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GFWC Communication and Public Relations Presentation. GFWC Convention 2014
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GFWC CPR Presentation June 2014, Wendy Carriker, 2014-2016 Chairman
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COMMUNICATIONS AND PUBLIC RELATIONS: CPR FOR THE FEDERATION
General Federation of Women’s Clubs
COMMUNICATIONS, PUBLIC RELATIONS AND SOCIAL MEDIA FOR YOU AND YOUR CLUBS
How does your club Communicate? Newsletter – sent through the U.S. Postal ServiceNewsletter – sent via EmailWeb siteNewspaper AdsYour State Clubwoman MagazineSocial Media:
FacebookTwitterPinterestYouTubeLinkedIn
GFWC TOOLSGFWC Style BookGFWC Web SiteGFWC ManualGFWC News and Notes – Email NewsletterGFWC Clubwoman Magazine
Whatever you use, remember your current members and future members depend on them. We have to make sure we Communicate, and share our story. C.P.R. is the Heartbeat of our Federation.
SOCIAL MEDIA
What “IS” Social Media?
IT’S NOT JUST
IT’S NOT JUST
Social media IS about using technology to keep
members engaged and using it as a
membership tool
Why bother with Social Media?
Socialnomics 2014 https://www.youtube.com/watch?v=zxpa4dNVd3c
How and where to start……
How and where to start……
For more information on getting started:
Facebook: http://www.facebook.com/help?guide Twitter:
https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter
Google: http://www.google.com/+learnmore/ YouTube: https://support.google.com/youtube/answer/3309389 Flicker: https://www.flickr.com/help/faq/ LinkedIn: http://help.linkedin.com/app/home Pinterest:
http://www.realsimple.com/work-life/technology/how-to-use-pinterest-00100000087471/
GETTING STARTED USING SOCIAL MEDIA FOR SOCIAL GOOD Your homework? Here are a few articles to look over and enjoy.
Social Media for good: http://www.netsquared.org/blog/getting-started-using-social-media-social-good-interview-ryan-crowe#.U4-j5fnxqmc
Social Media and Membership? Sure: http://www.webbrightservices.com/the-association-blog/bid/205747/How-to-Increase-Your-Association-Membership-with-Social-Media
The Good, the Bad, and the Time Commitment What can we do to use Social Media for good? Don’t get overwhelmed. Talk to others and get their
advice. “Follow” other clubs, other
Federations and do what Clubwomen do best, SHARE!
There is no social action that is too small.
Don’t take on too much at once. Don’t pick up a hammer for the
first time and attempt to build a house. Learn how to drive a nail first.
Relax and enjoy it all.
SOME IDEAS FOR GETTING STARTED Facebook: Find out what is acceptable by your members. Make sure they are
supportive and engaged. GFWC has a great Facebook Page:https://www.facebook.com/GFWCMembersLook at other states: GFWC of North Carolina: https://www.facebook.com/GFWCofNorthCarolinaAs an Administrator, you can see the number of times someone looks at your page. As posts are “shared” and “liked” the more people see your information.
Remember this is “Social” Media. “Sharing” And “Liking” (copying) are good things.Post meetings, projects and PICTURES!“Tag” people and places whenever possibleThe average lifespan of a post is 3-4 hours
FACEBOOK INFORMATION
SOME IDEAS FOR GETTING STARTED Twitter: Twitter is a quick fast paced 140 character information blitz!
Easy explanation of Twitter: http://www.momthisishowtwitterworks.com/ GFWC has a Twitter Feed: https://twitter.com/GFWCHQ “Follow”
them Follow me: https://twitter.com/WendyJaneO Follow organizations that your Federation or club partners with:
The “selfie” that almost broke Twitter
3,422,589 RETWEETS 2,030,117 FAVORITES
P.S. It was an Ad for Samsung
SOME IDEAS FOR GETTING STARTED Pinterest: Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. http://seniorplanet.org/how-to-use-pinterest-5-tips-for-getting-starte
d/
Using Pinterest for Non-profits: http://www.nptechforgood.com/2012/04/02/five-pinterest-best-practices-for-nonprofits/
Using it for your Club: Share the recipes used at a meeting, get ideas for projects, share photos and information.
Pinterest now posts your “pins” on Facebook You can also Tweet your “pins”
GFWC-NC has a GFWC Pinterest board
h t tp : / / www. p i n te res t . c o m/ g fwc nc / gener a l - f ede ra t i o n -o f-wo ma ns - c l ubs /
These “pins” were made by usingthe buttonon the Tool bar
SOME IDEAS FOR GETTING STARTED YouTube: YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos.
https://www.youtube.com/yt/playbook/getting-started.html GFWC and many State Federations and Club have videos on YouTube. Just do a search to find them.
I Am GFWC: https://www.youtube.com/watch?v=bEXg59irYkY GFWC-NC: https://www.youtube.com/watch?v=CKcpjz45a20 See all of the GFWC Videos: https://www.youtube.com/channel/UCppBpiSRzBiTsMMI3Jw85Sg/videos
SOME IDEAS FOR GETTING STARTED
Web Sites: Web sites are still great, but do cost money to build, and sometimes maintain. Some web sites are DIY models, check out Wordpress.com
Blogs: Blogs can be free, or can cost. Consider creating a blog (on line diary) for your clubs homepage as a way to share news that might need more words than a “tweet” or a Facebook Post. Blogs are a form of Social media, because unlike a web site, people can leave comments on them.
LinkedIn: Connect with GFWC on LinkedIn and Connect with each other. Mostly known as a business-oriented social networking service. www.LinkedIn.com
SOME IDEAS FOR GETTING STARTED
Hootsuite: is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
Hootsuite allows you to preschedule Tweets and Facebook Posts for days in advance, for up to 4 accounts FREE. If you handle more than 4 accounts the costs begin at $9.99 month. (30 day free trial)
This program also provides stats and analytical reports telling you which posts were viewed and shared the most
To learn more: https://help.hootsuite.com/categories/20067721-Getting-Started
This “tweet” was actually scheduled on June 4, 2014
Adding a “#” gives Twitter followers another way to follow an event. #gfwc2014 is the hashtag for this convention.
AND…IT’S FREE!!!
REMEMBER: TRIED AND TRUE C.P.R. AS WELL
GOOD EXAMPLES TO BORROW FROMArticles to check out:
http://mashable.com/2011/11/13/social-media-invisible-dog-campaign/ (tips on using social media to mobilize people to take action in the real world)
http://www.netsquared.org/blog/getting-started-using-social-media-social-good-interview-ryan-crowe#.U5EGpfnxqmc (advice on beginning using social media for social good)
http://www.coyotecommunications.com/outreach/osn.html (Nonprofit organizations, NGOs and online social networking: advise and commentary
Amanda Hite: Social Media Rock Star http://www.huffingtonpost.com/amy-neumann/social-good-amanda-hite-twitter_b_1138767.html
https://twitter.com/sexythinker
GOOD EXAMPLES TO BORROW FROMWeb sites to follow:http://mashable.comhttp://readwrite.com/#awesm=~oGmpY9F3pTF0sE
Volunteer Groups to follow & borrow ideas from: Peace Corps: https://www.facebook.com/peacecorpshttps://twitter.com/PeaceCorps
Shot @ Life: https://www.facebook.com/shotatlifecampaignhttps://twitter.com/ShotAtLife
Humane Society International: https://www.facebook.com/hsiglobalhttps://twitter.com/HSIGlobal
Volunteer Match: https://www.facebook.com/VolunteerMatchhttps://twitter.com/VolunteerMatch
GOOD EXAMPLES TO BORROW FROM
For profit Companies:http://www.ignitesocialmedia.com/facebook-marketing/top-50-bran
ded-facebook-pages/
Non profit:GFWC http://www.gfwc.orghttps://www.facebook.com/GFWCMembershttps://twitter.com/GFWCHQMarch of Dimes: https://www.facebook.com/marchofdimeshttps://twitter.com/MarchofDimes Rotary International: https://www.facebook.com/rotaryhttps://twitter.com/rotary
QUESTIONS ?
SLIDESHARE INFORMATION:
Watch this presentation again at:http://slidesha.re/1mZh3Mf
CONTACT INFORMATION Wendy Carriker
2014-2016 GFWC Communications and Public Relations Chairman
Facebook: https://www.facebook.com/wendy.o.carriker
Twitter: https://twitter.com/WendyJaneO
CPR Committee members:¨Wendy Carriker * 336-786-5747, 336-325-7220c [email protected] McGraw 714-995-8850 [email protected] Miller [email protected] Morris 315-457-2041 [email protected] Hass 712-295-6552 [email protected] McCoy 662-489-5894, 662-790-4134 [email protected] Jones 603-224-2684 [email protected] Hedrick JEC 740-497-2905 [email protected]
