DF16 Partner Replay Guide

Partner Online Guide

Dreamforce 2016

Save the Date: November 6 – 9, 2017Follow this page for Dreamforce 2017 Updates

http://p.force.com/dreamforce

• Save the Date: November 6 – 9, 2017

• Sponsorship Information (TBD)

• Partner Call for Papers (TBD)

• Partner Innovation Awards (TBD)

• Best Practice Cheat Sheets

• Dreamforce for Partners Collaboration Group

Our Path Together (eBook)

Review the new Products, Highlights and Innovations from Marc Benioff’s Keynote at Dreamforce 2016

https://goo.gl/YN9J4F

https://goo.gl/YN9J4F

Conference Summary

DF16 Conference Summary

Dreamforce '16 was incredible! In our first sold out year, over 171,000 Customer Trailblazers, from 83 countries, registered to attend our big family reunion in San Francisco, over 15 million joined us online and for the first time, we hosted 125 viewing parties globally!

We delivered 25+ keynotes, 3300 breakout and theater sessions, and featured world-class speakers - Melinda Gates, Robin Roberts, Tony Robbins, Marc Cuban, Chris Sacca, will.i.am, Shahrzad Rafati, Billie Jean King, Rep. John Lewis, Lilly Ledbetter, the Kelly Brothers, U2 & 20 monastics from Plum Village.

Not to mention our new combined Cloud Expo with 400+ partners, representing over $51M in revenue, the rocking Salesforce Campground, along with the new Trailhead Zone, Lightning Lookout, Einstein Discovery Center and our Line of Business Lodges, all while raising $3M for (RED) and the Global Fund to help create the first AIDS-free generation in Africa.

Table of Contents

Table of Contents

Keynotes

App Innovator (ISV) Sessions

Consulting Partner Sessions

AppExchange Customer Sessions

Developer Sessions

Sales Sessions

Marketing Sessions

Partner Lodge Sponsors

Partner Innovation Awards

Scrapbook

Pledge 1%

Keynotes

Keynotes

• Salesforce & Partners: Blazing Trails to Customer Transformation

• "Be a Customer Trailblazer" with Marc Benioff & Special Guests

• Introducing the Commerce Cloud Keynote, the newest Salesforce Cloud

• Salesforce Einstein: AI For Everyone

• Salesforce for Developers

• Salesforce for Growing Small and Medium Businesses

• Salesforce for IT: Builds Apps People Love

• Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys

• Salesforce for Sales: Transform Sales From Lead to Cash

• Salesforce for Service: Differentiation Your Company with Smarter Service

https://www.youtube.com/watch?v=7iP2xnGyLMs

https://www.youtube.com/watch?v=PqJQpyev1Ks

https://www.youtube.com/watch?v=Czmsi6CV_9I

https://www.youtube.com/watch?v=qjBu-DaQ42I

https://www.youtube.com/watch?v=RMKFTLtn0-E

https://www.youtube.com/watch?v=RivdzVGkEXA

https://www.youtube.com/watch?v=TMP8-qWbX4E

https://www.youtube.com/watch?v=Lr8ZhWTlZ9g

https://www.youtube.com/watch?v=ppMusUznzqs

https://www.youtube.com/watch?v=4RKphptG5d8

App Innovator Sessions Dreamforce 2016 – Partner Lodge

• 1% to Change the World• 10 Mistakes Executives Make When Launching a Cloud Company • Accelerate Your Channel Strategy• Bootstrap, Angel or Venture: What’s The Right Strategy For Your Startup• Build a Customer Success Team • Build Your Career and Personal Brand with the Salesforce Ecosystem• Dreamforce ’16: Partner Kickoff• Driving a Subscription Business on Salesforce• Engage with Salesforce User Groups• Fast Forward: The Partner Advantage• Fast Forward: Selling to the CEO• How to Build Badass Cloud Companies – by Avoiding 10 Common Mistakes• How to Manage Customer Renewals, Drive Adoption and Avoid Churn• Increase Partner Relevance with Salesforce AEs and Reduce Channel Conflict• ISV Partner Panel: How to Get to Scale on the AppExchange• Learnings from Business Model Transformation: Shift from On-Premises to Cloud• Partner Community: Your VIP All Access Pass to Success• Partner Marketing: Build & Maintain an Awesome AppExchange Listing

App Innovator Program Sessions

Note: Some session replays may not be available due to technical or proprietary reasons.

https://www.salesforce.com/video/317310/














• Partner Marketing: Essentials for Marketing to Salesforce Customers • Partner Marketing: An Insider's Guide to Creating an Effective Product Demo • Partner Marketing: How Great Consultants Collaborate with Salesforce • Partner Marketing: Best Practices for Great Social & PR• Partner Marketing: Customer & Advocate Marketing• Run Your ISV Renewals like Salesforce• Salesforce Partner Program Panel (Q&A)• The Intersection of Funding, Sales, and Business Growth for ISVs• The New Salesforce Architect Journey• The New Salesforce Architect Journey (2)• Top 10 Ways to Drive Customers from Implementation through Adoption• Women Leadership in the Cloud

App Innovator Program Sessions (cont.)








• Become an ISV Data Provider with the Data AppExchange• Beginners-Guide to Platform Cache for ISVs• Best Practices for using Force.com Security Source and Cloud Scanners• Building a Support Model Using Communities for your App• Building ISV Apps with Force.com + Heroku• Building Lightning Components for ISVs: Deep Dive• Building Lightning Components for ISVs: Getting Started • Building Wave Apps: Lessons Learned• Build Your First AppExchange App• Checkout the new AppExchange Checkout App • Communities 101 for ISV's • Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners• Design your Lightning Templates & Components to Drive Community Engagement• Don’t Just Use App Cloud’s Platform Features; Build Your Own!• Don’t Miss the Boat: Make Your App Lightning Ready• Getting Started with Marketing Cloud for ISVs• Getting to Product/Market Fit: Lean Product Strategies from High Growth ISVs• Go-To-Market Tips for ISVs Using Communities• Grow Your Business with Wave Apps• Helping Innovators Innovate

App Innovator Technical Sessions

















• How Partner Premier, Technical Evangelists and Partners Drive Customer Success• How to Configure Environment Hub• How to Fast Track Your App and Move with Lightning Speed• ISV Design Sprint Boot Camp - Iterate Solutions with Rocket Speed & Real Results• ISV Partner Panel: How to Get to Scale on the AppExchange• ISV Roadmap: Distribution Tools and Technologies• ISV Tech Talk: Building Specialized Support Content• ISV Tech Talk: Data Access for Visualforce and Apex (CRUD/FLS/Sharing)• ISV Tech Talk: Security Best Practices For Lightning Components• ISV Tech Talk: The Future of App Branding & Navigation• ISV Tech Talk: Transform your App's UX with SLDS and Tokens• ISV Year In Review: Technologies That You Might Have Missed in 2016• Jobscience-Oktana Finding the Needle in a Haystack• Make Your App Shield Platform Encryption Compatible• Meet the Next Generation of Packaging • Meet the Salesforce DX (next-gen ALM) Team• P-P-Push it real good: Best Practices for Delivering Push Upgrades• Packaging Enhancements and Feature Enablement• Performance Test Your Apps to Scale• Propel-Oktana Creating a Compelling UI Experience with React and Lightning

App Innovator Technical Sessions (cont.)
















• Publish Wave Apps for the AppExchange • Publish Your Lightning Component to the Component Exchange• Rolling in the Deep with Lightning Pages• Salesforce Shield: A New Level of Trust for Partners• Starting Over: Reimagine Your Application With Lightning • The Art of the Possible on the Salesforce Platform• Top ISV Architects Panel• Weightwatchers-Oktana Building Mobile for Well-being

App Innovator Technical Sessions (cont.)







Consulting Partner Sessions Dreamforce 2016 – Partner Lodge

Consulting Partner Sessions

• 1% to Change the World• Build Your Career and Personal Brand with the Salesforce Ecosystem• Blazing the Salesforce Trail to Help Small Businesses• Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners• Dreamforce ’16: Partner Kickoff• Driving a Subscription Business on Salesforce• Engage with Salesforce User Groups• Fast Forward: The Culture of Stories – Connecting to the Why (1/8)• Fast Forward: Sell Like Salesforce – Customer Centric Discovery (2/8)• Fast Forward: Sell Like Salesforce – Selling the Value and Our Playbook (3/8)• Fast Forward: The Partner Advantage (4/8)• Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8)• Fast Forward: Project Management Essentials (6/8)• Fast Forward: Best Practices Around SOWs, Methodology, and Scoping (7/8)• Fast Forward: Selling to the CEO (8/8)• How to Configure Environment Hub• Learn About Salesforce Certifications and Get Cloud-Certified• Learnings from Business Model Transformation: Shift from On-Premises to Cloud• Partner Community: Your VIP All Access Pass to Success


















Consulting Partner Sessions (cont.)

• Partner Marketing: Build & Maintain an Awesome AppExchange Listing • Partner Marketing: Essentials for Marketing to Salesforce Customers • Partner Marketing: How Great Consultants Collaborate with Salesforce • Partner Marketing: Best Practices for Great Social & PR• Partner Marketing: Customer & Advocate Marketing

• Salesforce Partner Program Panel (Q&A)• Salesforce Jumpstart: Get Started as a Consulting Partner (1/6)• Salesforce Jumpstart: Manage Your Partner Value Score Like a Rockstar (2/6)• Salesforce Jumpstart: Take Your Salesforce Business to the Next Level (3/6)• Salesforce Jumpstart: Differentiate with Masters and Specializations (4/6)• Salesforce Jumpstart: Grow Your Consulting Business with Sourced Leads (5/6)• Salesforce Jumpstart: Working with Salesforce (6/6)• The New Salesforce Architect Journey• The New Salesforce Architect Journey (2)• The Single Best Thing You Can Do to Improve Your Salesforce: Triage• Women Leadership in the Cloud















• Create an Inside Sales Powerhouse with AppExchange Apps• “Exponential Growth or Bust!” AppExchange Apps with Proven Sales TOIS• Accelerate Sales with Process Innovation and Connected Apps• Deliver and Exceptional Customer Experience with AppExchange• My Perfect Org: AppExchange Service Apps and Code Sample to Delight

Customers• AppExchange for Marketing: Deliver True Marketing Innovation with Apps• AppExchange for Higher Ed: Top Apps to Make You Even Smarter• AppExchange for Nonprofits: Choosing and Integrating Apps for

Everything You Do• AppExchange for Manufacturing (Pt.1): Back-Office Transformation with

Salesforce• AppExchange for Manufacturing (Pt.2): Solutions to Run Your Back-Office• AppExchange for Financial Services: Success in the Age of the Client• AppExchange for Life Sciences: Roche, Abiomed & Topcon’s

123Compliance Story









AppExchange Customer Sessions (cont.)

• AppExchange for Retail: Reimagine the Entire Retail Experience• AppExchange for Experts: Salesforce MVPs Share Their App Secrets• Mega Demo Jam: Watch 7 Apps Compete for Your Vote• AppExchange Apps to Boost Business Results• AppExchange for Admins: Apps Every Admin Should Know• 10 Free AppExchange Apps for a Big Pay Off• AppExchange Apps that Increase User Adoption with Ease• Create Your Own App Ecosystem with AppExchange Store Builder• AppExchange for Everyone: Everything You Need to Know about

AppExchange & Apps• Revealing Product Secrets of AppExchange• Get Data-Driven Sales Growth with Wave Apps on the AppExchange









Developer Sessions (Recommended)

Developer Sessions

• 3D Printing: The Future is Now• 5 Ways Salesforce Integration will Change in 2017• 6 Practical Tips to Improve Your Salesforce Testing• A Bug’s Life: Apex Debugging Deep Dive• A New Tool for Building Lightning Components• Accelerate Your Salesforce Career and Earning Potential• An Introduction to IoT and App Cloud• Attract Millennials with a Give Back Culture• Avoiding Common Security Mistakes• Best API Features of 2016• Become a Certified Salesforce Developer• Beyond the Dashboard – Developing Custom Wave Apps• Building Visually Stunning Communities• Building Salesforce Connected Apps with Visual Studio• Building Your Own Salesforce Integrated IoT Device• Communication Driven Development













Developer Sessions (cont.)

• Data.com APIs in Action• Deploy Wave Components• Diving into the New Salesforce DX• eCommerce: How Startups Reinvent Customer Loyalty• External Objects for External Big Data Platforms• Hacking the Robots• HealthTech: Startup Innovation in Healthcare• How To Build a Data-Driven Culture• Introduction to Apex Code• Making Salesforce Faster• ReInventing The Salesforce Bulk API• Salesforce Career Advice• Test Strategy Made Simple• Test the Pyramid• Unlocking the Admin Code• Visualizing Google Analytics Data in Wave• Your Apex Code and the Salesforce Security Model



















Sales Sessions (Recommended)

Sales Sessions

• Build a Customer Success Team • Fast Forward: The Culture of Stories – Connecting to the Why (1/8)• Fast Forward: Sell Like Salesforce – Customer Centric Discovery (2/8)• Fast Forward: Sell Like Salesforce – Selling the Value and Our Playbook (3/8)• Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8)• Fast Forward: Project Management Essentials (6/8)• Fast Forward: Best Practices Around SOWs, Methodology, and Scoping (7/8)• Fast Forward: Selling to the CEO (8/8)• How to Build Badass Cloud Companies – by Avoiding 10 Common Mistakes• How to Manage Customer Renewals, Drive Adoption and Avoid Churn• Increase Partner Relevance with Salesforce AEs and Reduce Channel Conflict• Run Your ISV Renewals like Salesforce• The Intersection of Funding, Sales, and Business Growth for ISVs• Top 10 Ways to Drive Customers from Implementation through Adoption

• Salesforce for Sales Keynote: Transform Sales from Lead to Cash• #10 Ways to Help You Stay on Top of Sales – How Salesforce Uses Chatter

For Partners












https://www.youtube.com/watch?v=ppMusUznzqs


Sales Sessions (cont.)

• 10 Strategies for Growing Customer Revenue: Retention, Renewals, and Upsells• Accelerate Sales with Process Innovation and Connected Apps• Creating a B2B Marketing and Sales Dream Team• Empower Your Sales Team with B2B Marketing Automation for Sales• Fastest Path to Pipeline: Best Practices and Trends in Inside Sales• Gamify Your Sales Process in Salesforce• Get Your Inside Sales Team Into Shape• Open More Doors to Close More Sales• Optimizing the Overlay Sales Model• Sales Nerds Rise Up. Modern Selling Is More than Just Sales Tactics• Selling Globally: Scale Internationally and Win Big• Smarter and Faster: How Advanced Analytics Empowers Sales Leaders• The Future of Selling: Accelerate Sales with Augmented Intelligence• The Salesforce Sales Playbook• Transforming Your Sales Team into a Modern Sales Engagement Machine• Up Your Inside Sales Game with Key Plays from the Field Sales Playbook











Marketing Sessions (Recommended)

Marketing Sessions

• Partner Marketing: Build & Maintain an Awesome AppExchange Listing • Partner Marketing: Essentials for Marketing to Salesforce Customers • Partner Marketing: An Insider's Guide to Creating an Effective Product Demo • Partner Marketing: How Great Consultants Collaborate with Salesforce • Partner Marketing: Best Practices for Great Social & PR• Partner Marketing: Customer & Advocate Marketing

• Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys• 2016 State of B2B Marketing• 2016 State of B2C Marketing• 3 Best Practices to Manage Marketing Technology• B2B Marketing Automation in Action: Attract, Convert, and Retain Customers• Best Practices to Flawlessly Execute Email Campaigns• B2B Marketing Automation Guide for Global Businesses• Create Brand Champions: Marketing Automation Through the Customer Journey• Death to Boring B2B Marketing: How Applying Design Thinking Drives Success

For Partners








https://www.youtube.com/watch?v=Lr8ZhWTlZ9g





Marketing Sessions (cont.)

• Digital Marketing in the Age of Connected Patients• Email Marketing: How Tiny Factors Make Huge Differences• Explore Your Prospect Pipeline with Wave for B2B Marketing• How Empathy Will Improve Your Marketing & Sales Pipeline• How Pardot Drives Demand with Online Advertising• How Salesforce Uses the Marketing Cloud to Scale Customer Engagement• How Salesforce Uses Marketing Cloud to Power our Business• How to Build & Run a Winning Marketing Strategy• Intelligence for Marketers• Leveraging Customer Reviews in Your Marketing Programs• Marketing Made Easy with Automation• Maximize Your Marketing Solutions: When to Use Pardot, Marketing Cloud, or Both• Run Your Marketing From the Marketing Cloud Mobile App• The Blueprint For High Performing B2B Marketing Campaigns• The Path to Lifecycle Marketing Success• Up Your 1:1 Marketing with Segmentation and Dynamic Content• Using Relevant Marketing Data to Reveal Strategic Opportunities












Partner Lodge SponsorsDreamforce 2016 – Partner Lodge

Many Thanks to our Partner Lodge Sponsors

Premier Sponsor

Featured Sponsors

Partner Innovation AwardsDreamforce 2016 – Partner Lodge

Congratulations to our Partner Innovation Award WinnersConsulting Partners

p.force.com/Innovation

Congratulations to our Partner Innovation Award WinnersApp Innovation Partners

p.force.com/Innovation

Partner Innovation Award Sessions

• Partner Innovation Awards: Driving Customer Success (1/6)• Partner Innovation Awards: Driving Customer Success (2/6)• Partner Innovation Awards: Driving Customer Success (3/6)• Partner Innovation Awards: Driving Customer Success (4/6)• Partner Innovation Awards: Driving Customer Success (5/6)• Partner Innovation Awards: Driving Customer Success (6/6)







ScrapbookDreamforce 2016

Pledge 1%Dreamforce 2016 – Partner Lodge

Join the Movement: Pledge1Percent.org

Pledge 1%Welcome to the Future of Giving Back

Pledge 1% is a movement of corporate philanthropists dedicated to making the community a key stakeholder in every business.

Companies can pledge 1% of their equity and profit to charity, 1% of their employees’ time to community service, and 1% of their product donated or discounted for nonprofits.

1,000+ companies have taken the pledge!


"The business of business is improving the state of the world."

- Marc Benioff, Chairman & CEO, Salesforce


























































































































































thank y u

Appendix

Maps

Partner Lodge (Park Central

Hotel)

The Partner Lodge (Park Central Hotel)

2nd Floor 3rd Floor

Events

Wednesday, October 5th

7:00 – 10:00 p.m.

View under the stars at the Cloud Palace*

Indoor U2 streaming experience

Upgraded experience for Benefit attendees

www.theconcertforkids.com to buy tickets

Afterparty with will.i.am and MC Hammer

The Dreamfest and UCSF Benefit

*Cow Palace, 2600 Geneva Avenue, Daly City

Don’t Miss the AppBash!Thursday Night, Oct. 6 @ 9:00pm, CityView at Metreon

Dreamforce for PartnersDreamforce 2016 – Partner Lodge

qwe

What is the Partner Journey?

Why should we

Partner with

Salesforce?

How do I

innovate with

Salesforce

Technology?

How do I grow

my business?

How can I

connect with

Partners and

have fun!

4321

● Technology Sessions

● Technology Experts

● Product & Partner Demos

● Partner Sessions● Circles of Success● Meetings with

Salesforce Execs● Ignite

● Brain Dating

● Partner Meet Ups● Giving Back (RED)● Events:

- Innovation Awards- AppBash- Networking Reception

Recruitment

● Partner Keynote ● Partner Programs ● ISV Recruitment

Events

Product Distribution Ohana

Check-In At The Partner Lodge!

Location: Park Central Hotel50 3rd Street (just two blocks from Moscone North)

Who: Partners and Salesforce Alliances employees with full conference or booth staff pass

Partners will learn how they can:• Innovate with the latest technology• Collaborate with the Partner Community• Lead the future of business transformation

Looking for a full-conference pass discount code?Exclusively for Partners!

Access the code on the Partner Community at http://p.force.com/dfdiscount (login required)

Already paid? Reach out to the Dreamforce team to inquire!

Dreamforce Contact Details

Toll-Free: 1-866-855-3818

International: +1-650-416-8832

Hours: Monday – Friday, 6am – 6pm (Pacific)

• Dreamforce: Fact vs. Fiction

• Insider tips to get the most out of Dreamforce

• Preview the Partner Lodge

• Session details, special events, activities, and more!

Don’t miss the Sept. 1 Partner Roadmap WebinarSpecial Dreamforce Preview!

Catch the replay at http://p.force.com/ROADMAP

Partner LodgeDreamforce 2016 – Partner Lodge

Partner Lodge Theater

Innovate with Technology

Information Desk & Pledge

1%

Partner Sponsors

Grow Your Business (Partner Programs)

Rock Balancing

Networking & Charging

Stations

Brain Dating

1 What’s Brain Dating?

2 Why Brain Date?

3 How Does it Work?

What is Brain Dating?

Watch this video!

Use an online tool to facilitate one-on-one, in person connections with like-minded people interested in sharing knowledge.

Dreamforce ‘16 Partner Brain Dating will help you curate your networking and learning experiences at the Partner Lodge with other partners in our connected partner ecosystem as well as Salesforce employees.

https://www.youtube.com/v/EUSVs6BMIDQ

https://www.youtube.com/v/EUSVs6BMIDQ

Why Brain Dates?

Curate your learning experience

Be intentional with networking

1

2

How it works

Onsite: An exclusive Brain Dating LoungeThe meeting point for all your Brain Dates in the exclusive Partner

Lodge and a comfortable space to have your Brain Date meetings.

In Person: Your HostsYour Hosts will check you in so you don’t miss any of your meetings

and introduce you to other great people there. Tell us your learning

objectives and we’ll help you achieve them!

Dreamforce ‘16 Partner Brain Dating: DFBrainDating.e-180.com

Online: The Brain Dating PlatformYour best friend at Dreamforce. Create your Offers and Requests for

knowledge and see the rich pool of knowledge available to you. Be

selective and book your Brain Dates in advance!

➔ Make sure your Offer title is catchy & descriptive.If this were the only content you were to write about your Offer,

would the person reading it understand what you hope to teach?

➔ Tag any topics related to your OfferSo it is easily searchable.

➔ Go see the Hosts!Have a question about Brain Dating? Not sure what your Brain Date

match looks like? The Hosts will be located at the Brain Dating

lounge! Head over there to request support in person, in real time.

Tips: Writing an Offer

Here’s how to write a great knowledge Request:

➔ Include a descriptive titleBe sure that it explains the scope—and the specifics—of what you’re

hoping to learn. (Tip: Begin your title with the word, “How.”)

Example #1 (less good): “Business Mentorship”

Example #2 (better!): “How to give effective business mentoring”

➔ Describe what you would like to knowInclude context that can help people meet your Request more

effectively. For instance, are you hoping to learn about this topic

because it relates to an upcoming project?

➔ Tag any topic related to your request So it’s easily searchable.

Tips: Writing a Request

What’s Next?

1. Get Started with Brain DatingReview http://p.force.com/braindating to learn more about

Brain Dating and understand the steps to get started.

2. Create your offers and requestsIn your profile, share best-practice tips - your knowledge Offer;

and a knowledge Request - What would you like to learn during

the event?

3. Book Brain DatesBrowse the list of offers and requests and send or accept Brain

Dates requests. Time for some peer-learning!

Have questions? Email us at [email protected]

http://p.force.com/braindating

Cheat SheetsDreamforce 2016 – Partner Lodge

Cheat Sheets

:: Sponsor Best Practices

:: Keys To A Great Partner Theater Session

:: Deliver An Awesome Booth Demo

:: Rally & Train Your Booth Staff

:: Make Your Breakout Session Pack A Punch

:: 15 Ways To Have A Killer Custom Booth

:: Create A Cohesive Campaign

:: Create Impactful Booth Graphics

:: How To Nail Post-Event Follow Up

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2N/6zFs2JuQxojGaLsatyCtMBdC36lnjcI5C8E5HGe1h3E

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2S/dbhMlTuFBEWd_Fqm5id1pCx5GXuzsEw7FM_M0PA_5qw

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2X/2pSjD565akvF4rVP8zn8Ddnj7m05UqTpnhBYbV5a00E

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2c/KfaDP_JRN9z05vmw9s7.GiBryJAkI7tQ8EShFDGnMG8

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2h/86ZTCaNKBlpQU6pejWnKaIqem0glORTULpxOhtRKpJ4

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2m/yTO7k.i3ZWNs7_69YSnhWrXYyrs.OTBOxKtGtGMO9vw

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2r/0Nbcbaz7hgSF.a95j2xDfAR_ST8v9m_2Uf6fbqc6qgI

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu2w/YvDoC73uzHkbILSIRhU2_thA2mR2YhoX4Eb0AMIVq_8

https://org62.my.salesforce.com/sfc/p/000000000062/a/30000000Tu31/jc0DPy2eKBCMX.zvdvntepmRjUo3yV9QelfehZ_mH4s

Get Ready for Dreamforce

Dreamforce is coming!October 4-7

San Francisco

Innovation. Empowerment. Giving Back. Fun.

The World’s Largest Gathering of Customer Trailblazers

2016

What is Dreamforce?Four amazing days to get the best Salesforce has to offer

Learning• 2,000+ breakout sessions• Hands-on training• Opportunities to meet with

product experts• 1,000’s of product demos from

Salesforce and our ecosystem of partners

Networking• Welcome Reception• Dreamfest• Partner Parties• Countless opportunities to

interact with fellow attendees

Inspiration• Industry leaders• Visionary thought leaders• Surprise guests• The future of our products, the

industry, and the world

Evening

Dreamfest

at Cloud Palace

2:00 pm – 3:00 pm

Marc & Friends Q&A

10:00 am – 1:00 pm

Day of Compassion

5:00 pm – 6:00 pm

Melinda Gates

Fireside Chat with

Robin Roberts

1:00 pm – 3:00 pm

Marc & Special Guests Keynote

4:00 pm – 6:30 pm

Tony Robbins

9:00 am – 2:00 pm

Innovation & Dreamtalk Speakers

5:00pm - 6:00pmWomen’& EqualityKeynote

All DayWomen & Equality Summit

9:00 am - 10:00 am

Financial Services Keynote

Evening

Welcome Reception

Friday, October 7Thursday, October 6Wednesday, October 5Tuesday, October 4

Mindfulness Sessions

8:00 am - 6:00 pmBreakout Sessions




9:30 am - 11:00 amPartner Keynote

9:00 am - 5:00 pmCloud Expo Open




Evening

AppBash & External Parties

9:30 am - 10:30 am

Salesforce for

Marketing

11:00 am - 12:00 pm

SMB Keynote

9:00 am - 10:00am

Salesforce for IT

11:30 am - 12:30 pm

Salesforce for Sales

11:00 am - 12:00pm

Developer Keynote

All DayForbes Philanthropy Summit

1:30 pm - 2:30 pm

Salesforce for Service

1:00 pm - 2:00pm

Commerce Cloud

3:00pm - 4:00pm

Einstein Keynote

5:00pm - 6:00pm

Admin Keynote

1:00 pm – 2:00 pm

Dreampitch with

Marc Cuban &

Chris Sacca

Trailhead Zone

Lightning Lookout

Einstein Discovery Center

And the Learning Continues at our Sales, Service, Marketing, IT & SMB Lodges

The Campground

A million dollars to help end AIDS for good.

Download the mobile app

Available for: iOs l Android

goo.gl/oV7WpR

https://play.google.com/store/apps/details?id=com.salesforce.dreamforce

Shuttles get you where you need to goEasy to get from Moscone to all zones and lodges

Hotel Shuttles

Running from San Francisco, Peninsula and East Bay to BART or Moscone Center

Dreamforce Campus Shuttle

Looping route servicing Moscone West, Hilton Union Square, Palace Hotel

Dreamfest Shuttle

Running from Moscone West and all Dreamforce contracted hotels to the Cloud Palace

Balboa BART Station Shuttle to and from the Cloud Palace

New Trailhead Module! Dreamforce & BeyondMake the most of your time at Dreamforce

Get to Know the Dreamforce Campus

Make the Most of Your Time at Dreamforce

Extend Your Dreamforce Experience

http://p.force.com/dfready

Dreamforce Limited Hotel Availability

Due to the popularity of Dreamforce, the official hotel block has limited availability and select hotels are no longer available. There are still plenty of rooms available in San Francisco, so if an attendee is unable to find a room during the registration process, the following resources may be helpful:

• SF Travel Housing or All The Rooms (both sites aggregate available hotel inventory in the Bay Area)• Corporate travel resources supported by their company• Popular travel websites e.g. Expedia, Kayak, Hotwire• Rental by owner sites e.g. Airbnb, VRBO• Official Dreamforce Hotel List: some Dreamforce hotels may have availability outside of the Dreamforce block.

Please refer to this list if attendee wishes to contact a hotel directly.• Consider hotels outside of downtown San Francisco. There are many excellent hotels in the East Bay &

Peninsula/Airport area with easy transport lines to the city.• For comprehensive information on the wide variety of public transportation options in the Bay Area, please

visit 511.org or BART.gov• For other frequently asked questions about hotels, please refer to the FAQ page on Dreamforce website

NOTE: Dreamforce does not partner with any travel agencies to manage its hotel room block. If an attendee is contacted by anyone asking if they need a room for Dreamforce, please instruct them to get as much information as they can and pass it on to the Dreamforce housing team at [email protected]

http://www.booking.com/searchresults.html?district=1429;aid=1141595

http://alltherooms.com/san-francisco-ca-united-states/events/dreamforce

https://www.expedia.com/

https://www.kayak.com/

https://www.hotwire.com/

https://www.airbnb.com/s/San-Francisco--CA--United-States?checkin=10/3/2016&checkout=10/7/2016&s_tag=sISZkqn2&ss_id=4z35gsqi

https://www.vrbo.com/vacation-rentals/usa/california/san-francisco-bay-ar/san-francisco?k_clickid=4db789f2-66cb-4875-a0e2-e9eaba542435&gclid=CPuW9daI2MwCFdKIfgodMfMAWQ

https://published-prd.lanyonevents.com/published/dreamforce2016/files/123304/DF16_HotelList_Public.pdf

http://www.511.org/

http://www.bart.gov/

https://www.salesforce.com/dreamforce/DF16/faq/

mailto:[email protected]

Partner Meetup Sessions Dreamforce 2016 – Partner Lodge

Partner Meetup Sessions

By Geography:• Partner Meetup: Americas – Central• Partner Meetup: Americas – East• Partner Meetup: Americas – West• Partner Meetup: Asia Pacific• Partner Meetup: Europe, Middle East and Africa• Partner Meetup: Latin America and Central America• Partner Meetup: Canada

By Industry:• Partner Meetup: Communications & Media• Partner Meetup: Financial Services• Partner Meetup: Healthcare & Life Sciences• Partner Meetup: Manufacturing• Partner Meetup: Government• Partner Meetup: Retail & Consumer Goods

Are you looking to find, network, engageand learn from colleagues at Dreamforcefrom the same region or industry? Don’tmiss this opportunity to network withSalesforce account teams, Partner MVPs,Partner User Group leaders and otherexperts in our Partner Meetup sessions.

Note: This list of sessions is subject to change.

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVtQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVsQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVuQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVyQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVwQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVxQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWVvQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWW4QAM






Circles of Success for PartnersDreamforce 2016 – Partner Lodge

Circles of Success for Partners

• Harnessing the Power of Heroku• ISV Business Best Practices• ISV Technologies – Deep Dive• ISV Technologies for Beginners• Lightning for ISVs• Partner Program

New at Dreamforce this year, we arerolling out Circles of Success for Partners!Join interactive discussions around keytopics and learn best practices, usescases, the latest updates and more. Theseare facilitated by partners and Salesforceexperts.

First time at Dreamforce!

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000sWWgQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000001x61EQAQ

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9EAG#/session/a2q3A000001x5pyQAA

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9EAG#/session/a2q3A000001x5q8QAA

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9EAG#/session/a2q3A000000sWWhQAM

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9EAG#/sessions

Session Schedule (Grid)

Tuesday, October 4

Partner Community: Your VIP All Access Pass to Success

Dreamforce ‘16: Partner Kickoff

Salesforce Partner Program Panel (Q&A)

How to Fast Track Your App & Move with Lightning Speed

The New. . .

ISV Tech Talk: Tran. .

Grow Your Business with Wave Apps

Salesforce Shield: A New Level of Trust for Partners

Top 10 Ways to Drive Customers from Implementation. . .

Partner Meetup:Government Industry

Partner Meetup: Financial Services Industry

Partner Theater Franciscan

12:00pm

12:30pm

1:00pm

1:30pm

5:30pm

2:00pm

2:30pm

3:00pm

3:30pm

4:00pm

4:30pm

5:00pm

Rolling in the. . .

Beginners Guide. .

Fast Forward: The Culture of Stories –Connecting to the Why (1/8)

Bootstrap, Angel, or Venture: What’s the Right Strategy for your Startup?

Best Practices for Using Checkmarxand Zap Security Tools

Getting to Product/Market Fit

Become an ISV Data Provider with the Data AppExchange

Salesforce Jumpstart: Get Started as a Consulting Partner

Building Your First AppExchange App

Fast Forward: The Partner Advantage (4/8)

Partner Marketing: How Great Consultants Collaborate. . .

Fast Forward: Sell like Salesforce –Customer Centric Discovery

Building Wave Apps – Lessons Learned

Meet the Next Generation ofPackaging

Packaging Enhancements and Feature. . .

Partner Meetup : Americas – Central

Partner Meetup : Asia Pacific

Partner Meetup: Americas – West

Fast Forward: Sell like Salesforce –Selling the Value. . .

Partner Meetup: Americas – East

Partner Meetup: Latin America

Stanford City Olympic Cornell

Partner Meetup : Europe, Middle East and Africa

Partner Meetup: Canada

Partner Meetup: Healthcare and Life Sciences Industry

Partner Meetup: Communications and Media Industry

Partner Lodge

Boxed Lunch

Afternoon Coffee Service

Partner Welcome Reception

11:30am

Wednesday, October 5


11:30am

12:00pm

12:30pm

1:00pm

1:30pm

2:00pm

2:30pm

3:00pm

3:30pm

4:00pm

Stanford City Olympic CornellPartner Lodge

11:00am

8:00am

9:00am

9:30am

10:00am

10:30am

Go-to-Market Tips for. .

Run Your ISV Renewals like Salesforce

Increase Partner Relevance with Salesforce AEs. . .

ISV Tech Talk: Security. .

ISV Tech Talk: Data. . .

Marc Benioff Keynote(Live Feed)

Partner Marketing: Build & Maintain an Awesome AppExchange Listing

Partner Meetup: Retail Industry

Starting Over: Reimagine Your Application with Lightning

Blazing the Salesforce Trail to Help Small Businesses

ISV Technologies for Beginners (Circles of Success for Partners)

Communities 101. . .

ISV Year in Review. . .

Partner Marketing: An Insiders Guide to Creating an Effective Product Demo

ISV Roadmap: Distribution Tools and Technologies

Build Lightning Components for ISVs: Getting Started

Publish Wave Apps for the AppExchange

Engage with Salesforce. .

Salesforce Jumpstart: Take Your Business to the Next Level! (3/6)

Salesforce Jumpstart: Differentiate Your Business with Masters. . .

Salesforce Jumpstart: Manage Your Partner Value Score (PVS) Like a Rockstar (2/6)

The Single Best Thing You Can Do to Improve Your Salesforce: Triage

How Partner Premier, Technical Evangelists, and Partner Drive Customer Success

Partner Meetup: Manufacturing Industry

Don’t just use App Cloud’s Platform Features; Build your own!

Build A Customer Success Team

How to Build Badass Cloud Companies – By Avoiding 10 Common Mistakes

P-P-Push it real good: Best Practices for Delivering Push. . .

Harnessing the Power of Heroku (Circles of Success for Partners)

ISV Technologies –Deep Dive (Circles of Success for Partners)

Design Your Lightning Templates and Components to. . .

Build Your Career and. . .

The New Salesforce. . .

Propel – OktanaCreating a Compelling UI Experience with. . .

4:30pm

Coffee Bar

Boxed Lunch


Partner Reception

Thursday, October 6


11:30am

12:00pm

12:30pm

1:00pm

1:30pm

2:00pm

2:30pm

3:00pm

3:30pm

4:00pm

Stanford City Olympic CornellPartner Lodge

11:00am

8:00am

9:00am

9:30am

10:00am

10:30am

4:30pm

5:00pm

The Intersection of Funding, Sales, and Business Growth for ISVs

Platform Keynote (Live Feed)

Developer Keynote (Live Feed)

Fireside Chat: Melinda Gates with Robin Roberts (Replay)

Commerce Cloud Keynote (Live Feed)

Fast Forward: Sell Like Salesforce – Nailing theDemo (5/8)

ISV Tech Talk: The Future of App Branding& Navigation

Top ISV Architects Panel

Checkout the new. . .

Accelerate Your Channel Strategy

Build Lightning Components for ISVs: Deep Dive

Publish Your Lightning Component to the Component Exchange

Partner Marketing: Best Practices for Great Social & PR

Fast Forward: Project Management Essentials (6/8)

Salesforce Jumpstart: Grow Your ConsultingBusiness with SourcedLeads (5/6)

How to Configure. . .

Building a Support Process Using Communities for your own App

Getting Started with Marketing Cloud for ISVs

Meet the Salesforce DX (next-gen ALM) Team

Partner Innovation Awards: Driving Customer Success (1/6)



Partner Marketing: Customer & Advocate Marketing

ISV Business Best Practices (Circles. .

Lightning for ISVs (Circles of Success for Partners)

Salesforce Jumpstart: Work with Salesforce (6/6)

Women Leadership in the Cloud

Don’t Miss the Boat. . .

Performance Test Your Apps to Scale

How to Manage. . .

Learnings From Business. .

Learn about Salesforce. . .

Fast Forward: Best Practices Around SOWs, Methodology. . .

Fast Forward: Selling to the CEO (8/8)

1% to Change the. . .

Building ISV Apps with Force.com + Heroku

Make Your App Shield. . .

Partner Marketing: Essentials for Marketing to Salesforce. . .



ISV Tech Talk: Building. . .

Partner Program (Circles of Success for Partners)

The Art of Possible on the Salesforce Platform

Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners

ISV Partner Panel: How to Get to Scale on the AppExchange

Jobscience – OktanaFinding the Needle in a Haystack

Driving a Subscription Business on Salesforce

UCSF-Salesforce. . .


Einstein Keynote (Replay)

Helping Innovators Innovate

Coffee Bar

Boxed Lunch


Partner Reception

Be sure to check out these sessions from our Partner Sponsors

ISV Partner Panel: How to Get to Scale on the AppExchangeHow to Fast Track Your App and Move with Lightning SpeedISV Design Sprint Boot Camp - Iterate Solutions with Rocket Speed & Real Results

Helping Innovators Innovate

Driving a Subscription Business on Salesforce

The Art of the Possible on the Salesforce Platform

Propel-Oktana Creating a Compelling UI Experience with React and LightningJobscience-Oktana Finding the Needle in a HaystackWeightwatchers-Oktana Building Mobile for Well-being

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMByQAO

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9EAG#/session/a2q3A000001x6jdQAA

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMBtQAO

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMDLQA4

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMDTQA4

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMDWQA4

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMDPQA4

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMDQQA4

https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9#/session/a2q3A000000BMDRQA4

It’s everywhere!

Free Expo+ pass

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