Upload
bui-thanh-nam
View
216
Download
0
Embed Size (px)
Citation preview
7/29/2019 2011 Visitor Arrivals Report
1/21
2011
Prepared by:
Marketing Promotions & Research Division
Papua New Guinea Tourism Promotion Authority
P. O. Box 1291
Port Moresby
Papua New Guinea
Phone : 320 0211 Email :[email protected]
Fax : 320 0223 Website :www.papuanewguinea.travel
7/29/2019 2011 Visitor Arrivals Report
2/21
This is the fina l to ta l visitor arriva ls report fo r PNG in 2011.
The rep ort p resents the trends and market a na lysis of a ll short-term internat iona l
visitors into PNG, strongly emphasizing on holiday visitors. It is reported by source
market and purpose of v isit to the c ountry. The rep ort a lso p resents summary tab les
and graphical analysis of annual and monthly trends to observe historical
performance of tourism in the year compared to the previous years. Additional
marketing briefs are also included based on recent research to compliment thevisitor arrivals trend from the key source m arkets.
1.1 Executive Summary
Papua New Guinea recorded more than 164,000 international visitors in 2011, an
increase of more than 14% or additional 20,000 arrivals compared to 2010, with
visitors injec ting a n estima ted K1.6 billion into the na tiona l ec onom y.
Out of the tota l visitors to the country, Holiday rep resented 21%,Business 44%, VFR
4%, Employment 28%, MICE, Educationand Othera t 1% each. Holiday arrivals to
the country performed well by recording an increase of 9% in 2011, compared tothe holiday arrivals rec orded in 2010. The hea lthy grow th in the holida y arriva ls
marked the seventh year to see growth in this sector since 2003, though there was
a slight decrease in 2009 due to the global financial crisis that affected many
destina tions a round the g lob e. The t rend p icked up aga in in 2010, show ing an 8%
increase in holiday arrivals, and continued through to 2011.
These were the results of the PNG Tourism Promotion Autho rity in partne rship with
industry players and key stakeholders responding positively by working together in
the m arkets, as we ll as ma king it cond uc ive through aw areness and m ore prod uc t
developments in the model provinces. As a result, 2011 was another successfulyear, repea ting the hea lthy trend see n in the last 6 yea rs from 2003 2008. This
hea lthy trend is expe c ted to c ont inue in 2012 as TPA in the last 5 yea rs had set out
clear long-term plans to grow the tourism industry in Papua New Guinea, and as
TPA leads to imp lement a nd achieve these ob jec tives, tourism in the next 10-20
yea rs will be a significant contributor to the ec onomy.
Percentage Distribution by Purpose of Visit 2011
7/29/2019 2011 Visitor Arrivals Report
3/21
Most of the visitors from Japan (51%), America (40%) and European markets (60%)
we re strong ly holiday/ leisure-oriented , while the majority of the visitors from
Australia (50%) and Asia (38%) were more on business. However, the holiday
segment of the Asian, New Zea land and Oc ea nia inc rea sed in 2011 comp ared to
2011 (refer to tab le b elow).
Holiday Arrivals by Sourc e Markets 2011/ 2010
Sourc e Market 2011 2010 Change % +/ -
Australia 17,873 16,744 1,129 6.7%
New Zea land 1175 874 301 34.4%
Oceania 754 496 258 52.0%
China 617 583 34 5.8%
Japan 1,765 2,350 -585 -24.8%
Malaysia 653 566 87 15.4%
Philippines 702 795 -93 -11.6%
Indonesia 154 168 -14 -8.3%
India 323 210 113 53.8%
Other Asia 1514 914 600 65.6%
UK 1,599 1,779 -180 -10.2%Germany 1,626 1098 528 48.1%
France 445 294 151 51.4%
Other Europe 1,174 1,205 -31 -2.5%
USA 3,452 3,220 232 7.2%
Canada 541 527 14 2.7%
Other Americ a 98 119 -21 -17.6%
Africa 368 219 149 68.0%
Others 794 474 320 67.5%
Tota l Holida y 35,627 32,635 2,992 9.2%
Annual Holiday Arrivals Trend by Source Market (2005 2011)
7/29/2019 2011 Visitor Arrivals Report
4/21
Holiday arrivals from most of the key source markets performed well in 2011
com pared to 2010. The hea lthy g row th in the ho liday segme nt was a result o f
carrying out more marketing activities in the markets under the new brand and
tag line A MiLLiON DiFFERENT JOURNEYS .
On the tota l holiday arriva ls, 53 percent came from the Austra lian market, follow ed
by the US Ma rket with 10 percent, while Jap an, Germany and the UK c ontributed 5
percent ea ch. Tota l Europ e a nd New Zea land ho liday visitors ma de up 4 percent
each, followed by Oceania, Canada and China with 2% each, while thecom bined Asian M arket c ontributed 8% to the holiday a rriva ls in 2011.
Holiday Arrivals Distribution by Source Market 2011
The New Zea land market has performed we ll in 2011 by ga ining the fourth position
after Austra lia , USA, Japan a nd Germa ny, as a result o f more c oo rd ina ted
marketing activities extended to other parts of New Zealands main cities by theTPA Sydne y Office under the new brand .
1.2 Key Source Market Performance
Australian Market
The Australian ma rket continued to rem ain the highest single source m arket (in all
seg me nts) for Papua New Guinea . It acc ounted for more than 46 percent (77,396)
of the total arrivals in 2011, recording a slight increase by 2% compared to 2010arriva ls.
Most of the visitors from the Australian market were on business visits (48%), while
23% ac counted for holiday.
The ho liday seg ment from the Austra lian market rec orded an increase b y 6.7
percent, while business arrivals also show an increase by 7 percent compared to
the 2010 arriva ls.
7/29/2019 2011 Visitor Arrivals Report
5/21
Annual trend of holiday a rriva ls from the Australian Market
As it can be seen above, strong growth in holiday arrivals from the Australian
market was from 2005 to 2008, and tha t was a result of op ening a new TPA office in
Sydney. The TPA office in Sydney w as ab le to c arry out more marketing a c tivities
targeting tourists from all around Australia. One of it being the development of a
comprehensive website for visitors to browse through and make travel decisions.
Rec ently, the TPA Boa rd appointed anothe r new ma rketing rep resenta tive and the
new team have come up with new m arketing tec hniques to g row tourist numbers
from the m arket.
Thus in 2010, the PNG Tourism Promotion Authority Off ice in Sydney ha s launc hed aTPA Austra lia face b ook & twitter pa ge to service a s a p la tform to support and
carry out marketing activities in this market and boost tourist numbers from the
market in the next 5 years.
Japan Market
Japan is Papua New Guinea's third largest holiday market after Australia and the
United Sta tes, and one of the highest spend ing markets for Papua New Guinea .
Growth in visitor numbers has greatly improved in 2010 after performing poorly in
2009. The hea lthy g row th in 2010 was a result of launc hing the a dd itiona l flight b yAir Niugini on the PNG/Japan route and the appointment of a new marketing
ma nage r for the PNG TPA Japan Office, who is com ing up with new ma rketing
initiative to g row the m arket share for Papua New Guinea . The Jap an ma rket
recorded an increase o f 17% in holida y arrivals in 2010, while the business sec to r
a lso show an inc rea se in 2010 com pared to 2009 arrivals.
In 2011, Japan rec orded a d rop in visitor numb ers by mo re than 24% com pared to
2010 arrivals. This was the result last years cha in of d isaste rs tha t t rigg ered by the
9.0 magnitude earthquake in northern Japan on March 11, 2011 that hampered
grow th of Japanese outb ound tourists sinc e Ap ril last yea r.
7/29/2019 2011 Visitor Arrivals Report
6/21
However, Air Niug ini s suspension to its Wed nesday services to Narita , in September
7 last yea r had a lso c ontributed to the d rop in a rriva ls from the m arket.
About 2 percent o f the tota l arriva ls we re from Japan and mo st o f the visitors from
the market w ere ho lida yma kers (60%), while only few (30%) came fo r business and
10% for other reasons. Most of the increase from the Japan market was attributed
by a ir a rriva ls which a ccounted for 90% of the tota l arriva ls from the ma rket.
Referring to the graph, an upward trend developed in 2005 for the Japanesetourists visiting Papua New Guinea. However, in 2006 and 2007 PNG lost its market
sha re b y 26% and 25% respec tively. The reason for the drop in tourists from the
Japanese m arket in those years wa s due to a d rop in outbo und travel in 2006 and
2007, which a ffec ted mo st o f the long -haul destinations (inc lud ing Austra lia & New
Zea land and the Pac ific Island countries). There ha d been a shift in offshore travel
to Asia in those years, away from traditional longer-haul destinations. Papua New
Guinea recording the drop in 2006 and 2007 was also contributed by the drop in
cruise ship arrivals from the Japan market, together with some PX cancellations
from the m arket.
An upwa rd trend from the Jap an ma rket was experienc ed in 2008 and 2010, whichwas a sign of the efforts put in by the new marketing representative appointed by
the PNG Tourism Prom ot ion Authority Boa rd . The new marketing strate gies put
together for the market will start to boost tourist numbers in 2012 after recovering
from the da ma ge c aused by the ea rth quake last year.
Annual trend of bona fide tourists from the Japa nese Market
North American Ma rket
The North Am erican market c ollec tively generated about 8% (11,727) of the
aggreg ate a rrivals in 2011, reflec ting an inc rease b y 20% from 8,704 arrivals in 2010.
7/29/2019 2011 Visitor Arrivals Report
7/21
Between 2003 and 2009, tota l a rrivals from the US increa sed by around 88 percent ,
and in 2009 arrivals from the market declined by 14 per cent, with arrivals being
slightly impac ted by the financ ial c risis in the United Sta tes. In 2010 a rrivals p icked
up well and recorded an increase of 26 percent after a slow growth in the first
quarter. With the positive sign, Papua New Guinea remains wellpositioned for
grow th with go od a ir ac cess and a favo urab le exc hange ra te. The TPA Los
Ange les Office ha s be en w orking ha rd to p rom ote Pap ua New Guinea under the
new brand A MILLION DIFFERENT JURNEYS in the North American Market.
Visitors from the US ra te PNGs environment and the ac tivities we have on o ffer
more highly than other markets, showing that PNGs offering as a destination fits
well with Americans from our target market. In particular PNG has very strong
appeal as a niche destination among North American travellers interested in the
outd oo rs, adventure and culture. Desp ite be ing our sec ond la rgest holiday ma rket,
New Papua New Guinea continues to attract only a tiny proportion of US
outb ound travellers and awa reness rem a ins low . In Ca nada , interest in Papua New
Guinea was strong, but has slightly dropped back in the aftermath of the global
ec onomic downturn.
Annual trend of bona fide tourists from the America n Market
As it can be c learly seen, the trend in holiday tourists from the US ma rket p icked upwell since 2003, but dropped in 2007 and 2009 due to the down turn in the US
ec onom y. The US ec onom y has fa llen into a deep rec ession in 2008, and the entire
wo rld tourism ma rket ha s suffered . How ever, Papua New Guinea has bene fited in
2008, recording a strong growth due to the stable PNG Kina and the strong
marketing efforts put in by TPA in this market to resist any unforesee n threats in the
future. Below is a simila r holida y arrivals trend from the Ca nadian m arket.
7/29/2019 2011 Visitor Arrivals Report
8/21
Europe
Europe is a valuable holiday market for Papua New Guinea with long staying
visitors who like to eng age in multip le ac tivities. The Europ e market c om prise o f the
United Kingdom, Germany, France, Netherlands and other smaller contributing
European countries. As PNG's fourth largest holiday markets, the United Kingdom
and Germa ny are the key foc us of Papua New G uinea Tourism Prom otion
Authoritys international marketing, trade and public relations activity. However,
the smaller European markets have shown their resilience over the past months,
despite the global economic downturn, and many present good growth
opportunities for the Papua New Guinea Tourism Industry. In 2010, visitor arrivals
from Europ e show an increase of 20 percent, w ith ho liday a rriva ls posting a growthof 15 percent. The UK and Germa ny we re the m a jor contribut ing ma rkets.
The c ollec tive Europ ea n markets accounte d for 7% percent (10,238) of the tota l
arrivals. United Kingd om rep resented 49 percent (5,102) of a rrivals from the market,
Germany generated 15 percent (1,580) and France accounted for 8 percent
(830), while the othe r Europ ea n markets contributed 28 percent to the tota l Europ e
arrivals. Even though there was a drop of 24 percent in the European markets in
2005 compared to 2004, it picked up exceptionally well in 2005, 2006 and 2007. In
2008, the healthy growth continued with UK, Germany and France recording an
increase by15%, 54% and 7% respectively. In 2009, visitor arrivals from the markets
d rop ped due to the g lob a l financ ia l c risis and p icked up w ell in 2010.
Holiday a rriva ls from UK and Germa ny rem ain strong and the Papua New Guinea
Tourism Prom ot ion Authority Frankfurt Office continues to run the new marketing
campaign with the tagline A MILLION DIFFERENT JURNEYS and working closely
with travel sellers in this market, to ensure British & Germans keep Papua New
Guinea on their wishlists. The new b rand c amp a ign ha s a lso b een extended to
other pa rts of Europe inc luding Franc e, the Netherland s and Switzerland , where
growth o ppo rtunities have been identified .
7/29/2019 2011 Visitor Arrivals Report
9/21
Annual trend of bona fide tourists from the European Market
It c an be c lea rly seen from the trend tha t the ma rkets performed we ll in 2004, 2006,
2007 and 2008, while a drop on bona fide tourists was experienced in 2005 and
2009 as a result of the grow ing terrorism threa ts amongst the Europea n c ountries in
2005 and globa l financ ial c risis experienc ed in 2009.
In 2006, 2007 and 2010, situations have slowed and European tourists re-gained
confidenc e a nd wa nted to trave l to long-haul de stinations. Most of the b ona -fide
tourists trave ling to PNG w ere m ot ivated by the PNG Tourism Prom ot ion Authoritys
effec tive m arketing and prom otions of to urism prod uc ts in the reg ion. The no tab le
one w as the inviting o f mo re t ravel writers and film c rew s from Europ e b oth by TPA
and industry partners to channel the tourism p rod uc ts to ta rge ted consumers in the
region and participating in travel/trade shows to generate demand amongst
wholesalers/retailers from Europe. In 2010, the European market performed to
expectation.
Annual trend of bona fide tourists from the Chinese Market
In the Asian region, China is a potential market for Papua New Guinea andrepresents 5% of the to ta l arriva ls. There was a drop in holiday visitors from the
collec tive Asian ma rket in 2009, but the Chinese m arket continued to m ainta in the
upwa rd trend tha t wa s deve lop ed since 2005. As it can be seen from the trend
below, the steady growth which started in 2005 is expected to continue in the
future due to the signing o f the Ap proved Destinat ion Sta tus (ADS) be tween PNG
and China , and a lso PNG TPA s future p lan to develop marketing strate gies in the
Chinese market and carry out marketing activities in Chinese language will boost
tourist a rriva ls from the market.
7/29/2019 2011 Visitor Arrivals Report
10/21
Other Asian Markets
The o ther Asian markets collec tively rep resented 16 percent o f the to ta l a rrivals
(23,677), with an inc rea se o f 22 percent c om pared to the tota l a rrivals in 2009.
A higher number of the visitors were age between 30-39 and 40-49 years. Most of
the visitors from the Asian markets visited for business and employment reasons.
How ever China and othe r Asian m arkets rec orded an increase in ho liday a rriva ls in
2010 c om pared to 2009. The inc rea se in holida y figures from China or Africa could
not be rea l as mo st o f those com ing for business or em ployment might reg ister as
holiday visitors to avoid cost on visa, but the fact that we must accept is that
China is PNGs potential market in the Asian region after signing the ApprovedDestinat ion Sta tus (ADS) betwe en the two c ountries. Therefo re, future marketing
activities in the Chinese market and other Asian markets will boost holiday tourists
from the Asian region.
After dropping back in 2009, outbound travel has started to rebound, and more
Asians are travelling overseas for holidays than ever before, with 2010 showing
increase in outbound travel. Contributing factors are renewed confidence after
last year's Influenza A (H1N1) Swine Flu impac t a nd financ ial c risis, mo re flights in
and out o f Asia , and grow th in travel to China a round the Shanghai World Expo.
This positive o utb ound trend wa s reflec ted in visitor arrivals to Papua New Guinea ,
which grew by 16 per cent in 2010.
Asian tourists are often seen a just one category - package tourist, but there are
other categories. By recognising these categories and catering for them better,
Papua New Guinea has a great opportunity to take advantage of growth in the
number of Asian including Japanese holidaying overseas. In the past most of the
Japanese/ Asian tourists preferred package tours. Tod ay how ever, ma ny
Japanese/Asian have already experienced overseas travel, so their desires are
changing. As a result, travel age nc ies in Japan a re p roviding va rious kinds of new
7/29/2019 2011 Visitor Arrivals Report
11/21
services to attract customers, where PNG tourism operators can take advantage
ma inta ining a c lose rela tion w ith the Jap an travel ag enc ies and who lesa lers.
Annual trend of bona fide tourists from the Asian Market
As seen from the trend above, a significant growth was experienced from the
Asian markets since 2003; however, in 2008 there was a drop of 14% due to the
g lob a l ec onomic c risis, which affec ted mo st of the eme rg ing Asian and the Pac ific
Island c ountries. The e conom ic c risis has posed unc erta inties in the exc hange ratein destinations around the globe causing fear amongst potential travelers as they
be com e c onc ern ove r the p urchasing po wer of their currenc y in other countries.
As a result of the global economic crisis, most countries around the world have lost
the ir tourism market share w hile others includ ing Papua New Guinea survived . The
steady growth in tourist numbers from the major source markets was due to the
stable economic condition in PNG combined with a strong marketing and
prom ot iona l efforts put in by the PNG Tourism Prom ot ion Authority in the key sourc e
markets. For PNG, only the collective Asia and the Oceania recorded a decrease
in holiday visitors in 2008, which slowly picked up in 2010 and expect to pick upstrong ly in 2011 and beyond .
Oceania
Arrivals from Oceania in 2010 indicated an increase of 3.8 percent compared to
the total arrivals in 2009. Most of the visitors from this market came for business
reasons (35%), while 17 percent visited for holiday. However, the holiday segment
dec rea sed by 21% for this market.
7/29/2019 2011 Visitor Arrivals Report
12/21
New Zealand
New Zealand contributed about 4.5 percent (7,000) of the total arrivals in 2010,
which was an increase of 25% compared to 2008. Both the holiday and business
segments recorded increase with the holiday showing a significant increase by
1.3% com pared to the 2009 holida y arrivals. Refe r to graphs below .
Annual trend of bona fide tourists from the Oc eania Market
Annual trend of bona fide tourists from the New Zea land Market
7/29/2019 2011 Visitor Arrivals Report
13/21
The ho liday ma rket from New Zea land p icked up slow ly in 2004 and 2005, and in
2006 and 2007, the upward trend continued on a higher note, recording an
increase of 34%, while in 2008 the performance continued the upward trend,
which show an increa se of 12% c om pared to the 2007 holiday a rriva ls.
The inc rea se w as a result of opening the new TPA office in Sydney a nd the new
web-site development, where a lot of quality promotion was done (through this
office ) to a ttrac t m ore Austra lian a nd New Zea land tourists.
1.3 Area s visited by internationa l visitors in PNG
Main Area 2011 2010 Chang e % +/ -
Western Prov 2,896 2,989 -93 -3.1
Gulf Prov 552 569 -17 -2.9
Ce ntral Prov 1,087 766 321 41.9
NCD (POM ) 91,044 83,838 7,206 8.6
Milne Bay Prov 4,253 2,139 2,114 98.8
Oro Prov 898 852 46 5.4
SHP Mend i 11,263 5,382 5,881 109.3
Enga Prov 3,818 3,441 377 10.9
WHP Mt. Hag en 3,670 3,279 391 11.9
Simb u Prov 148 145 3 2
EHP Goroka 4,144 3,685 459 12.4
Morob e Prov 13,515 13,053 462 3.5
Mad ang Prov 6,957 6,839 118 1.7
ESP Wewak 1,659 1,542 117 7.6
WSP Vanimo 532 555 -23 -4.1
Ma nus Prov 144 135 9 6.6
NIP Kavieng 6,520 5,679 841 14.8
ENBP Rabaul 6,871 6,446 425 6.5
WNBP Kimbe 2,805 2,586 219 8.5
NSP Buka 743 651 92 14.1
The high visita tion to the Southe rn Highlands, Morobe and NCD are a ttributed to
the increased business and mining activities in the areas, while most of those
visiting Milne Bay, ENBP, Madang, New Ireland and WNBP are mainly genuinetourists going to pa rt-take in tourism ac tivities in these p rovinces.
In 2011, Rabaul, Kavieng, Madang and Alotau received the highest number of
tourists, followed by Eastern Highlands, West New Britain, Western Highlands and
the East Sep ik Provinc es. Most o f the tourists tha t visited the coasta l a reas were
cruise ship visitors, which made up more than 60 percent of the total visitation for
the coastal provinces. From data collected last year, about 14 cruise ships visited
Papua New Guinea and contributed about 3 percent or 4,500 visitors to the total
arrivals in 2011. More than 98 percent of the cruise ship visitors were purely holiday
ma kers while the rem a inder 2 pe rcent came for business and othe r rea sons.
7/29/2019 2011 Visitor Arrivals Report
14/21
1.4 Tourism Receipts (Estimate)
Ac c ording to the information from our Visitor Exit Survey:
Tota l visitor expend iture in 2011 wa s estima ted to be K1.6 billion, which was an
increase of 14% compared to the estimated K1.4 billion spent by visitors in 2010.
Out of the total, it was estimated that genuine tourists had spent a total of K450
million, an increase of 3.5% or K15 million additional spending into the PNG
economy compared to the K435 million spent by ho liday-ma kers in 2010. The
increase in expenditure by holiday makers was a direct result of the 13% increase
in the ho lida y arrivals in 2011 co mpared to 2010.
Total Tourist Expenditure by Market Area (in 2011)
CountryAveragelength of
Stay
TouristArrivals
DailyExpdt.
Average /HeadExpenditure Total Expenditure %tage
ShareKina US$ Kina ('000 US$)
Australia 13 16,873 872 11,336 4,052.62 191,272,328 57,381,698 43.0
New Zealand 14 1175 1,107 15,498 5,540.54 18,210,150 5,463,045 4.1
Pacific Islands 28 754 190 5,320 1,901.90 4,011,280 1,203,384 0.9
Japan 11 1,665 1,500 16,500 5,898.75 27,472,500 8,241,750 6.2
China 14 617 857 12,000 4,290.00 7,402,766 2,220,830 1.7
Philippines 14 702 913 12,786 4,571.00 8,972,964 2,691,889 2.0
Other Asia 14 2460 712 9,968 3,563.56 24,521,280 7,356,384 5.5
United Kingdom 21 1499 775 15,500 5,541.25 24,396,225 7,318,868 5.5
Germany 20 1626 986 19,722 7,050.62 32,064,720 9,619,416 7.2France 16 300 1,281 20,500 7,328.75 6,148,800 1,844,640 1.4Other Europe 14 944 1,357 19,008 6,795.36 17,934,112 5,380,234 4.0USA 16 3,452 1,088 17,410 6,224.08 60,092,416 18,027,725 13.5
Canada 25 541 466 11,667 4,170.95 6,302,650 1,890,795 1.4
Africa 12 168 833 10,000 3,575.00 1,679,328 503,798 0.4
Other Countries 19 690 1,078 20,500 7,328.75 14,132,580 4,239,774 3.2
Total Average 16.3 32,216 947.81 15,449 4,634.70 444,614,099 134,536,227 100
7/29/2019 2011 Visitor Arrivals Report
15/21
Summary of Short-Term Visitor Arriva ls in the last six years (2005-2011]
In the last 6 years, Papua New Guinea s tourism industry has performed very well, in
terms of international tourist arrivals. In 2005, a total of 69,251 short-term
international visitors was recorded, which was an increase of 17.3% compared to
the other year. In 2006, the arrivals figure maintained its upward trend by recording
77,730 internat iona l visitors, an inc rease o f 12.2% c ompared to the 2005 arrivals,
and the hea lthy trend continued through to 2009.
The yea r 2010 was even b ette r for tourism grow th in Papua New Guinea , rec ording
more than 140,000 arrivals, an excess of more than 22,000 new arrivals or 18%
inc rease c om pa red to the sam e p eriod of the previous year.
In 2011, the arrivals figure continued its healthy upward trend by recording more
than 165,000 short-term international visitors, an increase of 14% or more than
20,000 extra a rrivals compared to the 2010 a rrivals. Tota l internat iona l a rriva ls to
Papua New Guinea in 2009 was recorded at 125,891, which was a slight increase
of 4.8 percent c om pa red to 2008 due to the fac t that wo rld tourism w as affec ted
by the g loba l financ ial c risis. In 2010, short-te rm visitor arrivals to Pap ua New
Guinea increased by 18%, recording more than 140,000 international visitors toPapua New Guinea, and the trend continued through to 2011.
Summary of Interna tiona l Visitor Expenditure in the Last six Yea rs
In the last six years, tourisms contribution to the economy of Papua New Guinea
was significant. In 2005, an estima ted K494 million wa s spent in Papua New Guinea
by foreign visitors, recording an increase of 21.8% compared to the other year. In
2006, tourism expenditure by international visitors was estimated at K560 million, an
inc rea se o f 15.2% com pared to the p revious yea r. The up wa rd trend continued
and in 2007, an estimated K880 million was injected into the economy of Papua
New Guinea by international visitors, show ing a n increase of 57% com pared to the
expenditure incurred by the short-term visitors in 2006.
7/29/2019 2011 Visitor Arrivals Report
16/21
In 2008, a total of K960 million was spent by international visitors in Papua New
Guinea, recording an increase of 27% or an extra K80 million compared to the
amount spent in the p revious yea r. Tota l tourism expend iture in 2009 wa s estima ted
to be K1.2 billion, which wa s an increase of 30% compared to the amount spent
by visitors in 2008. In 2010, an estimated K1.4 billion wa s injec ted into the econom y
of Papua New G uinea by the trave l and tourism industry.
Out of the total estimated expenditure, bona fide tourists spent the most during
their holidays in Papua New Guinea. In 2007, a total of K300 million was spent bybona fide tourists a lone in Papua New G uinea. The tota l expend iture incurred by
bona fide tourists in 2008 was K380 million, which was an increase of 27%
com pa red to 2008 bona fide tourism expend iture.
In 2009, expenditure made by bona fide tourists while in PNG was K360 million,
which was less by K20 million compared to bona fide tourists spent in the previous
yea r. The d ec rea se in expend iture b y holiday ma kers was a d irec t result of the 12%
drop in our holiday a rrivals in 2009 as a result of the g loba l financ ial c risis and other
international and domestic factors like the presence of swine flu threat amongst
our key source m arkets inc lud ing Jap an, USA a nd Europe. PNG was a lso a ffec ted
by the plane crash in Kokoda which saw trekking numbers decrease dramaticallyby more than 30 percent in 2009. However, the trend in 2010 and 2011 improved
and bona fide tourists spent an estima ted K440 and K450 million respec tively in the
country. The trend is expec ted to c ontinue, and Pap ua New Guinea can be nefit
from the tourism industry in the future, if prop erly supported and ma naged .
7/29/2019 2011 Visitor Arrivals Report
17/21
1.5 Arrival Trends & Forec asts
Monthly Visitor Arrivals Trend (2005 2011)
2011 Visitor Arrivals Summary Table
7/29/2019 2011 Visitor Arrivals Report
18/21
Annual Total Visitor Arrivals Trend (1995 2011)
Quarterly Visitor Arrivals Trend (2003 2011)
7/29/2019 2011 Visitor Arrivals Report
19/21
Annual Visitor Arrivals Trend by Purpose of Visit (2002 2011)
Annual Visitor Arrival Forecasts in the next five years (2011 2015)
The trends in the last six yea rs have been positive, and the holida y seg ment from
mo st o f our key source ma rkets have b een performing we ll. Most o f the growths in
visitor arrivals were within our target and that is to double the holiday figures every
five yea rs. How ever, the year 2009 d id not p erform w ell due to the g lob a l financ ia l
crisis as most potential and experienced travelers around the globe were cutting
back on travel budgets and if they have to travel, they traveled within short
distances or closer to home. We felt the effect in the last quarter of 2008 and
continued throug h to 2009.
7/29/2019 2011 Visitor Arrivals Report
20/21
The t rend is c lear from our 2009 holida y arrivals figure, where w e ha ve rec orded a
negative growth of 12 percent. Most destinations around the Globe also
experienced the d ow nwa rd trend in 2009, and acc ording to the World Tourism
Organization, globa l tourism d rop ped by 4% in 2009. In fac t, our economy wa s we ll
protec ted from the g lob al econom ic c risis, but because of the fac t that travel and
tourism relates directly to people's household income, meaning that people travel
when they have the money so because of the financial crisis, living standards in
their country became expensive, most people lost their jobs and they have to cut
dow n on luxury expenses like (travel) to mee t the nec essities of everyday life.
How ever, Papua New Guinea s tourism numbers p icked up we ll in 2010 as TPA in
partnership with the industry players were able to carry out planned tourism
deve lop me nt, and ma rketing and prom otiona l efforts in the ove rsea s ma rkets. The
tourism outlook for PNG is promising over the next five years, largely due to the
expected strong economic growth in PNG and its major tourism source markets,
the TPA s marketing a nd prom ot ion initia tives in the m ajor markets, the prop er
recognition of the tourism sector by the PNG Government and the additional
number of Air Niug ini flights on the Japan and other internat iona l routes. The stab le
politica l environment of PNG w ill a lso sec ure d estinat ion fo r tourists.
In the next five years (2011-2015), inte rnat iona l visitor arrivals will continue to grow
at a n average rate o f 7% annua lly and by 2015 more tha n 250,000 visitors will have
visited Papua New Guinea , spend ing an estimated revenue o f som e K3 billion into
the economy. The g row th will be supported strong ly by the imp lem enta tion of the
TPA p lans (includ ing the master plan) and Air Niug ini's p lan to expa nd its flight
services to other international and domestic destinations. Increased marketing
ac tivities by TPA a nd the deve lop me nt o f new tourism prod uc ts by the tourism
industry players will also determine our predicted growth in visitor numbers into
Papua New Guinea .
Please note that unforeseen events like natural disasters, political or economic
crisis, non-implementation of plans, budget cuts and new development in the
tourism industry during the forecast period are not taken into consideration in our
forecast model and the forecast will be updated annually by monitoring these
events through research.
1.5 Conclusion
Holiday Arrivals in the past years (2003, 2004, 2005, 2006, & 2007) have beengrow ing and the inc rea se of 25% in 2008 ma rked the sixth c onsec utive growth, and
continued to p erform well in 2010. The PNG Kina c ontinues to be stab le de sp ite the
g lob a l financ ial crisis and mo re tourists dec ided to stay long er and spend more in
PNG, thus contributing significantly to the nationa l economy.
The trends in the last six yea rs have been positive, and the holida y seg ment from
mo st o f our key source ma rkets have b een performing we ll. Most o f the growths in
visitor arrivals were within our target and that is to double the holiday figures every
five yea rs. How ever, the year 2009 d id not p erform w ell due to the g lob a l financ ia l
c risis, but p icked up in 2010 and 2011 respec tively.
7/29/2019 2011 Visitor Arrivals Report
21/21
The t rend is c lear from our 2009 holida y arrivals figure, where w e ha ve rec orded a
negative growth of 12 percent. Most destinations around the Globe also
experienced the d ow nwa rd trend in 2009, and acc ording to the World Tourism
Organization, globa l tourism d rop ped by 4% in 2009. In fac t, our economy wa s we ll
protec ted from the g lob al econom ic c risis, but because of the fac t that travel and
tourism relates directly to people's household income, meaning that people travel
when they have the money so because of the financial crisis, living standards in
their country became expensive, most people lost their jobs and they have to cut
dow n on luxury expenses like (travel) to mee t the nec essities of everyday life.
How ever, Papua New Guinea s tourism numbers p icked up we ll in 2010 as TPA in
partnership with the industry players were able to carry out planned tourism
deve lop me nt, and ma rketing and prom otiona l efforts in the ove rsea s ma rkets. The
tourism outlook for PNG is promising over the next five years, largely due to the
expected strong economic growth in PNG and its major tourism source markets,
the TPA s marketing a nd prom ot ion initia tives in the m ajor markets, the prop er
recognition of the tourism sector by the PNG Government and the additional
number of Air Niug ini flights on the Japan and other internat iona l routes. The stab le
politica l environment of PNG w ill a lso sec ure d estinat ion fo r tourists.
In the next five years (2012-2016), inte rnat iona l visitor arrivals will continue to grow
at a n average rate o f 7% annua lly and by 2015 more tha n 250,000 visitors will have
visited Papua New Guinea , spend ing an estimated revenue o f som e K3 billion into
the economy. The g row th will be supported strong ly by the imp lem enta tion of the
TPA p lans (includ ing the master plan) and Air Niug ini's p lan to expa nd its flight
services to other international and domestic destinations. Increased marketing
ac tivities by TPA a nd the deve lop me nt o f new tourism prod uc ts by the tourism
industry players will also determine our predicted growth in visitor numbers into
Papua New Guinea .
Please note that unforeseen events like natural disasters, political or economic
crisis, non-implementation of plans, budget cuts and new development in the
tourism industry during the forecast period are not taken into consideration in our
forecast model and the forecast will be updated annually by monitoring these
events through research.