2013 - Home - The Summit Bechtel Reserve · 2020. 5. 25. · The 2013 National Scout Jamboree identity is more than a logo or a patch It is the entire collection of communica-tions

2013 NATIONAL SCOUT JAMBOREEBRAND IDENTITY GUIDE

MARCH 2011

C O N T E N T S

Introduction 3 Jamboree Identity Components 4 Colors 5

2013 JAMBOREE IDENTITY 6–12 Trademark 7 Primary Logo/Patch 8 Secondary Logo/Patch 9 Primary Tagline Lockup 10 Secondary Tagline Lockup 11 Approved Color Configurations 12

COLOR SPECIFICATIONS 13–22 Primary Identity—Full Color 14 Primary Identity—Two Color 15 Primary Identity—Single Color 16 Secondary Identity—Full Color 17 Secondary Identity—Two Color 18 SecondaryIdentity—Single Color 19 Tagline—Full Color Options 20 Tagline—Distressed Options 21 Tagline—Single Color Options 22

USAGE 23–35 Apparel and Gear Examples 24 Tagline Usage 25–26 Clear Space 27 Logo/Patch Restrictions 28–29 Copyright andTrademark Protection 30 Font Usage 31 Venue Signage 32 Staff Area Signage 33 Stationery 34 Additional Usage Guidelines 35

I N T R O D U C T I O N

The 2013 National Scout Jamboree identity is more than a logo or a patch It is the entire collection of communica-

tions that surrounds the event From press releases to venue signage, from gateway graphics to brochures, this guide

serves as the single resource for properly communicating the 2013 National ScoutJamboree sub-brand

J A M B O R E E I D E N T I T Y C O M P O N E N T S

The 2013 National Scout Jamboree identity consists of three components— the primary logo/patch, the secondary

logo/patch, and the tagline The 2013 National Scout Jamboree identity components are defined as follows:

Primary Logo/Patch—Consists of the copy “National Jamboree, Summit Bechtel Reserve,” a fleur-de-lis, the

year “2013,” and a four-color mountain climbing/kayaking illustration This trademark is the event’s primary graphic

device and should be used for all primary identity applications, i e , brochure covers and temporary signage

Secondary Logo/Patch—Consists of the copy “National Jamboree, Summit Bechtel Reserve,” a fleur-de-lis,

the year “2013,” and a four-color mountain climbing/kayaking illustration This trademark is the event’s secondary

graphic device and should NOT be used as a primary identity, i e , brochure covers or temporary signage

Tagline—The tagline consists of four words in two font weights (light and bold) Tagline should be in ALL CAPS

and have quotations when used in body copy Periods should always be used except when in stacked configurations

PRIMARY LOGO/PATCH

TAGLINE

SECONDARY LOGO/PATCH

Two Color

Single Color

Two Color

Verlag Bold

Verlag Bold

Verlag Light Verlag Bold Condensed


C O LO R S

LIGHT BLUE DARK BLUE

PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33

LIGHT BLUE DARK BLUE ORANGEBLACK GREEN

PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

Consistent use of color plays an important role in maintaining a strong visual identity system The following color palette should be used exclusively when

using the 2013 National Scout Jamboree identity Appropriate usage and color specifications are provided in the following sections

2 0 1 3 J A M B O R E E I D E N T I T Y

T R A D E M A R K

All configurations of the 2013 National Scout Jamboree Logo/Patch incorporate the following elements:

1 The text, National Jamboree, Summit Bechtel Reserve

2 The BSA fleur-de-lis

3 The date 2013

4 The four-color mountain climbing/kayaking illustration

Optional elements

5 The text Go Big Get Wild™

Note that all the elements are used as a single unit The special relationship between the elements is to be maintained

and not modified in any way The trademark symbol should appear at the lower right of the logo

P R I M A R Y LO G O/ PATC H

S E C O N DA R Y LO G O/ PATC H

P R I M A R Y TA G L I N E LO C K U P

Two Color

Single Color

Two Color

Verlag Bold

Verlag Bold



S E C O N DA R Y TA G L I N E LO C K U P

Verlag Bold

Verlag Extra LightVerlag Light

Verlag Bold Condensed

A P P R O V E D C O LO R C O N F I G U R AT I O N S

Full Color Two Color Single Color

Black

Black

GreenLight Blue

Green Light Blue

Dark Blue

Dark Blue

Orange

Orange BlackBlack

BlackBlack

Dark Blue60% Tint

Dark Blue Dark Blue60% Tint

Dark Blue60% Tint

Dark Blue60% Tint

Dark Blue60% Tint

Dark Blue

Full Color

Single Color

Two Color

Green or Light Blue Black or White

Black or White

Orange

Green or Light Blue Orange

C O L O R S P E C I F I C AT I O N S

P R I M A R Y I D E N T I T Y— F U L L C O LO R

DARK BLUE

LIGHT BLUE BLACKGREEN

ORANGE


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:

RGB:

CMYK:

P R I M A R Y I D E N T I T Y—T W O C O LO R


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:

TWO COLOR LOGO/ PATCHES TO BE REPRODUCED IN PMS COLOR ONLY

P R I M A R Y I D E N T I T Y— S I N G L E C O LO RSINGLE COLOR LOGOS/ PATCHES TO BE REPRODUCED IN BLACK ONLY


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

RGB:


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

CMYK:

S E C O N DA R Y I D E N T I T Y— F U L L C O LO R


DARK BLUE ORANGE


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:

RGB:

CMYK:

S ECO N DA RY I D E N T I T Y—T WO CO LO R


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:

TWO COLOR LOGOS/ PATCHES TO BE REPRODUCED IN PMS COLOR ONLY

SECONDARY IDENTITY—SINGLE COLORSINGLE COLOR LOGOS/ PATCHES TO BE REPRODUCED IN BLACK ONLY


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

RGB:


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

CMYK:

TA G L I N E — C O LO R O P T I O N S


DARK BLUE ORANGE

DARK BLUE


ORANGE

BLACK OR WHITE

ORANGE

LIGHT BLUE

ORANGE

DARK BLUE

BLACK OR WHITE

GREEN

GREEN

ORANGE

ORANGE


DARK BLUE ORANGE

DARK BLUE


ORANGE

BLACK OR WHITE

ORANGE

LIGHT BLUE

ORANGE

DARK BLUE

BLACK OR WHITE

GREEN

GREEN

ORANGE

ORANGE


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:

RGB:

CMYK:

TA G L I N E — D I S T R E S S E D O P T I O N S

DARK BLUE

BLACK OR WHITE

ORANGE

LIGHT BLUE

ORANGE

BLACK OR WHITE

GREEN

GREEN

ORANGE

ORANGE DARK BLUE

BLACK OR WHITE

ORANGE

LIGHT BLUE

ORANGE

BLACK OR WHITE

GREEN

GREEN

ORANGE

ORANGE


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:

RGB:

CMYK:

DISTRESSED LOGOS/ PATCHES TO BE USED ON APPARELL, GEAR, AND BANNERS

TA G L I N E — S I N G L E C O LO R O P T I O N SSINGLE COLOR TAGLINES TO BE REPRODUCED IN BLACK ONLY


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

PMS:


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

RGB:


PMS285 C

PMS284 C

DARK BLUE

60% TINT

PMS285 C

DARK BLUE

30% TINT

PMS285 C

ORANGE

PMS151 C

BLACK

PMSBLACK C

BLACK

PMSBLACK C

GREEN

PMS574 C


ORANGE

BLACK

C: 25M: 25Y: 25K: 100

BLACK

C: 25M: 25Y: 25K: 100

C: 55M: 20Y: 0K: 0

C: 90M: 45Y: 0K: 0

C: 0M: 50Y: 100K: 0

GREEN

C: 35M: 0Y: 80K: 70


ORANGE

BLACK

R: 25G: 25B: 25

BLACK

R: 25G: 25B: 25

GREEN

R: 109G: 255B: 255

R: 0G: 122B: 193

R: 248G: 152B: 40

R: 69G: 90B: 33


PMS285 C

PMSBLACK C

PMS151 C

PMS574 C

PMS284 C

CMYK:

DISTRESSED LOGOS/ PATCHES TO BE USED ON APPARELL, GEAR, AND BANNERS

U S A G E

A P PA R E L A N D G E A R E X A M P L E S

Logos and taglines are to be printed on a very light or very dark background

Midtone value backgrounds are to be avoided Color and usage parameters should be

maintained on printed apparel and gear Tagline lockup can be used with or without logo patch It

is okay to crop or truncate tagline lockup only Tagline lockup should not be truncated or cropped

when used with logo patch Logo/Patch should never be cropped

C L E A R S PA C E

X

X

X X

X

X

X X

x

The standard measurement for determining the amount of

clear space needed is based on the height of the fleur-de-lis

Under no circumstances should any element other than the

tagline come within this distance

TA G L I N E U S A G E

ALIGN CENTER OF LOGO WITH CENTER OF TAGLINE



X

1/2 X

1/2 X

1/2 X

15°

15°

X

15°

X

X

X




X

1/2 X

1/2 X

1/2 X

15°

15°

X

15°

X

X

X

Consistent usage with the logo/patch must always be maintained when using the tagline The tagline must always be aligned to the sides or the center of the logo All elements other than the tagline lockup are to follow clear space guidelines It is okay to crop tagline only when used without the logo patch

TA G L I N E U S A G E

Consistent usage with the logo/patch must always be maintained when using the tagline The tagline must always be aligned to the sides or the center of the logo All elements other than the tagline lockup are to follow clear space guidelines It is okay to crop tagline only when used without the logo patch




1/2 Y

1/2 Y

1/2 Y

Y

15 ANGLE°

15 ANGLE°

LO G O/ PATC H R E S T R I C T I O N S

Do Not: Convert the logo to gray scale.

Do Not: Change the color of any element.

Do Not: Convert the copy to strokes.

Do Not: Delete any part of the logo.

Do Not: Change proportions of any part of the logo.

Do Not: Transpose the proportions of the logo in any way.

Do Not: Tweak, warp, or skew the logo.Do Not:

Add a drop shadow to the logo.Do Not: Screen or tint the logo.

LO G O/ PATC H R E S T R I C T I O N S

Do Not: Convert the logo to gray scale.

Do Not: Change the color of any element.

Do Not: Convert the copy to strokes.

Do Not: Delete any part of the logo.

Do Not: Change proportions of any part of the logo.

Do Not: Add a drop shadow to the logo.

Do Not: Screen or tint the logo.

Do Not: Transpose the proportions of the logo in any way.

Do Not: Tweak, warp, or skew the logo.

C O P Y R I G H T A N D T R A D E M A R K P R O T E C T I O N

The trademarks and logos of the Boy Scouts of America are protected by a 1916 act of Congress (36 U S C 27) as well as by a variety of registrations with the U S Patent and Trademark Office The 1916 act specifically gives the Boy Scouts of America the sole and exclusive right to use its “emblems, badges, descriptive and designat-ing artwork” in connection with carrying out its purposes

These and all artwork or logotypes obtained from the Boy Scouts of America National Council are the exclusive property of the Boy Scouts of America and must be used and displayed as shown in this guide or official artwork unless otherwise stated in writing from an authorized officer of the Boy Scouts of America In other words, they must appear with any ownership symbols exactly as received, and no additional symbols are to appear in connection with them

If the manual or official artwork indicates that the artwork or logotype is the subject of a U S Trademark Registration Certificate, then it should appear with the ® symbol It is customary that the ® symbol is used once in the headline of an advertisement (if it is used in an ad or a poster) and then the first time it is used in the text The ® symbol is placed on the upper right-hand shoulder of the last letter of the trademark (if it is a word mark) or to the lower right of the symbol (if it is a design mark), and in a size that is approximately one-third the size of the largest letter or element in the trademark (but never so small that it can’t be read)

It is also desirable, but not as critical, to place a statement at the bottom of any advertisement or poster that clearly identifies trademarks or design marks of the Boy Scouts of America This statement might read as follows: “BE PREPARED is a registered trademark of the Boy Scouts of America ”

F O N T U S A G E

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

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A P P R O V E D F O N T SThe approved fonts to be used in conjunction with the 2013 National Jamboree identity are Verlag Light, Verlag Bold, and Verlag Condensed Bold All body text should always be Verlag Light Headlines, titles and signage should be Verlag Bold and/or Verlag Bold Condensed

V E N U E S I G N A G E

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Using left-justified copy and ALL CAPS will help keep all messaging consistent The following graphic treatment may be used to identify individual staff areas within the 2013 National Scout Jamboree This treatment may be used on internal and external com-munication when individual identification is necessary, i e , staff area workspace signage, and print materials for public distribution

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Using left-justified copy and ALL CAPS will help keep all messaging consistent The following graphic treatment may be used to identify individual staff areas within the 2013 National Scout Jamboree This treatment may be used on internal and external com-munication when individual identification is necessary, i e , staff area workspace signage, and print materials for public distribution

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S TAT I O N E R Y

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2013 JAMBOREETHE SUMMIT BECHTEL FAMILY NATIONAL SCOUT RESERVE 411 MAIN ST. MOUNT HOPE, WV 25880 304-877-7907

JOHN DOE304-877-7907


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A D D I T I O N A L U S A G E G U I D E L I N E S

Sponsor Logo Placement If sponsor logos are used in conjunction with BSA logos to co-brand an aspect of the 2013 National Scout Jamboree, the sponsor logo shall not exceed 100 percent of the size of the BSA logo used The BSA logo must have clear space surrounding it of at least one-fourth of its total height The sponsor logo must match the BSA logo in terms of color usage (i e , if the BSA logo is reproduced in a single color, the sponsor logo must be reproduced likewise) Sponsor logos should never precede the BSA logo in the layout

Shirts When jamboree logos or other BSA logos are used in shirt artwork, those logos must meet the standards outlined in this guide and the BSA Brand Identity Guide If logo usage is not possible within the standards, text treatment such as “National Scout Jamboree,” and “BSA 2013”may be used as an alternate

Flags When jamboree logos or other BSA logos are used in flag artwork, those logos must meet the standards outlined in this guide and the BSA Brand Identity Guide If logo usag e is not possible within the standards, text treatment such as “National Scout Jamboree,” and “BSA 2013”may be used as an alternate

Documents

2013 - Home - The Summit Bechtel Reserve · 2020. 5. 25. · The 2013 National Scout Jamboree identity is more than a logo or a patch It is the entire collection of communica-tions