2010 08 13 CreditSuisse China Property Policy Outlook 20100810

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    DISCLOSURE APPENDIX CONTAINS ANALYST CERTIFICATIONS AND THE STATUS OF NON-US ANALYSTS. U.S.Disclosure: Credit Suisse does and seeks to do business with companies covered in its research reports. As a result,investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this report. Investorsshould consider this report as only a single factor in making their investment decision.

    10 August 2010

    Asia Pacific/China

    Equity Research

    Real Estate

    China Property Policy Outlook: 2THEME

    Grey income: who benefits if the wealth gapnarrows?

    Figure 1: Grey income leads to a big swing in housing affordability in China

    Housing price to annual income ratio

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    13

    U S Korea Japan Singapore HK China * China** China*** China* ** *

    P/I(x)Housing price to annual income ratio

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    13

    U S Korea Japan Singapore HK China * China** China*** China* ** *

    P/I(x)

    Source: Government websites, Credit Suisse research * = using average income; ** =

    average income with grey income included; *** = median income; **** = median income with

    grey income included

    Based on the grey income research sponsored by Credit Suisse, we conclude

    that China will not only increase wages, but also optimise its tax system

    developers that focus on mass market products and high asset turns, such as

    China Vanke, should stand to win.

    Grey income improved affordability, but only for the rich: The wealthgap skews housing affordability more significantly than indicated by the

    official data.

    Wealth gap led to a housing mix mismatch in major cities time tochange: In metropolitan areas such as Hong Kong, the widening wealth gap

    has created social issues. However, public housing took up around 45% of

    Hong Kongs total housing stock, and only less than 6% in China. Therefore,

    we expect the government to use tax, among other things, to improve

    affordability, and continue to suppress investment-purpose housing demand.

    Asset turns will become more important for developers: We expect thatthe pace of land price appreciation will slow in China, and that the prevailing

    business model of land hoarding for developers will no longer work. China

    Vanke, COLI, and KWG remain our top picks in the sector.

    Much of the data in this report is from the Credit Suisse Expert Insights

    series: analysing Chinese grey income, published on 6 August 2010.

    Research Analysts

    Jinsong Du

    852 2101 6589

    [email protected]

    Raymond Cheng, CFA

    852 2101 6945

    [email protected]

    Ronney Cheung

    852 2101 7472

    [email protected]

    Asia Property Research Analysts

    Ernest Fong

    (Head of Asia Property Research)

    Anand Agarwal

    (India)

    Raymond Cheng

    (China)

    Jinson Du

    (China)

    Cusson Leung

    (Hong Kong)

    Gilbert Lopez

    (Philippines)

    Teddy Oetomo

    (Indonesia)

    Tricia Song(Singapore)

    Chai Techakumpuch

    (Thailand)

    Tan Ting Min

    (Malaysia)

    Sidney Yeh

    (Taiwan)

    Research Assistants

    Abhishek Bansal

    (India)

    Ronney Cheung

    (China)

    Joyce Kwock

    (Hong Kong)

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    China Property Policy Outlook: 2 2

    Focus charts and tableFigure 2: Grey income does improve affordability ratio Figure 3: but wealth gap skews housing affordability

    Gini index vs P/I ratio

    US

    ChinaJapan

    SingaporeHK

    China*

    Korea

    0123456789

    10111213

    0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Gini index

    Price to income ratio

    (x)Gini index vs P/I ratio

    US

    ChinaJapan

    SingaporeHK

    China*

    Korea

    0123456789

    10111213

    0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Gini index

    Price to income ratio

    (x)

    Gini index vs P/I ratio - based on median income

    China***

    HK

    China**

    Korea

    Japan

    US

    Singapore

    0123456789

    10111213

    0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Gini index

    Price to income

    ratio (x)Gini index vs P/I ratio - based on median income

    China***

    HK

    China**

    Korea

    Japan

    US

    Singapore

    0123456789

    10111213

    0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Gini index

    Price to income

    ratio (x)

    * = grey income used for calculation; Source: Government websites;

    Credit Suisse estimates

    ** = using median offical income; *** = using median official income +

    median grey income; Source: Government websites; Credit Suisse

    estimates;

    Figure 4: Investment-driven demand caused housing mix mismatch Shanghais large

    unit sales volume as % of total correlates with property pricing changes

    0

    5

    10

    15

    20

    25

    30

    Jan-09

    Feb-09

    Mar-09

    Apr-09

    May-09

    Jun-09

    Jul-09

    Aug-09

    Sep-09

    Oct-09

    Nov-09

    Dec-09

    Jan-10

    Feb-10

    Mar-10

    Apr-10

    May-10

    Jun-10

    Jul-10

    %

    -1,000

    2,000

    5,000

    8,000

    11,000

    14,000

    17,000

    20,000

    23,000

    26,000Rmb/sqm

    Above 150 sqm/ uni t ASP (RMB/sqm) - RHS

    0

    5

    10

    15

    20

    25

    30

    Jan-09

    Feb-09

    Mar-09

    Apr-09

    May-09

    Jun-0

    5

    10

    15

    20

    25

    30

    Jan-09

    Feb-09

    Mar-09

    Apr-09

    May-09

    Jun-09

    Jul-09

    Aug-09

    Sep-09

    Oct-09

    Nov-09

    Dec-09

    Jan-10

    Feb-10

    Mar-10

    Apr-10

    May-10

    Jun-10

    Jul-10

    %

    -1,000

    2,000

    5,000

    8,000

    11,000

    14,000

    17,000

    20,000

    23,000

    26,000Rmb/sqm

    Above 150 sqm/ uni t ASP (RMB/sqm) - RHS

    Source: CRIC, Credit Suisse Research

    Figure 5: Those with higher asset turns stand to win

    -

    0.05

    0.10

    0.15

    0.20

    0.25

    0.30

    0.35

    0.40

    0.45

    China Vanke COLI KWG Shimao GZ R&F CR Land Sino Ocean Hopson

    Source: Company data, Credit Suisse estimates

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    China Property Policy Outlook: 2 3

    Figure 6: Valuation summary China developersShare Target +/- Mkt Current (Disc.)/ +12M (Disc.)/ Yield P/B Net

    Price Price Cap NAV Prem. NAV Prem. Core PE (x) (%) (x) Gearing

    Company RIC Rating (HK$) (HK$) (%) (US$b) (HK$/sh) (%) (HK$/sh) (%) FY09 FY10 FY11 FY09 FY10 FY10 (%)

    COLI 0688.HK O 16.72 17.70 6 17.5 16.88 (1) 19.68 (15) 18.3 17.6 15.4 1.2 2.9 59.5

    CR Land 1109.HK O 15.96 17.00 7 10.3 21.66 (26) 24.29 (34) 24.8 16.7 13.5 1.5 2.1 44.5

    China Vanke - A (Rmb) 000002.SZ O 7.96 10.00 26 11.2 8.50 (6) 10.50 (24) 16.4 12.7 11.0 0.9 2.4 33.4

    China Vanke - B 200002.SZ O 9.74 7.90 (19) 1.6 9.66 1 11.93 (18) 17.7 13.7 11.8 0.7 2.6 33.4Evergrande 3333.HK N 2.69 2.40 (11) 5.2 6.08 (56) 6.20 (57) 154.3 5.1 4.7 0.1 1.9 21.6

    Greentown 3900.HK U 9.33 8.30 (11) 1.8 15.95 (42) 16.62 (44) 17.4 10.1 7.7 3.3 1.3 169.1

    Guangzhou R&F 2777.HK N 12.68 9.80 (23) 5.3 15.80 (20) 17.80 (29) 14.3 9.9 8.7 3.2 1.8 109.7

    Hopson 0754.HK N 10.74 9.90 (8) 2.0 22.00 (51) 24.80 (57) 6.4 5.7 4.3 2.3 0.6 33.4

    Kaisa 1638.HK O 1.62 2.10 30 1.1 4.90 (67) 5.30 (69) 17.1 5.0 8.3 n.a 1.1 54.1

    KWG 1813.HK O 5.46 5.90 8 2.0 10.10 (46) 10.70 (49) 18.0 10.6 9.2 0.9 1.2 70.2

    Poly (A) 600048.SS O 12.61 17.30 37 7.4 16.70 (24) 19.20 (34) 11.9 12.1 9.1 1.3 1.6 66.5

    Poly (Hong Kong) 0119.HK O 9.15 9.90 8 3.8 12.20 (25) 14.10 (35) 31.7 24.7 17.0 0.5 1.5 52.9

    Shimao Property 0813.HK O 14.24 14.10 (1) 6.5 17.66 (19) 20.20 (30) 16.2 11.4 10.3 2.0 1.8 78.5

    Sino Ocean 3377.HK O 5 .81 8.00 38 4.2 9.60 (39) 11.44 (49) 21.9 12.4 10.9 1.4 1.2 45.1

    Prices are as of 9 August 2010;Source: Bloomberg;Company data, Credit Suisse estimates

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    China Property Policy Outlook: 2 4

    Grey income: who benefits if thewealth gap narrowsBased on the grey income research sponsored by Credit Suisse, we conclude that China

    will not only increase wages, but optimise its tax system developers that focus on mass

    market products and high asset turns, such as China Vanke, should stand to win.

    Grey income has improved affordability, but only forthe rich

    The grey income research (conducted by Dr Wang Xiaolu and sponsored by Credit

    Suisse) enables us to compare Chinas real housing affordability with other countries.

    We conclude that the consideration of grey income helps explain the strong demand for

    housing despite the surging property prices the overall affordability may be better than

    indicated by official government data.

    However, the research also shows that the wealth gap skews housing affordability more

    significantly than indicated by the official data. If we use the median urban income instead

    of the average to calculate affordability, the affordability ratio will increase from 8x to 9.8

    based on official income data. The difference between average and median income iseven bigger when we consider the effect of grey income the affordability ratio in this

    case will increase from 4x to 7.5x.

    Wealth gap has led to a housing mix mismatch inmajor cities

    In metros such as Hong Kong, it is well documented that the widening wealth gap has

    created social issues. However, public housing took up around 45% of Hong Kongs total

    housing stock, and therefore cushioned the negative impact to a significant extend. Public

    housing in China, however, currently takes up less than 6% of the total housing stock.

    Therefore, the negative impact on housing in China should be much more significant, in

    our view.

    The Chinese government is committed to improving housing affordability by building more

    public housing, raising average wages, and implementing changes in the tax system (such

    as property tax). However, so far only wage increases have been implemented broadly.

    To improve housing affordability, we believe China should not only raise wages, but also

    optimise its tax system to narrow the wealth gap. For example, we expect the government

    to implement property tax, which should increase the holding costs for property

    investments of the wealthy.

    With tax reform, asset turns will become moreimportant for developers

    We believe that the positive impact of public housing should come only after it expands to

    a large scale. Hence, in the near-to-medium term, we expect that the government will

    continue to suppress housing demand for investment/speculation purposes. As a result,

    we expect the pace of land price appreciation to slow in China.

    Therefore, the prevailing business model of land hoarding for developers will no longer

    work in China, in our view. Instead, we believe those focusing on high asset turns and a

    diversified product mix should stand to win.

    China Vanke, COLI, and KWG remain our top picks in the sector.

    The wealth gap skews

    housing affordability more

    significantly than indicated

    by official data

    Public housing in China

    currently took up less than

    6% of the total housing

    stock

    We expect that the pace of

    land price appreciation will

    slow in China, and that the

    prevailing business model of

    land hoarding for developers

    will no longer work

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    10 August 2010

    China Property Policy Outlook: 2 5

    Grey income has improvedaffordability, but only for the richThe grey income research (conducted by Dr Wang Xiaolu and sponsored by Credit

    Suisse) enables us to compare Chinas real housing affordability with that of other

    countries. We conclude that the consideration of grey income helps explain the strong

    demand for housing despite the surging property prices the overall affordability may be

    better than indicated by official government data.

    However, the research also shows that the wealth gap skews housing affordability more

    significantly than indicated by official data. If we use the median urban income instead of

    the average to calculate affordability, the official income data results in an affordability ratio

    of 9.8x instead of 8x. The difference is even bigger when we consider the effect of grey

    income the affordability ratio in this case is 7.5x instead of 4x.

    This helps explain why the government is committed to doubling average wages to narrow

    the wealth gap, in our view.

    Figure 7: Chinas proposed solutions to its housing issue

    Middle class

    Low-income population

    Investors/speculators

    Property tax(near-term)

    Double wages

    (five-year plan)

    Public housing

    (long term but start now?)

    Middle class

    Low-income population

    Investors/speculators

    Property tax(near-term)

    Double wages

    (five-year plan)

    Public housing

    (long term but start now?)

    Source: Credit Suisse Research

    How skewed is the measurement of housingaffordability?

    Due to historical reasons, the method for calculating affordability ratios differs from country

    to country. Nevertheless, the key difference has been in using average income versus

    median income for the calculation.

    After we published our brief introductory note on the impact of grey income on Chinas

    housing affordability on 20 July 2010, many investors inquired about the extent to which

    the wealth gap skewed real affordability in China. To answer this question, we need to

    introduce the Gini index.

    We conclude that the grey

    income consideration helps

    explain the strong demand

    for housing despite of the

    surging property prices

    However, the research also

    shows that the wealth gap

    skews housing affordability

    more significantly than

    indicated by official data

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    China Property Policy Outlook: 2 6

    Figure 8: Gini index (or Gini coefficient) worldwide

    Source: Wikipedia

    The Gini index (or Gini coefficient) is a measure of the inequality of a distribution, a value

    of 0 expressing total equality and a value of 1 maximal inequality. It is commonly used as

    a measure of inequality of income or wealth. Worldwide, Gini coefficients for income range

    from approximately 0.25 (Denmark) to 0.70 (Namibia), although not every country has

    been assessed.

    The figure below shows that, based on the official average urban income from Chinas

    National Statistics Bureau (NSB), Chinas current affordability ratio is 8x (that is, it takes

    eight years average income to buy an average residential property unit). This is lower

    than the figure for city states such as Singapore (probably not a relevant comparison), but

    significantly higher than the figure for large and developed continental nations such as the

    U.S. However, if we consider the impact of grey income, Chinas national affordability ratio

    drops to 4x similar to that in the U.S.

    Figure 9: Gini index versus price-to-income ratio based

    on average income

    Figure 10: Gini index versus price-to-income ratio based

    on commonly used local methods

    Gini index vs P/I ratio

    US

    ChinaJapan

    SingaporeHK

    China*

    Korea

    0123456789

    10111213

    0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Giniindex

    Price to income ratio

    (x)Gini index vs P/I ratio

    US

    ChinaJapan

    SingaporeHK

    China*

    Korea

    0123456789

    10111213

    0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Giniindex

    Price to income ratio

    (x)

    Gini index vs P/I ratio (publicised)

    Japan

    China

    US

    Korea

    HK

    Singapore

    China*

    0

    123456789

    10111213

    0.2 0 .25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Gini index

    Price to income

    ratio (x)Gini index vs P/I ratio (publicised)

    Japan

    China

    US

    Korea

    HK

    Singapore

    China*

    0

    123456789

    10111213

    0.2 0 .25 0.3 0.35 0.4 0.45 0.5 0.55 0.6

    Gini index

    Price to income

    ratio (x)

    * = using average official income + grey income; Source: Government

    websites; Credit Suisse estimates

    * = using average official income + grey income; Source: Government

    websites; Credit Suisse estimates

    The grey income data also implies that Chinas Gini index may be much higher than the

    official data. Based on the official data, Chinas Gini index is between 0.45-0.5, roughly

    equal to the U.S. but higher than other developed countries such as Japan and Europe. If

    the effect of grey income is included, Chinas Gini index is likely to be more than 0.55

    similar to that of many South American countries.

    Based on the official data,

    Chinas current affordability

    ratio was 8x. However, it

    drops to 4x if we consider

    the impact of the grey

    income

    The grey income data also

    implies that Chinas Gini

    index may be much higher

    than the official data

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    China Property Policy Outlook: 2 7

    Indeed, the grey income research shows that the average per capita disposable income

    of the top 10% of the urban population should be 26x that of the bottom 10% much

    higher than the 9x in the official data.

    Figure 11: Comparing Dr Wangs study to the official data(2008) Per capita disposable income (Rmb per annum)

    Urban population distribution Official Data (1) Wang's study (2) (2)/(1) %

    Bottom 10% 4,754 5,350 113

    10-20% 7,363 7,430 101

    20-40% 10,196 11,970 117

    40-60% 13,984 17,900 128

    60-80% 19,254 27,560 143

    80-90% 26,250 54,900 209

    Top 10% 43,614 139,000 319

    Total 16,885 32,154 190

    Source: Prof. Wang's Study

    The wealth gap thus skews housing affordability more significantly than indicated by the

    official data. If we use median urban income instead of the average to calculate

    affordability, the official income data results in an affordability ratio of 9.8x instead of 8x.

    The difference is even bigger when we consider the effect of grey income the

    affordability ratio in this case is 7.5x instead of 4x.

    Figure 12: Gini index versus price-to-income ratio (based on median income)

    Gini index vs P/I ratio - based o n median income

    China***

    HK

    China**

    Korea

    Japan

    U S

    Singapore

    01

    2345678

    910

    111213

    0.2 0.25 0 .3 0.35 0 .4 0.45 0 .5 0.55 0 .6

    Gini index

    P rice to income

    ratio (x)Gini index vs P/I ratio - based o n median income

    China***

    HK

    China**

    Korea

    Japan

    U S

    Singapore

    01

    2345678

    910

    111213

    0.2 0.25 0 .3 0.35 0 .4 0.45 0 .5 0.55 0 .6

    Gini index

    P rice to income

    ratio (x)

    ** = using median official income; *** = using median official income + median grey income; Source:

    Government websites; Credit Suisse estimates

    Figure 13: Grey income leads to a big swing in housing affordability in China

    Housi ng pri ce to annual income ratio

    0

    1

    2

    3

    4

    5

    67

    8

    9

    10

    11

    12

    13

    US Ko rea Japan Singapore HK China * China** China*** Chin a****

    P/I (x)Housi ng pri ce to annual income ratio

    0

    1

    2

    3

    4

    5

    67

    8

    9

    10

    11

    12

    13

    US Ko rea Japan Singapore HK China * China** China*** Chin a****

    P/I (x)

    * = using average income; ** = average income with grey income included; *** = median income; **** =

    median income with grey income included; Source: Government websites, Credit Suisse research

    Research shows that

    average per capita

    disposable income of the

    top 10% of the urban

    population should be 26x

    that of the bottom 10%

    much higher than the 9x in

    the official data

    The wealth gap thus skews

    housing affordability more

    significantly than indicated

    by the official data

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    10 August 2010

    China Property Policy Outlook: 2 8

    Wealth gap has led to a housing mixmismatch in major citiesIn metros such as Hong Kong, it is well documented that the widening wealth gap has

    created social issues. However, public housing took up around 45% of Hong Kongs total

    housing stock, and therefore cushioned the negative impact to a significant extend. Public

    housing in China, however, currently takes up less than 6% of the total housing stock.

    Therefore, the negative impact on housing in China should be much more significant, in

    our view.

    The Chinese government is committed to improve housing affordability by building more

    public housing, raising average wages, and implementing changes in the tax system (such

    as property tax) to improve housing affordability. However, so far, only wage increases

    have been implemented broadly.

    To improve housing affordability, we believe China should not only raise wages, but

    optimise its tax system to narrow the wealth gap as well. For example, we expect the

    government to implement property tax, which should increase the holding costs for

    property investments of the wealthy.

    Figure 14: Public housing constitutes 45% of the total housing stock in Hong Kong

    versus less than 6% in China

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Hong Kong China

    %

    Source: CEIC, Credit Suisse estimates

    The higher the unit prices, the bigger the unit size

    In Chinas major cities, the 2009 property price surge resulted in more transactions of

    larger size property units. The widening wealth gap should be one of the reasons, in our

    view although the official data shows that China has a Gini ratio similar to Hong Kongs

    (0.45-0.5), the grey income research implies that the Gini ratio should be a lot higher

    (0.55-0.6) for China as a whole, and even higher for major cites specifically.

    Property ASPs are more correlated with locations rather than unit sizes. However, as

    shown in the two figures below, the volume of large-size property sales as a percentage oftotal sales volume in Shanghai and Shenzhen correlates closely with property ASP

    changes.

    Public housing in China

    currently took up less than

    6% of the total housing

    stock

    The volume of large-size

    property sales as apercentage of total sales

    volume in Shanghai and

    Shenzhen correlates closely

    with property ASP changes

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    China Property Policy Outlook: 2 9

    Figure 15: Shanghais large unit sales volume as % of total correlates with property

    pricing changes

    0

    5

    10

    15

    20

    25

    30

    Jan-

    09

    Feb-

    09

    Mar-

    09

    Apr-

    09

    May-

    09

    Jun-

    09

    Jul-

    09

    Aug-

    09

    Sep-

    09

    Oct-

    09

    Nov-

    09

    Dec-

    09

    Jan-

    10

    Feb-

    10

    Mar-

    10

    Apr-

    10

    May-

    10

    Jun-

    10

    Jul-

    10

    %

    -1,000

    2,000

    5,000

    8,000

    11,000

    14,00017,000

    20,000

    23,000

    26,000Rmb/sqm

    Above 150 sqm/ uni t ASP (RMB/sqm) -RHS

    0

    5

    10

    15

    20

    25

    30

    Jan-

    09

    Feb-

    09

    Mar-

    09

    Apr-

    09

    May-

    09

    Jun-

    0

    5

    10

    15

    20

    25

    30

    Jan-

    09

    Feb-

    09

    Mar-

    09

    Apr-

    09

    May-

    09

    Jun-

    09

    Jul-

    09

    Aug-

    09

    Sep-

    09

    Oct-

    09

    Nov-

    09

    Dec-

    09

    Jan-

    10

    Feb-

    10

    Mar-

    10

    Apr-

    10

    May-

    10

    Jun-

    10

    Jul-

    10

    %

    -1,000

    2,000

    5,000

    8,000

    11,000

    14,00017,000

    20,000

    23,000

    26,000Rmb/sqm

    Above 150 sqm/ uni t ASP (RMB/sqm) -RHS

    Source: CRIC, Credit Suisse Research

    Figure 16: Shenzhens large unit sales volume as % of total also correlates with property

    pricing changes

    Shenzhen

    0

    5

    10

    15

    20

    25

    30

    Jan-09

    Feb-09

    Mar-09

    Apr-09

    May-09

    Jun-09

    Jul-09

    Aug-09

    Sep-09

    Oct-09

    Nov-09

    Dec-09

    Jan-10

    Feb-10

    Mar-10

    Apr-10

    May-10

    Jun-10

    Jul-10

    %

    -1,000

    2,000

    5,000

    8,000

    11,000

    14,000

    17,000

    20,000

    23,000

    26,000

    Rmb/sqm

    Above 140 sqm / unit ASP (RMB/sqm) -RHS

    Shenzhen

    0

    5

    10

    15

    20

    25

    30

    Jan-09

    Feb-09

    Mar-09

    Apr-09

    May-09

    Jun-09

    Jul-09

    Aug-09

    Sep-09

    Oct-09

    Shenzhen

    0

    5

    10

    15

    20

    25

    30

    Jan-09

    Feb-09

    Mar-09

    Apr-09

    May-09

    Jun-09

    Jul-09

    Aug-09

    Sep-09

    Oct-09

    Nov-09

    Dec-09

    Jan-10

    Feb-10

    Mar-10

    Apr-10

    May-10

    Jun-10

    Jul-10

    %

    -1,000

    2,000

    5,000

    8,000

    11,000

    14,000

    17,000

    20,000

    23,000

    26,000

    Rmb/sqm

    Above 140 sqm / unit ASP (RMB/sqm) -RHS

    Source: CRIC, Credit Suisse Research

    Figure 17: % second home purchase in ChinaIncome group More than one home (as a % of total)

    No income 28.57%

    Rmb 1 - 7,000 4.38%

    Rmb 7001 - 10,000 4.03%Rmb 10,001 - 17,000 9.72%

    Rmb 17,00126,500 12.50%

    Rmb 26,50134,000 14.20%

    Rmb 34,00175,000 23.24%

    Rmb 75,001400,000 37.01%

    > Rmb 400,000 64.47%

    Source: Prof. Wang's survey

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    Figure 18: Average housing size per capita in ChinaIncome group Average GFA per capita (sq.m.)

    No income 46

    Rmb 1 - 7,000 31

    Rmb 7001 - 10,000 31

    Rmb 10,001 - 17,000 35

    Rmb 17,00126,500 39

    Rmb 26,50134,000 39Rmb 34,00175,000 48

    Rmb 75,001400,000 65

    > Rmb 400,000 99

    Source: Professor Wangs survey

    In the meantime, migrant workers (and professionals) first home and average working

    classes upgrade (both for smaller units) remain the main drivers of Chinas self-use

    housing demand. Indeed, Credit Suisses annual consumer survey shows that first-home

    demand is on the rise.

    Figure 19: Purpose of purchasing property in the coming one year first home demand

    is on the rise

    53 5347

    40

    23 2927

    36

    1312

    17 18

    11 6 9 6

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    2006 2007 2008 2009

    Upgrad e Fir st-ti me b uyer Investme nt Othe rs

    53 5347

    40

    23 2927

    36

    1312

    17 18

    11 6 9 6

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    2006 2007 2008 2009

    Upgrad e Fir st-ti me b uyer Investme nt Othe rs

    Source: Credit Suisse Annual Consumer Survey

    Therefore, there is clearly a mismatch between supply and the self-use demand in China.

    The government is raising wages to narrow thewealth gap but tax may be more effective

    The Chinese government is committed to improving housing affordability by building more

    public housing, raising average wages, and implementing changes in the tax system (such

    as property tax) to improve housing affordability. However, so far only wage increaseshave been implemented broadly.

    Migrant workers (and

    professionals) first home

    and average working

    classes upgrade (both for

    smaller units) remain the

    main drivers of Chinas self-

    use housing demand

    Among the housing

    affordability solutions, so far

    only wage increases havebeen implemented broadly

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    Figure 20: Chinas proposed solutions to its housing issue

    Middle class

    Low-income population

    Investors/speculators

    Property tax(near-term)

    Double wages(five-year plan)

    Public housing

    (long term but start now?)

    Middle class

    Low-income population

    Investors/speculators

    Property tax(near-term)

    Double wages(five-year plan)

    Public housing

    (long term but start now?)

    Source: Credit Suisse Research

    So far in 2010, 30 provinces already raised the minimum wages, with an average increase

    of more than 20%. According to the Ministry of Human Resources and Social Security,

    other provinces will follow within this year.

    Figure 21: Wage increases implemented so far this yearCity Range Min. hourly rate Avg. % change

    Shanghai 1120 9 16.7

    Zhejiang 800-1100 6.5-9 15.3

    Guangdong 660-1030 6.4-9.9 21.1

    Beijing 960 11 20

    Jiangsu 670-960 5.4-7.2 13.1

    Tianjin 920 7.8 12.2

    Shandong 600-920 6.5-9.6 21.2

    Hebei 690-900 6.9-9 18

    Mongolia 680-900 6.1-8.1 n.a

    Liaoning 650-900 6-8.5 29

    Fujian 600-900 6.5-9.6 24.5

    Hubei 600-900 6.5-9 28.9

    Helongjiang 600-880 5.5-7.5 n.a

    Sichuan 650-850 6.8-8.9 13

    Shanxi 640-850 7-9.3 15.5

    Hunan 600-850 6-8.5 27.8

    Hainan 630-830 5.9-7.2 n.a

    Yunnan 680-820 6.0-8.0 n.a

    Jilin 680-800 5.2-6.3 22.9

    Henan 600-800 6.8-9 n.a

    Shaanxi 580-760 5.8-7.6 22.7

    Tibet 680-730 6-6.5 n.a

    Anhui 500-720 7.5 27.25Jiangxi 500-720 4.7-6.8 12

    Ningxia 605-710 6.8-7.2 n.a

    Chongqing 520-680 n.a n.a

    Guangxi 460-670 3.5-5 n.a

    Guizhou 550-650 5.9-6.9 n.a

    Gansu 500-620 5.2-6.5 n.a

    Qinghai 580-600 6.3-6.5 n.a

    Average 20.06

    Source: Government websites

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    However, history shows that an appropriate tax system should be more effective in

    optimising the housing product mix. In fact, during the pilot housing program in Yantai in

    the 1980s, and the wider pilot housing program in major cities such as Shanghai in the

    1990s, the tax system has consistently proven to be an effective tool for better aligning

    resources during the shortage in housing supply.

    Therefore, to improve housing affordability, we believe China should not only raise wages,

    but also optimise its tax system to narrow the wealth gap. For example, we expect the

    government to implement property tax, which should increase the holding costs forproperty investments of the wealthy.

    For more details on the property tax, please refer to our report, China Property Policy

    Outlook 1, published on 14 June 2010.

    We expect the government

    to implement a property tax,

    which should increase theholding costs for property

    investments of the wealthy

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    With tax reform, asset turns willbecome more important fordevelopers

    We believe the positive impact of public housing should come only after it expands to alarge scale. Therefore, in the near-to-medium term, we expect the government to continue

    to suppress the investment/speculation-driven housing demand. With this, we expect the

    pace of land price appreciation to slow in China.

    Therefore, the prevailing business model of land hoarding for developers will no longer

    work in China, in our view. Instead, we believe that those focusing on high asset turns and

    a diversified product mix should stand to win.

    Figure 22: An assessment of developers asset turns using 2010E contracted sales /

    total assets as a proxy

    -

    0.05

    0.10

    0.15

    0.20

    0.25

    0.30

    0.35

    0.40

    0.45

    China Vanke COLI KWG Shimao GZ R&F CR Land Sino Ocean Hopson

    Source: Company data, Credit Suisse estimates

    Although these changes may happen only gradually, we believe the upcoming property-

    related policies should change the valuation of the China property sector within the next

    year or two. Those with a relatively high turnover, or strong brand name, or both, should

    stand to outperform those mainly dependent upon financial leverage and a large land bank.

    China Vanke, COLI, and KWG remain our top picks in the sector.

    We expect that the pace ofland price appreciation will

    slow in China, and that the

    prevailing business model of

    land hoarding for developers

    will no longer work

    China Vanke, COLI, and

    KWG remain our top picks

    in the sector

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    Companies Mentioned (Price as of 06 Aug 10)China Overseas Land & Investment (0688.HK, HK$16.60, OUTPERFORM [V], TP HK$17.70)China Resources Land Ltd (1109.HK, HK$15.92, OUTPERFORM [V], TP HK$17.00)China Vanke Co Ltd-A (000002.SZ, Rmb8.00, OUTPERFORM [V], TP Rmb10.00)

    Disclosure AppendixImportant Global Disclosures

    Jinsong Du, Raymond Cheng, CFA & Ronney Cheung each certify, with respect to the companies or securities that he or she analyzes, that (1) theviews expressed in this report accurately reflect his or her personal views about all of the subject companies and securities and (2) no part of his orher compensation was, is or will be directly or indirectly related to the specific recommendations or views expressed in this report.

    See the Companies Mentioned section for full company names.

    3-Year Price, Target Price and Rating Change History Chart for 0688.HK

    0688.HK Closing

    Price

    Target

    Price Initiation/

    Date (HK$) (HK$) Rating Assumption

    15-Aug-07 14.68 17.94

    9-Jan-08 15.04 21.27

    24-Mar-08 11.56 20.78

    4-Aug-08 X

    9-Sep-08 11.52 13.84 N

    3-Nov-08 8.95 10.899

    6-Jan-09 11.9 12.1124-Mar-09 12.48 11.99

    19-Jun-09 15.94 16.3

    18-Aug-09 17.46 17.4

    11-Jan-10 16.7 21 O X

    19-May-10 14.42 17.7

    18

    21 21

    14

    1112 12

    1617

    21

    18

    4-Aug-08 11-Jan-10

    O

    N

    6

    8

    10

    12

    14

    16

    18

    20

    22

    10-Aug

    -07

    10-O

    ct-07

    10-D

    ec-07

    10-Feb

    -08

    10-Apr-08

    10-Ju

    n-08

    10-Aug

    -08

    10-O

    ct-08

    10-D

    ec-08

    10-Feb

    -09

    10-Apr-09

    10-Jun

    -09

    10-Aug

    -09

    10-O

    ct-09

    10-D

    ec-09

    10-Feb

    -10

    10-Apr-10

    10-Jun

    -10

    Closing Pr ice Target Price Initiation/Assumption Rating

    HK$

    O=Outperform; N=Neutral; U=Underperform; R=Restricted; NR=Not Rated; NC=Not C overed

    3-Year Price, Target Price and Rating Change History Chart for 1109.HK1109.HK Closing

    Price

    Target

    Price Initiation/

    Date (HK$) (HK$) Rating Assumption

    15-Aug-07 13.24 15.4 O

    17-Sep-07 15.1 16.66

    30-Oct-07 18.1 22.27

    4-Dec-07 19.72 23.874-Aug-08 X

    9-Sep-08 8.58 16.232

    3-Nov-08 7.94 11.914

    6-Jan-09 10 13.65

    25-Feb-09 9.1 13.646

    30-Mar-09 11.52 14.6

    18-May-09 15.26 R

    28-May-09 15.4 O

    19-Jun-09 15.84 22.7

    3-Aug-09 19.32 23.65

    21-Sep-09 17.46 24.15

    29-Oct-09 18.22 24.51

    11-Jan-10 16.88 24 X

    19-May-10 14.04 17

    15

    17

    22

    24

    16

    12

    14 1415

    2324 24

    25 24

    17

    4-Aug-08 11-Jan-10

    ORO

    6

    8

    10

    12

    14

    16

    18

    20

    22

    24

    26

    10-Aug

    -07

    10-O

    ct-07

    10-D

    ec-07

    10-Feb

    -08

    10-Apr-08

    10-Ju

    n-08

    10-Aug

    -08

    10-O

    ct-08

    10-D

    ec-08

    10-Feb

    -09

    10-Apr-09

    10-Jun

    -09

    10-Aug

    -09

    10-O

    ct-09

    10-D

    ec-09

    10-Feb

    -10

    10-Apr-10

    10-Jun

    -10

    Closing Pr ice Target Price Initiation/Assumption Rating

    HK$

    O=Outperform; N=Neutral; U=Underperform; R=Restricted; NR=Not Rated; NC=Not C overed

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    3-Year Price, Target Price and Rating Change History Chart for 000002.SZ

    000002.SZ Closing

    Price

    Target

    Price Initiation/

    Date (Rmb) (Rmb) Rating Assumption

    28-Jul-09 14.24 17 O X

    12-Oct-09 10.85 15

    22-Feb-10 9.26 12

    19-May-10 7.26 9.5

    5-Aug-10 7.99 10

    17

    15

    12

    10 10

    28-Jul-09

    O

    5

    10

    15

    20

    25

    10-Aug

    -07

    10-O

    ct-07

    10-D

    ec-07

    10-Feb

    -08

    10-Apr-08

    10-Ju

    n-08

    10-Aug

    -08

    10-O

    ct-08

    10-D

    ec-08

    10-Feb

    -09

    10-Apr-09

    10-Jun

    -09

    10-Aug

    -09

    10-O

    ct-09

    10-D

    ec-09

    10-Feb

    -10

    10-Apr-10

    10-Jun

    -10

    Closing Pr ice Target Price Initiation/Assumption Rating

    Rmb

    O=Outperform; N=Neutral; U=Underperform; R=Restricted; NR=Not Rated; NC=Not C overed

    The analyst(s) responsible for preparing this research report received compensation that is based upon various factors including Credit Suisse's totalrevenues, a portion of which are generated by Credit Suisse's investment banking activities.Analysts stock ratings are defined as follows:Outperform (O): The stocks total return is expected to outperform the relevant benchmark* by at least 10-15% (or more, depending on perceivedrisk) over the next 12 months.

    Neutral (N): The stocks total return is expected to be in line with the relevant benchmark* (range of 10-15%) over the next 12 months.Underperform (U): The stocks total return is expected to underperform the relevant benchmark* by 10-15% or more over the next 12 months.*Relevant benchmark by region: As of 29th May 2009, Australia, New Zealand, U.S. and Canadian ratings are based on (1) a stocks absolute totalreturn potential to its current share price and (2) the relative attractiveness of a stocks total return potential within an analysts coverage universe**,with Outperforms representing the most attractive, Neutrals the less attractive, and Underperforms the least attractive investment opportunities.Some U.S. and Canadian ratings may fall outside the absolute total return ranges defined above, depending on market conditions and industryfactors. For Latin American, Japanese, and non-Japan Asia stocks, ratings are based on a stocks total return relative to the average total return ofthe relevant country or regional benchmark; for European stocks, ratings are based on a stocks total return relative to the analyst's coverageuniverse**. For Australian and New Zealand stocks a 22% and a 12% threshold replace the 10-15% level in the Outperform and Underperform stockrating definitions, respectively, subject to analysts perceived risk. The 22% and 12% thresholds replace the +10-15% and -10-15% levels in theNeutral stock rating definition, respectively, subject to analysts perceived risk.**An analyst's coverage universe consists of all companies covered by the analyst within the relevant sector.Restricted (R): In certain circumstances, Credit Suisse policy and/or applicable law and regulations preclude certain types of communications,including an investment recommendation, during the course of Credit Suisse's engagement in an investment banking transaction and in certain other

    circumstances.Volatility Indicator [V]: A stock is defined as volatile if the stock price has moved up or down by 20% or more in a month in at least 8 of the past 24months or the analyst expects significant volatility going forward.

    Analysts coverage universe weightings are distinct from analysts stock ratings and are based on the expectedperformance of an analysts coverage universe* versus the relevant broad market benchmark**:Overweight: Industry expected to outperform the relevant broad market benchmark over the next 12 months.Market Weight: Industry expected to perform in-line with the relevant broad market benchmark over the next 12 months.Underweight: Industry expected to underperform the relevant broad market benchmark over the next 12 months.*An analysts coverage universe consists of all companies covered by the analyst within the relevant sector.**The broad market benchmark is based on the expected return of the local market index (e.g., the S&P 500 in the U.S.) over the next 12 months.

    Credit Suisses distribution of stock ratings (and banking clients) is:Global Ratings Distribution

    Outperform/Buy* 47% (63% banking clients)Neutral/Hold* 40% (59% banking clients)Underperform/Sell* 12% (53% banking clients)Restricted 2%

    *For purposes of the NYSE and NASD ratings distribution disclosure requirements, our stock ratings of Outperform, Neutral, and Underperform most closely correspond to Buy,Hold, and Sell, respectively; however, the meanings are not the same, as our stock ratings are determined on a relative basis. (Please refer to definitions above.) An investor'sdecision to buy or sell a security should be based on investment objectives, current holdings, and other individual factors.

    Credit Suisses policy is to update research reports as it deems appropriate, based on developments with the subject company, the sector or themarket that may have a material impact on the research views or opinions stated herein.

    Credit Suisse's policy is only to publish investment research that is impartial, independent, clear, fair and not misleading. For more detail please refer to CreditSuisse's Policies for Managing Conflicts of Interest in connection with Investment Research:http://www.csfb.com/research-and-analytics/disclaimer/managing_conflicts_disclaimer.html

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    Credit Suisse does not provide any tax advice. Any statement herein regarding any US federal tax is not intended or written to be used, and cannotbe used, by any taxpayer for the purposes of avoiding any penalties.

    See the Companies Mentioned section for full company names.Price Target: (12 months) for (0688.HK)Method: Our 12-month target price of HK$17.70 for China Overseas Land & Investment is at 10% discount to our 12-month forward net asset value(NAV) estimate using a 12% discount factor.Risks: Risks to our earnings, rating and HK$17.70 target price for China Overseas Land & Investment include 1) completion delays or 2) any furtherunexpected tightening measures by the government, which could dampen buying sentimentPrice Target: (12 months) for (1109.HK)Method: Our 12-month target price of HK$17 for China Resources Land (CRL) is set at par to our 12-month forward NAV (net asset value) estimate(HK$17/share) including the assumption of a asset injection by its parent holding company. CRL is one of a few Chinese property companies thathas a sizeable exposure in investment properties and a proven track record in managing commercial assets, making it the prime beneficiary of yieldcompression. Thus we believe deserves to trade at a scarcity premium.Risks: Key risks to China Resources Land achieving our HK$17 12-month target price include: 1) completion delays, 2) unexpected macro policiestargeting the property sector in China and 3) uncertainties on potential asset injections from its parent company. Currently CR Holdings is on ourrestricted list and we are not permissible to comment on any transactions related to the company.Price Target: (12 months) for (000002.SZ)Method: Our target price of Rmb10 is based on 10% discount to its 12 mth NAV, due to its diversified presence and good sales track recordRisks: Risks to our target price of Rmb10 are demand conditions: if demand in China slows down, China's earnings and growth should be negativelyaffected. Changes in the company's financial conditions and other macro changes.

    Please refer to the firm's disclosure website at www.credit-suisse.com/researchdisclosures for the definitions of abbreviations typically used in thetarget price method and risk sections.

    See the Companies Mentioned section for full company names.The subject company (0688.HK, 000002.SZ, 1109.HK) currently is, or was during the 12-month period preceding the date of distribution of thisreport, a client of Credit Suisse.Credit Suisse provided investment banking services to the subject company (0688.HK, 000002.SZ, 1109.HK) within the past 12 months.Credit Suisse has managed or co-managed a public offering of securities for the subject company (0688.HK, 1109.HK) within the past 12 months.Credit Suisse has received investment banking related compensation from the subject company (0688.HK, 1109.HK) within the past 12 months.Credit Suisse expects to receive or intends to seek investment banking related compensation from the subject company (0688.HK, 000002.SZ,1109.HK) within the next 3 months.

    Important Regional Disclosures

    Singapore recipients should contact a Singapore financial adviser for any matters arising from this research report.

    The analyst(s) involved in the preparation of this report have not visited the material operations of the subject company (0688.HK, 1109.HK,000002.SZ) within the past 12 months.

    Restrictions on certain Canadian securities are indicated by the following abbreviations: NVS--Non-Voting shares; RVS--Restricted Voting Shares;SVS--Subordinate Voting Shares.Individuals receiving this report from a Canadian investment dealer that is not affiliated with Credit Suisse should be advised that this report may notcontain regulatory disclosures the non-affiliated Canadian investment dealer would be required to make if this were its own report.For Credit Suisse Securities (Canada), Inc.'s policies and procedures regarding the dissemination of equity research, please visithttp://www.csfb.com/legal_terms/canada_research_policy.shtml.

    As of the date of this report, Credit Suisse acts as a market maker or liquidity provider in the equities securities that are the subject of this report.

    Principal is not guaranteed in the case of equities because equity prices are variable.

    Commission is the commission rate or the amount agreed with a customer when setting up an account or at anytime after that.

    To the extent this is a report authored in whole or in part by a non-U.S. analyst and is made available in the U.S., the following are importantdisclosures regarding any non-U.S. analyst contributors:The non-U.S. research analysts listed below (if any) are not registered/qualified as research analysts with FINRA. The non-U.S. research analystslisted below may not be associated persons of CSSU and therefore may not be subject to the NASD Rule 2711 and NYSE Rule 472 restrictions on

    communications with a subject company, public appearances and trading securities held by a research analyst account. Jinsong Du, non-U.S. analyst, is a research analyst employed by Credit Suisse (Hong Kong) Limited. Raymond Cheng, CFA, non-U.S. analyst, is a research analyst employed by Credit Suisse (Hong Kong) Limited. Ronney Cheung, non-U.S. analyst, is a research analyst employed by Credit Suisse (Hong Kong) Limited. Ernest Fong, non-U.S. analyst, is a research analyst employed by Credit Suisse Taipei Branch. Anand Agarwal, non-U.S. analyst, is a research analyst employed by Credit Suisse Securities (India) Private Limited. Cusson Leung, CFA, non-U.S. analyst, is a research analyst employed by Credit Suisse (Hong Kong) Limited. Gilbert Lopez, non-U.S. analyst, is a research analyst employed by Credit Suisse (Hong Kong) Limited Philippines Branch. Teddy Oetomo, non-U.S. analyst, is a research analyst employed by PT Credit Suisse Securities Indonesia. Tricia Song, non-U.S. analyst, is a research analyst employed by Credit Suisse Singapore Branch. Chai Techakumpuch, non-U.S. analyst, is a research analyst employed by Credit Suisse Securities (Thailand) Limited. Tan Ting Min, non-U.S. analyst, is a research analyst employed by Credit Suisse Securities (Malaysia) Sdn Bhd.

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    Sidney Yeh, non-U.S. analyst, is a research analyst employed by Credit Suisse Taipei Branch. Abhishek Bansal, non-U.S. analyst, is a research analyst employed by Credit Suisse Securities (India) Private Limited Joyce Kwock, non-U.S. analyst, is a research analyst employed by Credit Suisse (Hong Kong) Limited.For Credit Suisse disclosure information on other companies mentioned in this report, please visit the website at www.credit-suisse.com/researchdisclosures or call +1 (877) 291-2683.Disclaimers continue on next page.

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    Asia Pacific/China

    Equity Research

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