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Increase Enrollments From Direct Mail Target Direct Marketing Over 20 Years of Success ReMarketing Program High School Program

2012 Recirc And Hs Program Mark

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Page 1: 2012 Recirc And Hs Program  Mark

Increase Enrollments From Direct Mail

Target Direct Marketing Over 20 Years of Success

ReMarketing Program

High School Program

Page 2: 2012 Recirc And Hs Program  Mark

Remarketing Program

Target Direct Marketing

Page 3: 2012 Recirc And Hs Program  Mark

Comprehensive Services

   • Defining Your Marketplace    • Acquiring List    • Creative Design, Copy & Printing   • Mailing via Post Office   • Statistical Evaluation

Page 4: 2012 Recirc And Hs Program  Mark

Students by Zip Code

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Zip Plan

STUDENTS YIELD ZIP DISTANCE CITY STATE POPULATION INCOME EDUCATION RANK

71.00 3.51 32164 23 Palm Coast FL 20,218.00 $45,147.00 13.90 1.00

80.00 2.24 32114 0 Daytona Beach FL 35,651.00 $24,094.00 13.40 2.00

24.00 2.22 32128 8 Port Orange FL 10,803.00 $62,242.00 14.30 3.00

37.00 1.95 32129 4 Port Orange FL 18,926.00 $35,166.00 13.60 4.00

49.00 1.92 32117 3 Daytona Beach FL 25,510.00 $27,651.00 13.10 5.00

44.00 1.88 32119 3 Daytona Beach FL 23,366.00 $35,145.00 13.90 6.00

36.00 1.65 32168 13 New Smyrna Beach FL 21,818.00 $36,231.00 13.60 7.00

47.00 1.51 32127 7 Port Orange FL 31,155.00 $43,510.00 13.80 8.00

10.00 1.32 32132 17 Edgewater FL 7,588.00 $34,391.00 13.20 9.00

21.00 1.23 32141 20 Edgewater FL 17,125.00 $38,890.00 13.40 10.00

33.00 1.22 32137 28 Palm Coast FL 27,066.00 $43,811.00 13.90 11.00

6.00 1.10 32130 19 De Leon Springs FL 5,437.00 $36,449.00 12.90 12.00

20.00 1.02 32118 2 Daytona Beach FL 19,625.00 $33,670.00 14.10 13.00

5.00 0.99 32180 25 Pierson FL 5,058.00 $33,910.00 11.90 14.00

4.00 0.97 32124 5 Daytona Beach FL 4,115.00 $55,656.00 13.10 15.00

41.00 0.95 32174 7 Ormond Beach FL 43,087.00 $43,916.00 14.10 16.00

9.00 0.92 32110 26 Bunnell FL 9,749.00 $41,737.00 13.60 17.00

14.00 0.83 32176 8 Ormond Beach FL 16,957.00 $42,182.00 14.20 18.00

13.00 0.75 32763 24 Orange City FL 17,440.00 $32,999.00 13.60 19.00

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Benefits•  Increase conversion rates •  Identify prospects ready to enroll now

Welcome to TDM’s Direct Mail Remarketing Program

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President’s Survey

This letter is best for recent leads that are  30-45 days old.  It is a great product to introduce the school to the prospect and ensure the prospect is getting all the information the need.

Benefits:• Reinforces your school at a 

crucial time of readiness.• Also shows weather 

prospects are getting the information they need.

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Quality ServiceSurvey

After an initial inquiry, a friendly survey identifies active prospects and gathersvaluable information.

Benefits:• Increase conversions• Identifies prospects  ready to enroll • Quality control on if they are receiving 

the information they are requesting

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Code Survey

Based on a standard remarketing survey but adding a interactive element.  There is a random code ink-jetted at the top of the survey that needs to be filled out at the bottom.

Benefits:• Makes the prospect feel valued• Interactive element adds a personalized 

element for the prospect.

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Director’s Letter

Focus is on reconnecting with the prospect.   Shows a personal effort to try to contact the prospect.

Benefits:• Sends a message that the director at the 

school cares about them directly• Increase conversions

Page 11: 2012 Recirc And Hs Program  Mark

Contact us and find out how this program can be customized for your school today.

Contact: Mark Panicali at (978) 865-8221Email: [email protected]

Increase your enrollments now!

TDM – Over 20 Years of SuccessWe can help you too!

Page 12: 2012 Recirc And Hs Program  Mark

High School Direct Mail Program

Target Direct Marketing

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Comprehensive Services

   • Defining Your Marketplace    • Acquiring List    • Creative Design, Copy & Printing   • Mailing via Post Office   • Statistical Evaluation

Page 14: 2012 Recirc And Hs Program  Mark

Students by Zip Code

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Zip Plan

STUDENTS YIELD ZIP DISTANCE CITY STATE POPULATION INCOME EDUCATION RANK

71.00 3.51 32164 23 Palm Coast FL 20,218.00 $45,147.00 13.90 1.00

80.00 2.24 32114 0 Daytona Beach FL 35,651.00 $24,094.00 13.40 2.00

24.00 2.22 32128 8 Port Orange FL 10,803.00 $62,242.00 14.30 3.00

37.00 1.95 32129 4 Port Orange FL 18,926.00 $35,166.00 13.60 4.00

49.00 1.92 32117 3 Daytona Beach FL 25,510.00 $27,651.00 13.10 5.00

44.00 1.88 32119 3 Daytona Beach FL 23,366.00 $35,145.00 13.90 6.00

36.00 1.65 32168 13 New Smyrna Beach FL 21,818.00 $36,231.00 13.60 7.00

47.00 1.51 32127 7 Port Orange FL 31,155.00 $43,510.00 13.80 8.00

10.00 1.32 32132 17 Edgewater FL 7,588.00 $34,391.00 13.20 9.00

21.00 1.23 32141 20 Edgewater FL 17,125.00 $38,890.00 13.40 10.00

33.00 1.22 32137 28 Palm Coast FL 27,066.00 $43,811.00 13.90 11.00

6.00 1.10 32130 19 De Leon Springs FL 5,437.00 $36,449.00 12.90 12.00

20.00 1.02 32118 2 Daytona Beach FL 19,625.00 $33,670.00 14.10 13.00

5.00 0.99 32180 25 Pierson FL 5,058.00 $33,910.00 11.90 14.00

4.00 0.97 32124 5 Daytona Beach FL 4,115.00 $55,656.00 13.10 15.00

41.00 0.95 32174 7 Ormond Beach FL 43,087.00 $43,916.00 14.10 16.00

9.00 0.92 32110 26 Bunnell FL 9,749.00 $41,737.00 13.60 17.00

14.00 0.83 32176 8 Ormond Beach FL 16,957.00 $42,182.00 14.20 18.00

13.00 0.75 32763 24 Orange City FL 17,440.00 $32,999.00 13.60 19.00

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High School Campaigns

• General High School List • Remarketing High School Leads• Career Specific High School List

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General HS

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General HS

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Remarketing HS List

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Career Specific HS Senior List

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Career Specific

HS List

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Contact us and find out how this program can be customized for your school today.

Contact: Mark Panicali at (978) 865-8221Email: [email protected]

Increase your enrollments now!

TDM – Over 20 Years of SuccessWe can help you too!