2010 New Beetle & New Beetle Convertible (Press Release)

8/4/2019 2010 New Beetle & New Beetle Convertible (Press Release)

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CONTACT: Steve Keyes Tom Wegehaupt(703) 364-7650 (703) 364-7642

(703) 939-1535 cell (248) 631-8083 cell

[email protected] [email protected]

2010 VOLKSWAGEN NEW BEETLE AND

NEW BEETLE CONVERTIBLE:

STILL THE BELOVED BRAND ICON OVER A DECADE LATER

HERNDON, VA. – The 2010 Volkswagen New Beetle and New Beetle

convertible faithfully carry on the legacy that started with the original Type 1 more

than 70 years ago. Both the sedan and convertible models contain the latest

German engineering and refinement, and are finished with a fully modern

Volkswagen design that still delivers that recognizable Beetle look and appeal.

The latest versions of the New Beetle are available in a single trim level,

and start at $18,540 for the sedan model, and $26,170 for the convertible.

Comfort, Convenience, Entertainment

No matter the time of year, nor the weather outside, the New Beetle

convertible stays stylish while keeping the inside comfortable and dry with a

three-layer cloth top that features a heated glass rear window. When placed in

the up (closed) position, the top helps keep road noise down to a minimum in the

cabin. The top is power-assisted for quick and easy lowering, and tucks away

directly behind the rear seat for a vintage look. The soft-top also includes a semi-

automatic power roof and a wind blocker. As an added convenience in the

convertible, a driver-accessible, extra window switch makes lowering and raising

all four side windows simultaneously a simple task.

The seating positions in both the sedan and convertible models are covered

in V-Tex, with a choice of black, cream or white colors to best complement the

Media Information

VOLKSWAGEN OF AMERICA, IN

2200 Ferdinand Porsche Drive

Herndon, Virginia 20171

(703) 364-7000

www.media.vw.com

(Registration Required)



New Beetle’s exterior and the personality of its owner (select color combinations

unavailable). Heated front seats are standard on all models, along with a leather

parking brake handle and shift knob, a telescoping, three-spoke padded steering

wheel, the Easy Entry System with the front seats for improved rear passenger

entry, and one-touch up and down automatic windows, with pinch protection, for

both the driver and passenger sides.

The New Beetle models are ready for long rides as well, with a standard 6-

speaker premium AM/FM radio with slot-in CD player, MP3 CD support, and an

auxiliary jack for connecting portable media players, including iPods®. As an

added bonus, Sirius ® Satellite Radio is also available as standard, and comes

with a complimentary six month subscription.

Engine and TransmissionThe 2010 New Beetle and New Beetle convertible are powered by a 2.5-

liter inline five-cylinder gasoline engine that is chock full of German-tuned

advancements. The 2.5L produces 150 horsepower available at 5,000 rpm, and

170 lbs.-ft. of torque come on strong yet smooth at 3,750 rpm. The engine

features an aluminum alloy cross flow head, four valves per cylinder, double

overhead camshafts, and maintenance-free hydraulic lifters to ensure consistent

yet undoubtedly efficient performance whenever called upon.

Power is delivered to the front wheels with either an easy-to-shift five-speed

manual transmission with self-adjusting hydraulic clutch, or an optional six-speed

automatic transmission with Tiptronic ® that can change gears on its own, or allow

the driver to select each gear using the gear selector. The 2010 New Beetle

convertible is only available with the six-speed automatic gearbox, and achieves

an EPA-estimated 20 mpg in city conditions, and 29 mpg on the highway. The

New Beetle equipped with the automatic transmission also reaches the same

results. With the manual transmission in place, the New Beetle is capable of 20

mpg in the city, and 28 mpg on the highway.

Chassis and Suspension

Keeping the New Beetle on track and comfortable through turns and on the



straights is an independent front suspension setup that includes McPherson

struts and a front stabilizer bar, working in tandem with a torsion beam rear axle

and a separate rear stabilizer bar. The power-assisted rack and pinion steering

system with a 15.6:1 ratio ensures accuracy and responsiveness at all speeds,

and four-wheel disc brakes easily bring the New Beetle and New Beetle

convertible to a halt.

All throughout the chassis are a variety of the latest Volkswagen aids and

controls that provide New Beetle drivers and passengers with the comfort and

peace of mind every time to take on most any driving condition with confidence.

All models are standard equipped with the latest three-channel Anti-lock Braking

System (ABS) for superior stopping control, and the advanced Volkswagen

Electronic Stabilization Program (ESP) that adds Anti-Slip Regulation (ASR),

traction control, and brake assist functions. A Tire Pressure Monitoring System(TPMS) also comes standard.

Exterior

The New Beetle convertible is available in Black, Candy White, Gecko

Green, Salsa Red, Harvest Moon, Sunflower Yellow and Tossau Blue. The

hardtop’s color range also features both Platinum Gray and Reflex Silver.

Sixteen-inch alloy “Mali”-designed wheels are standard on all 2010 New Beetle

models, with the convertible offering an optional17-inch alloy “Versus”-designed

wheels as an equally stylish option.

Active and Passive Safety

Like all Volkswagens, the New Beetle and New Beetle convertible includes

the Prevent and Preserve Safety System. As standard equipment, the New

Beetle and New Beetle convertible includes, but is not limited to, dual front

airbags; dual front head/thorax airbags; emergency locking retractors in all

seating positions; front safety belts with pretensioners and load limiters; and

three-point safety belts in all four seating positions with emergency locking

retractors.

The New Beetle convertible also features an Active Rollover Support™



system, which “pops up” two spring-loaded aluminum posts in 0.25 seconds from

behind the rear seat headrests to help protect rear passengers in the event of a

rollover situation.

Both the New Beetle and New Beetle convertible, like all 2010

Volkswagens, include Volkswagen’s Electronic Stabilization Program (ESP) as

standard equipment. This comes ahead of the National Highway Traffic Safety

Administration’s (NHTSA) mandate that by 2010, all vehicles produced will need

to include some form of Electronic Stability Control (ESC). According to NHTSA,

having ESC in a vehicle results in 35 percent fewer single-vehicle crashes and

30 percent fewer single-vehicle fatalities in passenger cars. Volkswagen’s ESP

compares the driver’s intended course with the vehicle’s actual direction. If a

discrepancy is detected, ESP automatically brakes individual front or rear wheels

and/or reduces engine power as needed to help maintain directional control.

Warranty

The 2010 New Beetle and New Beetle convertible models come standard

with 24-hour Roadside Assistance for three years or 36,000 miles (whichever

occurs first), plus the following new vehicle warranties:

• Five-year / 60,000 mile (whichever occurs first) Powertrain Limited Warranty

• Three-year / 36,000 mile (whichever occurs first) New Vehicle Limited

Warranty

• 12-year unlimited distance Limited Warranty against corrosion perforation

Additionally, like all 2010 model year Volkswagens, the New Beetle and

New Beetle convertible are included in the no-charge Carefree Maintenance

Program. Under this program, all of the cars’ scheduled maintenance, as

described in their maintenance booklets, is covered for the length of the New

Vehicle Warranty – three years or 36,000 miles, whichever occurs first.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon,

Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg,

Germany. Volkswagen is one of the world’s largest producers of passenger cars



and Europe’s largest automaker. Volkswagen sells the New Beetle, New Beetle

convertible, Golf, GTI, Jetta, Jetta SportWagen, Eos, Passat, Passat wagon, CC,

Tiguan, Touareg and Routan through approximately 600 independent U.S.

dealers. All 2010 Volkswagens come standard-equipped with Electronic

Stabilization Program. This is important because the National Highway and

Traffic Safety Administration (NHTSA) has called ESC the most effective new

vehicle safety technology since the safety belt. Visit Volkswagen of America

online at www.vw.com or www.media.vw.com to learn more.

# # #



2010 U.S. New Beetle Convertible

Product ProgramPublished: 3/17/2009

Last Revised: 3/17/2009

Model Engine Transmission

New Beetle Convertible 2.5L, 150 hp, 5 cylinder 6-speed automatic with Tiptronic® 6-speed automatic PZEV (California/NE Region Dealers only

1Partial Zero Emissions Vehicle

2NE Region states include ME, VT, NH, MA, CT, RI, NY, PA

Specifications, equipment, options, and prices are subject to change without notice.

CONFIDENTIAL - FOR INTERNAL USE ONLY 1




Change PointsLegend: Published: 3/17/2009

S Standard, at no additional charge O Option, at additional charge Last Revised: 3/17/2009

P Part of option package, at additional package charge – Not available

X removed/added to the specific model

EXTERIORColor Add Tossau Blau XINTERIORColor Add White leatherette (preliminary) XSpecifications, equipment, options, and prices are subject to change without notice.





Standard EquipmentLegend: Published: 3/17/2009

S Stan dard, at no additional charge O Option, at additional charge Last Revised: 3/17/2009


EXTERIOR

Antenna Dash mounted Satellite Radio antenn SAnti-Corrosion Fully galvanized sheet meta SBody Panels Additional exterior chrome application SBrake Lights Mid-mounted 3rd stop lamp SBumpers Body color bumpers SDoors Two doors S

Anti-intrusion side door beams SBody color door handles S

Fenders Plastic front and rear fenders SFuel Tank Fuel cap with string attachment and notched edg SGlass Tinted glass, green SGrille Body color grille SHorn Dual tone horns SLights, Front/Rear Daytime Running Lights (DRL). S

Headlights-on warning tone, upon opening of driver's door when ignition key is remove SProjector lens halogen front headlamps with light weight, chip-resistant polycarbonate lense SSide blinkers integrated into side exterior mirrors S

Mirrors Body color mirror housings SDriver and passenger side power exterior mirrors, heatable S

Paint Non-metallic pain SMetallic aint (no char e) O

Roof Semi-automatic power operated, convertible top (c loth) , with defoggable rear glass windo STires 205/55 R 16 H, all season tires S

225/45 R17 H, all season tires OTemporary use spare tire STire pressure monitoring system (TPMS) S

Wheels 6.5J X 16'' alloy wheels "Mali" S7J X 17'' alloy wheels "Versus" O

Wipers/Washer Two-speed windshield wipers with variable intermittent wipe featur S

Heatable windshield washer nozzles, fron SINTERIOR

Air Conditioning Air conditioning, CFC-free SAlarm/Anti-Theft Anti-theft vehicle alarm system for doors, hood, trunk lid, radio, and starter, with warning LED in door top sill and with audible and visual

activation SImmobilizer III theft deterrent system S

Armrest Front center armrest adjustable/folding with storage compartmen SAshtrayAssist Handles Large assist handle on instrument panel above glove bo SCupholders Cupholders front and rea SDefroster Electric rear window defroste S

Electric side mirror defroster/defogger SDoors Reflectors in front doors S

Door sill protectors SDoors/Side Panels Integrated armrests in front door panels S

Integrated armrests in rear side panels SMolded door trim S

Floor Mats Front floor mats SInstrument Cluster Brake pad wear indicato S

Illumination of controls and gauges - blue, with red indicator S

Seatbelt reminder SSpeedometer, tachometer, odometer, trip odometer, fuel gauge, gear position indicator, warning light SKeys Folding keys (2) with radio-frequency remote transmitter for central locking, eyele S

Valet key SLighting Glove box light S

Interior front center dome ligh SReading lights front S

Locks Automatic locking feature (doors lock automatically when vehicle reaches 8 mph). Dealer can disable feature or program to unlock

when ignition key is removed. Doors unlock automatically upon airbag deployme SDriver and passenger door mounted power lock/unlock switches for central locking syste S

LED locking indicator on top of door sil SMirrors, Interior Dual driver and front passenger illuminated and covered visor vanity mirrors S

Mirror control pad with joystick contro SPower Outlets Two power out lets (SAE s ize) in center consol SRadio/Audio Premium 5.5 in dash single CD Radio with MP3 format capability, satellite radio preparation, 10 speakers, control capability for CD

chan er, theft-deterrent warnin li ht and codin s stem SAuxiliary input jack SSirius® Satellite Radio with limited complimentary subscriptio SPremium Sound SCD Changer Prep S

Remote ReleasesRestraint Systems Driver and front passenger front airbag supplemental restraint syste S

Driver and front passenger head/thorax side airbag supplemental restraint syste SEmergency locking retractors for all seating positions SSafety belts pre-tensioners with load limiters, front seats onl SFront 3-point safety belts, mounted in side pane SRear outboard 3-point safety belts SLower Anchors for Child Restraint Systems (LATCH) SChild seat lower anchorage points with markings, rear seating position SBuckle switch (sensor which deploys airbag depending on safety belt use SRear-impact optimized head restraints SPyrotech (electrical) seat belt tension fron S

Remote releases for trunk and fuel filler flap with valet lock out, located on driver's side door

Non-smoker package (power outlet with plug, ashtray receptacle with red insert

Remote central power locking system with selective unlocking and key operated convenience open and close feature (window

S

S

S

CONFIDENTIAL - FOR INTERNAL USE ONLY1




Standard EquipmentLegend: Published: 3/17/2009

S Stan dard, at no additional charge O Option, at additional charge Last Revised: 3/17/2009


INTERIOR

Automatic Rollover Protection System behind rear head restraint SSeating, Front Front seats, fully reclining, height adjustable, with adjustable (height & angle) lockable head restraint S

Comfort seats SHeatable front seats S

Seating, Rear Preparation for windblocke SPreparation for ski sack SWindblocker S

Rear seat w/ lockable pass through and LATCH symbol SSteering Wheel 3-spoke padded leather wrapped steering whee S

Height adjustable and telescoping steering colum SSteering wheel deformable/collapsible upon impac STheft-deterrent steering column S

Storage, Interior Two front cupholders and one rear cupholde SFront door and rear side panel storage compartments SFront seatback magazine/storage pocket S

Storage compartment inside front center armrest STrim (Details) Leather brake handle S

Leather shift knob STrunk/Cargo Area Double-hinged trunk S

Fully carpeted lined luggage compartmen SRear cargo pass through with lock S

Upholstery V-Tex seat trim SWindows Key opening & closing feature for power window S

Power windows with pinch protection. Front windows with automatic one-touch up and down feature, operable from driver's side only STECHNICAL

Battery Battery box, hard shell box around the battery for protectio SBody Panels Crash optimized front end SBrakes ABS (Anti-lock Braking System) S

Power assisted front vented disc brakes, rear solid disc brakes SEmissions Federal 50 state approved LEV II ULEV - T2 BIN 5 : LEV II / T2 EVAP : 150 hp S

PZEV 50 State approved LEV II SULEV + ZEVAP / T2 BIN 2 + T2 EVAP : 150 hp OOBD II S

Engine 2.5L 150 horsepower, 170 lbs-ft torque, 5 cylinder, in-line, 4 SSide Impact Anti-intrusion side door beams S

Protective padding inside side doors SSteering Power assisted rack and pinion steerin SSuspension Independent front McPherson struts, stabilizer ba S

STraction Control Anti-Slip Regulation (ASR) S

Electronic Differential Lock (EDL) SEngine Braking Assist (EBA) prevents compression-induced skidding in slippery condition SElectronic Stabilization Program with brake assistant (HBA) S

Transmission 6-speed automatic transmiss ion with Tiptron ic® SWARRANTY

Anti-Corrosion 12 year/unlimited distance Limited Warranty against Corrosion Perforatio S

Power train Warranty 5 year/60,000 mile (whichever occurs first) SVehicle Warranty 3 year/36,000 mile (whichever occurs first) SROADSIDE ASSISTANCE

Roadside Assistance 3 year /36,000 mile (whichever occurs first) SNO-CHARGE SCHEDULED MAINTENANCE PROGRAM

Service Program 3 year/36,000 mile (whichever occurs first) SSpecifications, equipment, options, and prices are subject to change without notice.

Independent track correcting torsion beam rear axle with integrated stabilizer ba

"Easy Entry System" allows front seat to move forward for easy access to rear seating area

Soft opening (silicone dampened) glovebox, lockable with interior shelf for owner literature

Trunk escape handle - emergency internal release mechanism to unlatch trunk lid. Fluorescent reflector for location S

S

S

CONFIDENTIAL - FOR INTERNAL USE ONLY2




Option ProgramLegend: Published: 3/17/2009

S Standard, at no additional charge O Option, at additional charge Last Revised: 3/17/2009

P Part of option package, at additional package charge – Not availableX removed/added to the specific model

OPTIONS

O

PZEV O

17" Alloy wheels "Versus" w/225/45 R 17 H all season tires




2010 U.S. New Beetle Convertible 2.5L

Technical SpecificationsPublished: 8/31/2009


ENGINE

Type 2.5L, 5 cylinder, in-line

Bore 3.25 in 82.5 mm

Stroke 3.65 in 92.8 mm

Displacement 151.3 in3

2,480 cm3

Compression Ratio 9.5 : 1

Horsepower (SAE) @ rpm 150 @ 5,000 (110 kW @ 5,000)

Maximum torque, lbs - ft @ rpm 170 @ 3,750 (228 Nm @ 3,750)

Fuel Requirement Regular unleaded

Firing Order 1-2-4-5-3

ENGINE DESIGN

Arrangement Front mounted, transverse

Cylinder Block Cast iron

Crank Shaft Steel, six main bearings

Cylinder Head Aluminum alloy, cross flow

Valve Train

Cooling System

Lubrication External gear pump, chain driven, oil coolerFuel / Air Supply Sequential multi-point fuel injection (Motronic)

Emissions

ELECTRICAL SYSTEM

Alternator - V/A 14/140

Battery - V/Ah 12/60

Ignition Digital electronic, with two knock sensors

DRIVE TRAIN

Drive train Front wheel drive

6-speed Automatic with Tiptronic® control and Sport mode

Transmission Gear Ratios:1 1st 4.04

2nd 2.37

3rd 1.56

4th 1.16

5th 0.85

6th 0.67

Reverse 3.193

Final I 3.867

CAPACITIES

Engine Oil (with filter) 6.3 qt 6.0 L

Fuel Tank 14.5 gal 55.0 L

Cooling System 10.0 qt 9.5 L

Wiper Fluid 2.0 qt 2 L

STEERING

Type Rack and pinion, power assisted

Turns (lock to lock) 3.04

Turning Circle (curb to curb) 35.8 ft 10.9 m

Ratio 15.6 : 1


Double overhead camshaft, chain driven with automatic tensioner, four valves

per cylinder, maintenance free hydraulic lifters, single coil valve springs

Water cooled, water pump, cross flow radiator, double electric PWM controlled

radiator fan

Bin 5 EPA Federal Emissions Concept, PZEV emissions concept for California,

OBD II, ORVR (On-board Refueling Vapor Recovery), EVAP (enhanced

evaporation system) standards for USA, 3-way catalytic converter. Two oxygen

sensors for Bin 5 and three for PZEV

Federal 50 state approved LEV II ULEV - T2 BIN 5 : LEV II / T2 EVAP : 150 hp.

Multiport fuel injection, air injection, three-way catalyst, 2 heated oxygen sensors

OBDII

PZEV 50 State approved LEV II SULEV + ZEVAP / T2 BIN 2 + T2 EVAP : 150

hp. Multiport fuel injection, air injection, three-way catalyst, 2 heated oxygen

sensors. OBDII




2010 U.S. New Beetle Convertible 2.5L

Technical SpecificationsPublished: 8/31/2009


INTERIOR VOLUME - SAE

EPA Class Mini-Compact

Seating Capacity Four

Passenger Volume 78 ft³ 2.2 m³

Cargo Volume 5 ft³ 0.1 m³

Volume 49.0 ft³ 1.4 m³ 28.6 ft³ 0.81 m³

Head Room 40.7 in 1,034 mm 37.2 in 945 mm

Shoulder Room 52.8 in 1,341 mm 42.1 in 1,069 mm

Leg Room 39.4 in 1,001 mm 31.5 in 800 mm

BODY, CHASSIS AND SUSPENSION

Type

Front Suspension

Rear Suspension

Service Brakes

Anti Lock Braking System

Parking Brake Mechanical, effective on rear wheels

Wheels/Tires

Drag Coefficient .37

DIMENSIONS

Wheelbase 98.8 in 2,509 mm

Front Track 59.3 in 1,506 mm

Rear Track 58.5 in 1,487 mm

Length 161.1 in 4,091 mm

Width 67.9 in 1,724 mm

Height 59.1 in 1,502 mm

Ground Clearance 4.7 in 119 mm

WEIGHTS

Curb Weight 3,248 lb 1,478 kg

Front 2,017 lb 915 kg

Rear 1,241 lb 563 kg

Payload 772 lb 350 kg

FUEL CONSUMPTION

City mpg 20

Highway mpg 28

PERFORMANCE

0-60 mph 9.1seconds

Top Speed 125 mph1

1 Electronically limited


Unitized construction, bolt-on front and rear fenders

Front Rear

205/55 R16 H, all season tires

Independent McPherson struts, coil springs, telescopic shock absorbers, 23 mm

integrated stabilizer bar

Independent torsion beam axle, coil springs, telescopic gas pressurized shock

absorbers, 18 mm stabilizer bar

Power assisted, dual circuit, vented 288 x 25 mm front discs and 232 x 9 mm

solid rear discs

Standard, all four wheels, 3-channel with electronic brake pressure distribution,

Anti-Slip Regulation (ASR), Electronic Differential Lock (EDL), and Electronic

Stabilization Program (ESP®) with brake assist (HBA)

6.5J X 16'' alloy wheels




2010 NEW BEETLE CONVERTIBLE

Standard Features

Includes: 2.5L, 150HP engine, 6-speed automatic transmission w/ tiptronic, adjustable intermittent wipers,

C, leather brake handle, shift knob, and 3-spoke steering wheel, cruise control, “easy entry system” front seat, power locks, outlets, and steering, prep for ski-sack, V-Tex leatherette i nterior trim, 6 month Sirius® subscription, Aux-in, in-dash CD player w/ MP3 and Sat. radio capabilit ies, 10-speaker premium sound system, CDchanger prep in trunk, windblocker, 16” Mali Alloy wheels w/ 16” all-season tires, daytime running lights, semautomatic roof, front side thorax airbags, automatic roll-over supports, ESP, ASR, EDL, EBD, ABS, TPMS

9/24/2009 Order Guide & Pricing

MODEL CODE TRIM DESCRIPTIONRETAIL

PRICE

1Y75RA 2.5L New Beetle Convertible FEDERAL — 6-speed Tiptronic$26,170

1Y75ZA 2.5L New Beetle Convertible PZEV* — 6-speed Tiptronic

Destination Charge (subject to change, add to all orders): $700

2.5L

Option Code Option Description Retail Price

PJW 17” Versus Alloy Wheels w/ All-Season Tires $450

AVAILABLE PACKAGES AND STAND ALONE OPTIONS

MARKET DELIVERY OPTIONS

Option Code Option Description Retail Price

NCD 6-Disc CD Changer — Mounted in cargo area $99

NBM Rubber Mats (set of 4) $125

NCTSport Alloy Silver — (4) 17" Goal Silver Alloy Wheel Package Upgrade with 225/45/R17 91H all-season tires(TPMS compatible). Note: Take-off wheels are not returned to the dealer. $1,199

V

o l k s w a g e n o

f A m e r i c a

Exterior

CodeExterior Color

Roof

Color

Black

V-Tex

Cream

V-Tex

White

V-Tex

A1SL Black Black LN LL 95

8USH Gecko Green Metallic Cream - LL -

B4SL Candy White Black LN LL -

V1SLHarvest Moon Beige

Black - LL -

V1SH Cream - LL -

R2SL Heaven Blue Metallic Black LN LL -

4YSLSalsa Red

Black LN - 95

4YSH Cream - LL -

R1SL Tossau Blue Metallic ** Black LN - 95

MODEL EXTERIOR AND INTERIOR COLORS

16” Mali Alloy 17” Versus Alloy 17” Goal Allo

*PZEV (California Partial Zero Emission Vehicle) specific for CA, CT, MA, ME, NY, PA, RI, VT, NJ, WA, OR and may be ordered for contiguous (AZ,

OH, ID, NH, NV, WV, MD) States.

** Tossau Blue Metallic only available to order wks 27—37

Documents

2010 New Beetle & New Beetle Convertible (Press Release)