2011 Ivy Sports Symposium Program

S P O R T S S Y M P O S I U M . O R G 3 Jackson Lewis LLP - Manhattan Sports Business Academy - Penn Year of Games - Wasserman Foundation

W E L C O M E

Royce Cohen (Penn ’12) President, Undergraduate Sports Business ClubUniversity of Pennsylvania

Greetings:

On behalf of the Ivy Sports Symposium Planning Committee and Advisory Committee, it is our great pleasure to welcome you to the 6th annual Ivy Sports Symposium.

Today marks a milestone in the history of the event. This year’s installment is the first to be held at an Ivy League campus other than Princeton’s, and we are proud to begin this new chapter at Penn.

To the over 200 students from more than 30 colleges and universities who travelled thousands of miles to attend today’s Symposium, we urge you to take advantage of this opportunity to learn from and connect with some of the most accomplished professionals in our industry.

To the over 250 professionals, including more than 80 speakers, who took time out of your busy schedules to be with us today, we hope you are able to maximize your Symposium experience by networking with peers and speaking with students. As always, your time and support are greatly appreciated.

This event would not be possible without the generosity of the Wharton Sports Business Initiative as well as our many sponsors, partners and supporters. We would also like to thank the University of Pennsylvania and the Wharton Undergraduate Division for their support in making the 6th annual Ivy Sports Symposium an overwhelming success. Warmly,

Chris Chaney (Princeton ’07) Founder & Executive DirectorIvy Sports Symposium

S P O R T S S Y M P O S I U M . O R G 4 Jackson Lewis LLP - Manhattan Sports Business Academy - Penn Year of Games - Wasserman Foundation2 0 1 1 I V Y S P O R T S S Y M P O S I U M Bon Appétit Catering at Penn - Columbia University Graduate Program in Sports Management 4

Kenneth Shropshire (Columbia JD ’80)David W. Hauck Professor, and Professor of Legal Studies and Business Ethics, Wharton School, University of PennsylvaniaFaculty Director, Wharton Sports Business Initiative

Friends:

On behalf of the Wharton Sports Business Initiative, the Wharton School and the University of Pennsylvania, welcome to our campus and welcome to the 6th annual Ivy Sports Symposium. We are proud to host this evolving Ivy League tradition.

The Wharton Sports Business Initiative (WSBI) provides the umbrella at Wharton for multiple sports business activities, including events and research, that focus on optimizing the industry. As you attend panels today, we encourage you to think beyond the dollars and cents of the business. Since the beginning of WSBI, one of the structural pillars for us has been to be focused on the social impact possibilities for sport, consistent with the Wharton School’s overall focus on social impact. This area has received a reinvigorated focus with Brazil and South Africa hosting global sporting events, and a recent high profile Sports Illustrated article, “Sports Saves the World.” When I worked for Peter Ueberroth leading up to the 1984 Olympic Games, he was fond of the Winston Churchill quote, which we feature on the WSBI website: “Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon.” I use this quote to inform students wanting to use sport to save the world that working with a for-profit business does not mean you can’t be involved nor instrumental in the “save the world with sports” efforts.

While you are here, please do not hesitate to let us know how we might help you make the best use of your time. We also welcome any thoughts you might have on the Wharton Sports Business Initiative’s work.

Sincerely,

W E L C O M E

Wharton Sports Business Initiative (WSBI) would like to thank the following industry leaders for

being the first to pledge their support to the Wharton

Sports Business Academy and our efforts to develop a

new generation of diverse sports industry leaders:

To learn more about opportunities to support the Wharton Sports Business Academy please contact us at 215-898-1393 or via email at [email protected]

Major League Soccer

National

Football League

Anthony Noto

United States Tennis Association

U.S. Soccer

Kenneth L. Shropshire

Wharton Sports Business Academy for High School Students

To apply, please go to www.whartonsportsbiz.org


C O M M I T T E E S

P L A N N I N G C O M M I T T E E

A D V I S O R Y C O M M I T T E EJoe Becher Associate, International Sports PracticeOdgers Berndtson

Randy BernardChief Executive OfficerIndy Racing League, LLC

Ken Brenner (Princeton ’89)Founder & Chief Marketing OfficerLegacy Connect

Ryan Donovan (Dartmouth ’96) Vice President, MarketingNBC Sports Group

Joe FavoritoStrategic Communications,Marketing & Branding Consultant

Steve Hellmuth (Princeton ’75)Executive Vice President,Operations and TechnologyNBA Entertainment

Christopher LencheskiPresidentFront Row Marketing Services

Dan MannixPresident & Chief Executive OfficerLeadDog Marketing Group

Patrick McGeePresidentProVentures

Ben SturnerFounder & Chief Executive OfficerLeverage Agency

Steve TsengSenior Vice President,Business Development for Western RegionIMG Worldwide, Inc.

Frank Vuono (Princeton ’78)Co-Founder & Partner16W Marketing LLC

Jamie ZaninovichCommissionerWest Coast Conference

Ex officioChris Chaney (Princeton ’07)Founder & Executive DirectorIvy Sports Symposium

Allison Galer(Brown ’11)CoordinatorRaptorAccelerator

Gabe Gershenfeld (Cornell ’11)Executive Development Fellow in Business AnalyticsCleveland Indians

Steven Lang (Penn ’11)AssociateScout Sport & Entertainment

Emil Pitkin (Harvard ’09, Penn PhD ’14)Speakers Director

Stephen Guss(Penn ’12)Panels Director

Brandon Bagley (Penn ’11)Director, Business DevelopmentPhinaz Marketing Group, Inc.

Eric Kutner (Princeton ’95) Advisor, Consultant and Entrepreneur

Jason BelzerPresidentGlobal Athlete Management Enterprises, Inc.

Jennifer Wong (Penn ’12)Creative Director

Royce Cohen (Penn ’12)Chair

Cole Grubman (Penn ’13)Special Projects Director

Arielle Lafuente (Penn ’12)Logistics Director

Alex Pietrogallo (Penn ’13)Special Projects Director

Anthony Caponiti PartnerActiv8Social

Kenneth Shropshire (Columbia JD ’80)Faculty Director,Wharton Sports Business InitiativeWharton School,University of Pennsylvania

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creating food that is alive with avor and nutrition, prepared from scratch using

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8 Jackson Lewis LLP - Manhattan Sports Business Academy - Penn Year of Games - Wasserman Foundation2 0 1 1 I V Y S P O R T S S Y M P O S I U M Bon Appétit Catering at Penn - Columbia University Graduate Program in Sports Management 8

S P E A K E R S D I R E C T O R Y

Jerry Anderson, PopulousGeorge Atallah, National Football League Players Association

Charles Baker, DLA Piper LLPPaul Barber, Vancouver Whitecaps FCSean Barror, RaptorAcceleratorRay Bednar, Hyperion Marketing Returns - Rockefeller ConsultingKathleen Behrens, National Basketball AssociationHal Biagas, Wasserman Media Group, LLCLucien Boyer, Havas Sports & EntertainmentAndrew Brandt, ESPN, Inc.Jack Brewer, The Jack Brewer FoundationJohn Brody, Wasserman Media Group, LLCAlexander Brown, Univision Communications, Inc.Michael Brown, IMG ConsultingRick Burton, Syracuse University

Christopher CabottAnthony Caponiti, Activ8SocialPeter Carlisle, OctagonGregg Clifton, Jackson Lewis LLPMichael Copeland, Canadian Football LeagueTom Crawford, USA Ultimate

Eric Dienes, United NationsRyan Donovan, NBC Sports GroupMark Dyer, IMG College

Derek Eiler, IMG College Peter Englehart, Competitor Group, Inc.Joe FavoritoDavid Feher, Dewey & LeBoeuf LLPJim Fiore, Stony Brook UniversityChris Flannery, Sports, Entertainment & Lifestyle AdvisoryBarry Frank, IMG Media

John Genzale, Milano UnitedTodd Goldstein, AEG Global PartnershipsDavid Gross, Major League Lacrosse

Des Hague, CenterplateDerrick Hall, Arizona Diamondbacks (honorary)Robin Harris, The Ivy LeagueSteve Hellmuth, NBA Entertainment

Barry Kahn, QcueDavid Katz, Sports Media Ventures, Inc.Paul Kelly, College Hockey, Inc.

Mark Lamping, MetLife StadiumTerry Lefton, SportsBusiness JournalChristopher Lencheski, Front Row Marketing ServicesDonald Lockerbie, Olympvs International, LLC

Tim McDermott, Philadelphia EaglesKevin McNulty, Momentum WorldwidePat McQuaid, Union Cycliste InternationaleAlexander Mogilyansky, International Mind Sports AssocationBernie Mullin, The Aspire Group

Michael Neuman, Scout Sports and Entertainment

Mary O’Connor, The Marketing ArmScott O’Neil, MSG SportsChris Overholt, Canadian Olympic Committee

Mark Pannes, RaptorAcceleratorEugene Parker, Maximum Sports ManagementDoug Perlman, Sports Media Advisors, LLCLen Perna, Turnkey Sports & EntertainmentRaymond Peterson, American Rugby Management Group, LLC

Joseph Ravitch, The Raine GroupDennis Robinson, New Jersey Sports & Exposition AuthorityLeon Rose, CAA SportsLon Rosen, Magic Johnson EnterprisesScott Rosner, Wharton SchoolMark Rothenberg, Havas Sports & Entertainment, USChristopher Russo, Big Lead Sports

Jim Scherr, 776 Original MarketingCarolyn Schlie Femovich, Patriot LeagueBill Schlough, San Francisco GiantsAngelo Scialfa III, Fox Run Group, LLCDarryl Seibel, British Olympic AssociationGreg Shaheen, National Collegiate Athletic AssociationKenneth Shropshire, Wharton SchoolRyan Steelberg, Brand Affi nity TechnologiesPeter Stern, STRATEGICDavid Sternberg, Universal SportsJennifer Storms, PepsiCoBen Sturner, Leverage Agency

Mori Taheripour, USAIDBrendan Tuohey, PeacePlayers International

Mark Waller, National Football League

Jackson Lewis LLP - Manhattan Sports Business Academy - Penn Year of Games - Wasserman Foundation


R E G I S T R AT I O N & B R E A K FA S T

8 : 0 0 A M - 9 : 0 0 A M

Patty & Jay H. Baker Forum | Sponsored by the Columbia University Graduate Program in Sports Management

W E L C O M E & O P E N I N G R E M A R K S

8 : 4 5 A M - 9 : 0 0 A M

Auditorium G06

Royce Cohen (Penn ’12), President, Undergraduate Sports Business Club, University of Pennsylvania

Kenneth Shropshire (Columbia JD ’80), David W. Hauck Professor, and

Professor of Legal Studies and Business Ethics, Wharton School, University of Pennsylvania

Chris Chaney (Princeton ’07), Founder & Executive Director, Ivy Sports Symposium

O P E N I N G K E Y N O T E R O U N D TA B L E : T H E G L O B A L D E B AT E

9 : 0 0 A M - 1 0 : 0 0 A M

Auditorium G06

From the NBA’s immense popularity in Asia to America’s growing fascination with the Premier League, sports have become a truly global business. How has the industry changed in response to this development? What can the US market teach its counterparts on a global scale, and what can it learn? Where are unique investment opportunities domestically and internationally? Will China and the other BRIC nations continue to dominate the discussion about the international future of sports? As each sport looks to make its mark on the world stage, which factors set clubs, franchises, teams and leagues apart from the competition?

Moderator: Bernie Mullin, Chairman & Chief Executive Offi cer, The Aspire GroupPeter Englehart, (Harvard MBA ’88), President & Chief Executive Offi cer, Competitor Group, Inc.Pat McQuaid, President, Union Cycliste InternationaleScott O’Neil (Harvard MBA ’98), President, MSG Sports, The Madison Square Garden Company

Joseph Ravitch (Yale JD ’88), Partner, The Raine Group

Registration will remain open until 12:45PM.

A G E N D A

Premier Faculty. Ivy League Academics.

Our part-time Graduate Program in Sports Management is a rigorous, structured program designed to train managers for careers in all sectors of the sports industry. The program offers a comprehensive overview of the sports business while providing industry-specific training in finance, human resources, law, marketing, and facility and event management.

For more information about the Graduate Program in Sports Management at Columbia, visit ce.columbia.edu/sports22

LEARN MORE

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1 A M A R K E T I N G & S P O N S O R S H I P S : P R O P E R T I E S TA L K

1 0 : 1 5 A M - 1 1 : 1 5 A M

Room F85

Not long ago, sponsorships simply involved a logo on a stadium or arena board and numbers on a balance sheet. Yet, in recent years, the market has changed beyond recognition. Unprecedented demands have been placed on sports marketers to deliver greater returns on investments, while properties are being asked to be more creative and flexible.In an age of activation, experiential marketing and a constant search for value, what differentiates a good sponsorship from a bad sponsorship?

Moderator: Terry Lefton, Editor-at-Large, SportsBusiness Daily, and Reporter, SportsBusiness Journal, Street & Smith’s Sports Gorup

Paul Barber, Chief Executive Officer, Vancouver Whitecaps FCChris Flannery, President, Sports, Entertainment & Lifestyle AdvisoryMark Waller, Chief Marketing Officer, National Football League

1 B M E D I A & T E C H N O L O G Y I

1 0 : 1 5 A M - 1 1 : 1 5 A M

Room 245

Sports across the world rely heavily on television revenues, but the media landscape is drastically changing before our very eyes. With internet protocol television, mobile devices, streaming, the promise of 3D technology, and more, the media market is becoming increasingly fragmented and difficult to predict. Where will the next technological innovation come from? Which outlet(s) are on their way out? Will networks continue to pay top dollar for properties unable to command the attention of their traditional audiences? How will properties protect their rights-holders from a growing army of pirates?

Moderator: Derrick Heggans, Managing Director, Wharton Sports Business Initiative, Wharton School,

University of Pennsylvania

Charles Baker (Cornell JD ’85), Partner, DLA Piper LLPBarry Frank (Harvard MBA ’57), Executive Vice President, IMG Media, IMG Worldwide, Inc.

Doug Perlman, Founder & Chief Executive Officer, Sports Media Advisors, LLCRyan Steelberg, Co-Founder & Chief Executive Officer, Brand Affinity Technologies

A G E N D A


1 C S P O R T S & S O C I A L I M PA C T

1 0 : 1 5 A M - 1 1 : 1 5 A M

Room 255

The influence of sports stretches beyond the lines on a field or the walls of an arena. In what ways can sports aid in eliminating discrimination, hate and violence, while creating lasting solutions and promoting healthy development and social responsibility? Do athletes, teams, leagues and corporate sponsors have a responsibility to contribute to society at both a local and global level? This session will examine the altruistic and strategic importance of philanthropic causes as well as the long-term benefits to the sports spectrum and its members.

Moderator: Mori Taheripour (Columbia ’92, Penn MBA ’03), Senior Advisor, Sports for Development, USAIDKathleen Behrens, Executive Vice President, Social Responsibility and Player Programs,

National Basketball AssociationJack Brewer, Founder & Executive Director, The Jack Brewer Foundation Eric Dienes, Liasion Officer, Office on Sport and Development for Peace, United NationsDerrick Hall, President & Chief Executive Officer, Arizona Diamondbacks (honorary)

Brendan Tuohey, Co-Founder & Executive Director, PeacePlayers International

A G E N D A


2 A L A B O R R E L AT I O N S

1 1 : 3 0 A M - 1 2 : 3 0 P M

Room F85

The NBA followed the NFL into a lockout this year, marking only the second time two domestic major leagues were simultaneously shut down by labor disputes. The stakes are high, the issues are complex and the immediate and future prosperity of many teams and leagues hangs in the balance. We will discuss the state of labor relations and hear from those who are or have been at the bargaining tables. Is the future one of player power, or will the clubs and leagues take control?

Moderator: Gregg Clifton (Harvard ’82), Partner, Jackson Lewis LLPHal Biagas, Executive Vice President, Management, Wasserman Media Group, LLCMichael Copeland, Chief Operating Offi cer, Canadian Football LeagueDavid Feher, Partner, Dewey & LeBeouf LLP

2 B M A R K E T I N G & M E D I A

1 1 : 3 0 A M - 1 2 : 3 0 P M

Room 245

Marketing strategies must be fl exible in order to adapt to shifts in the media landscape. The viewing experience for fans is continually changing, requiring changes in the ways content is delivered and consumed. As a result, companies must fi nd new and unique ways to target consumers and deliver messages. A panel of experts will discuss the current and future media landscape, as well as its lasting impact on sports marketers. Will elite events such as the Super Bowl move further away from lower-profi le properties?

Moderator: Sean Barror, Co-Managing Director, RaptorAcceleratorRick Burton, David B. Falk Professor of Sport Management, Syracuse University, and

Former Commissioner, National Basketball League (Australasia)

Derek Eiler, Senior Vice President, IMG College, IMG Worldwide, Inc.

Michael Neuman, Managing Partner, Scout Sports and EntertainmentMark Rothenberg, Senior Vice President, Havas Sports & Entertainment, US

A G E N D A


2 C V E N U E S & S TA D I U M S

1 1 : 3 0 A M - 1 2 : 3 0 P M

Room 255

Venues and stadiums are adapting to the new economic times. With more venues being built for both individual teams and major events than ever before, watchwords such as “legacy” and “sustainability” are becoming prevalent. Older venues are struggling to fund major renovations and increase profitability while stadiums such as the MetLife Stadium and Nationals Park are setting new benchmarks in terms of environmental impact. Can and should the rest of the industry follow in their footsteps? How do you balance the fan experience with environmental sustainability?

Moderator: Mark Pannes, Co-Managing Director & Principal, Raptor AcceleratorJerry Anderson, Senior Principal, PopulousDes Hague, President & Chief Executive Officer, CenterplateMark Lamping, President & Chief Executive Officer, MetLife StadiumDonald Lockerbie, Managing Director & Chief Executive Officer, Olympvs International, LLCDennis Robinson (Harvard MBA ’90), President & Chief Executive Officer, New Jersey Sports & Exposition Authority

N E T W O R K I N G L U N C H

1 2 : 4 5 P M - 1 : 4 5 P M

Patty & Jay H. Baker Forum | Sponsored by Jackson Lewis LLP

A G E N D A


MONICA LEWIS

Sports & Entertainment PublicistProMo StrategiesAge: 27

DARREN HEITNER

Entertainment Sports &Intellectual Property AttorneyAge: 26

BEN HARTMAN

Director, Athletes & PersonalitiesOctagon, AustraliaAge: 28

1 0 N E X T/ S P E A K E R S ’ L U N C H E O N

1 2 : 4 5 P M - 1 : 4 5 P M

MBA Lounge/Koo Plaza | Sponsored by the Manhattan Sports Business Academy

Host: David Cushnan, Editor, SportsPro

In 2011, the Ivy Sports Symposium, in partnership with SportsPro, founded the 10 NEXT, an annual award that honors the next generation of sports industry leaders from around the world who will shape the business in the next coming decades.

Ivy Sports Symposium-SportsPro 10 NEXT Class of 2011:

HARRIE BAKST

President & FounderCarnegie Sports & Entertainment, Inc.Age: 26

BRETT CLARKE

General Manager, Sales and MarketingWests Tigers Rugby League Football ClubAge: 29

JOHN YOUNGER

Senior Director, Business DevelopmentRoush Fenway RacingAge: 28

JARED SCHOENFELD

Manager, Corporate Hospitality� e Madison Square Garden CompanyAge: 26

DAVID OESTREICHER

Manager, Global Business DevelopmentNational Basketball AssociationAge: 27

JIM MCCLOUD

Director, Sponsorship SalesMajor League Baseball Advanced MediaAge: 28

JARED MELZER

Sports Marketing ManagerJohan Bruyneel Sports ManagementAge: 29

A G E N D A


L U N C H S E S S I O N A : E M E R G I N G S P O R T S

1 : 0 0 P M - 1 : 4 5 P M

Room F90

Moderator: Angelo Scialfa III, President, Fox Run Group, LLCTom Crawford, Chief Executive Officer, USA UltimateDavid Gross, Commissioner, Major League LacrosseAlexander Mogilyansky, International Grandmaster, International Draughts, and

Spokesperson, International Mind Sports AssociationRaymond Peterson, President, American Rugby Management Group, LLC

L U N C H S E S S I O N B : P U B L I C R E L AT I O N S & C O M M U N I C AT I O N S

1 : 0 0 P M - 1 : 4 5 P M

Room F65

Moderator: Scott Rosner (Penn JD ’97), Practice Assistant Professor, Legal Studies and Business Ethics,

Wharton School, University of Pennsylvania

George Atallah, Assistant Executive Director, External Affairs, National Football League Players AssociationJoe Favorito, Strategic Communications, Marketing & Branding Consultant

Tim McDermott (Cornell ’95, Harvard MBA ’01), Chief Marketing Officer, Philadelphia Eagles

A G E N D A


3 A M A R K E T I N G & S P O N S O R S H I P S : A G E N C I E S TA L K

2 : 0 0 P M - 3 : 0 0 P M

Room F85

The confl uence of the recession has had major implications for sports marketers. Companies are tightening their marketing budgets while simultaneously demanding that marketers fi nd new ways to connect with fans. It has become a competitive necessity to develop unique initiatives that deliver the greatest value, whether by working more closely with partners to reach local consumers or launching global, culturally-aware campaigns. This session will examine some of the industry’s more innovative ideas, including how marketers are utilizing social media and other non-traditional platforms.

Moderator: John Genzale (Columbia MS ’75), Owner, Milano United, and Founding Editor, SportsBusiness Journal, Street & Smith’s Sports Group

Lucien Boyer, President & Chief Executive Offi cer, Havas Sports & EntertainmentJohn Brody, Principal, Sales, Wasserman Media Group, LLCTodd Goldstein, President, AEG Global Partnerships, LLCChristopher Lencheski, President, Front Row Marketing ServicesKevin McNulty, Chief Marketing Offi cer, Momentum Worldwide, and Co-Chairman, Momentum Sports

3 B E N T R E P R E N E U R S H I P & I N N O VAT I O N

2 : 0 0 P M - 3 : 0 0 P M

Room 245

What lights the spark that allows a company such as Under Armour to grow from a start-up to a billion-dollar enterprise? Perspiration or inspiration? Was Under Armour founder Kevin Plank simply in the right place at the right time? Can we predict when or where the next industry entrepreneur will fl ourish – or does the nature of the industry suggest that we won’t realize what is happening until it is already upon us? A panel of sports business entrepreneurs will share their stories, thoughts and insights.

Moderator: Anthony Caponiti, Partner, Activ8SocialBarry Kahn (Cornell ’03), Founder & Chief Executive Offi cer, QcueLen Perna, Founder, President & Chief Executive Offi cer, Turnkey Sports & EntertainmentChristopher Russo (Harvard MBA ’90), Founder & Chief Executive Offi cer, Big Lead SportsBen Sturner, Founder & Chief Executive Offi cer, Leverage Agency

A G E N D A


3 C C O L L E G E AT H L E T I C SRoom 255

The fundamental objectives of college athletics programs are seemingly straightforward: Run a fiscally sound program with a strong value system that best serves all student athletes. However, the abundant and complex issues that leaders on the university and conference level face on a day-to-day basis are constantly challenging these principles. This panel will explore topics such as the challenge of true amateurism and talent development and new ways to increase revenues, as well as discuss how major recent scandals may affect the future of the NCAA.

Moderator: Robin Harris, Executive Director, The Ivy LeagueMark Dyer, Senior Vice President & Chief Executive Officer, IMG College, IMG Worldwide, Inc.

Jim Fiore, Director of Athletics, Stony Brook UniversityPaul Kelly, Executive Director, College Hockey, Inc.Carolyn Schlie Femovich, Executive Director, Patriot LeagueGreg Shaheen, Interim Executive Vice President, Championships and Alliances,

National Collegiate Athletic Association

Patty & Jay H. Baker Forum | Sponsored by the Wasserman Foundation

N E T W O R K I N G B R E A K

2 : 0 0 P M - 3 : 0 0 P M

3 : 0 0 P M - 3 : 3 0 P M

A G E N D A


4 A AT H L E T E M A R K E T I N G & R E P R E S E N TAT I O N

3 : 3 0 P M - 4 : 3 0 P M

Room F85

An athlete is far more than a team employee. An athlete is a brand, and thus sports agents no longer limit their services to negotiating player contracts, but also creatively seek new opportunities to generate revenue for their clients. How will agents continue to fi nd better ways to position their clients in an extremely cluttered advertising environment? What steps are agents taking to protect their clients’ public images in a world of social networking and instant communication? How do labor disputes impact individual players?

Moderator: Christopher Cabott, Sports Attorney, Professor & Agent

Andrew Brandt, NFL Business Analyst, ESPN, Inc., and

Lecturer, Legal Studies and Business Ethics, Wharton School, University of Pennsylvania

Peter Carlisle, Managing Director, Olympics and Action Sports, OctagonEugene Parker, Founder & Partner, Maximum Sports ManagementLeon Rose, Head, Basketball, CAA SportsLon Rosen, Executive Vice President, Magic Johnson Enterprises

4 B M A R K E T I N G & S P O N S O R S H I P S : B R A N D F O C U S

3 : 3 0 P M - 4 : 3 0 P M

Room 245

With the recent economic downturn and its impact on consumer behavior and spending, brand marketers are under more pressure than ever to develop marketing platforms that will produce considerable returns on their investments. Marketing and sponsorships continue to provide measurable benefi t to many organizations’ corporate marketing strategies, but brands demand that their partners be more aware of the brand side business goals during contract negotiations and beyond. What are the dramatic changes in how brands are now doing business in sports to deliver their objectives?

Moderator: Ryan Donovan (Dartmouth ’96), Vice President, Marketing, NBC Sports GroupRay Bednar (Harvard MBA ’91), President, Hyperion Marketing Returns — Rockefeller ConsultingMichael Brown, Vice President, Director of Global Business Development, IMG Consulting,

IMG Worldwide, Inc.

Peter Stern, Founder & President, STRATEGICJennifer Storms, Senior Vice President, Global Sports Marketing, PepsiCo

A G E N D A


4 C M E D I A & T E C H N O L O G Y I I

3 : 3 0 P M - 4 : 3 0 P M

Room 255

Sports across the world rely heavily on television revenues, but the media landscape is drastically changing before our very eyes. With internet protocol television, mobile devices, streaming, the promise of 3D technology, and more, the market is becoming increasingly fragmented and diffi cult to predict. Where will the next technological innovation come from? How can properties leverage the power of social media? Will networks continue to pay top dollar for properties unable to command the attention of their traditional audience?

Moderator: Steve Hellmuth (Princeton ’75), Executive Vice President, Operations and Technology,

NBA EntertainmentAlexander Brown, President, Sports, Univision Communications, Inc.David Katz (Penn ‘94), Founder & Chief Executive Offi cer, Sports Media Ventures, Inc.Bill Schlough (Penn MBA ’98), Senior Vice President & Chief Information Offi cer, San Francisco Giants, and

Interim President, San Jose Giants

David Sternberg, (Princeton ’90), Chief Executive Offi cer, Universal Sports

A G E N D A

Moderator: Darryl Seibel, Director of Communications, British Olympic AssociationMary O’Connor, Vice President, Olympic Marketing & Global Platforms, The Marketing ArmChris Overholt, Chief Executive Offi cer & Secretary General, Canadian Olympic CommitteeJim Scherr, Chief Executive Offi cer, 776 Original Marketing, and

Former Chief Executive Offi cer, United States Olympic Committee

Kenneth Shropshire (Columbia JD ’80), David W. Hauck Professor, and

Professor of Legal Studies and Business Ethics, Wharton School, University of Pennsylvania

C L O S I N G K E Y N O T E R O U N D TA B L E : T H E O LY M P I C G A M E S

4 : 4 5 P M - 5 : 4 5 P M

Auditorium G06

The success of the Olympic Games rests in the hands of several powerful entities: the host city, the International Olympic Committee, television networks, and participating countries to name a few. As the 2012 Summer Olympics near and a new television contract with NBC is being fi nalized, leaders from various sectors of the Olympics business sit down to discuss the current well-being of the industry, their preparations for London, and their predictions on the future evolution of the Games. Who will be the winners, and losers, of London 2012?


N E T W O R K I N G R E C E P T I O N

6 : 0 0 P M - 7 : 3 0 P M

Patty & Jay H. Baker Forum | Sponsored by the Penn Year of Games and Penn Athletics/The Penn Relays

A G E N D A

The Ivy Sports Symposium Fellowship Program was created in 2011 in order to provide talented graduate and undergraduate students with a unique opportunity to actively contribute to the success of the Ivy Sports Symposium.

Each year, the Ivy Sports Symposium selects one or two students to provide critical support on a variety of Ivy Sports Symposium ventures and to work with the Executive Director on many important organizational tasks.

Margaux Jackson (Columbia MS ’13) was selected as the inaugural Ivy Sports Symposium Fellow. Read more about Margaux below. For more information about the Ivy Sports Symposium Fellowship Program, please email us at [email protected].

Margaux Jackson is the assistant national team programs manager for the United States Rowing Association, a position she has held since 2007. USRowing is a non-profit organization recognized by the United States Olympic Committee as the national governing body for the sport of rowing in the United States. Margaux manages daily operations of the three USRowing national training centers, primarily focusing on athlete services. Additionally, Margaux serves as a team manager for the Olympic, Paralympic, Pan American, senior, under 23 and junior national rowing teams. She is also a key liaison between USRowing and the United States Olympic Committee, the United States Anti-Doping Agency and the International Rowing Federation.

In 2011, Margaux joined the Ivy Sports Symposium as its first fellow. She works closely with the Executive Director on various projects, including supervision of the advisory board and coordinating the bid process for future symposiums.

Margaux earned her Bachelor of Arts degree from Colgate University in International Relations. She is currently pursuing a Master of Science degree in Sports Management at Columbia University. At Colgate, Margaux was a four-year varsity member and team captain of her Division I NCAA rowing team. She currently resides in Princeton, NJ.

2011/2012 Fellow

Jackson Lewis LLP - Manhattan Sports Business Academy - Penn Year of Games - Wasserman Foundation


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Documents

2011 Ivy Sports Symposium Program