2010 ONE SHOW ENTERTAINMENTFINALISTS

1. TELEVISIONB. UNSCRIPTED SERIESNIVEA “NIVEA HUGGER OR KISSER”OMD/NEW YORK

WHATWEWANT BRANDED ENTERTAINMENT“COPA COCA COLA FOOTBALL STARS”WHATWEWANT BRANDED ENTERTAINMENT/JOHANNESBURG

DUPONT“HELPING REBUILD GREENSBURG”OGILVYENTERTAINMENT/NEW YORK

NIKE CHINA“CHASE”WIEDEN + KENNEDY/SHANGHAI

CELLULAR SOUTH“YA’LL VS US”YOUNG AND RUBICAM/NEW YORK

ELLE“THE CITY”CREATIVE ARTISTS AGENCY/LOS ANGELES

C. SPECIALS OR ONE-TIME SCREENINGOCEAN SPRAY“CRANBERRY CHRISTMAS”ARNOLD WORLDWIDE/BOSTON

MTV EXIT FOUNDATION/UNICEF“THE KILLERS ‘GOODNIGHT, TRAVEL WELL’”COLMAN RASIC CARRASCO/EAST SYDNEY

VERIZON“HOW SWEET THE SOUND”@RADICAL.MEDIA/NEW YORK

CELLULAR SOUTH“YA’LL VS US”YOUNG & RUBICAM/NEW YORK

MACY’S“YES, VIRGINIA”JWT/NEW YORK

TOYOTA MOTOR CORP AUSTRALIA“COUNTRY AUSTRALIA BORDER SECURITY-NOTHING SOFT GETS IN”SAATCHI & SAATCHI/SYDNEY

ENTERTAINMENTSHOW

2010 ONE SHOW ENTERTAINMENTFINALISTS

2. FILMA. THEATRICAL AND DVD RELEASESLIONEL “LIONELVILLE”CREATIVE ARTISTS AGENCY/LOS ANGELES

WARNER BROS.“THE INFORMANT - CROSSED VERSION”KELLEHOUSE/TOPANGA

DORITOS“ALAN”ABBOTT MEAD VICKERS BBDO/LONDON

B. DOCUMENTARIESNYC & CO. AND WARNER BROS.“OASIS ‘DIG OUT YOUR SOUL’-IN THE STREETSBBH/NEW YORK

LION NATHAN“6 BEERS OF SEPARATION”BMF/PYRMONT

NIKE CHINA“CHASE”WIEDEN + KENNEDY/SHANGHAI

SVA“THE WILDE ONES”SCHOOL OF VISUAL ARTS/NEW YORK

MICROSOFT“DR. BING”CREATIVE ARTISTS AGENCY/LOS ANGELES

3. GAMING AND BRANDEDAPPLICATIONS

A. ONLINE GAMINGGATORADE“GATORADE NBA 2K9”OMD/NEW YORK

BRITISH ARMY/C.O.I.“START THINKING SOLDIER”PUBLICIS/LONDON

NGK SPARK PLUGS“HAUS OF HOTTIES”ENGAUGE/ATLANTA

KOODO MOBILE“SUGAR STREAK”TAXI CANADA/TORONTO

HASBRO“MONOPOLY CITY STREETS”TRIBAL DDB/LONDON

2010 ONE SHOW ENTERTAINMENTFINALISTS

HASBRO“TRIVIAL PURSUIT EXPERIMENT”TRIBAL DDB/LONDON

MAZDA“33 KEYS”DONER/SOUTHFIELD

ACTIVISION“CIVIL WAR ONLINE”SOAP CREATIVE/ULTIMO

UNILEVER LYNX“LYNX INSTINCT”SOAP CREATIVE/ULTIMO

FRITO LAY DORITOS“ASYLUM 626”GOODBY, SILVERSTEIN & PARTNERS/SAN FRANCISCO

B. OFFLINE GAMINGMAIN TAXI FRANKFURT“PISS SCREEN BLUETOOTH”SAATCHI & SAATCHI GMBH/FRANKFURT

ESPN MONDAY NIGHT FOOTBALL“MONDAY NIGHT FOOTBALL INTERACTIVE STOREFRONTS’”WIEDEN+KENNEDY NEW YORK/BROOKLYN

HENKEL RUBSON“CHAOS AT HOME”DDB/PARIS

C. BRANDED APPLICATIONS (MOBILE OR DESKTOP)PROCTER & GAMBLE“UART”BBDO/NEW YORK

PIZZA HUT“PIZZA HUT IPHONE APP”IMC2/DALLAS

SHOWTIME“SHOWTIME NURSE JACKIE ON KINDLE”OMD/NEW YORK

AMNESTY INTERNATIONAL“LIGHT THE DARK”SAATCHI & SAATCHI GMBH/FRANKFURT

VOLKSWAGEN“REAL RACING GTI”AKQA/WASHINGTON

ENTERTAINMENTSHOW

2010 ONE SHOW ENTERTAINMENTFINALISTS

PLAYSTATION - SONY COMPUTERENTERTAINMENT UK“KILLZONE 2 WEBGAME”AGENCY REPUBLIC/LONDON

WWF CHINA“FATE’S IN YOUR HANDS”BARTLE BOGLE HEGARTY CHINA/ SHANGHAI

HISTORY CHANNEL“EXPEDITION AFRICA - THE GAME”POD DIGITAL DESIGN/LEXINGTON

FRITO LAY DORITOS“DORITOS: CONCERT IN A BAG”GOODBY, SILVERSTEIN & PARTNERS/SAN FRANCISCO

LION NATHAN“6 BEERS OF SEPARATION”BMF/PYRMONT

DC SHOES“GYMKHANA TWO’”DC SHOES/VISTA

ANHEUSER-BUSCH INBEV“SMOOTH ORIGINALS”MOTHER/LONDON

LIBERTY MUTUAL“BE GOOD”HILL HOLLIDAY/BOSTON

STARBUCKS“STARBUCKS LOVE PROJECT INTEGRATED CAMPAIGN”BBDO/NEW YORK

EVIAN”BABY BREAKDANCE”BETC EURO RSCG/PARIS

LUVS“NEW KID”SAATCHI & SAATCHI/NEW YORK

SONY ERICSSON“PUPPY PULLING POWER”SAATCHI & SAATCHI GMBH/FRANKFURT

HBO“THE AFFAIR”BBDO/NEW YORK

COLUMBIA RECORDS/UMBRO“KASABIAN FOOTBALL HERO”SONY MUSIC ENTERTAINMENT/UK

4. ONLINE BRANDED ENTERTAINMENT

ENTERTAINMENTSHOW

4. ONLINE BRANDED ENTERTAINMENT

2010 ONE SHOW ENTERTAINMENTFINALISTS

NIKE“LANCE MACKEY”RADICAL MEDIA/NEW YORK

MICROSOFT“BING-A-THON”CREATIVE ARTISTS AGENCY/LOS ANGELES

LEGO SYSTEMS“LEGO CL!CK”PEREIRA & O’DELL/SAN FRANCISCO

GM COLMOTORES/CHEVROLET“TAXI ROCKOLA”SANCHO BBDO/BOGOT

ADOBE“JOHN MAYER AUGMENTED REALITYMUSIC VIDEO”BLITZ/LOS ANGELES

GEICO“3 DOORS DOWN”THE MARTIN AGENCY/RICHMOND

SONY ERICSSON“EVERYTHING SOUNDS”SAATCHI & SAATCHI GMBH/FRANKFURT

MICROSOFT XBOX 360 HALO 3 ODST“THE LIFE”HUMAN/NEW YORK/LOS ANGELES

STARBUCKS“STARBUCKS LOVE PROJECT INTEGRATED CAMPAIGN’”BBDO/NEW YORK

CRYSTAL LIGHT“CRYSTAL LIGHT MUSIC PARTNERSHIP”OGILVYENTERTAINMENT/NEW YORK

CALIFORNIA MILK PROCESSOR BOARD“WHITE GOLD I-TUNES”GOODBY, SILVERSTEIN & PARTNERS/ SAN FRANCISCO

STATE FARM“LOS FELINOS DE LA NOCHE”FIRE ADVERTAINMENT/ALMA DDB/MIAMI

ACTIVISION”GUITAR HERO”CREATIVE ARTISTS AGENCY/LOS ANGELES

5. MUSIC

ENTERTAINMENTSHOW

2010 ONE SHOW ENTERTAINMENTFINALISTS

6. EVENTS AND INSTALLATIONS

AUTISM SPEAKS “BABY STROLLERS”BBDO/NEW YORK

HBO/BIG LOVE“HBO AUDIO MURAL INSTALLATIONS”BBDO/NEW YORK

SONY“VAIO MANNEQUINS”180LA/SANTA MONICA

MAIN TAXI FRANKFURT“PISS SCREEN BLUETOOTH”SAATCHI & SAATCHI GMBH/FRANKFURT

HBO“CUBE FILM INSTALLATION”BBDO/NEW YORK

BETHESDA SOFTWORKS“FALLOUT 3 PAX EXPERIENCE”AKQA/WASHINGTON

NIKE JAPAN“NIKEID GENERATOR”BEACON/TOKYO

THE CITY OF BOSTON“VISIT-THE-PIN’”HILL HOLLIDAY/BOSTON

HARD ROCK INTERNATIONAL“HARD ROCK MEMORABILIA ONMICROSOFT SURFACE”DUNCAN/CHANNON/SAN FRANCISCO