2013 Ivy Sports Symposium Program

master of science in

SportS ManageMent

ce.columbia.edu/sp4columbia sports management

World-Class Faculty. Ivy League Academics.

part-time Programapply now for fall 2014

Select program faculty

Val Ackerman | Leonard J. Elmore | Joseph A. Favorito Ramon Katz | Lee Lowenfish | M. Dianne Murphy Michael Neuman | Neal Pilson | Tony Ponturo William D. Squires

Comprehensive curriculum, industry-specific training

Finance | Human Resources | Law | Leadership Marketing | Facilities & Events Management

Online Information SessionVisit the website for details and to RSVP

dec

4

@ S P O R T S S Y M P O S I U M 3

WelcomePAGES 4, 6

Fellowship ProgramPAGES 10-11

CONTENTS

Planning Committee &Board of DirectorsPAGE 6

Agenda OutlinePAGE 13

Registration, Networking BreakfastWelcome & Opening Remarks, Brazil: The Business and Politics of Emerging Sports Leadership

10 NEXT Class of 2013 Awards Ceremony

1A Navigating a CBA1B College Athletics

1C In-Stadium Innovations1D 10 NEXT Series: Supercharging Your Career Workshop

2A Sports Marketing Strategies2B Preparing for the Worst: Crisis Management

2C Sports & Social Impact2D 10 NEXT Series: Sales Workshop

Networking LunchLunch A The Business of AmateurismLunch B Entrepreneurship & Innovation

Lunch C Fantasy & Gaming

3A The Future of Sports Television3B Going Global: International Expansion

3C Ticketing3D Lessons in Negotiation Workshop

4A Athlete Marketing & Representation4B Digital Media

4C Dealmakers: Sports FinanceBehind the Teams: Keys to a Successful Organization, Networking Reception

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Advisory Committee &Young Leaders CommitteePAGE 7

WelcomePAGE 4

ANNOUNCING THEGLOBAL SPORTS SYMPOSIUM

PAGE 23

Sponsors & Partners PAGE5

W E L C O M E

8 T H A N N U A L I V Y S P O R T S S Y M P O S I U M4

Robert Dearborn (Penn ’14) Co-Chair, 2013 Planning Committee,Ivy Sports Symposium

Greetings:

On behalf of the entire 2013 Ivy Sports Symposium Planning Committee, the Ivy Sports Symposium Board of Directors, Advisory Committee, Young Leaders Committee and Fellows, it is our distinct pleasure to welcome you to the 8th annual Ivy Sports Symposium.

Today we write our latest chapter at Harvard Law School, a campus with an enduring history of inspiring academic and professional achievement. This year’s event features a line-up of more than 95 distinguished speakers representing 85 firms from around the globe. In this time of tremendous growth for our industry, we look forward to facilitating a discussion on the vast progress that has been made and what the future may hold.

Each year, the Ivy Sports Symposium recognizes individuals and organizations that have distinguished themselves as leaders in sports business and highlights those destined to impact the future of the industry. Our professional attendees possess a wealth of knowledge and experience to impart upon their colleagues and future successors. Our student attendees bring a desire to learn and an inventive mindset with which to approach tomorrow’s greatest challenges. We hope that the interactions between these two groups and our speakers will breed innovative ideas that are bound to improve the landscape of sports business for years to come.

Furthermore, this event would not be possible without our valued sponsors and partners. Their tremendous generosity has enabled the Ivy Sports Symposium to become one of the world’s premier sports business conferences.

Finally, we thank you for your support and are delighted to have you as a part of what is sure to be our best event yet.

Warmly,

Sam Rubinroit (Brown ’14) Co-Chair, 2013 Planning Committee,Ivy Sports Symposium


T H A N K Y O U

P R E M I E R S P O N S O R S

Premier Sponsors include the Columbia University Graduate Program in Sports Management, Dorsey & Whitney and Turkish Airlines.

A S S O C I A T E S P O N S O R S

Associate sponsors include And1, Jackson Lewis and Prodigy Sports.

P A R T N E R S

Partners include Brand Affinity Technologies, the Global Sports Forum Barcelona, Odgers Berndtson, Sports Business Education Network, Sports Networker, SportsPro and Weinstein Carnegie Philanthropic Group.

www.prodigysports.net • [email protected] • (732) 303-9950

When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today.

Where the Best Come for the Best

Executive Search + Marketing + Consulting

The 2013 Ivy Sports Symposium is hosted by the Harvard Law School Committee on Sports and Entertainment Law and the 2013 Ivy Sports Symposium Planning Committee.

T E A M

2 0 1 3 I V Y S P O R T S S Y M P O S I U M6

Steve TsengChief Sales Officer,

Women’s Tennis Association

Jamie ZaninovichCommissioner,

West Coast Conference

Steve Hellmuth Executive Vice President,

Operations and Technology,NBA Entertainment

Doug PerlmanFounder & Chief Executive Officer,

Sports Media Advisors

Alex Rosen (Harvard Law ’14)Ex Officio

Executive Director,Ivy Sports Symposium

2013 PLANNING COMMITTEE

BOARD OF DIRECTORS

Garrett Breeden (Penn ’16)Speakers Director

Tyler Keyser (Harvard Law ’14)Operations and Logistics Director

Ian Bakar (George Mason ’14)Creative Director

Jackie Bartolomeo (Columbia MS ’15)Attendee Experience Director

Kathryn Blitz (Penn State ’16)Marketing and Public Relations Director

Reed Longo (Cornell ’14)Corporate Relations Director

Rob Dearborn (Penn ’14)Co-Chair

Charles Baker Partner,

Global Sports, Media and Entertainment Group,

DLA Piper

Joe Becher Co-Chairman Consultant,

International Sports Practice, Odgers Berndtson

Chris ChaneyFounder & Co-Chairman

Founder & Chief Executive Officer, Chaney Group Holdings

Sam Rubinroit (Brown ’14)Co-Chair

Alex Smith (Cornell ’15)Content Director

S P O R T S S Y M P O S I U M . O R G 7

T E A M

Jason BelzerFounder & President,

Global Athlete Management Enterprises

Anthony CaponitiPartner,

Activ8Social

Jim McCloudVice President, Sponsorship Sales,

Major League Baseball Advanced Media

Andrea PagnanelliCommercial Director,

Relevent Sports,RSE Ventures

Frank VuonoCo-Founder & Partner,

16W Marketing

Ben SturnerFounder & Chief Executive Officer,

Leverage Agency

Gabrielle LangmanManaging Partner,

The Rhiannon Group

Lucien BoyerPresident & Global Chief Executive Officer,

Havas Sports & Entertainment

David CushnanEditor, SportsPro,SportsPro Media

Dan MannixPresident & Chief Executive Officer,

LeadDog Marketing Group

Randy BernardChief Executive Officer,

Rural Media Group

Eric GuthoffPartner,

GlideSlope

Joe FavoritoStrategic Communications,

Marketing and Branding Consultant

Christopher LencheskiPresident,

Front Row Marketing Services & Front Row Analytics

Scott CarmichaelFounder & President,

Prodigy Sports

Patrick McGeePresident,

ProVentures

Derek EilerManaging Partner,Fermata Partners

Ray KatzManaging Partner,

Source1 Sports

Ken BrennerManaging Partner,

Human Equity

ADVISORY COMMITTEE

YOUNG LEADERS COMMITTEE

Caitlin MoyerSenior Manager

Advertising & Marketing,Milwaukee Brewers

Jared SchoenfeldProperty Sales Executive,

CAA Sports

John YoungerSenior Director,

Business Development,Richard Childress Racing

David OestreicherCo-Founder & Managing Director,

Manhattan Sports Business Academy

Congratulations to

EMILY GARDNEROn being named to the 10 NEXT Class of 2013.

All of us at Octagon are extremely proud of what you've accomplished.

We can't wait to see what comes next.

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The Ivy Sports Symposium Fellowship Program was created in 2011 to provide talented graduate and undergraduate students with a unique opportunity to actively contribute to the success of the Ivy Sports Symposium. Each year, the Symposium selects up to two students to provide critical support on a variety of Symposium ventures and to work with the Executive Director on many important organizational tasks.

Mark Burns is currently a third year law student at Belmont University in Nashville, Tennessee. Mark serves as an Operations Intern in the Belmont Athletic Department, assisting with men’s and women’s basketball games along with women’s volleyball matches. He co-authors various sports business related articles for Forbes.com with Darren Heitner, a Miami-based attorney and Founder of SportsAgentBlog.com

Mark is also in the early planning stages of forming a career consulting company that will assist those looking to break into the sports industry. As part of that side venture, Mark is a Contributor with Entrepreneur.com.

In the summer of 2013, Mark was part of the 2nd Annual Manhattan Sports Business Academy, an eight-week sports business program that takes a comprehensive 360-degree approach to immersing students in the industry.

Mark has interned with a variety of organizations including the Nashville Predators, Leverage Agency, Elite Talent Agency, Movement Talent Agency, and the Central Collegiate Hockey Association.

Mark was recently named a 2013 “30 Under 30” Award Recipient (Sports Launch Magazine) in addition to being named A Rising Star In #SportsBiz for 2013 (SportsNetworker.com). In 2013, The Migala Report named Mark a Twitter ‘Must Follow’ for #SportsBiz Job Advice.

Mark graduated from the University of Michigan in 2011 with a Bachelor of Arts degree in History; he doubled minor in Political Science and Crime and Justice.

Tanner Simkins is currently pursuing his Master’s in Sport Management from Columbia University. As a rising entrepreneur, Tanner’s past includes ventures in management, audio production, multiple website platforms, venue services, and strategic business planning. His current sport startups, all in different stages, are related to equipment accessibility, recreational leagues, and general sport entertainment.

Tanner has amassed a portfolio of experience in digital marketing, athletic administration, research, brand building and strategic assistance that has included projects for: Bloomberg Sports, Sports Illustrated, Coaches’ Cabana, Renew Merchandise, Global Options Group and various other properties.

Some of Tanner’s professional involvement includes a championship season internship with the Miami Heat, community programming with the Miami Dolphins, and roles of increasing responsibility with multiple South Florida sports agencies. Other relevant experience includes corporate hospitality surrounding the World Cup, analysis and commentary for the flagship station of Miami Hurricanes sports, mobile applications, NFL events including Super Bowl & Pro Bowl, entertainment talent buying and athlete advising.

Simkins, a Miami native, graduated from the University of Miami in 2013 with Honors after earning a self pursued dual degree, BSED Sports Administration and BBA Finance. His other academic credentials include many publications, developing ethical theory, and contributions to various sport outlets.

Most recently he has laid foundation for his full service sport entertainment firm, slated to launch in the coming months. For updates or more information, Simkins welcomes interactions on social media and his personal website.

he year-end timing of our annual Symposium allows for reflection on the meaningful events of 2013. The year was ripe with scandals, policy changes, power shifts, investigations, and general advancements. Understanding how these events shape the sports landscape is valuable for young sports professionals. Although there were many impactful head-lines, we have identified five key developments that will continue to surround the industry for years to come: injury prevention, the in-stadium experience battle, leveraging athletic success, the new era of college sports, and innovative industry extensions.

Professional athletes know first-hand the toils sport takes on their body. In fact, many have been outspoken on the matter saying given their experience, they would not allow their children to play. There has been a slight decrease in youth participation as a result. Also, whether it is the wear-down of joints, bones, and cartilage, the neurologic effects of concussions, or the extensive list of other debili-tations, recent findings prove more severe long-term health dangers exist than previously thought. Conse-quently, there is a welcomed move toward player safety and injury prevention. This is evident in the year’s new league rule changes, precautionary measures, improved equipment, and progressive therapies. This has intro-duced a blurred line between scientific advances in medi-cine and unfair performance enhancement. As these developments continue to unfold, the industry community is poised with ensuring youth sport participation, creating the ethical distinction between modern treatment and unfair performance enhancement, and of course, driving revenue wherever possible.

Considering that the career expectancy of a profes-sional athlete is just a handful of years at best, athletes are being even more proactive regarding their post-playing careers. While it is common to see former athletes in broadcast booths or in various television roles, retired and even some current athletes have caught hold of the entrepreneurial spirit and entered

the business world. The most successful athlete business-men and women have used their playing careers to support their ventures. Of course, business growth is possible with-out such leverage, but the year’s many examples of restau-rants, retail stores, apparel lines, event services, and general athlete brand extensions were most profitable.

In addition to a concerted focus on injury prevention, fan attendance has also weighed heavily on the minds of owners, presidents, athletic directors, and other administrators. As the cost of attending a regular season game for a family of four increases exorbitantly, fans across the nation are finding it financially difficult to attend sporting events. Addi-tionally, with advances in high definition television, inflated ticket and concession prices, new ways to consume broad-casts via tablet or smartphone, and other reasons not to view live games, empty seats are plentiful in 2013. To counteract this, teams and leagues have innovated and expanded mar-keting initiatives to attract fans and maximize the total game day and in-stadium experience. Some efforts include increasing wireless services and overall data access stan-dards, digital and paperless ticketing, loyalty rewards’ programs, exclusive non-televised events and shows, and other incentives. Teams are also forced to identify future revenue streams around these expansions. The battle between at home and in-stadium sport consumption will continue to rage on and as result, teams will continue to adapt accordingly.

Given the year’s conference realignment, class-action lawsuits, pay-to-play scandals, NCAA investigations, record television deals, proposed post-season tournament changes, and other relevant news, there is an immeasurable amount of strain between the seemingly antiquated model of college athletics and the commercialism it now represents. A new era is coming whether we are ready or not. The coming years will redefine the entire college athletic organization and structure. We find it important that the shapers keep learning experiences, gender equity and equality, diversity issues, conference and student-athlete rights, intellectual property, consistent standards, and best business practices all as priorities.

A common theme throughout all of these trends is adjust-ment. Discoveries have peeled away the old guard of sports business and echoed in never before seen challenges and opportunities. The next wave of sports professionals will be continually linked to the changing industry. Embracing change, adapting when necessary, cultural literacy, and creative innovation are essential takeaways as we continue to pioneer the space. In closing, we suggest to be open-minded, transparent, and committed to all stakeholders involved, and in turn, the industry and allied businesses will evolve fittingly.

By Mark Burns & Tanner Simkins

FELLOWS’REFLECTIONON SPORT IN 2013

# I S S 2 0 1 3 11

Lawyers in Dorsey & Whitney’s Sports Practice Group have a long history of

advising clients in the Sports Industry, giving them a first hand understanding of

the legal challenges facing our clients. That industry understanding is combined

with the wide ranging legal expertise of over 550 lawyers in 19 offices

throughout the world, giving Dorsey the depth it needs to provide the highest

quality legal services that our clients expect.

Dorsey lawyers can assist with a wide range of legal services, including:

• Purchase and sale of teams

• Team relocations• League formation• Trademark, Copyright and

Brand Management

• Licensing agreements• Stadium naming rights• Arena and stadium

financing• Venue agreements• Labor and employment

• Litigation and arbitration• General corporate matters• Antitrust• Bankruptcy• Tax

Dorsey & Whitney LLP 51 West 52nd StreetNew York, NY 10019-6119 www.dorsey.com


A G E N D A O U T L I N E

RegistrationWCC SOUTH LOBBY

Networking BreakfastMILSTEIN WEST

Welcome & Opening RemarksMILSTEIN EASTRob Dearborn, Peter Carfagna, Alex Rosen

10 NEXT Class of 2013 Awards CeremonyMILSTEIN EAST

Brazil: The Business and Politics of Emerging Sports LeadershipMILSTEIN EASTJimmy Lynn (mod.), Jérôme de Chaunac, Leonardo Gryner, Jose Hawilla, Silvia Pierson, Aaron Davidson (transl.)

4A Athlete Marketing & RepresentationMILSTEIN WESTMichael McCann (mod.), Jennifer Keene, Kimberly Miale, Jordan Schlachter, Jeff Schwartz, Lowell Taub

4B Digital MediaWCC 2012Tom Richardson (mod.), Douglas Billman, Laura Gentile, Chris Wagner, Eric Winter

4C Dealmakers: Sports FinanceWCC 2009Chris Lencheski (mod.), Jeff Bennett, Daryl Jones, Andrew Kline, Lynnette Slater Crandall

8:00 AM-12:00 PM

8:00 AM-8:45 AM

8:45 AM-9:00 AM

9:00 AM-9:20 AM

9:20 AM-10:20 AM

3:25 PM-4:15 PM

3:25 PM-4:15 PM

3:25 PM-4:15 PM

1A Navigating A CBAMILSTEIN WESTGregg Clifton (mod.), George Atallah, Andrew Brandt,Steve Fehr, Joel Litvin, Mike Zarren

1B College AthleticsWCC 2009Jason Belzer (mod.), James Delany, Walter Harrison, Amy Huchthausen, Heather Lyke

1C In-Stadium InnovationsWCC B10Pat Coyle (mod.), Doug Behar, Dennis Robinson, John Sergi, Alex Sugarman

1D Supercharging Your Career WorkshopWCC 1019David Oestreicher, Megha Parekh

Networking BreakWCC 2062 STUDENT ORGANIZATIONS WORKROOM

2A Sports Marketing StrategiesMILSTEIN WESTTerry Lefton (mod.), Brad Brown, Torrey Gallida, Lacey Goodwin, Steve Tseng, Greg Via

2B Preparing for the Worst: Crisis Management WCC 2009Pete Thamel (mod.), Thomas Grilk, Matthew Hiltzik, Shawn McBride, John Skinner

2C Sports & Social ImpactWCC B10Romola Ratnam (mod.), Harrie Bakst, Mike Geddes, Todd Jacobson, Shellie Pfohl

2D Sales WorkshopWCC 1019Uzma Rawn, John Younger

Networking LunchMILSTEIN EAST

10:35 AM-11:30 AM

10:35 AM-11:30 AM

10:35 AM-11:30 AM

10:35 AM-11:30 AM

11:30 AM-11:55 AM

Lunch A The Business of AmateurismWCC 2009Susan Byrne (mod.), Jonathan Duncan, Leigh Klein, Dan Malasky, Steve Sclafani

Lunch B Entrepreneurship and InnovationWCC 1015Priya Peyman (mod.), Brian Kaiser, Bo Moon, Carlton Osbourne, Ted Sullivan

Lunch C Fantasy & GamingWCC 1023Matthew Berry (mod.), Andrew Daines, Nigel Eccles, Cory Mummery, Peter Schoenke

3A The Future of Sports TelevisionMILSTEIN WESTRick Horrow (intro.), Ray Katz (mod.), Tracy Dolgin, Rob Freeman, Larry Jones, David Preschlack, Mark Silverman

3B Going Global: International ExpansionWCC 2009Charles Baker (mod.), Jay Coppoletta, Eric Guthoff, Marc Reeves, David Wright, Michael Zavodsky

3C TicketingWCC 1015Andrea Pagnanelli (mod.), John Forese, Matt Griffin, Barry Kahn, Danielle Maged

3D Lessons in Negotiation WorkshopWCC 1019Robert Bordone

Networking BreakWCC 2062 STUDENT ORGANIZATIONS WORKROOM

11:55 AM-12:50 PM

11:55 AM-12:50 PM

11:55 AM-12:50 PM

11:55 AM-12:50 PM

12:50 PM-2:05 PM

1:05 PM-1:50 PM

1:05 PM-1:50 PM

1:05 PM-1:50 PM

2:05 PM-3:00 PM

2:05 PM-3:00 PM

2:05 PM-3:00 PM

2:05 PM-3:00 PM

3:00 PM-3:25 PM

Behind the Teams: Keys to a Successful OrganizationMILSTEIN EASTSam Rubinroit (intro.), Scott Rosner (mod.), Brian Bilello, Rich Gotham, Dave Howard, Amy Latimer, Dennis Mannion

Closing Networking ReceptionWCC PUB

4:30 PM-5:30 PM

5:30 PM-7:00 PM

Connect with us on Twitter by following @SportsSymposium and using the official hashtag #iss2013









C O N T E N T S


A G E N D A

RegistrationWCC South Lobby | Sponsored by Dorsey & Whitney

8 : 0 0 A M - 1 2 : 0 0 P M

Welcome & Opening RemarksMilstein East

8 : 4 5 A M - 9 : 0 0 A M

Rob Dearborn, Co-Chair, 2013 Planning Committee, Ivy Sports SymposiumPeter Carfagna, Lecturer on Law, Harvard Law SchoolAlex Rosen, Executive Director, Ivy Sports Symposium

Networking BreakfastMilstein West | Sponsored by the Columbia University Graduate Program in Sports Management

8 : 0 0 A M - 8 : 4 5 A M

Brazil: The Business and Politics of Emerging Sports LeadershipMilstein East

9 : 2 0 A M - 1 0 : 2 0 A M

Moderator: Jimmy Lynn, Managing Partner, JLynn AssociatesJérôme de Chaunac, Global Chief Operating Officer, Havas Sports & EntertainmentLeonardo Gryner, Chief Operating Officer, Rio 2016 Olympic CommitteeJose Hawilla, President, Traffic SportsSilvia Pierson, Chief Operating Officer, Apex-Brazil USATranslator: Aaron Davidson, President, Traffic Sports USA & Chairman, North American Soccer League

10 NEXT Class of 2013 Awards Ceremony Page 16


A G E N D A

Romola RatnamCo-Executive Director,

SEED Project

Uzma RawnSenior Director, Corporate Partnerships,

Premier Partnerships

Dave RobertsonExecutive,

CAA Sports

Isra VillalpandoDevelopment Manager,

International Paralympic Committee

Keith WanDirector, Integrated Sales,

World Wrestling Entertainment

Chris WattsAdvisor, Strategic Partnerships &

Special Projects, President’s Council on Fitness,

Sports & Nutrition

10 NEXT Class of 2013 Awards CeremonyMilstein East

9 : 0 0 A M - 9 : 2 0 A M

Hosts: Nick Meacham, Commercial Director, SportsPro Media and Chris Chaney, Founder & Chief Executive Officer, Chaney Group Holdings

In 2011, the Ivy Sports Symposium, in partnership with SportsPro, founded the 10 NEXT, an annual award that honors the next generation of sports industry leaders from around the world who will shape the business in the coming decades. Ivy Sports Symposium-SportsPro 10 NEXT Class of 2013:

Keith BaulsirManager, Corporate Partnerships,

DC United

Emily GardnerAccount Director,

Octagon

Maurice LevyVice President, Marketing,

And1

Megha ParekhVice President & General Counsel,

Jacksonville Jaguars

Saved At: 11-8-2013 2:23 PM By: Catch New York / Catch New York Printed at: None Print #: 1 Round #: 1

AND-064-1113_Slam Mag_11_8.5x11.indd

Job Info

Client: AND1

Product: None

Job #: AND-064-1113

Job Title: Slam ad 11

Specs

Bleed: 8.75” x 11.25”

Trim: 8.5” x 11”

Safety: None

Gutter: None

Fonts, Images & Inks

Inks: Cyan, Magenta, Yellow, Black

Fonts: Univers (67 Bold Condensed), Knockout (HTF27

JuniorBantamwt)

Images: _O1P8931_v2.tif (CMYK; 375 ppi; 79.9%),

AND1 Primary WORDMARK-WHITE.eps (50.92%)

Publications: None

Approvals W/C OK

Creative Director:

Art Director:

Copywriter:

Account:

Studio:

Print Production:

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Collegiate and Professional Sports Industry Group

Comprised of attorneys with deep, practical

experience in the sports world, Jackson Lewis’

Sports Industry Group is uniquely situated to serve

the diverse needs of collegiate and professional

sports entities. Our attorneys have a profound

understanding of the issues affecting the realm

of sports and athlete management.

With 765 attorneys practicing in 54 locations throughout the U.S. and Puerto Rico, Jackson Lewis provides creative and strategic solutions to employers in every aspect of workplace law. Recognized as the 2014 Law Firm of the Year in the category of Litigation – Labor & Employment, and ranked in the First Tier nationally in the categories of Employment and Labor Law on behalf of Management in U.S. News – Best Lawyers® “Best Law Firms,” our firm has one of the most active employment litigation practices in the U.S. To learn more about our services, please visit us online at www.jacksonlewis.com.


A G E N D A

1A Navigating a CBAMilstein West

1 0 : 3 5 A M - 1 1 : 3 0 A M

Moderator: Gregg Clifton, Managing Partner, Jackson LewisGeorge Atallah, Assistant Executive Director, External Affairs, National Football League Players AssociationAndrew Brandt, NFL Business Analyst, ESPNSteve Fehr, Special Counsel, National Hockey League Players AssociationJoel Litvin, President, League Operations, National Basketball AssociationMike Zarren, Assistant General Manager & Team Counsel, Boston Celtics

The Collective Bargaining Agreement impacts nearly every aspect of a league’s operations, from revenue sharing to free agency regulations to salary cap limitations. As a result, the terms of each agreement help shape the operating decisions of leagues, players unions and others. How do those involved in the negotiation process establish the proper balance between promoting competitive parity and ensuring economic prosperity? How can the two sides work together following contentious negotiations? And how do teams work within—or outside—the terms of a CBA to produce the best possible product?

1B College AthleticsWCC 2009

1 0 : 3 5 A M - 1 1 : 3 0 A M

The collegiate athletic landscape has seen a drastic evolution in recent years. From conference realignment to the rise of collegiate television networks to new postseason formats, college sports are entering a new frontier of big business. How can conferences ensure that their schools stay ahead of the pack while remaining within the bounds of NCAA regulation? And how do schools adapt to a changing landscape in order to best promote the success of their programs?

Moderator: Jason Belzer, Founder & President, Global Athlete Management EnterprisesJames Delany, Commissioner, Big Ten ConferenceWalter Harrison, President, University of HartfordAmy Huchthausen, Commissioner, America East ConferenceHeather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University

# I S S 2 0 1 3 19

C O N T E N T S A G E N D A

1D Supercharging Your Career WorkshopWCC 1019 | Part of the 10 NEXT Series

1 0 : 3 5 A M - 1 1 : 3 0 A M

David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business AcademyMegha Parekh, Vice President & General Counsel, Jacksonville Jaguars

1C In-Stadium InnovationsWCC B10

1 0 : 3 5 A M - 1 1 : 3 0 A M

Moderator: Pat Coyle, Vice President, Audience Platforms, InStadiumDoug Behar, Senior Vice President, Stadium Operations, New York YankeesDennis Robinson, Chief Operating Officer, Port Imperial Racing AssociatesJohn Sergi, Chief Design Officer, CenterplateAlex Sugarman, Senior Vice President, Strategy and Development, Chicago Cubs

As television and digital media technologies improve, it has become more important than ever for properties to enhance their live, in-stadium experience. But can peripheral features such as HD screens and improved concessions persuade fans to leave their couches? How do matters of convenience, such as public transportation and parking, factor into the equation? What methods do teams use to determine what fans want and, consequently, make the necessary adjustments to enhance the live sporting experience? And what do older stadiums do to keep up with the state-of-art facilities being built around the leagues?



Networking BreakWCC 2062 Student Organizations Workroom | Sponsored by Prodigy Sports

1 1 : 3 0 A M - 1 1 : 5 5 A M

2A Sports Marketing StrategiesMilstein West

1 1 : 5 5 A M - 1 2 : 5 0 P M

Moderator: Terry Lefton, Editor-at-Large, SportsBusiness Journal/SportsBusiness DailyBrad Brown, Head, Sports & Entertainment Consulting, Leverage AgencyTorrey Gallida, Chief Operating Officer, Richard Childress RacingLacey Goodwin, Director, College Sports and Campus Life, The Coca-Cola CompanySteve Tseng, Chief Sales Officer, Women’s Tennis AssociationGreg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble

2B Preparing for the Worst: Crisis ManagementWCC 2009

1 1 : 5 5 A M - 1 2 : 5 0 P M

Sport, as with life, is subject to mishaps. Even most tightly planned and secure events can experience unforeseen issues, whether in the form of a Super Bowl blackout or a tragedy like the Boston Marathon bombing. How do properties anticipate potential issues and actively work to avoid them? What steps are taken to prepare staff to act in the face of chaos? And what about personal crises? How should an athlete respond when his or her image is challenged?

Advancement in technology and the proliferation of integrated channels have vastly expanded the reach of sports marketers, but have also made complex event-and experience-based activation strategies necessary to remain competitive in a crowded sponsorship marketplace. These platforms give birth to new challenges, but also present opportunities for those able to develop innovative campaigns. What are the best ways to leverage the increased interactivity of the modern sports world to grow a brand? How can social media and new technologies help properties activate at events and maximize their endorsement value? Which companies, leagues, and teams are leading the way, and what can be learned from them?

Moderator: Pete Thamel, Senior Writer, Sports IllustratedThomas Grilk, Executive Director, Boston Athletic AssociationMatthew Hiltzik, President & Chief Executive Officer, Hiltzik StrategiesShawn McBride, Director, Client Services, Ketchum Sports & EntertainmentJohn Skinner, Director, Security and Facility Operations, Major League Baseball






C O N T E N T S

Moderator: Romola Ratnam, Co-Executive Director, SEED ProjectHarrie Bakst, Partner, Weinstein Carnegie Philanthropic GroupMike Geddes, Managing Director, streetfootballworldTodd Jacobson, Senior Vice President, Social Responsibility, National Basketball AssociationShellie Pfohl, Executive Director, President’s Council on Fitness, Sports & Nutrition

A G E N D A

2C Sports & Social ImpactWCC B10 | Presented by the Weinstein Carnegie Philanthropic Group

1 1 : 5 5 A M - 1 2 : 5 0 P M

2D Sales WorkshopWCC 1019 | Part of the 10 NEXT Series

1 1 : 5 5 A M - 1 2 : 5 0 P M

Uzma Rawn, Senior Director, Corporate Partnerships, Premier PartnershipsJohn Younger, Senior Director, Business Development, Richard Childress Racing

Sport has a unique power to bring people together and shatter barriers associated with language, socio-economic class, and cultural differences. It also offers individuals and athletes around the world an opportunity to improve their lives and well-being. In what ways are non-profits, for-profits and governments all working to achieve these ends? How do they balance achieving a wide reach with efforts to increase personal attention paid to individuals? And what opportunities exist for partnership between the for-profit and non-profit sector?



Networking LunchMilstein East

1 2 : 5 0 P M - 2 : 0 5 P M

Lunch A The Business of AmateurismWCC 2009

1 : 0 5 P M - 1 : 5 0 P M

Moderator: Susan Byrne, Associate Director of Athletics, Harvard UniversityJonathan Duncan, Vice President, Enforcement, National Collegiate Athletic AssociationLeigh Klein, Owner, Five Star BasketballDan Malasky, General Counsel, USTA Player Development & Sr. Counsel, Pro Tennis, United States Tennis AssociationSteve Sclafani, Founder & Chief Executive Officer, Baseball Factory

Each year, thousands of young athletes flock to tournaments and showcase events across the country in hopes of taking their careers to the next level. The rise of national circuits has turned amateur sports into a business of its own, with event management companies, sponsors and a host of other stakeholders all competing for a piece of the pie. How successful are these systems in preparing the next generation of athletes? Where does the line get drawn between proper and improper conduct? What is the role of money in this “amateur” business?

Moderator: Priya Peyman, Student Moderator Honoree, New York UniversityBrian Kaiser, Founder, HudlBo Moon, Co-Founder & Executive Vice President, Business and Products, Bloomberg SportsCarlton Osbourne, Vice President, Business Development, Brand Affinity TechnologiesTed Sullivan, Founder & Chief Executive Officer, GameChanger Media

Creativity, curiosity and the ability to leverage niche opportunities allow entrepreneurs to advance the sports industry and build their own personal success. What factors make certain start-ups successful while others fail? How can technological opportunity be transformed into business opportunity? And how can start-ups that do find success manage to remain relevant in this competitive industry?

Lunch B Entrepreneurship and InnovationWCC 1015

1 : 0 5 P M - 1 : 5 0 P M



Lunch C Fantasy & GamingWCC 1023

1 : 0 5 P M - 1 : 5 0 P M

Moderator: Matthew Berry, Senior Fantasy Analyst, ESPNAndrew Daines, Founder & Chief Executive Officer, PrePlay SportsNigel Eccles, Co-Founder & Chief Executive Officer, FanDuelCory Mummery, Senior Director, Fantasy Football and Digital Product, National Football LeaguePeter Schoenke, Co-Founder & President, RotoWire.com

Fantasy sports have managed to enhance the experience of sports fans by adding a new dimension to spectatorship. Furthermore, they have emerged as a lucrative business opportunity – both directly and by driving engagement to other content. But fantasy sports are no longer confined to the traditional model. Daily streak games and strategic challenges give fans the opportunity to interact with their favorite sport on a more frequent basis. How should companies balance these new opportunities with their existing platforms?

FIRST ANNUAL GLOBAL SPORTS SYMPOSIUMEMIRATES STADIUM

LONDON, ENGLAND

MORE INFORMATION SOON ATSPORTSSYMPOSIUM.ORG

FROM THE IVY SPORTS SYMPOSIUM TEAM



3A The Future of Sports TelevisionMilstein West

2 : 0 5 P M - 3 : 0 0 P M

Introduction: Rick Horrow, Chairman, Horrow Sports VenturesModerator: Ray Katz, Managing Partner, Source1 SportsTracy Dolgin, President & Chief Executive Officer, YES NetworkRob Freeman, Partner, Proskauer RoseLarry Jones, Executive Vice President, Fox Sports Media GroupDavid Preschlack, Executive Vice President, Affiliate Sales and Marketing, Disney & ESPN Networks GroupMark Silverman, President, Big Ten Network

3B Going Global: International ExpansionWCC 2009

2 : 0 5 P M - 3 : 0 0 P M

Moderator: Charles Baker, Partner, Global Sports, Media and Entertainment Group, DLA PiperJay Coppoletta, Chief Corporate Development and Legal Officer, PEAK6 InvestmentsEric Guthoff, Partner, GlideSlopeMarc Reeves, International Commercial Director, National Football LeagueDavid Wright, Senior Vice President, Global Sponsorship, Soccer United MarketingMichael Zavodsky, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment

Global expansion offers properties a tremendous opportunity to grow their fan base and expand their reach. Foreign markets offer seemingly limitless potential ranging from sponsorship dollars to television ratings, and also promise an influx of new revenue streams. What are best practices when seeking to expand abroad? How can properties leverage foreign media and markets to increase their international exposure? And what are the potential challenges and downsides associated with this expansion?

Recent years have seen the launch of a plethora of new sports television networks seeking to capture a share of the budding sports market. As sports television continues to grow with the value of live sporting events, what concerns exist in an increasingly digital age? How do these new networks differentiate themselves from existing and emerging competitors? And is a bubble soon to burst when it comes to media rights?

# I S S 2 0 1 3 25


3C TicketingWCC 1015

2 : 0 5 P M - 3 : 0 0 P M

Moderator: Andrea Pagnanelli, Commercial Director, Relevent Sports, RSE VenturesJohn Forese, Senior Vice President & General Manager, LiveAnalytics, TicketmasterMatt Griffin, Vice President, Strategic Marketing & Business Operations, Boston CelticsBarry Kahn, Founder & Chief Executive Officer, QcueDanielle Maged, Global Head, Business Development & Partnerships, StubHub

3D Lessons in Negotiation WorkshopWCC 1019

2 : 0 5 P M - 3 : 0 0 P M

Robert Bordone, Thaddeus R. Beal Clinical Professor of Law, and Founding Director, Harvard Negotiation & Mediation Clinical Program, Harvard Law School

Once the most straightforward of sports business transactions, ticketing has become a complex business. In the presence of big data, variable and dynamic pricing possibilities and lush secondary markets, filling the stands can be both a challenge and an opportunity for clubs. What should teams be doing to maximize gate receipts? How can leagues and third-party firms form bountiful ticketing partnerships? How do secondary markets influence sales strategies? And how are analytics applications changing the ticketing marketplace?



Networking Break

3 : 0 0 P M - 3 : 2 5 P M

4A Athlete Marketing & RepresentationMilstein West

3 : 2 5 P M - 4 : 1 5 P M

Moderator: Michael McCann, Legal Analyst & Writer, Sports IllustratedJennifer Keene, Senior Director, Personality & Property Marketing, OctagonKimberly Miale, Attorney, Roc Nation SportsJordan Schlachter, Executive Vice President, Sports, The Marketing ArmLowell Taub, Global Head, Sports Endorsements, CAA SportsJeff Schwartz, Founder and President, Excel Sports Management

4B Digital MediaWCC 2012

3 : 2 5 P M - 4 : 1 5 P M

Moderator: Tom Richardson, Founder & President, Convergence Sports & MediaDouglas Billman, Managing Director, Progress PartnersLaura Gentile, Founder & Vice President, espnWChris Wagner, Co-Founder & Executive Vice President, NeuLionEric Winter, Senior Director, Yahoo! Sports

As technology advances, fans have come to expect information in real-time, forcing properties to actively evaluate their digital presence. Reaching fans on a more intimate level and increasing interactions promises brands and properties the opportunity to enhance and further monetize the relationships with their fans. What innovative methods are these entities using to simultaneously broaden and focus their reach? What role does second screen and the mobile experience play? How is online content supplementing—or challenging—traditional media platforms?

Athletes, much like teams and leagues, are brands unto themselves. Any number of factors can affect their value, ranging from performance on the field to actions off of it. In the current, crowded sports marketplace, what are the best ways to grow an athlete’s brand? What steps are taken to insulate athletes from the ever-lasting news cycle? And how does an athlete’s brand influence their perspective when discussing future contracts?

WCC 2062 Student Organizations Workroom | Sponsored by Prodigy Sports







4C Dealmakers: Sports FinanceWCC 2009

3 : 2 5 P M - 4 : 1 5 P M

Moderator: Chris Lencheski, President, Front Row Marketing Services & Front Row AnalyticsJeff Bennett, Co-Founder & Chief Executive Officer, Raptor Sports PropertiesDaryl Jones, Co-Owner, Phoenix CoyotesAndrew Kline, Founder & Managing Director, Park LaneLynnette Slater Crandall, Partner, Dorsey & Whitney

Sports franchises are expensive entities. The sale of a team, financing of a stadium renovation or signing of a high-value player can all necessitate outside funding from both public and private sources. What can stakeholders do to ensure that these various investments are profitable? How can sports franchises improve their relationships with local governments to ease the difficulties associated with funding? And what can clubs do to maximize their value?

Networking ReceptionWCC Pub

5 : 3 0 P M - 7 : 0 0 P M

Behind the Teams: Keys to a Successful OrganizationMilstein East

4 : 3 0 P M - 5 : 3 0 P M

Introduction: Sam Rubinroit, Co-Chair, 2013 Planning Committee, Ivy Sports SymposiumModerator: Scott Rosner, Practice Associate Professor, Legal Studies and Business Ethics, The Wharton SchoolBrian Bilello, President, New England RevolutionRich Gotham, Team President, Boston CelticsDave Howard, President, MSG Sports, The Madison Square Garden CompanyAmy Latimer, President, TD GardenDennis Mannion, President & Chief Executive Officer, Palace Sports and Entertainment

Leading a successful sports franchise is about more than on-field performance. It involves leadership in the community, fostering a dedicated fan base and identifying innovative opportunities for revenue generation. How do elite franchises build and maintain a culture of success off the field? What is unique about running a sports franchise as opposed to another business? And how do leaders ensure all stakeholders—from concession vendors to star athletes—uphold the mission of the organization?

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DAVE ROBERTSON 10 NEXT Award Honoree

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LEGACY:London 2012 in 2013 –the de� nitive report Page 54

ADIDASHerbert Hainer’s three-stripe rule

ENVIRONMENT:How sport can set the green agendaPage 106

BASKETBALL:Why the Lakers are LA’s biggest brandPage 44

ADIDASHerbert Hainer’s three-stripe rule

LEGACY:London 2012 in 2013 – the de� nitive report Page 54

ENVIRONMENT:How sport can set the green agendaPage 106

BASKETBALL:Why the Lakers are LA’s biggest brandPage 44

MOTORSPORT: MANUFACTURERS IN FOCUSwww.sportspromedia.com September 2013www.sportspromedia.com September 2013September 2013

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2013 Ivy Sports Symposium Program