x1000

x1000

x1000

Visitor Numbers + 10% Revenue +20% Profit +82%

INVESTMENT

ANNUAL PASS SCHEME

MARKETING

WORD OF MOUTH

•Penguins return to Blackpool after 10 year gap.•New Facility completed July 2009

Change strategy

Reduced Price

Further reductions for existing members

LOYALTY

GROWTH +66% 2009 -10,000 members by

2013!

Strategic campaigns such as March Madness (50% off for locals)

Preston and Manchester – High profile campaigns in both these major cities

Good PR – Lots of positive stories relating to our work and animals.

POSITIVITY about the ZOO- Created by:- Annual Pass scheme (members)- Good PR & Marketing- High Profile in the Local Area- More information available on the work

we do in Conservation/Education/Research

- ENJOYABLE EXPERIENCE when you visit!!

Baby Giraffe Lion Cubs

Opened in late summer 2008. We continued to benefit from this new attraction in early

2009

Giant Indoor Play Area, providing a repeatable attraction for locals and a

‘dry’ additional attraction for zoo visitors+127% Profit on

2008

A 66 place, child day care nursery +5% Profit on 2008

• £475K Project• Completed March 08• +48% profit on 2008 (no price increase)

Still the 2nd biggest leisure company in Europe

The biggest operator of animal attractions in Europe

The company saw good growth during 2009, particularly in Europe (USA decreased slightly).

Blackpool zoo performed better than any of its other attractions (pro rata) to budget or previous year.

Continued investment .......

Education - 46,000 children visited the zoo as part of an Educational visit, 60% of these passed through one of our formal education teaching sessions.

Conservation - £25,000 contributed to our in-situ conservation projects

Research- Research officer – continues to forge links with higher education establishment assisting Universities/colleges to complete zoo based research.

Conservation PartnersConservation Partners

SEA LIONS upgrade/modification Wallaby walkthrough exhibit Aardvark external enclosure development Giraffe walkway/viewing extension Small Primate house refurbishment Zoo shop No2 refurbishment Additional Toilet Block – Main cafe Additional Toilet Block – Play barn Continued investment in Nursery IT upgrade of the all site Animal department

+£10,000,000Since the operational lease was released by the Council in 2003.

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