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MEDIA KIT2015
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THE MAGAZINECost effectively reaching the world.
Global Solar & Alternative Energies’ digital edition
can be accessed with a computer, smart phone or tablet.
Q U A L I T Y A S S U R A N C EGlobal Solar & Alternative Energies has made a commitment to providing
readers with quality content and advertisers with quality readers.
Our new Call Centers are strategically placed around the globe to ensure
that the magazine gets in the hands of those in the photovoltaics, solar
and alternative energies industries who have real buying power.
Circulation rates may fluctuate due to opt-ins/opt-outs.
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R&D 9%
Engineering Mgmt 7%
Training 6%
Other 6%
Engineering 25%
Business Mgmt 19%
Corporate 14%
Manufacturing 14%
Americas 37%
Europe 20%
Asia 42%
Other 1%
Americas 37%
Europe 20%
Asia 42%
Other 1%
GLOBAL SOLAR & ALTERNATIVE ENERGIES, with its focus on project development, systems installation, installation and module and cell manufacturing, as well as wind, hydro and other alternative energies, delivers over 24,000 solution-packed magazines to industry professionals across the globe in digital format. The magazine is also distributed at every major and many minor industry trade shows throughout the year. No other magazine in the solar/PV manufacturing and alternative energies industry offers the kind of exposure your advertisements, news releases and technical content gets with Global Solar & Alternative Energies magazine.
Readers by region
Make your ad do more!
• Collect leads
• Conduct surveys
• Display your live Twitter feed
• Offer immediate downloads of white papers or datasheets
• Connect readers instantly to your Facebook and/or Linked
In and of course include video, animations or audio in your
ad in the digital edition.
Digital enhancements are 100% free when you provide the
materials—or contact your sales rep about having us produce
a video or animation for your ad. We can also put together
lead generation systems and instant reader surveys for you.
Visit globalsolartechnology.com to see some of the great
things your ad can do.
66% of readers tap to watch advertiser videos embedded in ads. –Affinity’s VISTA Digital
Readers by job title
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DIGITAL EDITION
Global Solar & Alternative Energies goes out to a highly selective list of
qualified buyers, specifiers and decision-makers in the industry. It is also
distributed at all the major (and many minor) industry trade shows and forums.
Global Solar & Alternative Energies goes out out to 24,000 qualified
subscribers, is advertised in our daily newsletter, and is accessible from our
website and the iTunes App Store (Android Marketplace coming soon).
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89% of readers who
watched a sponsored
video embedded in an
advertisement believed
that the advertiser
was “innovative” for
developing the ad.
—Affinity’s VISTA Digital
L E V E R A G E S O C I A L M E D I AAdd a LinkedIn Share and/or Facebook Like button, so that readers can share a web link to your product or service with their network.
Place your Twitter feed on your ad for always-fresh, current content.
Wherever you read...
...there we are.
D O M O R E W I T H YO U R A DV E RT I S I N GOur cutting-edge HTML 5 digital edition bring the magazine
to vibrant, active life for our readers.
How much does it cost? Nothing extra if you provide the materials. Alternately, we can put together a lead-generation system for you,
set up an instant reader survey, film and edit a professional-quality video, or even create exciting on-page animations.
Contact your sales rep for more information on these services.
What can you add to your ad with our innovative system?*
• Audio• Video• Flash (SWF) animations• Your live Twitter feed
• Surveys• Lead-collection forms for instant
lead generation• Facebook Like and Share buttons
• LinkedIn Share buttons• Clipable coupons
* Not all features accessible on all platforms
Skyscraper Ad: 120 pixels wide x
240 pixels tall.Website or Newsletter.
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WEBSITE Global Solar & Alternative Energies offers international reach with both our
digital magazine and through our popular international newsletter and website.
INTERNATIONAL www.globalsolartechnology.com
W E BO P P O RT U N I T I E S
Display Ad: 300 pixels wide x 250 pixels tall.
Website only.
Text ad for web or newsletterTotal ad (headline, text, call to action) allows for 170 characters, including spacesCall to Action!
Top Banner Ad: 468 pixels wide x 60 pixels tall. Website or Newsletter.
Square Ad: 125 x 125 pixels.
Website or Newsletter.
DAILY NEWSLETTER Circ. 24,000
TECHNOLOGY SHOWCASE MAILER
TECHPAPERS REPORT
Both the Techpapers Report and Technology Showcase Mailer are put out in International editions in English.
SHOW PREVIEWS & ROUND-UPS
E M A I LO P P O RT U N I T I E S
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BANNER AD SPECIFICATIONS
This section pertains to display ads, skyscraper ads, square ads, and banner ads.
For the web, we can accept jpg, png, gif and swf, including video in swf format.
For email/newsletters, we accept jpg and gif only. Animated gifs should include your message in frame #1 as it’s the only frame Outlook 2007 users will see.
Banner ad materials are due 3 business days in advance of when they are to appear online.
TEXT AD SPECIFICATIONS
The ad comprises a headline, body text, and a call to action. Total size of the ad is 170 characters, including spaces. Both the headline and the call to action are clickable – please provide one URL for both to be directed to.
TECHNOLOGY SHOWCASE/TECHPAPERS REPORT SPECIFICATIONS
HEADLINE: Max. 60 characters, including spaces. BODY COPY: Max. 600 characters, including spaces. Plus one image. Materials deadline for the TechPapers report is the 1st of the month. Deadline for the Technology Showcase is the 15th of the month.
E M A I L A N D W E B A D S P E C I F I C AT I O N S
T H E T E C H N O LO G Y S H O WC A S E & T E C H PA P E R S R E P O RT S
In addition to website and newsletter advertising opportunities,
Global Solar & Alternative Energies also offers:
TIP! FOR BEST RESULTS... We recommend a clear call to action in your ad and that you link the ad to page on your website that directly relates to the ad, rather than just your website’s home page.
With both products, readers submit an information request form, and you receive their contact details emailed to you immediately. You can also log in to retrieve your leads. Tailor your listing for the newsletter yourself, or have us put it together based on one of your press releases.
Our best lead generators! Because they look nothing like an advertisement, the Technology Showcase and TechPapers Report emails are more likely to be read. Make these a part of your new product introduction or product promotion marketing plan, and receive contact details from interested readers right in your inbox.
Each Technology Showcase newsletter highlights up to six new products and services. Each TechPapers Report promotes the latest white paper(s). You can add up to four white papers.
GLOBAL SOLAR &ALTERNATIVE ENERGIES
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VIDEOAFTER YOU GO TO THE TIME AND EXPENSE of having a video made for your product, service or
company, make sure it gets seen. Videos posted to the Global Solar & Alternative Energies website receive thousands of views from industry professionals. For $500/month, your company’s videos
can get that kind of exposure. Contact your local sales rep for full details.
PUT YOUR COMPANY at the front of every one of our trade show video clips and reports with a video sponsorship. Show videos are posted to the Global Solar & Alternative Energies websites, distributed to our readers via our newsletters, and made available on YouTube for the broadest possible exposure. Sponsoring companies will also be interviewed on the show floor and given
their clips to post on their websites and share with their customers, reps and distributors. Contact your sales rep for pricing on specific events.
I N C R E A S E E X P O S U R E F O R YO U R V I D E O S
T R A D E S H O W V I D E O S & S P O N S O R S H I P
CONTACT YOUR LOCAL REP FOR RATES & AD PACKAGES TAILORED TO YOUR UNIQUE ADVERTISING NEEDS
SHOW FLOOR VIDEOS are also available. Global Solar & Alternative Energies will professionally film and edit an interview at your booth, post the video to our website and YouTube, provide you with a copy for your website, and share the video via our daily and post-show newsletters. Contact your sales rep for details.
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WEBINARS
Contact your local rep to learn how we can help your company seamlessly reach customers and prospects.
W E B I N A R H O S T I N G• Webinars are powerful tools for creating
awareness, generating leads, training customers and communicating with investors. Let Trafalgar Publications worry about the technical details of your next webinar.
• Connect with up to 1,000 people at a time.
• Registered attendees receive reminder emails prior to the start of the webinar.
• Webinars are accessible on PCs and Macs.
• Attendees can listen in using their computer speakers or call in via phone.
• Presenters can share their desktop screens or use their webcams to provide engaging visuals.
• Multiple presenters can be used.
• Receive questions via chat for the Q&A portion of your webinar.
• Easily poll or survey attendees during and/or at the end of the presentation.
• Automatic follow-up emails are sent to attendees.
• The webinar is recorded, allowing you to use it on your website or distribute it via CD/DVD.
W E B I N A R P R O M O T I O N • Attract the largest possible qualified audience
to your next webinar.
• A series of direct emails to a database of more than 24,000 industry professionals.
• Coverage of the webinar on the Global Solar & Alternative Energies website.
• Promotion of the webinar in the Global Solar & Alternative Energies magazine.
• Promotion of the webinar in the daily Global Solar & Alternative Energies e-newsletter.
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EDITORIAL CALENDAR
Publication dates are 5-7 business days after ad materials deadline.
MONTH TECHNOLOGY FEATURES
SPECIAL NEWSLETTER
ADDITIONAL DISTRIBUTION
ARTICLE DEADLINE
NEWS DEADLINE
AD MATERIALS DEADLINE
Q1. WINTER 2015
Solar: CSP, Smart Grid, Balance of Systems
Wind: Turbines and gearboxes
Biofuels: Methanol, biodiesel
Other Energies: Fuel Cells
SolarTech UK Preview Newsletter
North India Solar Summit Uttar Pradesh, India 20-22 February
InterSolar China Beijing China1-3 April
16 Jan. 23 Jan. 30 JAN.
Q2. SPRING 2015
Solar: Cell manufacturing, CIGs, module assembly
Wind: Energy transmission and storage
Biofuels: Hydrogen, natural gas
Other Energies: Nuclear fuel
SNEC Preview Newsletter
SNEC PV Power Expo Shanghai, China 28-30 April
Energy Harvesting & Storage, Berlin, Germany, 28-29 April
13 Mar. 20 Mar. 27 MAR.
Q3. SUMMER 2015
Solar: Inverters, micro-inverters, tracking systems
Wind: Planning and legislation
Biofuels: Propane, emerginging fuels
Other Energies: Wave Power
Intersolar Europe and USA Preview Newsletter
Intersolar EuropeMunich, Germany10-12 June
Intersolar USA San Francisco, USA 13-15 July
15 May 22 May 29 MAY
Q4. FALL 2015
Solar: Large scale solar projects, Enviroinmental issues
Wind: Propeller blades, offshore wind farms
Biofuels: Ethanol, natural gas
Other Energies: Batteries and energy storage
Renewable Energy World Preview
Renewable Energy World AsiaBangkok, Thailand1-3 Sept.
EU PVSECHamburg German14-18 September
ProductronicaMunich, Germany10-13 November
18 Sep. 25 Sep. 2 OCT.
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Trim: 203 mm x 275 mm (8" x 10 4/5")
Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")
Type area: 178 mm x 254 mm (7" x 10")
Full page ad Double page spread
Trim: 406 mm x 275 mm (16" x 10 4/5")
Bleed: 416 mm x 285 mm (16.25" x 11 1/4")
Type area: 318 mm x 254 mm (15" x 10")
With double page spreads there will be an area 30 mm wide running down the page that may be obscured.
2/3 page vertical
114 mm x 248 mm (4 1/2" x 9 3/4")
1/2 page vertical
87 mm x 248 mm (3 3/8" x 9 3/4")
1/3 page vertical57 mm x 248 mm
(2 1/4" x 9 3/4")
1/2 page island114 mm x 187 mm
(4 1/2" x 7 3/8")
2/3 page horizontal178 mm x 164 mm
(7" x 6 1/2")
1/2 page horizontal178 mm x 124 mm
(7" x 4 7/8")
1/3 page horizontal
1/4 page
178 mm x 82 mm (7" x 3 1/8")
87 mm x 124 mm
(3 3/8" x 4 7/8")
Additional advertising informationAll ad rates are quoted for full color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified. Match colors are quoted separately on request.
Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjacent to the contents page, regional news, first technical article and new products section.
Global Solar & Alternative Energies can create your full color advertisements for you from supplied text, photographs and graphics.
Mechanical RequirementsSend ads in print quality Adobe® PDF format (preferred). We also accept Adobe Photoshop (PSD), JPEG, EPS, TIFF and Adobe Illustrator. Images should be supplied at 300ppi, line art scanned at 1200ppi. A color printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF.
Artwork under 25 Mb can be emailed to: [email protected] For larger files, use our ad materials drop box at: www.globalsolartechnology.com/dropbox.htm
ADVERTISING SPECS
Video: FLV format. Max. size: 50 MB.
Audio: MP3 file. Max. size: 50 MB.
Animation: SWF format, ActionScript 3.0. Max size: 50 MB. Keep all movie clips and animations inside a mask that is contained within the stage to ensure your animations stay within your stage. DO NOT embed FLV videos in your SWF.
Other tips:• First frame must be exactly the size and shape of the stage.• Entire stage on frame one must be filled.• No masking allowed on the first frame. No nested movie clips with
animations or masking or code on first frame. • No code on first frame.• If you need to have masking and interactivity it can exist in frame two
which can have “stop()”.
D I G I TA L E D I T I O N E N H A N C E M E N T SIf you will be enhancing your ad in the digital edition, we recommend that you provide a second version of the ad that has been designed to
accommodate the enhancements. For instance, if a video is to be added in the digital edition, provide a version of the ad that has a blank space designed in for the video to be placed over. If you want readers to be able to click to bring up a contact form, add a “Click here to contact us now!”
badge to the design of the digital version, etc. Mechanical requirements for the digtial version of the ad are the same as for print (see above). Below are specifications for specific enhancements you might add:
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Color
Ad rates are for full-color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified. Match colors are quoted separately on request.
Positions
Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjacent to the contents page, regional news, first technical article and new products section.
Frequency
The international edition comes out four times per year.
Have us prepare your advertisement
Global Solar & Alternative Energies can create your full color advertisements for you from supplied text, photographs and graphics.
ADVERTISING RATES
Pricing & Edition Details
Articles
Do you have a process or technology or a really strong case study that you want to share with Global Solar & Alternative Energies’ readers? Global Solar & Alternative Energies is always looking for papers that offer a ‘real’ manufacturing solution and that have not been previously published in another magazine or journal.
Article & News SubmissionsArticles submissions should include:
• Text of the article in MS Word format (Title of article should be 8 words or fewer.)
• Images supplied separately as 300dpi JPG files
• 60-100 word abstract
• 6-8 keywords
• 40-60 word biography of the principal author(s) (maximum 2)
References are also encouraged and welcome.
Send articles and accompanying materials to: [email protected]
NewsSubmit new product releases and company news to : [email protected]
Contact your local sales rep for the latest short-schedule rates.
ADVERT TYPE SINGLE PURCHASES
EACH
TWO PURCHASES
EACH
THREE PURCHASES
EACH
FOUR PURCHASES
EACH
Double Page Spread $6,500.00 $6,200.00 $5,500.00 $4,600.00
Full Page $3,500.00 $3,300.00 $3,000.00 $2,500.00
Half Page $2,500.00 $2,300.00 $2,000.00 $1,750.00
2/3 Page $2,000.00 $1,750.00 $1,500.00 $1,200.00
1/3 Page $1,800.00 $1,600.00 $1,300.00 $1,000.00
Quarter Page $1,750.00 $1,500.00 $1,200.00 $900.00
SPECIAL POSITIONS
Inside Front Cover $4,000.00 $3,750.00 $3,600.00 $3,500.00
Inside Back Cover $3,500.00 $3,250.00 $3,100.00 $3,000.00
Outside Back Cover $5,000.00 $4,250.00 $4,100.00 $4,000.00
Full-page, full-schedule advertisers also receive videos filmed at major industry trade shows and a 120 x 240-pixel banner advertisement on globalsolartechnology.com, a value-add of more than $1500/month.
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WEB & EMAIL RATESWebsite banner ads (run-of-site)
ADVERT TYPE RUN PERIOD 3X 6X 12X ADDITIONAL INFORMATION
Top banner [468 x 60] Monthly $1,750 $1,650 $1,500
JPG, GIF and SWF files accepted. Position can rotate on refresh (allowing you to place multiple ads in one spot).
Large banner [300 x 250] Monthly $1,500 $1,350 $1,250
Skyscraper [120 x 240] Monthly $1,250 $1,150 $1,000
Tile [125 x 125] Monthly $950 $850 $750
Text Monthly $950 $850 $750 No rotations. No images. 170 characters max, including spaces.
International newsletter (distributed daily)
ADVERT TYPE RUN PERIOD 3X 6X 12X ADDITIONAL INFORMATION
Top banner [468 x 60] Monthly $1750 $1650 $1500JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh.
Large banner [230 x 230] Monthly $1,500 $1,350 $1,250
Skyscraper [120 x 240] Monthly $1,000 $950 $850
Tile [125 x 125] Monthly $850 $800 $750
Text Monthly $1000 $950 $850 170 characters max, including spaces. No images, no rotations in position.
Event newsletters (delivered two weeks before major trade shows/conferences)
ADVERT TYPE RUN PERIOD 1X 3X 6X ADDITIONAL INFORMATION
Top banner [468 x 60] Per event $950 $850 $750 JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh.
Skyscraper [120 x 240] Per event $750 $650 $500
Tile [125 x 125] Per event $500 $450 $350
Text Per event $750 $650 $500 170 characters max, including spaces. No images, no rotations in position.
Technology Showcase (distributed monthly, 6 slots available/issue)
SENT TO RUN PERIOD 3X 6X 12X ADDITIONAL INFORMATION
International list Monthly $950 $850 $750 Headline up to 60 characters, body text up to 600 characters, one product image. Advertiser receives access to lead tracking system.
TechPapers Report (distributed monthly, 4 slots available/issue)
SENT TO RUN PERIOD 3X 6X 12X ADDITIONAL INFORMATION
International list Monthly $950 $850 $750 Headline up to 60 characters, body text up to 600 characters, one image. Advertiser receives access to lead tracking system.
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CONTACTAddressesEuropeTrafalgar Publications Ltd.Globals SMT & PackagingCrown House, 72 Hammersmith Rd, Hammersmith, London, W14 8TH, UKTel: +44 (0) 207 559 1467 Fax: +44 (0) 207 559 1468E-mail: [email protected]: www.globalsmt.net
United StatesTrafalgar Publications Ltd.Global SMT & PackagingPO Box 7579Naples, FL 34102, USATel: +1 (239) 245-9264Fax: +1 (239)-245-9268
Circulation & SubscriptionsTel: +1 (239) 245-9264 x106subscriptions@ globalsolartechnology.com
Article [email protected]
News [email protected]
Ad [email protected] orwww.globalsolartechnology.com/dropbox.htm
EditorialEditor-in-ChiefTrevor GalbraithTel: +1 (239) 245 9264 ext. 101US Cell: +1 (239) 287 5401Fax: +1 (239)-245-9268Skype: [email protected]
Managing EditorTel: +1 (239) 245-9264 [email protected]
Accounting Manager Penny JerniganPhone +1 239-245-9264 x 106Skype: [email protected]
Web DeveloperTorrence GermanyTel: +1 239 245 9264 x 105 (US)[email protected]
AdvertisingEuropeTrevor GalbraithTel: +1 (239) 245 9264 ext. 101UK Mobile: +44 (0)7584 072926German Handy: +49 (0)1573 278 [email protected]
North AmericaSandy DaneauTel: +1 239-234-1600Skype: [email protected]
Southeast Asia–India, Singapore, Korea & MalaysiaDebasish ChoudhuryTel: +91 120 6453260Mobile: +91 [email protected]
China, Taiwan & Hong KongPaul ChenOffice: +86 2154049130Mobile: +86 13611682177Skype: [email protected]@hotmail.com
Germany, Switzerland & AustriaErhardt EisenacherEisenacher Medien, Welckerstrasse 22, 53113 Bonn GermanyTel. 0228-2499860 Fax [email protected]
