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SRII Japan ChapterSRII Japan Chapter
June 16, 2011June 16, 2011
Kazuyoshi Hidaka / Tokyo Institute of TechnologyKazuyoshi Hidaka / Tokyo Institute of Technology
Mayumi Itakura / IBM ResearchMayumi Itakura / IBM Research
Kohtaro Nakamura / eCraftKohtaro Nakamura / eCraft
1
SRII INDUSTRY
PARTNERS :
IBMHPMicrosoftOracleSAPCisco
RESEARCH
INSTITUTES/
PROFESSIONAL
SOCIETY PARTNERS :
FraunhoferITRIINFORMSAMAIEEEMajor Universities around the
world
SPECIAL INTEREST GROUPS (SIGs)
Healthcare ITIntelligent Services/ Information MgtCloud ServicesMobile Technology ServicesService Engineering & InnovationService QualityEnviornmental ServicesUniversity Research Programs/New
Curriculum development
SRII REGIONAL
CHAPTERS:
AustraliaGermanyIndiaJapanSingaporeSpainTaiwanThailandVietnam
2 K.HIDAKA@TOKYO TECH
http://www.thesrii.org/
SRII Japan ChapterSRII Japan Chapter
�� SRII Japan Chapter Launched on October 20, SRII Japan Chapter Launched on October 20,
2010.2010.
K.HIDAKA@SRII Japan Chapter 3
Members of SRII Japan ChapterMembers of SRII Japan ChapterChapter ChairChapter Chair
Kazuyoshi Hidaka, Professor, Tokyo Institute of TechnologyKazuyoshi Hidaka, Professor, Tokyo Institute of Technology
Chapter SubChapter Sub--chair and Manager of Chapter Officechair and Manager of Chapter Office
Mayumi Itakura, Senior Manager, IBM Research TokyoMayumi Itakura, Senior Manager, IBM Research Tokyo
Chapter OfficeChapter Office
Kotaro Nakamura, eCraftJapanKotaro Nakamura, eCraftJapan
Members of Steering Committee Members of Steering Committee
Norio Murakami, President, Norio Murakami Office Norio Murakami, President, Norio Murakami Office
Teruyasu Murakami, Senior Fellow, Nomura Research InstituteTeruyasu Murakami, Senior Fellow, Nomura Research Institute
Hiroyuki Yonekura, Executive Officer & General Manager, BusinessHiroyuki Yonekura, Executive Officer & General Manager, Business Development, Gourmet Development, Gourmet
NavigatorNavigator
Hiroyuki Watanabe, Deputy General Mgnager, Digital Strategy and Hiroyuki Watanabe, Deputy General Mgnager, Digital Strategy and Planning,Planning, NikkeiNikkei
Kyoichi Kijima, Professor, Tokyo Institute of TechnologyKyoichi Kijima, Professor, Tokyo Institute of Technology
Hideaki Takagi, Professor, University of TsukubaHideaki Takagi, Professor, University of Tsukuba
Yoshinori Hara, Professor, Kyoto UniversityYoshinori Hara, Professor, Kyoto University
Kazuo Furuta, Professor, The University of TokyoKazuo Furuta, Professor, The University of Tokyo
K.HIDAKA@SRII Japan Chapter 4
Objectives of Launching SRII Objectives of Launching SRII
Japan ChapterJapan Chapter�� We established SRII Japan Chapter TO :We established SRII Japan Chapter TO :
�� Innovate Japan Innovate Japan through research and innovation of economic and through research and innovation of economic and
public service systems,public service systems,
�� Realize innovation Realize innovation based on the fusion among ideas / practices based on the fusion among ideas / practices
from academia and industries, from academia and industries,
�� Connect Japanese Connect Japanese researchers and business peoples to global researchers and business peoples to global
activities/organizations/peoples, and give ourselves global activities/organizations/peoples, and give ourselves global
thinkingthinking
�� Support policy makers Support policy makers to develop policy and strategies, to develop policy and strategies,
�� Promote public awareness Promote public awareness of service research and education, and of service research and education, and
�� Elevate the levelElevate the level of service research and education upto the next of service research and education upto the next
stage.stage.
K.HIDAKA@SRII Japan Chapter 5
1st workshop (Jan 25, 2011)1st workshop (Jan 25, 2011)
�� Value coValue co--creation and visualization by ,modeling the service system (JScreation and visualization by ,modeling the service system (JST funded), Prof. T funded), Prof.
Kyoichi Kijima (Tokyo Inst. of Tech.)Kyoichi Kijima (Tokyo Inst. of Tech.)
2 nd workshop (April 19, 2011)2 nd workshop (April 19, 2011)
�� ““The Long Tail StrategyThe Long Tail Strategy””, Mr. Hiroyuki Yonekura ( VP., Gurunavi,), Mr. Hiroyuki Yonekura ( VP., Gurunavi,)
3rd workshop (May 20, 2011)3rd workshop (May 20, 2011)
�� Visualization of medical service by hospital information systVisualization of medical service by hospital information system , Prof.. Shusaku Tsumoto em , Prof.. Shusaku Tsumoto
(Shimane Univ.),(Shimane Univ.),
�� Innovation of the communication by chatting system at medicInnovation of the communication by chatting system at medic--care space (JST funded), care space (JST funded),
Dr. Naoshi Uchihira (Toshiba Development Center)Dr. Naoshi Uchihira (Toshiba Development Center)
4th workshop (July 26, 2011)4th workshop (July 26, 2011)
�� Energy service for the future, Mr. Norio Murakami (former PresidEnergy service for the future, Mr. Norio Murakami (former President of Google Japan) ent of Google Japan)
�� Smart Grid , Mr. Kawai (IBM Japan)Smart Grid , Mr. Kawai (IBM Japan)
5th workshop (TBD)5th workshop (TBD)
�� ICT for disaster managementICT for disaster management
6th workshop (TBD)6th workshop (TBD)
�� Automotive Mobile ServiceAutomotive Mobile Service
15SRII Japan Chapter
Activities: SRII Japan Chapter WorkshopsActivities: SRII Japan Chapter Workshops
Global
Japan
Academia IndustryService
company
AcademicSociety
University
ResearchOrganization
ManufacturingCompany
ITCompany
ResearchOrganization
IndustrialOrganization
Service Innovation LinkService Innovation Link
AcademicSociety
University
Service company
ManufacturingCompany
ITCompany
IndustrialOrganization
K.HIDAKA@SRII Japan Chapter 7
Key questionKey question
�� Key questionKey question
�� How we can make new growth for economicallyHow we can make new growth for economically--
matured country ? matured country ?
…… Before 3.11Before 3.11
�� How we can make new growth for economicallyHow we can make new growth for economically--
matured and disastermatured and disaster--damaged country ? damaged country ?
…… After 3.11After 3.11
…… common question for all countriescommon question for all countries
K.HIDAKA@SRII Japan Chapter 8
Challenge in Service Research Challenge in Service Research
�� Current: Many Isolated Service Research Current: Many Isolated Service Research
ProjectsProjects
�� Need: Need: More Big Impact to the SocietyMore Big Impact to the Society
�� Approach: Holistic view Approach: Holistic view --> Vision > Vision --> Break > Break
downdown
9K.HIDAKA@SRII Japan Chapter
Vision and ApproachVision and Approach�� VisionVision
�� ReRe--design the Society design the Society …… too big so, too big so,
�� ReRe--design the design the ““Economic /Social Service SystemsEconomic /Social Service Systems””
--> break down to more concrete research agenda> break down to more concrete research agenda
�� ApproachApproach
�� Set the Target of Ideal Economic / Social Service SystemsSet the Target of Ideal Economic / Social Service Systems
�� which will be realized by leveraging our advantageswhich will be realized by leveraging our advantages
�� which will solve serious economic / social problemswhich will solve serious economic / social problems
�� which will create the new value in the societywhich will create the new value in the society
�� Form the integrated team, break down the ideas, and execute.Form the integrated team, break down the ideas, and execute.
K.HIDAKA@SRII Japan Chapter 10
Background (Characteristics in Japan)Background (Characteristics in Japan)
�� small land small residence areasmall land small residence area
�� unbalance among cities (over/deunbalance among cities (over/de--
population)population)
�� homogeneityhomogeneity
�� super aging societysuper aging society
�� economicallyeconomically--maturedmatured country, country,
economy slowly going downeconomy slowly going down
�� pension crisispension crisis
�� medical care crisismedical care crisis
�� less jobsless jobs
�� weak global competitivenessweak global competitiveness
�� chaotic political situationchaotic political situation
�� Huge damageHuge damage by earthquakeby earthquake
�� advance in hospitality but difficult in making advance in hospitality but difficult in making
profitprofit
�� excellent manufacturing capability but excellent manufacturing capability but
difficult in skill successiondifficult in skill succession
�� excellent skill in mid, small, and very small excellent skill in mid, small, and very small
manufacturemanufacture
�� automotive industry strongautomotive industry strong
�� robotics technology strongrobotics technology strong
�� excellent utilities but difficult in transporting excellent utilities but difficult in transporting
(water, gas, electric power) (water, gas, electric power)
�� healthy foods became globally popular healthy foods became globally popular
�� contents business have global contents business have global
competitiveness (comic, cartoon movie)competitiveness (comic, cartoon movie)
Advantage
Disadvantage
K.HIDAKA@SRII Japan Chapter 11
�� Directions of Japanese GovernmentDirections of Japanese Government
�� Green InnovationGreen Innovation
�� Life InnovationLife Innovation
�� Economic Growth Opportunity in Asian CountriesEconomic Growth Opportunity in Asian Countries
Background (Characteristics in Japan)Background (Characteristics in Japan)
…… continuedcontinued
Policy
K.HIDAKA@SRII Japan Chapter 12
Interest in Service ResearchInterest in Service Research�� Number of proposals for service science investment program by JaNumber of proposals for service science investment program by Japan Science and pan Science and
Technology Agency (JST) 2010Technology Agency (JST) 2010
Service domain Number
Health Care 49
Education 22
Public 18
Retail / Hospitality 13
Foods 12
City 12
ICT 10
Transportation 7
Energy / Environment 6
Water 2
Finance 1
Others 14
Original Data was provided by Research Institute of Science and Technology
for Society Japan Science and Technology Agency
Interest
K.HIDAKA@SRII Japan Chapter 13
What we should do.What we should do.
�� small land small residence areasmall land small residence area
�� unbalance among cities (over/deunbalance among cities (over/de--population)population)
�� homogeneityhomogeneity
�� super aging societysuper aging society
�� economicallyeconomically--maturedmatured country, economy slowly going downcountry, economy slowly going down
�� pension crisispension crisis
�� medical care crisismedical care crisis
�� less jobsless jobs
�� weak global competitivenessweak global competitiveness
�� chaotic political situationchaotic political situation
�� advance in hospitality but difficult in making profitadvance in hospitality but difficult in making profit
�� excellent manufacturing capability but difficult in skill succesexcellent manufacturing capability but difficult in skill successionsion
�� excellent skill in mid, small, and very small manufactureexcellent skill in mid, small, and very small manufacture
�� automotive industry strongautomotive industry strong
�� robotics technology strongrobotics technology strong
�� excellent utilities but difficult in transporting (water, gas, eexcellent utilities but difficult in transporting (water, gas, electric power) lectric power)
�� healthy foods became globally popular healthy foods became globally popular
�� contents business have global competitiveness (comic, cartoon mocontents business have global competitiveness (comic, cartoon movie)vie)
Disadvantage
Advantage
Policy
Interest
New
Value
SolveCreate
K.HIDAKA@SRII Japan Chapter 14
Japan Chapter FocusJapan Chapter Focus
1.1. Servitization of Automotive Industry, is including new socialServitization of Automotive Industry, is including new social
mobility service system integrated with other transportations anmobility service system integrated with other transportations and ICTd ICT
based service enabled by connected vehicle.based service enabled by connected vehicle.
2.2. IT system for disaster management, including disaster preventionIT system for disaster management, including disaster prevention,,
planning, action, and recovery.planning, action, and recovery.
3.3. ICT for Smart Grid and Smart Community, which is the fundamentalICT for Smart Grid and Smart Community, which is the fundamental
infrastructure enabling efficient energy service and new societainfrastructure enabling efficient energy service and new societall
service. This topics will also cover the application aspect of Cservice. This topics will also cover the application aspect of Cyberyber
Physical System.Physical System.
15K.HIDAKA@SRII Japan Chapter