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2011 Partner Guide

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Details sponsorship and exhibit opportunities for apartment suppliers with the National Multi Housing Council

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Page 1: 2011 Partner Guide
Page 2: 2011 Partner Guide

THANK YOU TO OUR 2010 CHAIRMAN’S CIRCLE AND FRIENDS OF THE COUNCIL SPONSORS

2010 Friends of the Council

2010 Chairman’s Circle

Living Excellence

Page 3: 2011 Partner Guide

Peter F. DonovanNMHC Chairman

The National Multi Housing Council’s success comes from

the support of our members and sponsors.

We offer many opportunities for you to raise your company’s profile.

You can sponsor a high-profile speaker, place your logo in an e-newsletter

read by the “Who’s Who” of the apartment industry, exhibit at our

Apartment Operations and Technology Conference & Exposition or

Student Housing Conference & Exposition—you name it!

To make it easier for you to find the right opportunity, we are pleased to

offer you this NMHC Partner Guide.

Whether you are an owner/manager/developer, broker, lender, supplier,

or consultant, your company is a valuable part of the Council. With your

help, NMHC will continue its three-decade tradition of unparalleled

education, research, strategic Capitol Hill activity, networking and more!

Thank you for your continuing support of NMHC and the apartment industry.

Best wishes,

Peter F. DonovanCB Richard Ellis

Thomas S. BozzutoThe Bozzuto Group

Thomas S. BozzutoNMHC Vice-Chairman

Ric CampoNMHC ImmediatePast Chairman

Ric CampoCamden Property Trust

Page 4: 2011 Partner Guide

BRANDNMHC Market Trends ..............................................................................................................................3

NMHC News Watch ................................................................................................................................3

NMHC Update ........................................................................................................................................4

NMHC Student Housing Research Report..............................................................................................4

SPONSORChairman’s Circle and Friends of the Council ........................................................................................5

2011 NMHC Apartment Strategies Conference (January) ......................................................................7

2011 NMHC Annual Meeting (January) ..................................................................................................8

2011 NMHC Human Resources and Research Forums (April)..............................................................13

2011 NMHC Apartment Strategies Update and Finance Conference (May) ........................................14

2011 NMHC Spring Board of Directors Meeting (May) ........................................................................15

2011 NMHC Fall Board of Directors & Advisory Committee Meeting (September) ..............................18

2011 NMHC Student Housing Conference & Exposition (September) ................................................20

2011 NMHC Apartment Operations and Technology Conference & Exposition (November) ................21

2011 NMHC Branding and Sponsorship Request Form ........................................................................29

EXHIBIT2011 NMHC Student Housing Conference & Exposition ......................................................................32

2011 NMHC Student Housing Conference & Exposition

Exhibit Booth Request Form and Exhibit Guidelines ..........................................................................34

2011 NMHC Apartment Operations and Technology Conference & Exposition ..................................36

2011 NMHC Apartment Operations and Technology Conference & Exposition

Exhibit Booth Request Form and Exhibit Guidelines ..........................................................................38

CONTENTS2011 NMHC PARTNER GUIDE

Page 5: 2011 Partner Guide

2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 3

MARKET TRENDSA quarterly summary of the industry’s performancetrends, including vacancy rates, rent increases, apartment starts, employment growth and apartmentsales prices.

Company to provide its 4-color logo as a jpg or eps file.

Limited to one (1) sponsor per year.Total Amount: $60,000 (Sold Out)

NMHC NEWS WATCHA biweekly summary of noteworthy articles in the general media of interest to apartment executives.

Company to provide its 4-color logo as a jpg or eps file.Approximately twenty-four (24) issues per calendar year.

Limited to one (1) sponsor per year. Total Amount: $48,000 (Sold Out)

BRANDDon’t miss the opportunity to have your company logo included on one of NMHC’spublications. NMHC has developed three unique electronic publications that are sentvia e-mail to over 7,000 apartment executives. Partner with NMHC as a publicationsponsor and your company logo, with a link to your web site, will be prominentlydisplayed in the publication.

Page 6: 2011 Partner Guide

Sponsor’s logo will appear on back cover

NMHC UPDATEA concise summary of the industry’s legislative, regulatoryand judicial developments as well as the latest develop-ments in finance, property management, sustainability,human resources, technology and building codes.

Company to provide its 4-color logo as a jpg or eps file.Approximately twenty (20) issues per calendar year.

Limited to one (1) sponsor per calendar year.Total Amount: $48,000 (Sold Out)

STUDENT HOUSING RESEARCH REPORTNMHC launched a student housing initiative in 2004 and one of the key elements was to produce original research that helps apartment firms better under-stand the dynamics of the student housing sector. Each year, the research survey results are released in conjunction with the NMHC Student Housing Conference.

Company to provide its b/w logo as a jpg or eps file.

Limited to one (1) sponsor per calendar year.Total Amount: $15,000

4 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

NOTE: All Chairman’s Circle and Friends of the Council sponsors from the previous year have right of first refusalon all items their company sponsored in 2010. Deadline: December 31, 2010.

Page 7: 2011 Partner Guide

In 2011 we are continuing the following categories of sponsorships:• Chairman’s Circle for firms that commit to sponsor $50,000 or more in 2011• Friends of the Council for firms that sponsor $25,000 to $49,999 in 2011• Plus Additional Sponsorships for firms that sponsor $5,000 to $24,999 in 2011, which include:

- Major Sponsors, sponsor $10,000 to $24,999 in 2011- General Sponsors, sponsor $5,000 to $9,999 in 2011

Both Chairman’s Circle and Friends of the Council sponsors will automatically receive additional benefits detailed below.

CHAIRMAN’S CIRCLEIf your firm commits to $50,000 or more in sponsorships in 2011, you will join the Chairman’s Circle and receive thefollowing benefits:• Sponsorship recognition during every 2011 NMHC

Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor.

• Chairman’s Circle sponsors may register up to a maximum of four (4) additional attendees at no cost per event for every 2011 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor (with the exception of the Executive Leadership Conference).

• Invitations to VIP events such as luncheons with the GeneralSession speakers and Chairman’s Reception, and VIP photoopportunity with keynote speakers during the Annual Meeting.

• Opportunity to select sponsor items for your $50,000. For example, if you give $50,000 you can select the Annual Meeting Welcome Reception for $20,000, theSpring Board of Directors Dinner for $15,000 and the Student Housing Conference General Session for $15,000.

SPONSORA critical contributing factor to NMHC’s success over the past few years has beenthe tremendous generosity of our members who have sponsored various eventsand speakers at our Membership Meetings and strategic information Forums andConferences. The sponsors have afforded us the luxury of presenting high-levelcontent in a first-class setting that is generally considered the premier forum forsenior executives of the apartment industry.

2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 5

NOTE: Sponsors may “go shopping” and combine the benefits they prefer from the sponsorship items enclosedto reach the Chairman’s Circle, Friends of the Council or Additional Sponsorships level.

Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities.

Page 8: 2011 Partner Guide

FRIENDS OF THE COUNCILIf your firm commits to $25,000 to $49,999 in 2011,you will join the Friends of the Council and receive the following benefits:

• Sponsorship recognition during every 2011 NMHC Membership Meeting, Forum and Conference, not just the specific meeting(s) you sponsor.

• Friends of the Council sponsors may register up to a maximum of two (2) additional attendees at no cost per event for every 2011 NMHC Membership Meeting,Forum and Conference, not just the specific meeting(s)you sponsor (with the exception of the Executive Leadership Conference).

• Invitations to VIP events such as luncheons with the General Session speakers and VIP photo opportunity with keynote speakers during the Annual Meeting.

• Opportunity to select sponsor items for your $25,000. For example, if you give $25,000 you can select theApartment Strategies Conference Lunch for $20,000 and the Spring Board of Directors Meeting RefreshmentBreaks for $5,000.

ADDITIONAL SPONSORSHIPSCompanies that help sponsor a specific meeting –“meeting sponsor” – receive the following benefits:• They are listed in the meeting notices to all invited members

and non-members and are included in the meeting informationposted on our web site (www.nmhc.org).

• They are prominently listed in meeting programs.• They are displayed on PowerPoint presentations before

the start of each meeting.• They are listed in signage prominently displayed at the meeting.• They are listed in the NMHC Annual Report.• Major Sponsors ($10,000 to $24,999) may register two

(2) additional attendees at no cost. • General Sponsors (below $10,000) may register one

(1) additional attendee at no cost.

6 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

NOTE: Sponsors may “go shopping” and combine the benefits they prefer from the sponsorship items enclosed to reach the Chairman’s Circle, Friends of the Council or Additional Sponsorships level.

Chairman’s Circle and Friends of the Council monies only apply to meeting opportunities.

Page 9: 2011 Partner Guide

2011 Meeting Sponsorship OpportunitiesLess tangible, but ultimately more important to your business, is the fact that when you sponsor an event or speaker at an NMHC meeting, you generate an extraordinary amount of goodwill with the senior executives of the most prominentfirms in the apartment industry. The sponsorship opportunities for each 2011NMHC meeting listed below are outlined in the pages that follow.

2011 NMHC Apartment Strategies Conference2011 NMHC Annual Meeting2011 NMHC Human Resources and Research Forums2011 NMHC Apartment Strategies Update and Finance Conference2011 NMHC Spring Board of Directors Meeting2011 NMHC Fall Board of Directors & Advisory Committee Meeting2011 NMHC Student Housing Conference & Exposition2011 NMHC Apartment Operations and Technology Conference & Exposition

2011 APARTMENT STRATEGIES CONFERENCEJanuary 18, 2011 ı La Quinta Resort & Club ı Palm Springs, CA

The NMHC Apartment Strategies Conference precedes the NMHC Annual Meeting with an entire day of trends,statistics and powerful business insight into what lies ahead in 2011 for the economy and our industry. Thismeeting is open to both NMHC members and non-members – approximately 1,000 executives attend.

OVERALL SPONSORBeing an Overall Sponsor of the ApartmentStrategies Conference affords your company the greatest exposure to meetingattendees. This sponsorship includes thesponsor’s logo on direct mail and printedmaterials, signage during the Conferenceat the entrance to the meeting rooms andacknowledgment from the podium. Eachsponsorship includes one (1) complimentarymeeting registration for a member of thesponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $10,000 each

2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 7

CALL TODAY! 202/974-2363 or [email protected]

Page 10: 2011 Partner Guide

2011 NMHC ANNUAL MEETINGJanuary 18 – 20, 2011 ı La Quinta Resort & Club ı Palm Springs, CA

The NMHC Annual Meeting is the largest gathering of the year where NMHC members come together to networkwith their colleagues. The 2011 Meeting will feature Michael Lewis and Jack Welch and will include: informativesessions by industry leaders; insight into what is happening on Capitol Hill; strategies for success in changing times;and fun-filled social events. Open to members only – over 1,500 executives attend.

MAJOR SPONSORSHIP OPPORTUNITIESAnnual Dinner (Wednesday)The highlight of the meeting’s social events, this is the largest gathering of NMHC Annual Meeting attendees in one relaxing location. This professionally planned and catered dinner includes an outstanding salad, entrée and dessert. Wine is served with dinner. Sponsorship of this event includes special signage at the dinner facility, a special listing in meeting materials and two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to eight (8) sponsors ı Sponsorship Fee: $25,000 each

Keynote Speakers – Michael Lewis (Wednesday) and Jack Welch (Thursday)Michael Lewis, a renowned best-selling author and leading social com-mentator, will be the keynote speaker on Wednesday. Jack Welch, formerChairman and CEO of General Electric and top-selling author, will speak at Thursday’s general session. This sponsorship includes two (2) compli-mentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $100,000 (Welch)Limited to one (1) sponsor ı Sponsorship Fee: $75,000 (Lewis)

Welcome Reception (Tuesday)Tuesday evening’s Welcome Reception is heavilyattended and is conducive to settling into the meeting, discussing the sessions ahead, arranging for dinner meetings with colleagues,and discussing industry issues in a social atmosphere. The reception is hosted with anopen bar serving premium brand liquors, winesand imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavilydressed with food carefully selected to pleasemost any palate. To add an extra sparkle to theevening’s event, a signature cocktail will benamed after your company and served as one ofthe beverages during the reception. Sponsorshipof this event includes special signage at thereception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the but-lers’ hors d’oeuvre trays, a special listing in the meeting materials and two (2) complimentary meeting registrationsfor members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $25,000 each

8 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 9

Annual Dinner Reception (Wednesday)“The” Event – the Annual Dinner Reception has high attendance and affords the casual atmosphere conducive to networking and discussing the various apartment industry-related subjects addressed during the day, as wellas having extended conversations with industry colleagues. This reception is hosted with an open bar servingpremium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre traysare heavily dressed with food carefully selected to please most any palate. To add an extra sparkle to theevening’s event, a signature cocktail will be named after your company and served during the reception as oneof the beverages. Sponsorship of this event includes special signage at the reception facility, cocktail napkinswith your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the meeting materials and two (2) complimentary meeting registrations for members of thesponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $25,000 each

Executive Committee Dinner (Wednesday)This exclusive dinner includes a three-course mealwith wine. An intellectually fascinating speaker wrapsup the evening. The dinner is open only to membersof NMHC’s Executive Committee. Sponsorship ofthis event includes special signage at the dinner facility, a special listing in meeting materials, andtwo (2) complimentary meeting registrations formembers of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ıSponsorship Fee: $25,000

Luncheon with the Keynote Speaker, Michael Lewis (Wednesday)This exclusive event will include Michael Lewis and invited Executive Committee members. The luncheon sponsorship includes special mention in meeting materials and signage at the entrance to the luncheon location.This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $15,000

Luncheon with the Keynote Speaker, Jack Welch (Thursday)This exclusive event will include Jack Welch and invited Executive Committee members and Chairman’s Circleand Friends of the Council sponsors. The luncheon sponsorship includes special mention in meeting materialsand signage at the entrance to the luncheon location. This sponsorship includes two (2) complimentary meetingregistrations for members of the sponsor’s company. Only Chairman’s Circle or Friends of the Council may sponsor this event.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $25,000 (Sold Out)

CALL TODAY! 202/974-2363 or [email protected]

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10 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

Networking Breakfast (Wednesday)This sponsorship guarantees your presence at the continental breakfast on Wednesday morning. The sponsor-ship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, aswell as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registrationand a special listing in the meeting materials.

Company to provide its 4-color logo as a jpg or eps file.Limited to three (3) sponsors ı Sponsorship Fee: $10,000 each

Cyber CaféFree, unlimited Internet access is a must-have for any meeting attended by senior executives, and they will find it at the Cyber Café. As such, this is one of the most visible sponsorships available. Café sponsors areidentified by special signage at the entrance to the Café, as well as on customized screen savers at each terminal. This sponsorship includes two (2) complimentary meetingregistrations and a special listing in the meeting materials.Café Hours: Wednesday 7:00 AM through Friday Noon,closing at 7:00 PM each evening.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $30,000

After-Dinner Bash (Wednesday)Attendees rev up the night at the After-Dinner Bash. This reception is hosted with an open bar stocked with after-dinner cordials and cognacs. Attendees may also select from an array of specialty cigars. To add an extrasparkle to the evening’s event, a signature cocktail will be named after your company and served during the reception as one of the beverages. Sponsorship of this event includes special signage at the reception facility,cocktail napkins with your company logo imprinted, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $25,000

Board of Directors Breakfast (Wednesday) Open to NMHC Board Members only, your presence is guaranteed at the Board of Directors breakfast on Wednesday morning. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. This sponsorship includes one (1) complimentary meeting registration.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $15,000

Networking Breakfast (Thursday)Your presence is guaranteed at the continental breakfast on Thursday morning. This sponsorship includes signage on the buffet tables for breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials. Each sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to three (3) sponsors ı Sponsorship Fee: $10,000 each

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 11

Refreshment Break (Tuesday)This sponsorship guarantees your presence at Tuesday’s refreshment break. This sponsorship includes signageon the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Thissponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $10,000

Refreshment Break (Wednesday)This sponsorship guarantees your presence at Wednesday’s food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listingin the meeting materials. This sponsorship includes one (1) complimentary meeting registration for a member ofthe sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $10,000

Refreshment Break (Thursday)This sponsorship guarantees your presence at Thursday’s refreshment break. This sponsorship includes signageon the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Eachsponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $10,000

Meeting PortfoliosThe NMHC Meeting Portfolio is a professionally produced document that serves as a permanent desk referencethroughout the year. It contains pertinent information related to the meeting including the meeting’s attendee list.The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

CONTACT US TODAY! 202/974-2363 [email protected]

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12 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

Turndown Service/In-Room DropYour company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed after a busy day on Tuesday and Wednesday. An amenity and message will be placed in the guest’sroom. The cost of the amenity and message are not included in the sponsor fee and are to be provided by thesponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor each night (Tuesday and Wednesday) ı Sponsorship Fee: $10,000

Wi-Fi AccessAttendees want to be connected all the time. Your company can give attendees Wi-Fi access in the meeting area throughout the meeting. This sponsorship includes special signage in the registration area and one (1) complimentary meeting registration.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $20,000

GENERAL SPONSORSHIP OPPORTUNITIESAgenda At-A-GlanceThis pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Registration EnvelopesYour company logo will be seen by all meeting attendees when they pick up their registration material andthroughout the meeting. This sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as an eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Notebook FoliosMore than a simple notepad, the notebook folio is carefully selected for its quality,durability and utility. Used by all attendees during the Conference for taking notes, thenotebook folio prominently displays the sponsor’s logo. This sponsorship includes two(2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as an eps file.Limited to one (1) sponsor ı Sponsorship Fee: $30,000

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 13

2011 NMHC HUMAN RESOURCES AND RESEARCH FORUMSApril 27 & 28, 2011 ı The Adolphus ı Dallas, TX

The NMHC HUMAN RESOURCES FORUM provides an opportunity for human resources professionals to stay up to date on employment-related legal developments and human resources best practices as the apartment industry confronts new challenges in today's economic environment. Open to members only – approximately 125 executives attend.

The NMHC RESEARCH FORUM is targeted to the nation’s leading apartment researchers – in-house and third-party – and is designed to address the critical issues facing the apartment industry. Open to members only – approximately 150 executives attend.

OVERALL SPONSORBeing an Overall Sponsor of either the Human Resources or Research Forum affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials,signage during the forums at the entrance to the meeting room and acknowledgment from the podium. Eachsponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to six (6) sponsors per forum ı Sponsorship Fee: $2,500 each

CALL TODAY! 202/974-2363 or [email protected]

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14 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

2011 NMHC APARTMENT STRATEGIES UPDATE AND FINANCE CONFERENCEMay 24 & 25, 2011 ı The Breakers ı Palm Beach, FL

The NMHC Apartment Strategies Update and Finance Conference brings the apartment industry's lenders, investors, CEOs, CFOs and senior level executives together for a day of high-level exchange and frank conversations. Open to NMHC members and non-members, this Conference will address what is really going on in the current marketplace. Attendance will be limited to encourage high-level, peer-to-peer exchange.

OVERALL SPONSORBeing an overall sponsor of the Apartment Strategies Update and Finance Conference affords your companythe greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail andprinted materials, signage during the Conference at the entrance to the meeting room, acknowledgment from thepodium, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meetingregistration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Unlimited sponsors ı Sponsorship Fee: $10,000 each

CALL TODAY! 202/974-2363 or [email protected]

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 15

NMHC BOARD MEETINGSTwo of the most exclusive NMHC meetings of the year, our Spring Board of Directors Meeting and Fall Board of Directors and Advisory Committee Meeting bring senior apartment executives from the industry's leadingfirms together for an intimate gathering that offers attendees an invaluable opportunity to candidly share information and insights, debate issues of common interest and hear from key policy makers. Open to membersonly – 200 C-suite executives attend the spring meeting and 250 C-suite executives attend the fall meeting.

2011 NMHC SPRING BOARD OF DIRECTORS MEETINGMay 25 & 26, 2011 ı The Breakers ı Palm Beach, FL

MAJOR SPONSORSHIP OPPORTUNITIESDinnerThe highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectuallyfascinating speaker may wrap up the evening. Sponsorship of this event includes special signage at the dinnerfacility, a special listing in the meeting materials and two (2) complimentary meeting registrations for members ofthe sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $15,000 each

Keynote SpeakerA keynote speaker (to be determined) will address the meeting participants in a general session. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and two(2) complimentary meeting registrations for members of the sponsor’s company.

Limited to one (1) sponsor ı Sponsorship Fee: $25,000

Reception The reception is heavily attended and is conducive to networking with colleagues and settling into the meeting in a social atmosphere. The professionally planned and catered reception is hosted with an open bar serving premium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected to please most any palate. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materialsand two (2) complimentary meeting registrations for members of the sponsor’scompany.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $15,000 each

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16 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

Continental Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tablesfor breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials.This sponsorship also includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

General SessionThe General Session will take place on Thursday morning. Sponsorship of the session includes special signageat the entrance to the meeting room, the option of providing a brochure for each session attendee, a special listingin the meeting materials and one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $20,000

Leather JournalsThis bound journal is a durable keepsake that attendees can use for taking notes during the conference and in dailymeetings. The sponsor’s logo will be nicely debossed on the cover. This sponsorship includes two (2) complimen-tary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Meeting PortfoliosThe NMHC Meeting Portfolio is a professionally produced document and serves as a permanent desk reference throughoutthe year. It contains pertinent information related to the meeting,including the meeting’s attendee list. The sponsorship includestwo (2) complimentary meeting registrations for members of thesponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Turndown Service/In-Room Drop Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they get into bed aftera busy day. An amenity will be placed in the guest’s room. Thecost of the amenity is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. Thissponsorship includes one (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $7,500

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 17

GENERAL SPONSORSHIP OPPORTUNITIESRefreshment Breaks This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. Each sponsorship includes one (1) complimentary meeting registration for amember of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000

Meeting At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around tostay on top of the meeting schedule. The sponsorship includes one (1) complimentary meeting registration for amember of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000

CALL TODAY! 202/974-2363 or [email protected]

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18 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

2011 NMHC FALL BOARD OF DIRECTORS & ADVISORY COMMITTEE MEETINGSeptember 14 & 15, 2011 ı Mandarin Oriental ı Washington, DC

MAJOR SPONSORSHIP OPPORTUNITIESDinnerThe highlight of the meeting’s social events, this dinner includes a three-course meal with wine. An intellectuallyfascinating speaker may wrap up the evening. Sponsorship of this event includes special signage at the dinnerfacility, a special listing in the meeting materials, and two (2) complimentary meeting registrations for members ofthe sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $20,000 each

Keynote SpeakerA keynote speaker (to be determined) will address the meeting participants in a general session. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and two(2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $25,000

General SessionThe General Session will take place on Thursday morning. Sponsorship of the session includes special signageat the entrance to the meeting room,the option of providing a brochure foreach session attendee, a special listingin the meeting materials and two (2)complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ıSponsorship Fee: $20,000

ReceptionThe reception is heavily attended and affords the casual atmosphere conducive to networking with col-leagues and settling into the meeting in a social atmosphere. The reception is hosted with an open bar serving pre-mium brand liquors, wines and imported and domestic beers. The white-glove-passed hors d’oeuvre trays areheavily dressed with food carefully selected to please most any palate. Sponsorship of this event includes special signage at the reception facility, a special listing in the meeting materials and one (1) complimentarymeeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $20,000

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 19

Networking Breakfast Your presence is guaranteed at the continental breakfast. This sponsorship includes signage on the buffet tablesfor breakfast and at the entrance to the room during the breakfast, as well as a listing in the meeting materials.This sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $20,000

Leather JournalThis bound journal is a durable keepsake that attendees can use for taking notes duringthe conference and in daily meetings. The sponsor’s logo will be nicely debossed on thecover. This sponsorship includes two (2) complimentary meeting registrations for membersof the sponsor’s company

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $15,000

Meeting Portfolios The NMHC Meeting Portfolio is a professionally produced, bound document and serves as a permanent deskreference throughout the year. It contains pertinent information related to the meeting including the meeting’s at-tendee list. The sponsorship includes two (2) complimentary meeting registrations for members of the sponsor’scompany.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Refreshment Breaks This sponsorship guarantees your presence at the food and beverage refreshment breaks. This sponsorship includes signage on the buffet tables for breaks and at the entrance to the room, as well as a listing in the meeting materials. This sponsorship includes two (2) complimentary meeting registrations for members of thesponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Turndown Service Your company’s kind gesture will leave a lasting impression on the minds of conference attendees as they getinto bed after a busy day. An amenity will be placed in the guest’s room. The cost of the amenity is not included in the sponsor fee and is to be provided by the sponsor and approved by NMHC. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $7,500

GENERAL SPONSORSHIP OPPORTUNITIESMeeting At-A-Glance This pocket-sized, lightweight meeting agenda is the perfect quick reference item that attendees carry around to stay on top of the meeting schedule. The sponsorship includes one (1) complimentary meeting registration fora member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000

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20 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

2011 NMHC STUDENT HOUSING CONFERENCE & EXPOSITION October 3 & 4, 2011 ı Arizona Biltmore ı Phoenix, AZ

The NMHC Student Housing Conference & Exposition brings together over 400 experts in student housing design,development, technology, operations and management for programming addressing the leading issues in the sector. This unique event is open to anyone interested in student housing, specifically owners, developers, lenders,brokers and university partners. Open to members and non-members – over 400 executives attend.

OVERALL SPONSORBeing an Overall Sponsor of the Student Housing Conference & Exposition affords your company the greatest exposure to meeting attendees. This sponsorship includes the sponsor’s logo on direct mail and printed materials,signage during the Conference at the entrance to the meeting rooms and acknowledgment from the podium.Each sponsorship includes one (1) complimentary meeting registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Sponsorship Fee: $10,000 each

Meeting Book AdvertisementsA professionally bound publication, theDirectory is a hand-held pocket directorywith tabs given to over 400 Conferenceparticipants at registration. It containsvaluable information including brief descriptions of exhibitors and sponsors,as well as the Conference schedule,special notices and other related items of interest. This publication also servesas a handy reference and contactthroughout the year. This professionalpublication with a long shelf life promi-nently displays the sponsor’s full-page, 4-color logo, and/or advertisement on oneof the main pages of the Directory (BackCover, Inside Front Cover, Inside BackCover or Tabbed Pages). Each sponsorship includes two (2) complimentary Conference registrations.

Logo and 4-color ad to be provided by sponsor. See final format specs below.

Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $5,000Inside Front Cover: Limited to one (1) sponsor ı Sponsorship Fee: $5,000Inside Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $3,500Four (4) Tabbed Pages: Limited to one (1) sponsor per tab ı Sponsorship Fee: $2,500 each

Program Cover Ad Specifications: Trim size: 4.5'' x 9'' – Live area: 3.75'' x 8.625'' – Bleed size: 4.75'' x 9.25''.Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed allfonts) or jpg. All ad art must be received no later than September 1, 2011 to be included in the Directory.Please contact NMHC for more detailed specifications.

Tabbed Page Specifications: Trim size: 4'' x 9'' – Live area: 3.25'' x 8.5'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf (embed all fonts)or jpg. All ad art must be received no later than September 1, 2011 to be included in the Directory. Pleasecontact NMHC for more detailed specifications.

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 21

2011 NMHC APARTMENT OPERATIONS AND TECHNOLOGY CONFERENCE & EXPOSITIONNovember 7 - 9, 2011 ı Hilton Anatole ı Dallas, TX

This Conference offers opportunities for firms to present their company’s operations and technology productsand services to the apartment industry’s most select group of decision-making executives (CEOs, Vice Presidents, Chief Information Officers, Chief Technology Officers, IT Directors, Risk Managers and Property Managers). As this is the apartment industry’s only comprehensive operations and technology conference, eachof these professionals attends with the specific goal of receiving high-quality education, researching productsand services and networking with strategic partners and suppliers. For many, this is the only time during the year they will focus specifically on evaluating operations and technology-related products and services for theircompanies. Open to members and non-members – over 650 executives attend.

MAJOR SPONSORSHIP OPPORTUNITIESApartment Operations and Technology Education CD-ROMThe Apartment Operations and Technology Education CD-ROM serves as a permanent desk reference throughout the year. The CD-ROM contains the PowerPoint presentations used by speakers that have been submitted before NMHC’s deadline. This is a professionally produced CD-ROM that prominently displays thesponsor’s logo. The sponsorship includes two (2) complimentary Conference registrations for members of thesponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $25,000

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Memory/Storage Sticks These 4 gigabyte USB port memory/storage stick have the sponsor’s name/logo

imprinted on it. More portable and without the limitations of CD-ROM, these on-the-go universal memory devices are extremely popular and versatile for storage of presentations, documents,games or other materials. The sponsorship includes two (2) complimentary Conference registrations for membersof the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $25,000

Wireless Computer MouseUsed with a computer to navigate the page, a wireless mouse (a pointing device) allows the user to work withouta cord to the computer and is easily portable. The sponsor’s name/logo will be imprinted on it. The sponsorshipincludes two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $25,000

Notebook FoliosMore than a simple notepad, the notebook folio is carefully selected for its quality, durability and utility. Used by all attendees during the Conference for taking notes, thenotebook folio prominently displays the sponsor’s logo. This sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $20,000

Sunday Networking Reception in the Exhibit HallSunday evening’s Welcome Reception is held in the Exhibit Hall. This event is heavily attended and affords thecasual atmosphere conducive to settling into the Conference, discussing the sessions ahead, arranging for dinnermeetings with colleagues and technology service providers, as well as discussing technology issues in a socialatmosphere. The reception is hosted with an open bar serving premium brand liquors, wines and imported anddomestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selected toplease most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be named afteryour company and served during the reception asone of the beverages. Sponsorship of this eventincludes special signage at the reception facility,cocktail napkins with your company logo im-printed, a small note creatively positioned on thebutlers’ hors d’oeuvre trays, a special listing in theConference program and two (2) complimentaryConference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ıSponsorship Fee: $15,000 each

22 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 23

Monday Networking Reception in the Exhibit Hall“The” Event – Monday evening’s reception is held in the Exhibit Hall. This event has high attendance and affords the casual atmosphere conducive to networking and discussing the various technology-related subjectsaddressed during the day, as well as having extended conversations with industry colleagues and technologyservice providers. The reception is hosted with an open bar serving premium brand liquors, wines and importedand domestic beers. The white-glove-passed hors d’oeuvre trays are heavily dressed with food carefully selectedto please most any palate. To add an extra sparkle to the evening’s event, a signature cocktail will be namedafter your company and served during the reception as one of the beverages. Sponsorship of this event includesspecial signage at the reception facility, cocktail napkins with your company logo imprinted, a small note creatively positioned on the butlers’ hors d’oeuvre trays, a special listing in the Conference program and two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $15,000 each

BackpacksIf you have attended an NMHC Apartment Operations and Technology Conference & Exposition in the past, you already know how useful each year’s backpacks areand how often they are used by attendees throughout the year. Selected for quality,durability and utility, this year’s Conference backpacks are designed for extendeduse, which greatly lengthens the sponsor’s exposure to the market. The sponsor’s logo is prominently displayed on the backpack. The sponsorship includes two (2)complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $20,000 each

General Sessions Five (5) General Sessions will take place during the Conference. Each General Session is available to one (1) sponsor per session. Sponsorship of these events includes special signage at the entrance to the session, theoption of providing a limited-page brochure for each session attendee (cost of the brochure is not included in sponsor fee and is to be provided by sponsor and approved by NMHC), a special listing in the Conference program and two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to five (5) sponsors ı Sponsorship Fee: $15,000 each

Hotel Room Key CardsUsed by all attendees lodging at the Conference hotel, this opportunity places the sponsor’s name and logo, web site, telephone number and e-mail address on the cards used by attendees to access their rooms. This is a creative way to ensure attendees are aware of your company. This sponsorship includes two (2)complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $15,000

LanyardsEach attendee receives a name badge attached to a lanyard displaying the sponsor’s logo and tagline. Thissponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company.

Logo and tagline to be provided by sponsor.Limited to one (1) sponsor ı Sponsorship Fee: $15,000

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Onsite Program Directory AdvertisementsA professionally bound, 4-color publication, the Directory is a handheld pocket directory with tabs given to over 650 Conference participants at registration. It contains valuable information including brief descriptions ofexhibitors and sponsors, as well as the Conference schedule, special notices and other related items of interest.As with the Conference’s CD-ROMs, this publication also serves as a handy reference and contact throughoutthe year. This professional publication with a long shelf life prominently displays the sponsor’s full-page, 4-colorlogo and/or advertisement on one of the prominent pages of the directory (Back Cover, Inside Front Cover, Inside Back Cover, Page 1 or Tabbed Pages). Each sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company. For tabbed pages, each advertising sponsorship includesone (1) complimentary Conference registration.

Logo and 4-color ad to be provided by sponsor. See final format specs below.

Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $15,000Inside Front Cover: Limited to one (1) sponsor ı Sponsorship Fee: $15,000Inside Back Cover: Limited to one (1) sponsor ı Sponsorship Fee: $10,000Page 1: Limited to one (1) sponsor ı Sponsorship Fee: $15,000Tabbed Pages: Limit of available tabbed pages/ad space pending final layout ı Sponsorship Fee: $2,500 each

Program Cover Ad Specifications: Trim size: 4.5'' x 9'' – Live area: 3.75'' x 8.625'' – Bleed size: 4.75'' x 9.25''.Please submit high-resolution, 4-color art in one of thefollowing formats: eps (outline all type), tif, pdf (embed allfonts) or jpg. All ad art must be received no later thanSeptember 30, 2011 to be included in the Directory.Please call NMHC for more detailed specifications.

Page 1 Ad Specifications: Trim size: 4'' x 9'' – Live area:3.25'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the followingformats: eps (outline all type), tif, pdf (embed all fonts)or jpg. All ad art must be received no later than September 30, 2011 to be included in the Directory.Please call NMHC for more detailed specifications.

Program Tabbed Page Ad Specifications: Trim size: 4'' x 9'' – Live area: 3.25'' x 8.625'' – Bleed size: 4.25'' x 9.25''. Please submit high-resolution, 4-color art in one of the following formats: eps (outline all type), tif, pdf(embed all fonts) or jpg. All ad art must be received no later than September 30, 2011 to be included in the Directory. Please call NMHC for more detailed specifications.

“Corporate Logo” Bottled WaterFor Conference attendees seeking refreshment, bottles of water with the sponsoring firm’s name and logo prominently displayed on the bottle’s label will be the essential beverage for attendees and seen in attendees’hands throughout the Conference. The sponsorship includes two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $15,000

Press OfficeProvide an area for the press to work during the show. This sponsorship includes signage at the press area in the hotel, acknowledgement in the program book and one (1) complimentary meeting registration.

Company to provide its 4-color logo as a jpg or eps file. Limited to one (1) sponsor ı Sponsorship Fee: $5,000

24 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 25

Cyber Café, WiFi Lounge and Charging StationFree, unlimited Internet access is a must-have for any Conference attended by senior executives and upper-level management; they will find it at the Cyber Café, WiFi Lounge and Charging Station. As such, this is one of the most visible sponsorships available. Cafésponsors are identified by special signage at the entrance to the Café, as well as on customized screen savers at each terminal. The sponsorship includes two (2) complimentary Conference registrationsfor members of the sponsor’s company.

Café Hours: Sunday 2:00 PM through Tuesday Noon, closing at 7:00 PM each evening.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $25,000

Luggage TagsHelp conference attendees avoid the risk of picking up someone else’s luggage, with tags featuring your logo. The sponsorship includes one (1) complimentary conference registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Monday Walk-Around Networking Luncheon in the Exhibit HallThis event is attended by all Conference participants. The networking luncheon sponsorship includes specialmention in the Conference program, signage at the entrance to the dining facility/exhibit hall and the option ofproviding a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by thesponsor and approved by NMHC) to attendees. This sponsorship includes two (2) complimentary Conferenceregistrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ı Sponsorship Fee: $10,000 each

Tuesday Walk-Around Networking Luncheon in the Exhibit HallThis event enjoys full participation from all attendees. The networking luncheon sponsorshipincludes special mention in the Conference program, signage at the entrance to the dining facility/exhibit hall and the option of providing a gift with the sponsor’s logo (cost of item not included in sponsor fee and is to be provided by the sponsor and approved by NMHC) to attendees. This sponsorship includes two (2)complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors ıSponsorship Fee: $10,000 each

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Sports BottlesA durable stainless steel bottle for carrying a favorite beverage while exercising, this sponsorshipitem will be permanently embossed with the sponsoring firm’s name and logo. The sponsorship in-cludes two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Travel MugsYour compnany’s logo will be placed on a durable mug that attendees can carry withthem. The sponsorship includes two (2) complimentary registrations for members ofthe sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

TripBuilderThrough TripBuilder, attendees will be able to access on their mobile device the

conference agenda, exhibitor and sponsor information and local eateries and places to see beforeand throughout the Conference. The sponsor’s logo will prominently appear on TripBuilder pages.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Turndown Service/In-Room DropYour company’s kind gesture will leave a lasting impression on the minds of conference attendees as they getinto bed after a busy day on Sunday and Monday. An amenity and message will be placed on the guest’s bedeach night. The cost of the amenity and message are not included in the sponsor fee and are to be provided bythe sponsor and approved by NMHC. This sponsorship includes two (2) complimentary registrations for membersof the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor each night (Sunday and Monday only) ı Sponsorship Fee: $10,000 each

Computer SleeveAttendees can carry their laptop in this durable, TSA-approved sleeve wherever they go. The sponsorship includessignage and two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $15,000

EarbudsEveryone’s carrying MP3, iPods and iPads amd it is always good to have a spare pair of earbuds. The sponsorshipincludes two (2) complimentary Conference registrations for members of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $10,000

Wi-Fi AccessAttendees want to be connected all the time. Your company can give attendees Wi-Fi access in the meeting area throughout the meeting. This sponsorship includes special signage in the registration area and one (1) complimentary meeting registration.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $20,000

26 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 27

GENERAL SPONSORSHIP OPPORTUNITIESIn-Room TV Channel AdvertisingShow the Conference attendees what your company is all about! The hotel’s in-room dedicated TV channel willrun your company’s standard DVD with audio in rooms throughout the hotel. The advertisement you provide willloop continuously 24/7. The length of the ad is only restricted by the length/capacity of the DVD. The content ofthe advertisement must be clearly directed at the NMHC Apartment Operations and Technology Conference &Exposition attendees and note that your company is a sponsor of the Conference. The DVD must be approvedby NMHC in advance of the Conference. DVD production cost is the responsibility of the sponsor.

NOTE: The hotel and NMHC do not endorse any company’s products or services. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $7,500

Conference Daily Publication (Monday and Tuesday mornings)Be the title sponsor for the NMHC Apartment Operations and TechnologyConference & Exposition Daily. Your company logo will appear in the Monday or Tuesday issues which are delivered inside the rooms of over 500 attendees. This sponsorship includes one (1) complimentary registrationfor a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to two (2) sponsors, one sponsor per day ıSponsorship Fee: $5,000 each

Continental Breakfast and Refreshment BreaksThis sponsorship guarantees your presence at every continental breakfastand food and beverage break (Monday and Tuesday). This sponsorship includes signage on the buffet tables for breakfast and breaks and at the entrance to the room during breakfast, as well as a listing in the Conferenceschedule. Each sponsorship includes one (1) complimentary Conferenceregistration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to four (4) sponsors (2 sponsors per day) ıSponsorship Fee: $5,000 each

Newspaper DeliveryOn Monday and Tuesday mornings, get the first message of the day to con-ference attendees with the headlines when the newspaper with your printedmessage is delivered to the front door of the room of each attendee staying at the conference hotel. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000 per day

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Gift Card Prize Giveaways NMHC will be giving away a total of eight (8) gift cards (four worth $1,000 each and four worth $500 each). During lunch on Monday and Tuesday, and the reception on Sunday and Monday, NMHC will hold a prize drawingto give away two (2) gift cards (one for $1,000 and one for $500) during each event. The sponsor(s) will host thedrawing and, in addition to material and sign recognition, NMHC will acknowledge the sponsor as part of the giftannouncement. The sponsorship includes one (1) complimentary conference registration for a member of thesponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to eight (8) sponsors ıSponsorship Fee: $5,000 for each $1,000 Gift Card (total four (4) sponsors)Sponsorship Fee: $2,500 for each $500 Gift Card (total four (4) sponsors)

Post-It® NotesYour company’s logo will go on the front of this handy booklet of sticky notes/flags. This sponsorship includesone (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000

Recycling KiosksPromoting recycling is an opportunity for your company toshow its environmental consciousness and help reduce thecarbon footprint of the meeting. Stationed throughout the conference meeting space will be recycling bins where thesponsor may place their company logo. This sponsorship includes signage and one (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000

Welcome BeverageDesign your own (non-alcoholic) welcome beverage for atten-dees to enjoy when they check into the hotel, in a unique andmemorable way to say welcome and to set your companyapart from the moment attendees arrive at the conferencehotel. This sponsorship includes one (1) complimentary registration for a member of the sponsor’s company.

Company to provide its 4-color logo as a jpg or eps file.Limited to one (1) sponsor ı Sponsorship Fee: $5,000

28 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

CONTACT US TODAY! 202/974-2363 [email protected]

Page 31: 2011 Partner Guide

Branding Opportunites

T Market Trends - $60,000T News Watch - $48,000T NMHC Update - $48,000T Student Housing Research Report - $15,000

2011 NMHC Apartment Strategies Conference

T Overall Sponsor - $10,000 each

2011 NMHC Annual Meeting

T After-Dinner Bash (Wednesday) - $25,000T Agenda At-A-Glance - $10,000T Annual Dinner (Wednesday) - $25,000 eachT Annual Dinner Reception (Wednesday) - $25,000 eachT Board of Directors Breakfast (Wednesday) - $15,000T Cyber Café - $30,000T Executive Committee Dinner (Tuesday) - $25,000 eachT Keynote Speaker (Wednesday) - $75,000+T Keynote Speaker (Thursday) - $100,000+T Luncheon with the Keynote Speaker (Wednesday) - $15,000T Luncheon with the Keynote Speaker (Thursday) - $25,000T Meeting Portfolios - $10,000T Networking Breakfast (Wednesday) - $10,000 eachT Networking Breakfast (Thursday) - $10,000 eachT Notebook Folios - $30,000 eachT Refreshment Break (Tuesday) - $10,000 eachT Refreshment Break (Wednesday) - $10,000 eachT Refreshment Break (Thursday) - $10,000 eachT Registration Envelopes - $10,000T Turndown Service/In-Room Drop - $10,000T Welcome Reception (Tuesday) - $25,000 eachT Wi-Fi Access - $20,000 each

2011 NMHC Human Resources and Research Forums

T Overall Sponsor - $2,500 each (per Forum)

2011 NMHC Apartment Strategies Update and Finance Conference

T Overall Sponsor - $10,000 each

2011 NMHC Spring Board of Directors Meeting

T Continental Breakfast - $10,000T Dinner - $15,000 eachT General Session - $20,000T Keynote Speaker - $25,000T Leather Journals - $10,000T Meeting At-A-Glance - $5,000T Meeting Portfolios - $10,000T Reception - $15,000 eachT Refreshment Breaks - $5,000T Turndown Service/In-Room Drop - $7,500

2011 NMHC Fall Board of Directors & Advisory Committee Meeting

T Dinner - $20,000 eachT General Session - $20,000T Keynote Speaker - $25,000T Leather Journals - $15,000T Meeting At-A-Glance - $5,000T Meeting Portfolio - $10,000T Networking Breakfast - $20,000T Reception - $20,000T Refreshment Breaks - $10,000T Turndown Service/In-Room Drop - $7,500

2011 NMHC Student Housing Conference & Exposition

T Overall Sponsor - $10,000 eachT Meeting Book Advertisements

T Back cover - $5,000T Inside front cover - $5,000T Inside back cover - $3,500T Tabbed Pages - $2,500 each

2011 NMHC Apartment Operations and Technology Conference & Exposition

T Backpacks - $20,000 eachT Computer Sleeves - $15,000 each T Conference Daily Publication - $5,000 each

T MondayT Tuesday

T Continental Breakfast and Refreshment Breaks - $5,000 each

2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 29

2011 NMHC Branding and Sponsorship Opportunites continue on the back of this form.

2011 NMHC Branding and Sponsorship Request Form

2011 NMHC Branding and Sponsorship Request Form

SOLD OUT

SOLD OUT

SOLD OUT

Page 32: 2011 Partner Guide

T “Corporate Logo” Bottled Water - $15,000T Cyber Café, WiFi Lounge and Charging Station - $25,000T Earbuds - $10,000T Education CD-ROM - $25,000T General Sessions - $15,000 per sponsor, per sessionT Gift Card Giveaways - $5,000 each

T Sunday ReceptionT Monday LunchT Monday ReceptionT Tuesday Lunch

T Gift Card Giveaways - $2,500 eachT Sunday ReceptionT Monday LunchT Monday ReceptionT Tuesday Lunch

T Hotel Room Key Cards - $15,000T In-Room TV Channel Advertising - $7,500T Lanyards - $15,000T Luggage Tags - $10,000T Memory/Storage Sticks - $25,000T Networking Reception in the Exhibit Hall - $15,000 each

T Sunday ReceptionT Monday Reception

T Newspaper Delivery - $5,000 eachT Monday DeliveryT Tuesday Delivery

T Notebook Folios - $20,000T Onsite Program Directory Advertisements

T Back cover - $15,000T Inside front cover - $15,000T Inside back cover - $10,000T Page 1- $15,000T Tabbed Pages - $2,500 each

T Post-It® Notes - $5,000T Press Office - $5,000T Recycling Kiosks - $5,000T Sports Bottles - $10,000T Travel Mugs - $10,000T TripBuilder- $10,000T Turndown Service/In-Room Drop - $10,000 each

T Sunday Night DeliveryT Monday Night Delivery

T Walk-Around Networking Luncheon - $10,000 eachT Monday LuncheonT Tuesday Luncheon

T Welcome Beverage - $5,000T Wi-Fi Access - $20,000T Wireless Computer Mouse - $25,000

NOTE: All Chairman’s Circle and Friends of the Council sponsors from the previous year have the right of first refusal on all items their companiessponsored in 2010. Deadline: December 31, 2010.

Company Information

Firm Name ______________________________________________________________________________________________________(as it will appear in program and on signage)

Name __________________________________________________________________________________________________________

Title ____________________________________________________________________________________________________________

Address__________________________________________________________________________________________________________

City ____________________________________________________________ State __________________ ZIP ____________________

Phone (with Extension) ________________________________________________ Fax ____________________________________________

E-Mail Address ____________________________________________________________________________________________________

Signature ________________________________________________________________________________ Date____________________

Payment Information

T Please bill us immediately at the address above T Check enclosed

T Credit Card Payment (check one)T Visa T MasterCard T American Express Acct. Number: ____________________________________________ Exp. Date:________

Name ____________________________________________________ Signature ______________________________________________(as it appears on card) (required)

Return both sides of this completed Sponsorship Request Form with payment to: NMHC Sponsorships, P.O. Box 37091, Baltimore, MD 21297-3091. Please make checkspayable to the National Multi Housing Council. Credit card payments will also be accepted. Should your company require an invoice prior to making payment, fax or e-mail BOTHSIDES of this Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) or [email protected].

2011 NMHC Apartment Operations and Technology Conference & Exposition Sponsorship Opportunities cont.

Page 33: 2011 Partner Guide

2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 31

• Refer to the individual sponsorship descriptions listed on the priorpages for complete details of each sponsorship.

• Indicate the sponsorship(s) desired by checking the box next to the item.

• Complete the primary contact information of sponsoring firm, selectmethod of payment, sign, and return the request form. If returnedvia fax or e-mail without payment, NMHC will invoice you.

• Major sponsors may register up to two (2) representatives from theirfirm for free; general sponsors may register one (1) representativefrom their firm for free.

Company LogoE-mail a high-resolution color graphic data copy of your company logoto [email protected] for inclusion in our sponsor recognition listing.Logos may be in one of the following formats: eps (please outline allfonts) tif or jpg. NOTE: All sponsor logos will be given the same amountof “real estate” (print space).

Terms of Sponsorship and AdvertisingBy returning the signed form, our firm commits to sponsoring the 2011NMHC Meeting designated or commits to advertising in either the 2011NMHC Student Housing Conference & Exposition Directory or NMHCApartment Operations and Technology Conference & Exposition Direc-tory as indicated in the materials as set forth. We also understand thatsponsorship of a Conference, Meeting or Forum, or advertising in a Directory does not imply or create an expectation that our firm will be allowed to be a part of any education sessions. Cancellation of an

ad will result in the forfeiture of a 15% retraction/administration fee.Our firm understands that on sponsorship items where space permits,the NMHC logo will be added to the sponsored items in addition to ourcompany logo, if applicable. Companies that request a sponsorshipitem that takes place in or is affiliated in any way with an exhibit hallare not eligible to sponsor that item unless they are a confirmed andfully paid exhibitor.

Chairman’s Circle and Frieinds of the Council monies only apply to meeting opportunities.

Return the completed Request Form with payment promptly to:NMHC Sponsors, P.O. Box 37091, Baltimore, MD 21297-3091.Please make checks payable to the National Multi Housing Council.

Should your company require an invoice prior to making payment, fax or e-mail the Request Form with your request for an invoice to the attention of Julie Stalknecht at 202/775-0112 (fax) [email protected].

Sponsoring with CompetitorsCertain sponsorship items are designed to permit more than one company to participate. Each of the sponsors for these items will have equal representation in the size of their logo images and/or company name. The ordering of each sponsor’s logo image will bemade on an alphabetical basis. There will be no competitive companyor category lock-outs on any event. Contact Julie Stalknecht [email protected] or 202/974-2363 if you have any questions.

2011 NMHC Branding and Sponsorship Request Form Submission Instructions

CONTACT US TODAY! 202/974-2363 [email protected]

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32 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

2011 NMHC STUDENT HOUSING CONFERENCE & EXPOSITIONOctober 3 & 4, 2011 ı Arizona Biltmore ı Phoenix, AZ

PRELIMINARY EXHIBIT INFORMATION AND SCHEDULEExhibit space is limitedThe exhibit area and surrounding foyers and meeting space will be focus locations for networking during mealsand the reception. Exhibit hours have not been scheduled during the educational sessions to allow exhibitors theopportunity to participate in the Conference and continue networking with attendees.

Exhibitor Move-InMonday, October 3, 2011 from Noon to 4:00 PM

Exhibit ScheduleMonday, October 3, 2011: 5:30 PM - 7:00 PM (Reception)

Tuesday, October 4, 2011: 7:30 AM - 8:30 AM (Continental Breakfast); Noon - 1:30 PM (Lunch)

Exhibitor Move-OutTuesday, October 4, 2011 from 1:30 PM to 4:00 PM

EXHIBITNMHC provides the opportunity for our partners to network one-on-one with theleaders and decision makers in technology, operations and student housing.

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 33

EXHIBIT FEES, TERMS AND CONDITIONSThe early bird booth rental fees are $2,600 for members/$3,200 for non-members, per 10' x 10' booth when you apply before April 1, 2011. After April 1, 2011 the rate becomes $2,900 for members/$3,700 for non-members. A 10' x 10' booth includes one (1) complimentary full conference registration and two (2) complimentaryExhibit Hall only badges. Exhibit badges can be upgraded to conference badges for $350 each (limit of three (3)badges per 10' x 10' booth). The approximate value of a conference badge is $600 per badge. Full booth paymentshould accompany the completed Booth Request Form and be returned to the address listed on the form. Signingup for a booth early will allow your company to take advantage of the advance promotional opportunities. Creditcard payments will be accepted. If your company’s accounting department requires an invoice prior to submittingpayment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the BoothRequest Form at the NMHC office, a confirmation of receipt will be e-mailed to your company contact listed onthe form.

Booth AssignmentsFully paid booths will be assigned starting April 1, 2011 based on the following: (1) number of years the company/division has exhibited; (2) NMHC sponsorship; (3) company membership in NMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignment for conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. Additionally, if a member, anexhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are notopen at the time of assignment, we will assign the next best space for exposure to attendee traffic and as closeto the type of request first made.

Booth Rental includes:• Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop• Booth identification sign with company name and booth number • Booth and aisle carpeting, and aisle carpet cleaning (Exhibit Hall is carpeted)• Security service (scheduled to start on Wednesday evening)• Complimentary one (1) full conference badge and two (2) Exhibit Hall-only badges for company personnel with

one paid 10' x 10' booth (Exhibit Hall-only badges can be upgraded to a full conference badge for $350 each)• Exposure to over 400 targeted

executive-level, decision-making attendees at the Conference

• Exhibitor recognition listing with booth number on NMHC web site

• Exhibitor recognition listing in the Conference materials

• Exhibitor Services Manual e-mailed to confirmed exhibitors and posted on NMHC web site in early July

See the current exhibit hall floor plan at

www.nmhc.org/goto/shc11floorplan

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34 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

Exhibit Booth Request Form and Exhibit GuidelinesThis request form is an application and contract for exhibit space at the 2011 NMHC Student Housing Conference & Exposition, between the NationalMulti Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Exhibit Booth RequestCompany Name ____________________________________________________________________________________________________________

(If your company has changed its name since its last participation in an NMHC event, please list the previous name below.)

Previous Company Name ____________________________________________________________________________________________________

Important for booth assignment process: Please indicate the type of Product/Service your company will be exhibiting ______________________________________________________________(e.g., Property Management Software, Furniture, etc.)

Contact Name of person handling your booth logistics ________________________________________________________________________________(This person will receive all mailings on behalf of your company.)

Title ____________________________________________________________________ E-Mail __________________________________________

Street Address ____________________________________________________________________________________________________________

City ____________________________________________________________________ State __________________________ ZIP ____________

Phone____________________________________________________ Ext.________ Fax ________________________________________________

Web Site ________________________________________________________________________________________________________________

Check your booth size preference: T 10' x 20' (200 sq. ft.) - List 2 locations in each slot below T 10' x 10' (100 sq. ft.) T Other __________________

List your top 6 (or 12) preferred booth locations

1. ____________ 2. ____________ 3. ____________ 4. ____________ 5. ____________ 6. ____________

Our company prefers to not be located next to the following competitive firms:

1. __________________________________________________________ 4. ________________________________________________________

2. __________________________________________________________ 5. ________________________________________________________

3. __________________________________________________________ 6. ________________________________________________________

For printing purposes, please list your company’s name as it should appear in all printed material.

________________________________________________________________________________________________________________________

See Exhibit Guidelines on the back of this form.

Payment Information

The early bird booth rental fees are $2,600 for members/$3,200 for non-members, per 10' x 10' booth when you apply before April 1, 2011.After April 1, 2011 the rate becomes $2,900 for members/$3,700 for non-members. A 10’ x 10’ booth includes one (1) full conference badge and two (2) ExhibitHall-only badges for company personnel. Please note, NMHC will invoice your company after the booth assignments have been finalized.

It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the rules and regulations governingthe 2011 NMHC Student Housing Conference & Exposition in general and as outlined on the following page, in the Exhibitor & Sponsor Prospectus and the Exhibitor Services Manual. This application, when accepted by the National Multi Housing Council and payment is made, becomes a contract.

Signature ____________________________________________ Printed Name __________________________________________ Date __________

Return both sides of this completed Booth Request Form via fax or e-mail to the attention of Jennifer Angebranndt at 202/775-0112 (fax) or [email protected].

2011 NMHC Student Housing Conference & Exposition

October 3 & 4, 2011 • Arizona Biltmore • Phoenix, AZ

2011 NMHC Student Housing Conference & Exposition

October 3 & 4, 2011 • Arizona Biltmore • Phoenix, AZ

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 35

1. Eligible Exhibits: NMHC reserves the right to determine the eligibility of any company or product to exhibit in the Conference and the right to reject or cancel any application and/or limit space assigned to any one company.

2. Limitation of Exhibitors: NMHC reserves the right to stop or remove from the Conference any exhibitor or representative(s) who, in the opinion of NMHC, is objectionable or detracts from the dignity of the Conference.

3. Exhibitor Due Diligence: NMHC makes no representation concerning any sponsor or its products or services, and the admission to the Conference of anysponsor or exhibitor constitutes neither an endorsement, a recommendation, nor a representation by NMHC of any exhibitor or sponsor, or its products or services.

4. Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years the company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date theBooth Request Form is received. NOTE: Please check your booth location assignmentfor conflict with competitors. If your booth location needs to be changed, contactNMHC immediately. Proximity to competitors is each supplier’s responsibility. Boothassignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability. One exhibit point is assigned to each company that exhibits annually at the NMHC Student Housing Conference & Exposition, regardlessof the number of booths purchased. Past exhibit points will be forfeited for any com-pany that does not exhibit consecutively from year to year. Additionally, if a member, an exhibitor’s NMHC membership dues must be fully paid prior to booth assignment. If your booth choices are not open at the time of assignment, we will assign the nextbest space for exposure to attendee traffic and as close to the type of request first made.

5. Cancellation of Contract/Downsizing:A. Cancellation/Downsizing by Exhibitor:

1. No refunds for downsizing or cancellation will be made.2. Your exhibit payment is non-transferable.

B. Cancellation by NMHC: Notice of cancellation of exhibit space may be given to anexhibiting company according to the terms as invoiced. If full payment has not beenreceived at the NMHC office, notice of cancellation shall be in writing and mailed to the exhibiting company. In the event of cancellation by NMHC, the exhibitor’s payment will be non-refundable.

6. Co-Exhibiting or Subletting of Exhibit Space: One company is allowed to exhibit per booth. Exhibitors are prohibited from subletting any part of the space allotted to them or exhibiting in their space any merchandise or advertising materials that are not a part of their product lines, unless authorized by NMHC.

7. Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multi Housing Council and the Arizona Biltmore, and their leadership and employees, from and against any and all claims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is inconjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Arizona Biltmore expressly dis-claim any possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause.Should any loss by theft occur, the exhibitor agrees to report it to the security personon duty, hired by the exhibit management or the resort, immediately.

8. Security Guidelines for Exhibitors:A. Avoid leaving valuable items unattended or articles in the booth during non-exhibit

hours.B. If possible, cover your display with a flameproof drop cloth during non-exhibit hours.C. Run wire or cable through as many items as possible and lock them during

non-exhibit hours.D. Remove pertinent component parts from display or floor models not being used

for demonstration during non-exhibit hours.E. Never leave your booth unattended during exhibit hours. Do not hesitate to report

to NMHC staff any suspicious persons in the exhibit area.F. Pack all of your equipment products as soon as move-out starts and make sure

all labels are made out properly.G. At commencement of move-out, remove small articles of value.

9. Booth Construction/Design/Layout:A. Standard booth equipment will consist of an 8 ft. back wall of draperies with

aluminum uprights and 3 ft. high divisional side rails covered with matching or contrasting draperies.

B. To allow an unobstructed view of booths, exhibitors are not permitted to have theirbooths and backdrops exceed 8 ft. in height for linear booths. Backdrops/back-grounds 8 ft. in height may extend forward no more than 5 ft. from the back wall.Consult NMHC if you have questions or require a diagram for clarification.

10. Mergers and Buyouts: In the case of exhibiting companies that have eithermerged with, been purchased by, or have purchased another company and mergedtheir booth space, the new company will receive the points earned by the companythat had the higher point total, if requested in writing by the merged company. Thepriority points will not be combined.

11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreementsand wish to exhibit in a manner best describing their joint agreement. Companieshaving such a business agreement may choose to:

A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or

B. Be represented by only one of the companies in the agreement utilizing exhibitspace, but displaying through signage that the product is a joint venture/co-marketed product; or

C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, showguide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the presentpoints average of the companies in the agreement. If only one company is exhibitingthe co-marketed product, show management should deal only with that exhibitingcompany. Subletting of space for the purpose of allowing another company to exhibitwithin the principal exhibit is not permitted. If the non-exhibiting company needsregistration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in theprinted materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company shouldlist the non-exhibiting partner within its listing.

12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2011 NMHC StudentHousing Conference & Exposition or exhibited at the 2011 NMHC Student HousingConference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action brought against NMHC arising out of any disputeover intellectual property.

13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you arehaving demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorbthe majority of the crowd. Should spectators interfere with the normal traffic flow inthe aisle or overflow into the exhibits on the sides or across the aisle, the ShowManager will request that you limit or eliminate your presentation.Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Managerreserves the right to determine what constitutes interference with others.All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold anysocial event to which attendees are invited, or entice attendees off the exhibit floorduring official exhibit and Conference hours.Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on October 3 & 4, 2011, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $10,000 fee.

14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit flooror the Conference is cause to expel the violator from the exhibition and Conference,and to remove the exhibit from the floor without obligation on the part of NMHC.

15. NMHC follows the International Association of Exhibitions and Events(IAEE) best practices and rules of exhibiting.

2011 NMHC Student Housing Conference & Exposition Exhibit Guidelines

Page 38: 2011 Partner Guide

36 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

PRELIMINARY EXHIBIT INFORMATION AND SCHEDULEExhibit space is limited.The exhibit area will be the only location for networking during lunches and receptions. Exhibit hours have not beenscheduled during the educational sessions to allow exhibitors the opportunity to participate in the Conference andcontinue networking with attendees.

Exhibitor Move-InSunday, November 6, 2011 from 9:00 AM to 3:00 PM

Exhibit ScheduleMonday, November 7, 2011: 5:30 PM - 7:30 PM (Reception)

Tuesday, November 8, 2011: Noon - 1:30 PM (Lunch); 5:30 PM - 7:30 PM (Reception)

Wednesday, November 9, 2011: Noon - 1:30 PM (Lunch)

Exhibitor Move-OutWednesday, November 9, 2011, from 1:30 PM to 4:00 PM

EXHIBIT FEES, TERMS AND CONDITIONSThe booth rental fee per 10' x 10' booth is $4,500 for NMHC members and $5,500 for non-members when youapply before April 1. After April 1, the rates becomes $5,000 for members and $6,000 for non-members. Each 10' x10' booth includes three (3) full conference badges. The approximate value is $600 per badge x 3 = $1,800. Full boothpayment should accompany the completed Booth Request Form and be returned to the address listed on the form.

2011 NMHC APARTMENT OPERATIONS AND TECHNOLOGY CONFERENCE & EXPOSITIONNovember 7 - 9, 2011 ı Hilton Anatole ı Dallas, TX

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2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 37

Signing up for a booth early will allow your company to take advantage of the advance promotional opportuni-ties. Credit card payments will be accepted. If your company’s accounting department requires an invoice prior to submitting payment, please contact NMHC. Membership in NMHC is not required to exhibit. Following receipt of the Booth Request Form at the NMHC office, a confirmation of receipt will be e-mailed to your company contact listed on the form.

Booth AssignmentsFully paid booths will be assigned starting February 1, 2011 based on the following, in order of priority: (1) numberof years the company/division has exhibited; (2) conference sponsorship; (3) company membership level inNMHC; and (4) date the Booth Request Form is received. NOTE: Please check your booth location assignmentfor conflict with competitors. If your booth location needs to be changed, contact NMHC immediately. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and booth availability.Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. If your booth choices are not open at the time of assignment, we will assign the next best space for exposure to attendee traffic.

Booth Rental includes:• Basic booth set-up – pipe and drape forming 3 ft. high side rails and 8 ft. high backdrop• Booth identification sign with company name and booth number • Aisle carpeting, and aisle carpet cleaning (Exhibit Hall is not carpeted)• Security service (scheduled 24 hours a day starting on Sunday evening)• Complimentary Full Conference badges for three (3) company personnel with one paid 10' x 10' booth (inside

the maximum of 6 attendees). More complimentary Conference registrations (badges) will be provided based on larger-sized booths (See the Conference registration terms when registering for badges online)

• Exposure to over 650 targeted executive-level, decision-makingattendees at the Conference

• Complimentary high-speed wireless Internet access

• Exhibitor recognition listing withbooth number on NMHC web site

• Exhibitor recognition listing in the Conference materials

• Exhibitor Services Manual (e-mailed to confirmed exhibitors and posted on NMHC web site in early September)

See the current exhibit hall floor plan at

www.nmhc.org/goto/optech11floorplan

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38 2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT

Exhibit Booth Request Form and Exhibit GuidelinesThis request form is an application and contract for exhibit space at the 2011 NMHC Apartment Operations and Technology Conference & Exposition,between the National Multi Housing Council and your company (Exhibitor). It will become effective upon written acceptance by NMHC.

Exhibit Booth RequestCompany Name ____________________________________________________________________________________________________________

(If your company has changed its name since its last participation in an NMHC event, please list the previous name below.)

Previous Company Name ____________________________________________________________________________________________________

Important for booth assignment process: Please indicate the type of Product/Service your company will be exhibiting ______________________________________________________________(e.g., Property Management Software, Wireless Communications, etc.)

Contact Name of person handling your booth logistics ________________________________________________________________________________(This person will receive all mailings on behalf of your company.)

Title ____________________________________________________________________ E-Mail __________________________________________

Street Address ____________________________________________________________________________________________________________

City ____________________________________________________________________ State __________________________ ZIP ____________

Phone____________________________________________________ Ext.________ Fax ________________________________________________

Web Site Address __________________________________________________________________________________________________________

Check your booth size preference: T 20' x 20' (400 sq. ft.) T 10' x 20' (200 sq. ft.) T 10' x 10' (100 sq. ft.) T Other ________________________

List your top 6 preferred booth locations

1. ____________ 2. ____________ 3. ____________ 4. ____________ 5. ____________ 6. ____________

Our company prefers to not be located next to the following competitive firms:

1. __________________________________________________________ 4. ________________________________________________________

2. __________________________________________________________ 5. ________________________________________________________

3. __________________________________________________________ 6. ________________________________________________________

For printing purposes, please list your company’s name as it should appear in all printed material.

________________________________________________________________________________________________________________________

Payment Information

Booth costs per 10' x 10' are $4,500 for NMHC members and $5,500 for non-members when you apply before April 1. After April 1, the rates becomes $5,000 formembers and $6,000 for non-members. Each 10' x 10’ booth includes three (3) full conference badges. Please note, NMHC will invoice your company after thebooth assignments have been finalized.

It is understood that by submitting this application for exhibit space, your company and its representatives agree to abide by the rules and regulations governingthe 2011 NMHC Apartment Operations and Technology Conference & Exposition, in general, and as outlined on the following page, in the Exhibitor & SponsorProspectus and in the Exhibitor Services Manual. This application, when accepted by the National Multi Housing Council and payment is made, becomes a contract.

Signature ____________________________________________ Printed Name __________________________________________ Date __________

Return both sides of this completed Booth Request Form via fax or e-mail to the attention of Jennifer Angebranndt at 202/775-0112 (fax) or [email protected].

2011 NMHC Apartment Operations and Technology Conference & Exposition

November 14 - 16, 2011 • Hilton Anatole • Dallas, TX

2011 NMHC Apartment Operations and Technology Conference & Exposition

November 7 - 9, 2011 • Hilton Anatole • Dallas, TX

Page 41: 2011 Partner Guide

2011 NMHC Partner Guide: BRAND ı SPONSOR ı EXHIBIT 39

1. Eligible Exhibits: NMHC reserves the right to determine the eligibility of any company or product to exhibit in the Conference and the right to reject or cancel any application and/or limit space assigned to any one company.

2. Limitation of Exhibitors: NMHC reserves the right to stop or remove from the Conference any exhibitor or representative(s) who, in the opinion of NMHC, is objectionable or detracts from the dignity of the Conference.

3. Exhibitor Due Diligence: NMHC makes no representation concerning any sponsor or its products or services, and the admission to the Conference of anysponsor or exhibitor constitutes neither an endorsement, a recommendation, nor a representation by NMHC of any exhibitor or sponsor, or its products or services.

4. Assignment of Space: Fully paid booths will be assigned based on the following, in order of priority: (1) number of years company/division has exhibited; (2) Conference sponsorship; (3) company membership level in NMHC; and (4) date the Booth RequestForm is received. NOTE: Please check your booth location assignment for conflict withcompetitors. If your booth location needs to be changed, contact NMHC immediately.Proximity to competitors is each supplier’s responsibility. Booth assignments are dependent upon receipt of the Booth Request Form, receipt of payment and boothavailability. One exhibit point is assigned to each company that exhibits annually at the Apartment Operations and Technology Conference & Exposition, regardless ofthe number of booths purchased. Past exhibit points will be forfeited for any company that does not exhibit consecutively from year to year. Additionally, if a member, an ex-hibitor’s NMHC membership dues must be fully paid prior to booth assignment. If yourbooth choices are not open at the time of assignment, we will assign the next bestspace for exposure to attendee traffic and as close to the type of request first made.

5. Cancellation of Contract/Downsizing:A. Cancellation/Downsizing by Exhibitor:

1. No refunds for downsizing or cancellation will be made.2. Your exhibit payment is non-transferable.

B. Cancellation by NMHC: Notice of cancellation of exhibit space may be given to anexhibiting company according to the terms as invoiced. If full payment has not beenreceived at the NMHC office, notice of cancellation shall be in writing and mailed to the exhibiting company. In the event of cancellation by NMHC, the exhibitor’s payment will be non-refundable.

6. Co-Exhibiting or Subletting of Exhibit Space: One company is allowed to exhibit per booth. Exhibitors are prohibited from subletting any part of the space allotted to them or exhibiting in their space any merchandise or advertising materials that are not a part of their product lines, unless authorized by NMHC.

7. Liability: Exhibitor agrees to, at all times, protect and defend, save and hold forever harmless, and fully indemnify the National Multi Housing Council and the Hilton Anatole, and their leadership and employees, from and against any and allclaims, actions, losses, damages, costs (including reasonable attorney’s fees), liability charges, or expenses arising out of or in conjunction with (1) any property or personal injury or other occurrence to any property or person(s), including the exhibitor, its agents, employees, and business invitees, which arises out of or is inconjunction with the exhibitor’s occupancy and use of the exhibition premises or any part thereof, and, further, (2) any alleged violations of any law or ordinance occasioned by the intentional or negligent actions of the exhibitor, its agents, employees, and business invitees. NMHC and the Hilton Anatole expressly disclaimany possible liability for the safety of the exhibitor’s property or exhibit against robbery, fire, water, accidents of any sort, or injury or damage from any other cause.Should any loss by theft occur, the exhibitor agrees to report it to the security personon duty, hired by the exhibit management or the resort, immediately.

8. Security Guidelines for Exhibitors:A. Avoid leaving valuable items unattended or articles in the booth during non-exhibit

hours.B. If possible, cover your display with a flameproof drop cloth during non-exhibit hours.C. Run wire or cable through as many items as possible and lock them during

non-exhibit hours.D. Remove pertinent component parts from display or floor models not being used

for demonstration during non-exhibit hours.E. Never leave your booth unattended during exhibit hours. Do not hesitate to report

to NMHC staff any suspicious persons in the exhibit area.F. Pack all of your equipment products as soon as move-out starts and make sure

all labels are made out properly.G. At commencement of move-out, remove small articles of value.

9. Booth Construction/Design/Layout:A. Standard booth equipment will consist of an 8 ft. back wall of draperies with

aluminum uprights and 3 ft. high divisional side rails covered with matching or contrasting draperies.

B. To allow an unobstructed view of booths, exhibitors are not permitted to have theirbooths and backdrops exceed 8 ft. in height for linear booths. Island booth heightmaximum is 15 ft. Backdrops/backgrounds 8 ft. in height may extend forward nomore than 5 ft. from the back wall. Consult NMHC if you have questions or require a diagram for clarification.

C. Company banners over island booths are allowed.

10. Mergers and Buyouts: In the case of exhibiting companies that have eithermerged with, been purchased by, or have purchased another company and mergedtheir booth space, the new company will receive the points earned by the companythat had the higher point total, if requested in writing by the merged company. Thepriority points will not be combined.

11. Joint Ventures/Co-Marketing: Definition – The definition of a joint venture/co-marketing agreement is that in which two or more companies are developing, manufacturing, producing, or distributing the same product. In this case, it refers to companies that may have entered into joint ventures or co-marketing agreementsand wish to exhibit in a manner best describing their joint agreement. Companieshaving such a business agreement may choose to:

A. Be aligned on the exhibit floor adjacent to each other in order to jointly promote the specific product; or

B. Be represented by only one of the companies in the agreement utilizing exhibitspace, but displaying through signage that the product is a joint venture/co-marketed product; or

C. Exhibit in one booth under the joint venture name with one exhibit manager contact coordinating all joint venture booth staff and activities (registration badges, showguide listings, etc., which are subject to show management policies). If the companies having the agreement wish to have their space located adjacent to each other, both companies should submit such in writing, with their applications, a cover letter initiating the request. A copy of the letter should also go to each of the companies in the agreement. Space allocation should be based on the presentpoints average of the companies in the agreement. If only one company is exhibitingthe co-marketed product, show management should deal only with that exhibitingcompany. Subletting of space for the purpose of allowing another company to exhibitwithin the principal exhibit is not permitted. If the non-exhibiting company needsregistration badges, they should work directly with show management and according to show management’s policies. Show management will make every effort to be inclusive of all joint marketing partners. If possible and upon request, the names of both joint partners should be included in separate listings in theprinted materials. Show management may charge an administrative fee for the additional listing. If two listings cannot be provided, the exhibiting company shouldlist the non-exhibiting partner within its listing.

12. Exhibitor Intellectual Property: Exhibitor warrants and represents that it owns all intellectual property being used in promotion at the 2011 NMHC Apartment Operations and Technology Conference & Exposition or exhibited at the 2011 NMHCApartment Operations and Technology Conference & Exposition, and agrees to defend, at exhibitor’s expense, and to indemnify NMHC for any action broughtagainst NMHC arising out of any dispute over intellectual property.

13. General Show Policies: NOISY, OFFENSIVE EXHIBITS ARE PROHIBITED. If you arehaving demonstrations, do not have them in the aisle where your exhibit is located if you expect people to congregate there. Leave space within your exhibit to absorbthe majority of the crowd. Should spectators interfere with the normal traffic flow inthe aisle or overflow into the exhibits on the sides or across the aisle, the ShowManager will request that you limit or eliminate your presentation.Police your booth to be sure the noise level from any demonstrations or sound system is kept to a minimum and does not interfere with others. The Show Managerreserves the right to determine what constitutes interference with others.All business activities, circulars, and advertising matter must be conducted and distributed within the booth(s) assigned to the exhibitor. Materials may not be distributed in other areas of the Conference facility. Exhibitor agrees not to hold anysocial event to which attendees are invited, or entice attendees off the exhibit floorduring official exhibit and Conference hours.Further, no exhibits or In Conjunction With events are permitted outside the exhibition area, which includes hotel rooms, suites, or public places on November 7-9, 2011, unless approved in advance by NMHC. In Conjunction With events held by non-sponsor companies will be charged a $10,000 fee.

14. Restricted Attendance: False certification of individuals or other methods or devices used to assist unauthorized persons to gain admittance to the exhibit flooror the Conference is cause to expel the violator from the exhibition and Conference,and to remove the exhibit from the floor without obligation on the part of NMHC.

15. NMHC follows the International Association of Exhibitions and Events(IAEE) best practices and rules of exhibiting.

2011 NMHC Apartment Operations and Technology Conference & Exposition Exhibit Guidelines

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2010 CHAIRMAN’S CIRCLE:Apartment GuideAT&T Connected CommunitiesAZUMA LeasingComcast Cable CommunicationsFannie MaeFreddie MacKroll Factual Data, Inc.PinnacleProtection One MultifamilyRealPage, Inc.Time Warner Cable Community SolutionsVerizon Enhanced CommunitiesYardi Systems, Inc.

2010 FRIENDS OF THE COUNCIL:AIMCOApartment Realty AdvisorsAvalonBay Communities, Inc.Bader CompanyBRE Properties, Inc.CallSourceCamden Property TrustCB Richard EllisCoreLogic SafeRentHendricks & PartnersJones Lang LaSalleMid-America Apartment CommunitiesMoran & CompanyMRI SoftwareMyNewPlaceRed Mortgage Capital, Inc.Rent.comRiverstone Residential, a CAS Partners CompanyUDR, Inc.

ABOUT THE NATIONAL MULTI HOUSING COUNCILBased in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC’s members are the principal officers of firms engaged in all aspects of the apartment industry, including ownership, development, management, and financing. NMHC advocates on behalf of rental housing, conducts apartment-related research, encourages the exchange of strategic business information, and promotes the desirability of apartmentliving. One-third of American households rent, and over 14 percent of households live in a rental apart-ment (buildings with five or more units).

For more information, contact NMHC at 202/974-2300 or visit NMHC’s web site at www.nmhc.org.

NMHC MISSION STATEMENTThe National Multi Housing Council provides leadership for the apartment industry on legislative andregulatory matters, advances research and the exchange of strategic business information, and promotesthe desirability of apartment living.

Page 43: 2011 Partner Guide

NATIONAL MULTI HOUSING COUNCIL1850 M Street, NW, Suite 540 ı Washington, DC 20036 ı 202/974-2300 ı www.nmhc.org

BRANDSPONSOREXHIBIT2011 NMHC PARTNER GUIDE

CALL TODAY!202/974-2363 or [email protected]