2012 RISC Marketing Initiatives

2012 RISC Marketing Initiatives

Jessie Lin DRAFT02Jan, 2012

2012 Objectives

• Visibility Increase – Visibility largely increased in following targeted

regions (according to the priority)• ACN• AEU• ANA

2012 RISC Goal

ARKARK

ARMCortex-A8

ARMCortex-A8

Develop the new RISC solution

ARMCortex-A9

ARMCortex-A9

Enlarge the RISC business

UbiqUbiq

ITMITMPortablePortable

……

SOMSOMSBCSBC

DMSDMS

Support PDs for RISC product development

SystemSystem

Advantech RISC Biz Circle

Industrial RISC Solution Development

OMAP35

1200 DMIPS

i.MX53

2000 DMIPS

i.MX 61

5000 up

DMIPS

AM/DM5x10000 DMIPS

i.MX 7

10000 DMIPS

RISC Board Development

Service Market Demand

RISC System Integration

ODM Project

Market Feedback

Product Strategy

• Cortex-A9 Multicore

• System Product– RISC Display Solutions : RDS Series Product– RISC Box PC : RBC Series ProductsFully link to all RBUs for RISC solutions planning &developments.

• RTX & 3.5 SBC

RISC Product Roadmap　 2011 2012 ( Planning) 2013 ( Planning)

ARM Architecture Cortex-A8 Cortex A9 (Multi-core) Cortex-A15 (Multi-core)

Chip solution

Advantech product offering

SOM-C3530 (OMAP35 based COM)PCM-C3530 (OMAP35 based SBC)ROM-1210 ( i.MX53 based COM)

RSB-4210 (i.MX53 based SBC)

ROM-1220 (i.MX6 based COM)RSB-4220 (i.MX6 based SBC)

ROM-11X0 (AM5 based COM)RSB-41X0 ( AM5 based SBC)

ROM-12X0 ( i.MX7 based COM)RSB-42X0 (i.MX7 based SBC)

Android O.S. solutionFroyo ( 2.2)

Gingerbread (2.3)Ice Cream Sandwich ( 4.0)

Ice Cream Sandwich ( 4.0) Jelly? ( 5.0?)

Window solution WinCE 6.0WEC7 TBC Windows 8

Linux 2.6.292.6.35 2.6.4x 2.6.x

Reference System product solution

Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC

Portable- MARS, ACA, MCDOthers…

Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC

Portable- MARS, ACA, MCDOthers…

Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC

Green Server - TBCOthers…

Market application HMI, Industrial Control, Signage, Handheld

HMI, Industrial Control, Signage, Handheld

HMI, Industrial Control, Signage, Server

OMAP35

1200 DMIPS

i.MX53

2000 DMIPS

i.MX 6x

Up to 12000 DMIPS

AM/DM5x10000

+ DMIPS

i.MX 7

10000+

DMIPS

Marketing Key Initiatives

• Join consortium for RTX form factor• Two Marketing approach

– DMS biz model – Design-in Biz (RISC COM) : Fully aligned with

Emb’Core Marketing/Regional Sales Force– Devices & Solutions (RISC SBC & system) : Fully

aligned with Embedded Systems Sector Marketing/Regional Sales Force

• Marketing with Emb’Core, IAG & SAG– Emb’Core : Advantech Industrial Cloud Services - Industrial

Cloud Built-in (iManager, SUSIAccess, Cloud Builder)– IAG & SAG : Vertical product applications

• Co-Marketing with Ecosystem partners– Freescale (major) & TI for co-launch and co-marketing

RISC VM Strategy

Industrial ControlRISC Open Frame

Solutions (RDS Series)

Portable Device RISC Box PC (RBC Series)

Cloud Computing(targeting “device”

Industrial / HMI

Account Coverage Model

Internal PD

Key Account/VAR/

System Integrator

TargetKey

Accounts

xxx

Product Launch packages Event Vertical Marketing Pack Join Embedded Technology

consortium (ETC) for RTX promotion

DMS : RISC Platform IP

Design-in : RISC COM

Brand Product : RISC SBC & System

Quarterly RISC Tech Workshop

2012 New Products

Q1 Q2 Q3 Q4

RISC COM ROM-1210(Jan)

ROM-1220(Sep)

RISC SBC RSB-4210 (Feb)

RSB-4220(Nov)

RISC Display Solution

RDS-1070(TBD)

RISC Box PC

RBC-1000(TBD)

2012 Marketing Calendar (Q1)Q1 Q2 Q3 Q4

Product Launch Package

ROM-1210 (Jan)RSB-4210 (Feb)

RDS-1070RBC-1000

ROM-1220(Sep)

RSB-4220(Nov TBD)

eDM Campaign

Industrial Cloud by RISC

TBD TBD Tbd

Video/FlashV V Tbd Tbd

AD/PosterV V Tbd Tbd

Events

• RETCC 2012 • Embedded World

• ADF, Taipei

• RTS Embedded Systems

• ESC) Silicon Valley• FSL FTF

• EDN Embedded Systems Seminar

2012

• electronica 2012• Embedded WPC

Case Studies

/Whitepaper

• Case Study x 2• Whitepaper x 1

• Case Study x 2• Whitepaper x 1

• Case Study x 2• Whitepaper x 1

• Case Study x 2• Whitepaper x 1

Catalog/Brochure

• 2012 RISC Brochure (revised,

Jan)• 2012 RISC Case Study (New, Jan)

• ECG Master Catalog

Tech/Sales

Training

• RISC Tech Workshop (internal)• AEU, ACN, ANA,

ASG (TBD)

• AEU, ACN, ANA, ASG (TBD)

• RISC Tech Workshop (internal)

• AEU, ACN, ANA, ASG (TBD)

•

•AEU, ACN, ANA, ASG (TBD)

Events Worldwide (I)

Event Period City/Country Region URL

RETCC 2012 Jan 17 Santa Clara, CA USAhttp://www.rtecc.com/conferences

Embedded World 2012 Feb 28-Mar 1 Nürnberg, Germany Europehttp://www.embedded-world.de/en/

RTS Embedded Systems 2012

April 3-5 Paris / Frence Europehttp://www.salons-solutions-electroniques.com/index.htm

Embedded System Conference (ESC) Silicon Valley

March 26-29 San Jose, USA USAhttp://esc.eetimes.com/siliconvalley/

Embedded Systems Expo May 9-11 Tokyo, Japan Asia http://www.esec.jp/en/Home/

EDN Embedded Systems Seminar 2012

Sept Singapore Asia tbd

electronica 2012 Nov 13-16 Munich, Germany Europehttp://www.electronica.de/en/home

Trade Fair/Exhibition

Appendix

RISC Focused Regions

Region RBUSales ForceKAFS / CSF

PSM / BDM RBU Marcom

AENC AIRKASF :Ween Niu/Jeff Brown

David Liu (SAG sector)Edna Garcia / Deborah Lu

ACN ASZKASF :罗焕城 (Paul Lo)

Xiaofeng.Ou ( 區曉風 )

Zhou.xun ( 周洵 )Li.Xiong(熊莉 )

AEU ADLKASF : Howard Lin / Fabrizio.del Maffeo

Vincenzo.Difronzo (AEU PSM)

Barbara / Pauline

ATW ATW Kiphone Lin Lilly Chen

ASG ASG Edwin.Teo Grace.Wong

White Paper & Application Story - ready Q1

White Paper & Application Story - ready Q1

Plan to generate at least 6 articles in 2012. Application story coverage :

– UbiQ– TREK– Medical – UNO– Tablet/portable– TPC/PPC– Signage

Q1 RTX BrandingQ1 RTX Branding

Advantech launches RTX Brand Promotion– TBD

RISC Biz Model (AEU)RISC Biz Model (AEU)

Brand Product Biz – – Open to all Europe regions RISC SBC business and

suggest starting from RSB-4210 (Freescale i.MX53 3.5” SBC)

– RISC COM business still go by Project based support before the local support from ready. (Target: Before 2012 Q2)

RISC Display Solutions RISC Box PC DMS Biz –

– Still by project based to review the opportunity and support.