Guides, Floral Selection Guides, recipes and product images online.• Zip code management.• Self suspension.

Enhance customer service with enclosure cards.

•Save time, reduce labor costs by solving a repetitive and manual task. •No spelling errors, easy to read. • Professional presentation reinforces branding with your shop name,

address and phone number on every order. • Flexible, perforated format. • Available at www.bloomnet.net


Order Number: 999999999

Sequence: I1

Delivery Date: Thursday

01-01-2009

Reference: 11111

Sending Florist:

A9990000

BloomNet Florist

866-256-6663

Received on BloomLink: 0

1-01-2009 01:45 pm

Received by Florist: 01-

01-2009 01:45 pm

Occasion: Other

Current Order Total ; $2

4.99

Order Information:

[0000] - Test Print

Quantity: 1 Amount ; @$

24.99 each

Second Choice:


Recipient Information:

Mrs. Smith

123 Bay Avenue

New York

NY - 11514

USAPhone : 866-

256-6663

Received By:____________

__________ Time:_____

Mrs. Smith

123 Bay Avenue

New York

NY - 11514

USAPhone : 866-

256-6663

YOUR BLOOMNET FLORIST

SHOP ADDRESS & PHONE NUM

BER

APPEARE HERE

HAPPY ANNIVERSARY MARIAN

NE

LOVE, PAUL


Order Number: 999999999

Sequence: I1

Delivery Date: Thursday

01-01-2009

Reference: 11111

Sending Florist:

A9990000

BloomNet Florist

866-256-6663

Received on BloomLink: 0

1-01-2009 01:45 pm

Received by Florist: 01-

01-2009 01:45 pm

Occasion: Other

Current Order Total ; $2

4.99

Order Information:

[0000] - Test Print

Quantity: 1 Amount ; @$

24.99 each

Second Choice:


Recipient Information:

Mrs. Smith

123 Bay Avenue

New York

NY - 11514

USAPhone : 866-

256-6663

Received By:____________

__________ Time:_____

Mrs. Smith

123 Bay Avenue

New York

NY - 11514

USAPhone : 866-

256-6663

YOUR BLOOMNET FLORIST

SHOP ADDRESS & PHONE NUM

BER

APPEARE HERE

HAPPY ANNIVERSARY MARIAN

NE

LOVE, PAUL

BloomNet Technology 2013 DiRECTORY ONLiNE



COMiNG SOON! the new DiRectoRy online is coming to bloomnet this summer making sending

orders even faster & easier! A new “google-like” search results page gives the landing page a clean, crisp, organized look to easily view fulfilling florists.

oTHER NEW FEATuREs iNCLuDE:

social media

Address verification

Banner Ads

video and image Gallery

Advanced search options

A new search screen makes it easy to send orders to either a residence or facilities,

such as hospitals and funeral homes

A new Review and Recommendations section


Compete more effectively with online floral

retailers. Grow your business by giving it

more exposure. Fulfill local orders online.

plus, offer customers the ability to send floral

orders anywhere in the u.s. through your

own e-commerce site. With BloomNet Hosted

Websites, you can increase average order

value and boost profits with orders coming

directly to you through your website. And

by utilizing our targeted online marketing

services, you’ll better engage your customers

while we do the work of managing your

website design and email campaigns.

iT’s A NEW FLoRAL LANDsCApE.

sEiZE THE oppoRTuNiTiEs.

•Expandyourmarketingreachtomillionsofpotential web visitors.•Enhancecustomerrelationships.•Improveservice,gainrepeatbusiness.

A CompLETE WEBsiTE soLuTioN.

•Easy,affordable.Powerful.•Dozensofprofessionallydesignedtemplatesincluding seasonal and holiday themes...change your store website design quickly and easily.•Simple,user-friendlywebsiteadministration.•Pre-loadedwithmorethan250productimages and descriptions.•Optimizedforsearchengines.•Customizedbanneradstopromoteyourshop.•Createpromotionalcodes,offeronlinespecialsand site-wide discounts.

•Freeholidayemailcampaignssenttoyourregistered customers or a third party email list you provide.•McAfeesecure.BloomNetHostedWebsitesare tested and certified daily to protect against identity theft, viruses, spyware and other online threats.

iNCREAsE YouR visiBiLiTY WiTH

LoCATE mY FLoRisT.

•Onlineportal(LocateMyFlorist.com)enablesconsumers to search and locate BloomNet Florists nationwide.•Customersfindyouontheweb,andconnectwith you locally•Increasesyourvisibilitytocustomers world-wide.

BLOOMNET hOSTED wEBSiTES

BloomNet Technology 2013 SiNGLE PLATFORM



DiD YOu KNOw? when researching products or services in their local area, over 90%

of consumers now use online media. And 60% want more than just contact information*. They want details.

For further information about SinglePlatform visit bloomnet.singleplatform.com or email us at [email protected].

singleplatform. it’s yet another way BloomNet is powering-up your profit potential.

DiSCOvER ThE POwERof your digital storefront

introducing BloomNet’s web Marketing Program

powered by

Get discovered and grow your business!

BloomNet handles the setup and shares yourshop info, featured products, photos, special events, and more.

SinglePlatform publishes this information across the web, expanding your storefront to millions and providing the details potential customers are looking for.

*BIA/Kelsey Research Group

teaMBloomNet

34Senior Management

35Management/Senior Sales

36MAC Region 1

37MAC Region 2

38Sales Management

39Product & Directory Sales

BloomNet Team 2013



viNNiE mCvEiGHSenior vP Operations

516-237-6043 [email protected]

LisA CARmiCHAELvP, Marketing & New Business Development


mARC GRZEsKoWiAKvP of Technology


TED NELsoNvP Products & Services


GiNo mARoTTADirector, National Sales


JAmEs mCCANN Manager, Products & Services

[email protected]

FRED RussELLDirector, Publications


RiCHARD sQuiLLARoManager, Planning, Operations & Logistics


mARK NANCE, AAFPresident


SENiOR MANAGEMENT TEAM


MANAGEMENT TEAM

GREGG CANiGiANiSenior Manager, Credit & Collections

516-237-6136gcanigiani@ bloomnet.net

KERviN DALENCouRManager, Customer Service

516-237-6058kdalencour@ bloomnet.net

DAvE DoBBiNsBusiness Analyst

516-237-7787 ddobbins@ bloomnet.net

NiCoLE GANDiNiMarketing Coordinator

516-237-7973 ngandini@ bloomnet.net

LAuRiN LADERouTEMarketing Manager

516-237-7813 lladeroute@ bloomnet.net

KARoL sACCoNE Supervisor, Tech Support


GiNo mARoTTADirector, National Sales

518-866-9778 gmarotta@ bloomnet.net

BRENT EGGLEsToNRegional vP Region 1

302-584-8209beggleston@ bloomnet.net

DAvE mELLiNRegional vP Technology Sales

310-266-1545 dmellin@ bloomnet.net

ToNY TANTiLLoRegional vP Region 2

631-697-2707 atantillo@ bloomnet.net

moNiCA vACCARiRegional vP- Premier

312-371-6031 mvaccari@ bloomnet.net

CHuCK YEARiCKRegional vPNational Accounts


SENiOR SALES TEAM

BloomNet Team 2013



MARKET AREA CONSuLTANTSRegion 1

BRENT EGGLEsToN Regional vP

302-584-8209beggleston@ bloomnet.net

RiCHARD BENvENisTECA (N)

909-289-1998rbenveniste@ bloomnet.net

ADAm CoLBERTiL, MO

516-376-3942 acolbert@ bloomnet.net

BEN FERRoCA (S), hi

714-381-1511bferro@ bloomnet.net

DANE LovEOK, Tx (N)

469-534-9952 dlove@ bloomnet.net

JACKiE HARRELLAL, MS, LA

225-202-2398jharrell@ bloomnet.net

sHELLi sHEppLERwA, OR, AK, iD

206-295-0191ssheppler@ bloomnet.net

DAviD sHipEKY, TN, AR

615-496-2135dshipe@ bloomnet.net

DoNNA spAuLDiNGTx (S)

281-224-0024 dspaulding@ bloomnet.net

pERRY WiNsLoWAZ, NM, Nv, uT

480-427-8390pwinslow@ bloomnet.net


MARKET AREA CONSuLTANTSRegion 2

ToNY TANTiLLo Regional vP

631-697-2707atantillo@ bloomnet.net

RussELL BELsHEFL (S), PR

904-347-5923rbelshe@ bloomnet.net

DAviD BooKMN, wi, iA

612-839-8444dbook@ bloomnet.net

DouG CREsCimANNoFL (N), GA

904-540-9042 dcrescimanno@ bloomnet.net

sHARA EvANTERNYC (5 Boroughs & Li), CT (S)

631-245-9773sevanter@ bloomnet.net

BiLL JACoBsoNNC, SC

704-756-1123bjacobson@ bloomnet.net

KRisTiN muELLERPA (E), DE, NJ

973-570-6045kmueller@ bloomnet.net

miCHAEL sTEpHENsiN, Mi

260-239-2245 mstephens@ bloomnet.net

KEN voRiENY (C), NY (w), PA (w)

516-359-4730kvorie@ bloomnet.net

BloomNet Team 2013



SALES MANAGEMENT TEAM

CiNDY BRooKmANCA (N)

803-729-0120cbrookman@ bloomnet.net

DouG pARKsiL, MO

614-286-7296 dparks@ bloomnet.net

LEs CHoDoCKCA (S), hi

412-980-9147lchodock@ bloomnet.net

Tom CoNWAYAL, MS, LA

720-378-2051tconway@ bloomnet.net

GREG HADDADwA, OR, AK, iD

225-287-5766ghaddad@ bloomnet.net

JAYLA LovEKY, TN, AR

214-663-1937jlove@ bloomnet.net

JoHN sNAvLEYTx (S)

904-238-1224 jsnavley@ bloomnet.net

JEFF ALTADoNNA Regional vP

516-237-4911jaltadonna@ bloomnet.net


MARKET AREA CONSuLTANTS-Region 1

Jim ALBERTSales Manager


PRODuCT TEAM DiRECTORY TEAM

mANEuLA AREvALoBloomNet Product Consultant

800-322-2421 Ext. 550

[email protected]

REBEKAH CRAWFoRDBloomNet Product Consultant

800-322-2421 Ext. 552

[email protected]

JEssiE FAiRCLoTHBloomNet Product Consultant

800-322-2421 Ext. 554

[email protected]

JoRDAN mARETBloomNet Product Consultant

800-322-2421 Ext. 555

jmaret@ bloomnet.net

AsHLEY mCmANAmANYankee Candle Specialist

800-322-2421 Ext. 550

[email protected]

KELLY WALTERsYankee Candle Specialist

800-322-2421 Ext. 551

[email protected]

CHARLENE JoRDANDirectory Advertising Sales Specialist

800-322-2421 Ext. 557 [email protected]

vERoNiCA JoRCiNDirectory Advertising Sales Specialist


JEFF LEBERGEDirectory Advertising Sales Specialist


BoB LEoNARDDirectory Advertising Sales Specialist


For any questions reguarding BloomNet

products, Napco products or Yankee Candle

please call on one of our professional

salespersons at 800-322-2421

For any questions reguarding Directory

Advertising please call on one of our

professional salespersons at 1-800-322-2421

Enjoy Fast and Easy Order Entry, Florist Selection and Sending with the NEw Directory Online

Grow your Sympathy Business with Our NEw Sympathy Selection Guide

We are now one of the Largest order sending Networks!

OuR ORDER vOLuMEKEEPS GROwiNG!

Now more than ever, BloomNet Florists have amazing opportunities.

Documents

2013 M-J-J-A BloomNet gallery pages