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Green Data Centers: Matching Aspiration to Action
2010 Government Solutions Forum – Turning on the Green in Your Data Center
Derek Supple
Global Energy & Sustainability Team, Building Efficiency
February 19, 2009
Data centers managers are under tremendous pressure
to “turn on the green” for a variety of reasons
Increasing capacity
constraints and outage risk
Customers asking for,
Govts mandating green IT Escalating utilities spend
Data
Center
….to Grow Market
Share…to Manage Costs
…to Increase Capacity, and Availability
Investors more diligent of
environmental, social, &
governance (ESG) factors
Competitors
marketing
their energy
efficiency story
Employees take pride in
responsible employers,
want to make social impact
Threat of regulatory or
legal cost burdens
Center
Owners
…to Recruit, Engage Talent….to Maintain Share Price
2
200
300
400
340
Tonnes
CO
2e)
20/y
. . .rapid global carbonemissions growth
. . .sharp pressure on
capacity and margins
2
3
Rela
tive G
row
th (
%) 15-20%
CAGR
3-7%
Escalating data center energy demand creating. . .
0
100
2007 2020
80
(Mill
ion T
onnes
Source: McKinsey & Co analysis, IDC Time0
1
Rela
tive G
row
th (
%)
…and a growing need for systematic green data center solutions
3-7%
CAGR
3
Under-Utilization85%-97%
ComputeStorageBandwidth
Fans10%
PowerSupply35%
InefficientBusiness
Processes??%
Cooling33%
Lighting4%
UPS15%
Transmission10%
Power Plant 67%
Inefficient &Zero-ValueApplications10%-40%
mean huge savings opportunityCompounding losses
30WEnergy intoData Center
17WEnergy Into Server
9WEnergy Into Chips
.3W–1.5WEnergy intoApplications
100WEnergy intoPower Plant
.12W-.9WEnergy intoBusinessProcess
.00?WEnergy intoCustomerValue
$$Solutions:
Apps RationalizationApps ModernizationDesigned for RunTM
Solutions:
Business Process Improvement
Business Process Management
Solutions:
VirtualizationConsolidationData De-DuplicationNetwork StorageNetwork Optimization
Solutions:
Renewable SourcesOn-Site GenerationCo-Generation
Solutions:
Lighting controlsAirflow mgmtLiquid CoolingDehumidification
Solutions:
DC DatacenterBEICServersVariable PSServer Power Mgmt
Source: EDS, an HP Company; Rocky Mountain Institute4
Energy cost savings pale in comparison to
avoided capital investments for new capacity
Efficiency improvements recover capacity and avoid capital outlays for
new cooling, UPS, generators, or green-field development.
Cost of
New IT
Load
CapacityCapacity
[Capex +
5-Year
Opex]
($/W)
Source: Rocky Mountain Institute5
Johnson Controls & Energy Efficiency, since 1885
� Founded in 1885 by Warren Johnson, inventor of the
140,000 Employees Fortune 100 Multi-Industry Company
� Founded in 1885 by Warren Johnson, inventor of the
first electric room thermostat
� Over 40,000 employees operating in 125 countries
around the world dedicated to building efficiency
� Over 1.4B sq ft of space under direct management,
with services provided to a further 20B sq ft
� Largest ESCO in North America with over $4.5 billion
of active energy savings guarantees
6
Construct, Retrofit
Energy Solutions
High Efficiency Cooling
SecuritySystems
BuildingAutomation
AccessControl
Fire
Integrated Technology
Air Distribution
Technology Contracting
Our solutions across the data center lifecycle
System Integration�
Operate & Maintain
Plan, Design
Solutions
Site Services
Remote Monitoring
Maintenance
Workplace Solutions
Facilities ServicesEnergy
Management
FireSystems
Strategic Planning
Contracting
Green Building
Real EstateManagement
System Integration
7
4 key elements to translate aspiration into action
economic prosperityStrategy Projects
Communications
Corporate Sustainability:
Building RetrofitsBuilding RetrofitsBuilding RetrofitsBuilding Retrofits
Performance ContractingPerformance Contracting
EnergyEnergy--EfficientEfficient
HVAC EquipmentHVAC Equipment
Advanced Building Advanced Building
ControlsControls
Energy Centered Energy Centered
MaintenanceMaintenance
SustainabilitySustainability
GovernanceGovernance
Energy & Greenhouse Energy & Greenhouse Energy & Greenhouse Energy & Greenhouse
Gas Strategy Gas Strategy
Green BuildingGreen Building
PoliciesPolicies
8
prosperity
social responsibility
environmental stewardship
Managing
the
Triple
Bottom Line
Strategy&
Policy
2
3
Information & Analysis
Projects &
Programs
MaintenanceMaintenance
TechnoTechno--CommissioningCommissioning
Facility ManagementFacility Management
Utility BillUtility BillManagementManagement
Network IntegrationNetwork Integration
Onsite Renewable Onsite Renewable
EnergyEnergy
Lease & Lease & ProjProj. . ManagementManagement
MultiMulti--sitesiteBenchmarkingBenchmarking
Energy & Energy & Carbon Carbon ReportingReporting
Fault Detection Fault Detection & Diagnostics & Diagnostics
Energy SourcingEnergy Sourcing
Work PlaceWork Place
OptimizationOptimization
Real EstateReal Estate
Portfolio PlanningPortfolio Planning
We manage and maintain many critical facilities
Key JCI managed data centers
Our customers entrust us to manage more than 400 data centers
covered by Service Level Agreements across the world.
9
CF Analyst service• Enterprise capacity forecasting and identification
of ongoing performance anomalies
• Dynamic, web-based reporting and
recommendations
OPRO & Risk Dashboard• Operational & Performance Risk Assessment
methodology for evaluating critical sites
Critical facilities assessment services
methodology for evaluating critical sites
• Web-based tool for assigning site risk/status
• Development and tracking of action plans for non-
compliance
CF Artisan technology• Web-based portal for critical
document and work flow process mgmt
• Over 50 core standard activities and over 30
critical environment management processes
10
JCI Metasys®User Interface
CommunicationsDevices
BMS Servers& Dashboards
Critical Systems DowntimeCritical Systems DowntimeCritical Systems Downtime
65%
70%
75%
80%
85%
90%
95%
100%
FY97 FY98 FY 99 Q1 FY 99 Q2 FY 99 Q3 FY 99 Q4
$300
$400
$500
$600
$700
$800
$900
$1,000
% On Time
% On Time Requirement
Avg Cost per WO
Emergency Work OrdersEmergency Work OrdersEmergency Work Orders
65%
70%
75%
80%
85%
90%
95%
100%
FY97 FY98 FY 99 Q1 FY 99 Q2 FY 99 Q3 FY 99 Q4
$300
$400
$500
$600
$700
$800
$900
$1,000
% On Time
% On Time Requirement
Avg Cost per WO
Routine Work OrdersRoutine Work OrdersRoutine Work Orders
65%
70%
75%
80%
85%
90%
95%
100%
FY97 FY98 FY 99 Q1 FY 99 Q2 FY 99 Q3 FY 99 Q4
$300
$400
$500
$600
$700
$800
$900
$1,000
% On Time
% On Time Requirement
Avg Cost per WO
Fire Detection and Alarm
Alarm Management
TCP/IP
Security Management
Systems integration for visibility & optimization
Cooling Systems
Switchboards
UPS and Energy Storage
Energy Metering
Access Control and Video
SurveillanceSustainable energy sources
24x7 Service
Sensor networking and controls
Wired and Wireless Networks
Air Distribution Technologies
Lighting Controls
11
Case Study:
Integration in a Large E-Commerce Data Center
PDICorp Power Distribution Units9 Units, Modbus RTU
Square D PowerLogic EME 2010 EnNET
Powerware UPS
5 Units, SNMP Protocol
Caterpillar GenSet3 Units, Modbus RTU
Management
Consoles
12
Square D PowerLogic EME 201020 Units, Modbus RTU
Existing Point Count = 40,000+
EnNET
Server
C-H IQ Analyzer2 Units, Modbus RTU
Data Aire A/C19 Units, Modbus RTU
Delta Controls I/O1 Units, BACnet/IP
EnNET®
Customer WAN
XML, SOAP, HTTP, SNMP
Central Systems,(e.g. Tivoli)
Technology enabled retro-commissioning
Building Controls
Utility Billing Data
Energy Meters
a cost-effective and continuous process, combining technology and expert analysis,
to identify and prioritize opportunities to save energy, extend asset life, recover capacity
Advanced Technology Smart People
Analysis tools
and
+
Weather Data
Maintenance Data
Capital Planning Data
Automated
waste
detection and
diagnostics
Schedule, Reservations
Enterprise-
data
integration
Tuning and
optimization
Lease & Property Data
HVAC,UPS,Gensets Assessment
by remote
critical facility
analysts and
onsite
technicians
and
dashboards
13
Bi-Directional
Communications
Integration supports cooperation between IT & FM
14
Technology contracting in new construction
Owner
GeneralContractor
MechanicalContractor
ElectricalContractor
High VoltageDistribution
Water Systems Fire Protection
Medium Voltage
Wired and WirelessInfrastructure
Building Dashboards and
Architect / Engineer
Technology Contractor
ElectricalEquipment
Emergency PowerGeneration
MechanicalEquipment
Air Systems
Medium VoltageDistribution
Fire Alarm System
Lighting ControlSystem
PipingBuilding
AutomationDashboards and
Alarm Management
Unified Communications
Structured Cabling
IT Network Security & Surveillance
Power Management& Assurance
Other Specialty Technology Systems
15
Chip-to-chiller retrofits with guaranteed outcomes
for existing data center infrastructure
Performance contracting: a proven model for financing large-scale energy
efficiency retrofit projects based on guaranteed energy savings
Carbon Counter� Johnson Controls is the largest ESCO in North America,
with $4.7 billion active cost saving guarantees
� Since 2000, the we’ve delivered verified energy savings
resulting in 13.3 million tons of avoided GHG emissions
16
Case Study
An example from the commercial real estate sector
Reduce
Loads
Reduce
Loads
Upgrade
Systems
Upgrade
Systems
Monitoring
& Controls
Monitoring
& Controls
Right steps in the right order
• Widows• Insulation• Daylighting• Green pre-builts• Occupancy/photo
• Chiller plant retrofit,
• VSDs• VAV air
handlers
• Direct digital controls
• Demand-controlled ventilation
• Tenant energy
RESULTS38% energy savings
Simple payback under 3 years
Anticipate LEED Gold certification
Energy Star Top 10% of U.S. office buildings
33% reduction in cooling load
Savings of $4.4 million annually
sensors - lighting and plug loads
mgmt system
17
Encountered similar barriers as in a data center retrofit
Technology enables Technology enables Technology enables Technology enables ChargebackChargebackChargebackChargeback
Senior LeadershipSenior LeadershipSenior LeadershipSenior Leadership
SolutionsBarriers
Split Incentives, Split Incentives, Split Incentives, Split Incentives, Lack of OwnershipLack of OwnershipLack of OwnershipLack of Ownership
Aspirations ActionWhole-System
Solutions
Performance Performance Performance Performance Contract GuaranteesContract GuaranteesContract GuaranteesContract Guarantees
High Retrofit CostsHigh Retrofit CostsHigh Retrofit CostsHigh Retrofit Costs
Risk Aversion, Risk Aversion, Risk Aversion, Risk Aversion, Savings SkepticismSavings SkepticismSavings SkepticismSavings Skepticism
Gradual StagingCan’t InterruptCan’t InterruptCan’t InterruptCan’t Interrupt
18
A holistic and coordinated approach:
“Chip-to-chiller” retrofits program
Consolidation
VirtualizationAirflow Management
Lighting Retrofits,
DC Power
Distribution
Right Size
Cooling Systems
Terse Code
Revisit Business
Needs
Envelope CoolingPower
DistributionIT
EquipmentUtilization
Demand Rationalization
Best-in-Energy-
Class Servers
Retro
Commissioning
Economization
Energy Aware
Provisioning
Right Size Cores
and Chips for
Applications
Server Power
Management
Remove Dead
ServersNetwork CRACs &
central BMS
Cooling Systems
Evaporative cooling
Variable speed drives
Centralize
Humidification
Adjust Set Points
Efficient UPS,
Switches,
Power Supplies
Archive Data
Dynamic Pricing
Chargeback
19
1) Measure and monitor existing energy, cost, and carbon impacts
2) Analyze value of holistic packages of efficiency levers to optimize existing facilities to save energy and increase capacity
Take the Right Steps in the Right Order
• Improve computation efficiency
•Improve equipment and facility utilization
•Improve IT equipment efficiency
•Improve power distribution and cooling infrastructure efficiency
3) Design radically energy efficient, green new data centers right-sized for true business capacity needs
20
Key take-away: “Turn on the green” for the cost savings (opex + capex) and for improved performance …and save some coral reefs in the process
We believe 40% energy reduction targets are achievable
