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2011 MEDIA KIT

2011 Media Kit - Global Solar Technology

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Advertising opportunities in Global Solar Technology magazine, globalsmt.net, and the daily solar manufacturing news newsletter.

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Page 1: 2011 Media Kit - Global Solar Technology

2011 MEDIA KIT

Page 2: 2011 Media Kit - Global Solar Technology

PRINTINTERNATIONAL EDITION (Circ. 14,000)

NEW! SOUTHEAST ASIA (Circ. 5,500)CHINA (Circ. 5,150)

*Circulation rates include print-only subscribers, print-plus-digital subscribers, and digital-only readers.

Covering six continents with three editions.

Digital EditionsEach issue of the magazine is produced in both print and digital formats. The digital editions, available as a downloadable PDF or via a web browser, can be read from computers, netbooks, tablets, many smart and mobile phones, and the Apple iPad. Notifications are sent to our digital subscribers when a new issue goes online. The digital edition is also promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Contact your local sales rep for login access to the digital archive.

NEW PRODUCTS

INDUSTRY NEWS

INTERNATIONAL DIARY

A prActicAl guide for improving crystAlline solAr cell efficiencies through firing process optimizAtion

smArt pAckAges for cpv cell devices

Achieving thermAl uniformity in photovoltAic ApplicAtions

increAsing solAr pAnel production efficiencies with Acrylic foAm tApe

www.globalsolartechnology.com

Gloabl Solar Technology Volume 3 Num

ber 5M

ay 2070

Volume 3 Number 5 May 2010

The Global Journal for Solar and PV Manufacturing Professionals

Matt Holzmann Interview inside

Soni Saran SinghInterview Inside

Soni Saran SinghInterview Inside

www.globalsolartechnology.com

NEW PRODUCTS

INDUSTRY NEWS

INTERNATIONAL DIARY

Flexible silver paste enables thin-Film photovoltaic Flex solar cells

advanced screen printable thin Film pv silver conductor compositions

‘printing’ pv electrodes onto Flexible substrates

For Solar and PV Manufacturing Professionals

Flexible silver paste enables thin-Film photovoltaic Flex solar cells

advanced screen printable thin Film pv silver conductor compositions

‘printing’ pv electrodes onto Flexible substrates

NEW PRODUCTS

INDUSTRY NEWS

INTERNATIONAL DIARY

Volume 1 Number 2 Summer 2010

For Solar and PV Manufacturing ProfessionalsSoutheast Asia

Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong

Southeast Asia

Page 3: 2011 Media Kit - Global Solar Technology

Global Solar Technology delivers over 24,000 solution-packed magazines to industry professionals across the globe in hardcopy and/or digital format and across three editions: international, SouthEast Asia and China. The magazines are also distributed at every major and many smaller industry trade shows throughout the year. No other magazine in the solar/PV manufacturing industry offers the kind of exposure your advertisements, news releases and technical content gets with Global Solar Technology magazine.

Readers by region

Readers by job title

Americas  37%  

Europe  20%  

Asia  42%  

Other  1%  

R&D  9%  

Engineering  Mgmt  7%  

Training  6%  

Other    6%  

Engineering  25%  

Business  Mgmt  19%  

Corporate  14%  

Manufacturing  14%  

Page 4: 2011 Media Kit - Global Solar Technology

DIgITAL ADvERTISINgGlobal Solar Technology offers both global and regional reach

through our popular newsletters and websites.

Website Display: 300 pixels wide x 250 pixels tall.

Turnkey Solar/PV Mfg Lines

POWER UP

Low-cost, high-volume solar manufacturing technology

Solar Mfg Solutions Inc.

Cells—Modules—R&DSolar Mfg Solutions provides fully automated manufacturing lines for the production and testing of mono- or multi-crys-talline solar/PV cells and modules and thin film modules.

BANNER AD TECHNICAL INFOFor the web, we can accept jpg, png, gif and swf, including video in swf format.

For email/newsletters, we accept jpg and gif only. Animated gifs should include your message in frame #1 as it’s the only frame Outlook 2007 users will see.

EMAIL OPPORTUNITIESDAILY NEWSLETTER (Circ. 10,500)

SHOW PREvIEWS & ROUND-UPS

TECHNOLOgY SHOWCASE MAILER

WEB OPPORTUNITIESWEBSITE (30,000 visits/mo.)

SHOW CENTRAL MINI SITES

See samples of all our digital products at http://samples.globalsolartechnology.com

Turnkey Solar/PV Mfg Lines

POWER UP

Solar Mfg Solutions Inc.

Cells—Modules—R&DSolar Mfg Solutions provides fully automated

manufacturing lines for the production and test-ing of mono- or multi-crystalline solar/PV cells

and modules and thin film modules.

Low-cost, high-volume solar manufacturing technology

Newsletter/Email Display: 230 pixels square.

Display ads

Page 5: 2011 Media Kit - Global Solar Technology

Text: Max. 170 characters, including spaces.

Complete Solar Manufacturing SolutionsExpert turnkey production lines for manufacturing solar/PV cells and modules. Power up with Solar Mfg Solutions Inc

Square: 125 pixels sq.

Turnkey Solar/PV Manufacturing Lines

POWER UP

Solar Mfg Solutions Inc.

New for 2011The Technology

Showcase mailer. Each one of

these newsletters highlights up to six new products and

services for the solar/PV manufacturing

industry. We can put together your listing

from a press release, if you’d like.

Technology Showcase listing Headline: Max 60 characters, including spaces

Body copy: Max 400 characters, including spaces

Plus one product image

Skyscraper: 120 pixels wide x 240 pixels tall.

CompleteSolar/PV

ManufacturingSolutions

POWER UP

Expert turnkey production lines for manufacturing solar cells and modules.

Solar Mfg Solutions Inc.

Banner: 468 pixels wide x 60 pixels tall.

Turnkey Solar/PV Mfg Lines for Cells, Modules or R&D.

POWER UP

Solar Mfg Solutions Inc.

Because it doesn’t look like advertising, it’s more likely to be read.

Make the Technology Showcase a part of your new product introduction marketing plan.

Standard banners and text ads

Technology Showcase email

Page 6: 2011 Media Kit - Global Solar Technology

70% of adult Internet users watch videos online, according to a recent Pew survey.

70% of adult Internet users watch videos online, according to a recent Pew survey.

vIDEOGlobal Solar Technology offers video packages to give your company

and its products and services more exposure than ever.

There is no better way to promote a new product than to capture the enthusiasm of the product manager as he describes the main features and benefits.

Our video productions are scripted ahead of time and can be shot at your facility or, to keep costs down, at major industry exhibitions. Existing video footage, photos or other assets can be edited into the final film for your use at trade shows, on your website or to give your sales team.

The video is also hosted on the Global Solar Technology website and distributed via our e-newsletters.

TECHNICAL INTERvIEWS

PRODUCT OvERvIEWS/DEMOS

TIPS AND SOLUTIONS SERIES

IN-HOUSE TRAININg

PRODUCT TRAININg FOR CUSTOMERS

CORPORATE COMMUNICATIONS

Page 7: 2011 Media Kit - Global Solar Technology

video advertisingVideo advertisements provide an excellent, high visibility opportunity. Add video or Flash to your print advertisement for our digital edition, or run them on our website.

Tips and Solutions series Your products and services solve problems every day. Let potential customers see how, and help current customers get the most out of their purchase, with a series of tips and solutions video clips that can be posted to your website, globalsolartechnology.com, YouTube, and anywhere else videos can be uploaded. Make them part of an email campaign. Distribute them at trade shows on DVD or USB flash drives.

Product training videos Get—and keep—customers up and running with their new equipment by providing an instructional video on the use, maintenance and troubleshooting of your products.

Product overviews/demos A product overview or demo can act as an in-depth commercial for your products. Perfect for new product introductions.

Facility tours Showcase your applications lab, R&D department, brand new factory and more. Encourage confidence by introducing your company and employees to potential customers via video.

Photo courtesy of DuPont

Page 8: 2011 Media Kit - Global Solar Technology

EDITORIALMonth Technology

FeaturesSpecial Newsletter

Special Features

Additional Distribution Articles Deadline

News Deadline

Ad Mat’ls Deadline

Jan Solar #4.1: Tandem Cells, Tabbers, Stringers, Ribbons Dec. 1 Dec. 8 Dec. 21

Feb Solar #4.2: CPV, Inverters Show preview: SNEC

1st Annual SEMA Conference San Jose, CA, USA, TBA

RENEWTECH India, Mumbai, India, February 17-19

SNEC Pv Power Expo 2011, Shanghai, China, February 22-24

*A Show Daily is planned for SNEC

Jan. 12 Jan. 19 Feb. 2

China Spring 2011: Tandem Cells, Tabbers, Stringers, Ribbons, CPV, Inverters

SNEC show issue Jan. 13 Jan. 20 Feb. 3

South East Asia Spring 2011: Tandem Cells, Tabbers, Stringers, Ribbons, CPV, Inverters

PV+Solar India Expo show issue

Jan. 17 Jan. 24 Feb. 7

Mar Solar #4.3: Printing, Deposition Materials, Coatings

Show Preview: SOLARCON China

Pv Expo, Tokyo, Japan, March 2-4

SOLARCON China, Shanghai, China, March 15-17

Feb. 2 Feb. 9 Feb. 23

Apr Solar #4.4: CSP, CIGS Show preview: PV+Solar India

Pv America, Philadelphia, PA, USA, April 3-5

Pv+Solar India Expo, Mumbai, India, April 19-21

PHOTON’s 6th Photovoltaic Technology Show 2011 Europe, Stuttgart, Germany, April 27-29

Mar. 1 Mar. 8 Mar. 22

South East Asia Summer 2011: Printing, Deposition Materials, Coatings, CSP, CIGS, Wafer Etching, Wafer, Sawing/Handling

Renewable Energy World show issue Mar. 17 Mar. 24 Apr. 7

May Solar #4.5: Wafer Etching, Wafer, Sawing/Handling

Renewable Energy World at POWER-gEN India, New Delhi, India, May 5-7

Mar. 30 Apr. 6 Apr. 20

China Summer 2011: Printing, Deposition Materials, Coatings, CSP, CIGS, Wafer Etching, Wafer, Sawing/Handling

Apr. 14 Apr. 21 May 5

Jun Solar #4.6: C-Si, Cd-Te Show preview: Intersolar Europe

Intersolar Europe show issue

Intersolar Europe, Munich, Germany, June 8-9 May 5 May 12 May 26

Jul/Aug Solar #4.7: Wafer Inspection, Charge Controllers

Show previews: - Intersolar North America- EU PVSEC

Intersolar North America show issue

Intersolar North America, San Francisco, CA, USA, July 12-14 May. 27 Jun. 3 Jun. 17

China Fall 2011: C-Si, Cd-Te, Wafer Inspection, Charge Controllers Jun. 21 Jun. 28 Jul. 12

Sep Solar #4.8: Thin Film EU PVSEC show issue

26th EU PvSEC, Hamburg, Germany, September 5-8

*A Show Daily is planned for EU PVSEC

SOLARCON Korea, Seoul, Korea, September 21-23

Jul. 15 Jul. 22 Aug. 5

South East Asia Fall 2011: C-Si, Cd-Te, Wafer Inspection, Charge Controllers

Aug. 19 Aug. 26 Sep. 9

Oct Solar #4.9: Diffiusion Ovens, Thin Film Technology, Wafer Dicing/Handling

Show preview:Solar Power Int’l

Solar Power International, Dallas, TX, USA, October 18-20

DIREC 2011, New Delhi, India, TBC

Aug. 26 Sep. 2 Sep. 16

Page 9: 2011 Media Kit - Global Solar Technology

Month Technology Features

Special Newsletter

Special Features

Additional Distribution Articles Deadline

News Deadline

Ad Mat’ls Deadline

Nov/Dec

Solar #4.10: Industry Review Show preview: SOLARCON India

SOLARCON India, November 9-11, Hyderabad, India

Sep. 24 Oct. 1 Oct. 14

China Winter 2011: Thin Film, Diffusion Ovens, Thin Film Technology, Wafer Dicing/Handling

Oct. 18 Oct. 25 Nov. 8

South East Asia Winter 2011: Thin Film, Diffusion Ovens, Thin Film Technology, Wafer Dicing/Handling

SOLARCON India show issue

Oct. 7 Oct. 14 Oct. 28

Publication dates are 5-7 business days after ad materials deadlines for EU, Americas and SEAsia editions; 10-14 business days after ad materials deadlines for China and Korea editions. Submit papers and articles to [email protected], news to [email protected] and ad materials to [email protected]. indicates that video packages will be available for these shows

CALENDAR

Print advertising specs

Trim: 203 mm x 275 mm (8" x 10 4/5")

Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")

Type area: 178 mm x 254 mm (7" x 10")

Full page ad Double page spread

Trim: 406 mm x 275 mm (16" x 10 4/5")

Bleed: 416 mm x 285 mm (16.25" x 11 1/4")

Type area: 318 mm x 254 mm (15" x 10")

With double page spreads there will be an area 30mm wide running down the page that may be obscured.

2/3 page vertical

114 mm x 248 mm (4 1/2" x 9 3/4")

1/2 page vertical

87 mm x 248 mm (3 3/8" x 9 3/4")

1/3 page vertical

57 mm x 248 mm (2 1/4" x 9 3/4")

1/2 page island

114 mm x 187 mm (4 1/2" x 7 3/8")

2/3 page horizontal

178 mm x 164 mm (7" x 6 1/2")

1/2 page horizontal

178 mm x 124 mm (7" x 4 7/8")

1/3 page horizontal

1/4 page

178 mm x 82 mm (7" x 3 1/8")

87 mm x 124 mm (3 3/8" x 4 7/8")

All ad rates are quoted for full color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified. Match colors are quoted separately on

request. Cover positions are sold on a first come,

first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjecent to the contents page, regional

news, first technical article and new products section.

Global Solar Technology can create your full color advertisements for you from supplied text, photographs and graphics.

Additional print advertising information

Mechanical RequirementsSend ads in print quality Adobe® PDF format (preferred). We also accept InDesign, Adobe® photoshop (JPEG, EPS or TIFF) and Adobe® Illustrator. Images should be supplied at 300dpi, line art scanned at 1200dpi. A colour

printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF.

Artwork under 25 Mb can be emailed to [email protected]. For larger

files, use our ad materials drop box at www.globalsolartechnology.com/dropbox.htm.

Page 10: 2011 Media Kit - Global Solar Technology

North AmericaRon Friedman (print & video)[email protected]+1 (239) 245-9264 x103Mobile: +1 (860) 805-5988

Sandy Daneau (digital)[email protected]+1 (239) 245-9264 x104

EuropeAdela [email protected]+49(0)8192 933 78 22

SouthEast AsiaDebasish Choudhurydchoudhury @globalsolartechnology.com+91 120 6453260

ChinaChristine [email protected]+86 13501203565

Editorial ContactsEuropeGlobal Solar TechnologyTrafalgar Publications LtdUnit 18, 2 Lansdowne CrescentBournemouthDorset BH1 1SAUnited KingdomTel: +44 7766 951665

United StatesGlobal Solar TechnologyPO Box 7579Naples, FL 34102USATel: (239) 245-9264

Circulation & SubscriptionsTel: +1 ((239) 245-9264 x106subscriptions@ globalsolartechnology.com

Send news tonews@ globalsolartechnology.com

Send ad materials [email protected]

Editor-in-ChiefTrevor GalbraithTel: +44 (0)20 8123 6704 (Europe)Tel: +1 239 245 9264 x 101 (US)editor@ globalsolartechnology.com

Managing EditorHeather LackeyTel: +1 239 245 9264 x 105hglackey@ globalsolartechnology.com

SouthEast Asia EditorDebasish Choudhurydchoudhury@ globalsolartechnology.com+91 120 6453260

China EditorChristine Zhangczhang@ globalsolartechnology.com+86 13501203565

Advertising Contacts

www.globalsolartechnology.com

Cover images: aleo solar, Bosch Rexroth, Concentrix Solar and Essemsolar