2013 Incentives

11/28/2012

BIG BET Incentives – Tri 1 2013National Big Bet

Bud Light NFL Fast Start National Big Bet

Bud Light Project StarkNational Big Bet

Bud MLBNational Big BetBud Light Project Stark

National Big BetBud MLBRegion Game Plan #1 Region Game Plan #2National Big Bet

Bud Light HalloweenNational Big BetBud Light NFL Fast Start

National Big Bet Innovation

December 31 – February 2 February - March

Region IncentivesAligned with Big Bets, KPIs, Region Priorities

Wholesaler In-House IncentivesAligned with Region and local Priorities, KPIs

Timing: 5 weeks preceding Super Bowl(December 31 – February 2)Criteria: 1. BL Mega Brands Trend (70%)

• Bud Light, Bud Light Lime, Bud Light Platinum, Lime-a Rita, Bud Light Chelada2. Bud Mega Brand Trend (30%)

• Budweiser, Black Crown, Bud Project 12, Bud Chelada, Chelada Picante3. BL Super Bowl Game Plan Execution (95% Required to Qualify)Tie Breaker – BL Mega Brands TrendWinners:Grand Prize – Top ranked based on below objective execution qualifiers:• Must have 95% or higher in objective execution to qualify

– (Targeting: 40% in week #1, 70% in week #2 & 90% in week #3)

• #1 rank BL Mega Trend (70%) & Bud Mega Trend (30%) per volume group“Wild Card” – Random draw of all other wholesalers that meet below criteria:• 95% or higher in objective execution to qualify• Must be positive Bud Light Mega Trend

Bud Light NFL Fast Start Incentive

GRAND PRIZE: NFL Draft/NYC Experience (Wed., April 24 – Sat., April 27)

Winners: 3 per Region + 1 Region Wild Card Winner 32 Sales Managers + Guest

2012 Winner Feedback survey results: Score of 4.6 out of 5 satisfaction with the trip“Trip of a Lifetime”“Thanks to everyone from A-B that planned this amazing trip”!“This was a great trip. Thank you AB and Bud Light”. “Thank you for the NFL Draft Experience! I will never forget it!”

Bud Light NFL Fast Start Incentive

BIG BET Incentives – Tri 1 2013National Big Bet

Bud Light NFL Fast Start National Big Bet

Bud Light Project StarkNational Big Bet

Bud MLBNational Big BetBud Light Project Stark

National Big BetBud MLBRegion Game Plan #1 Region Game Plan #2National Big Bet

Bud Light HalloweenNational Big BetBud Light NFL Fast Start

National Big Bet Innovation

Region IncentivesAligned with Big Bets, KPIs, Region Priorities

Wholesaler In-House IncentivesAligned with Region and local Priorities, KPIs

December 31 – February 2 February - March

Timing: February – March

Criteria :(Budweiser Black Crown, Becks Sapphire, Bud Light Platinum)1. BC, Platinum, Sapphire Volume vs. Budget (60% weight) 2. Black Crown KOD Execution (targeted distribution) (30% weight)3. Beck’s Sapphire KOD Execution (targeted distribution) (10% weight)*Tie Breaker: Volume versus Budget

Grand Prize Winners• Top 2 in each volume group wins grand prize

Quick Start Incentive: • Top wholesalers per volume group in February win quick start prize

• Top 10 winners in each volume group….30 total wholesalers• 60 total prizes per Region

* If wholesaler does not have Beck’s Sapphire Black Crown weights 40%

Innovations Incentive

GRAND PRIZE: Sapphire Resort Luxury VacationLate April / May 2013

SM Winners: 6 per Region (2 per volume group) 48 Sales Managers + Guest to attend

Sapphire Resort, Riviera Maya, Mexico• 4 Day all inclusive beach front resort accommodations• Beautiful pools and beaches• Four Diamond Award – AAA, Certificate of Excellence Award

Innovations Incentive

Timing: February – Quick Start

Criteria :1. BC, Platinum, Sapphire Volume vs. Budget (60% weight) 2. Black Crown KOD Execution (30% weight)3. Beck’s Sapphire KOD Execution (10% weight)*Tie Breaker: Volume versus Budget

Winners:– Top 10 winners in each volume group

• Large volume group…3 iPad Mini per wholesaler• Medium volume group…2 iPad Mini per wholesaler• Small volume group…1 iPad Mini per wholesaler

Prize: iPad Mini~ 32 GB, engraved iPad Mini~ WiFi~ Other features

Innovations Incentive

Awarding 500 iPad Mini (60 per Region + 20 NRS)