2013-2014 Communications & Public Relations Report
Slide 2
Communications & Public Relations Report Supporting the
Strategic Plan: Building Effective Relationships Mass Communication
Tools Video: Telling the Districts Story A New Hammer in the
Toolbox Staff Recognition & Special Events Special
Communications Ongoing Communication Programs Communications &
Public Relations Report
Slide 3
Communications & Public Relations Report Supporting the
Districts Strategic Plan Building effective relationships Personal
communications: Always the priority
Slide 4
Communications & Public Relations Report Supporting the
Districts Strategic Plan Building Effective Relationships Warm
& Welcoming Schools Building level outreach (ongoing) An
intentional conversation Customer service Modeling and recognizing
good character
Slide 5
Communications & Public Relations Report Supporting the
Districts Strategic Plan Building effective relationships IDJC
AdvanceJC EngageJC
Slide 6
Communications & Public Relations Report Supporting the
Districts Strategic Plan Building effective relationships
Re-Launching Vanguard Program Community and parent leadership A
deeper understanding of how the District works A more informed
volunteer (service to schools and District) A future leader (work
with Foundation)
Slide 7
Communications & Public Relations Report Mass
Communications Move to Constant Contact Subscribers Click throughs
JCPS Insider & In Other News Incredibly effective General
broadcasts and emergency calls Building & District level users
School bus riders
Slide 8
Communications & Public Relations Report Social Media
Slide 9
Communications & Public Relations Report Text Messaging
& Social Media
Slide 10
Communications & Public Relations Report Video: Telling the
Districts Story Tales to tell The power of video Selecting stories
Sharing the stories: JCPS TV on
Slide 11
Communications & Public Relations Report A New Hammer in
the Toolbox JCPS App A necessity Facts about users Development of
product Getting Started
Slide 12
Communications & Public Relations Report Special Events
& Staff Recognition Opening Session A Family Tradition:
Employee BBQ Staff Appreciation Breakfasts: Small groups Big payoff
Teacher Appreciation Banquet & Retiring Teacher Reception
Slide 13
Communications & Public Relations Report Special
Communications Communications: The Academies @ Jefferson City High
School Website Brochure/Folder Print advertising Family night
presentations Community outreach and information
Slide 14
Communications & Public Relations Report 175 th Anniversary
of the JCPS The First 175 Years of the Journey coffee table book in
conjunction with JCPS Foundation Speakers series Weekly reminders
& fun give-aways
Slide 15
Communications & Public Relations Report Ongoing
Communications Board Updates Speakers bureau Generated radio
programming Media Summits Communications workshops Print
advertising District brochures and reports
Slide 16
Communications & Public Relations Report Supporting the
Strategic Plan: Building Effective Relationships Mass Communication
Tools Video: Telling the Districts Story A New Hammer in the
Toolbox Staff Recognition & Special Events Special
Communications Ongoing Communication Programs Questions?
Communications & Public Relations Report
Slide 17
2013-2014 Communications & Public Relations Report
