©2007 VBrick / . VBrick Team Joseph Chordas – Director, International Sales Troy Fernald – Sr. Video Network Engineer Matt Wirsig – Inside

©2007 VBrick / www.VBrick.com


VBrick Team

• Joseph Chordas – Director, International Sales• Troy Fernald – Sr. Video Network Engineer• Matt Wirsig – Inside Sales


About VBrick

• Founded in 1997• Financially Healthy• Worldwide Corporation• 110+ Employees• Markets

– Corporate– Education– Defense– Federal, State, Local Government– Broadcast

According to Frost & Sullivan, VBrick is the #1 market leaderAccording to Frost & Sullivan, VBrick is the #1 market leaderThere are approximately 20,000 VBrick products in service There are approximately 20,000 VBrick products in service today with thousands of customers.today with thousands of customers.


What Does VBrick Do?

VBrick delivers a suite of hardware and software solutions to

• capture,

• transmit,

• store,

• and manage

Video over IP networks for

• schools,

• governments,

• and companies

that support

communications, training, education, & security applications


VBrick’s Market Focus

Consumer / Internet Video

“Enterprise” Video

Cable/Telco Video

Broadcast Video

Studio

VBrick

“Serious video for serious people”


What is different from Consumer IPTV ?

Consumer IPTV Enterprise IPTV

Single codec used in any deployment

Multiple codecs used in most all deployments:

Low & high bandwidth

Ubiquity

Low delay time

Single bit rate used with occasionally two: low action & high action

Multiple bit rates on multiple codecs

Typically a single purpose, homogeneous network

Typically a multi-purpose, heterogeneous network

Minimal traffic except for entertainment being delivered & other traffic is not a priority

Dense traffic of a mission critical nature and of high priority


Laptop

Distributed System Architecture

EthernetEthernet

IP NetworkIP Network

Set Top Box

Media Control Server

Video on Demand Server

Video Appliance

Desktop

EtherneTV tm

Cell PhoneVideo Appliance


VBrick Products – Building Blocks

Content Acquisition• VBrick encoders (MPEG 1,2, 4 & Windows Media)

Content Capture and Storage• VBrick VBStar (edge recording) and VOD (central recording)

Content Distribution & Management• IP unicast, multicast, RTSP, HTTP tunneling…the network• CDN – Media Control Server

Content Display• VBrick PC desktop players, decoders, STBs, cell phones


VBrick - A Scalable System

• Live Audio/Video StreamLive Audio/Video Stream• Program Guide AnnouncementProgram Guide Announcement• Management AnnouncementManagement Announcement



• Live Video TrunkingLive Video Trunking• Two-Way TelepresenceTwo-Way Telepresence



On Screen DisplayOn Screen Display• Live ProgramsLive Programs• Stored ProgramsStored Programs• Two-Way Conference SetupTwo-Way Conference Setup



• Direct ViewingDirect Viewing



• Media Control Server / PortalMedia Control Server / Portal

Program GuideProgram Guide



Media Control Server / PortalMedia Control Server / Portal


MCS ViewingMCS Viewing

AuthenticatedAuthenticated

Web Page Program ListingWeb Page Program Listing








Video StreamVideo Stream





Video ServerVideo Server

Get Content ListGet Content List










Media Control ServerMedia Control Server // PortalPortal






Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network Video RecorderNetwork Video Recorder

Highl

y Sca

leab

le

Highl

y Sca

leab

le




ControlControl








File TransferFile Transfer



Media Control Server / PortalMedia Control Server / PortalVideo ServerVideo Server Network VideoNetwork Video RecorderRecorder

SchedulingScheduling SchedulingScheduling

• Set up two-way distance learning sessions via scheduleSet up two-way distance learning sessions via schedule

• Record via scheduleRecord via schedule

• Distribute via scheduleDistribute via schedule




Set Top BoxSet Top Box

Live SourcesLive Sources

PC’s, MAC’sPC’s, MAC’s

TelepresenceTelepresence

Digital SignageDigital Signage


Streaming on LAN and InternetVideo is multicast on the LAN to PCs, TVs and stored on VOD server. Video is sent toWindows Media server and pushed to remote locations through company WAN or througha Web hosting company. Far end locations can multicast back on their local LAN usinganother Windows Media server.

LAN

VBrick

WM Server

STB

VOD

W.W.W

Web Hoster

LAN

WM Server

Remote location A

Remote location B

RemoteLocation CMulticastOn local LAN


• Executive Communications– Previously deployed using expensive satellite distribution

– Migrated to Video over IP

– Saved over $75,000 per year on quarterly CEO “all hands” meetings

– Leveraged large investment in studio infrastructure in downtown Boston office

– All employees can view CEO talking in real time

– Expanding proposition to create “Putnam TV”

• Let them tell you………….via video case study

PUTNAM INVESTMENTS


Building Vision Across Your Network

• VBrick is the world’s most reliable provider of standards-based video networking solutions to educational institutions, corporations and governments worldwide

• VBrick serves this diverse set of global customers with applications that range from point to point video communication to enabling an entire Enterprise IPTV eco-system


VBrick Applications

• The applications that VBrick enables are countless, but we categorize these across five areas of execution which can be deployed singularly or in combination throughout any installation, and are universally adaptable to any network environment

• VBrick Enterprise IPTV Solutions:– Inform/Empower– Teach/Learn– Monitor/React– Collaborate/Participate– Broadcast/Share


Application Case Studies

Customer: Alliance Life

Objective: “One Company, One Vision”

Solution: Alliance Life deployed VBrick Appliances in their network to enable a digital signage system that provides all employees with the latest information on corporate news and initiatives. Through the use of VBrick EtherneTV, they are providing news to the desktop, and live and on-demand corporate training

Benefits: Unified messaging, cost savings, improved productivity

INFORM | EMPOWER“…we deployed a VBrick video solution to deliver digital signage that profiles everything from new hires to emergency announcements enterprise-wide… it’s reduced our in-house printing costs by 80%.”

- Matt Nowak, Alliance Life



TEACH | LEARN

Customer: Oklahoma State University

Objective: Enable live and on-demand delivery of class room content

Solution: OSU deployed VBrick Appliances and the VBrick EtherneTV system across their network, connecting multiple satellite campuses enabling students to take part in classes no matter where they are on campus

Benefits: A more flexible and effective learning environment, cost savings through the replacement of a satellite video network that was previously used to share classroom video and events across all campuses

“I want to change the paradigm of how higher education delivers instruction and I believe this is the technology to do it.”

Dr. Marlene StratheSr. Vice President & ProvostOklahoma State University



MONITOR | REACT

Customer: Utah DOT

Objective: Monitor Highways and Byways

Solution: The Utah DOT deployed Security, Surveillance, and Monitoring (SSM) VBrick Appliance models across the state to provide live insight to what was happening on their highways and road systems

Benefits: More effective response to accidents and changes in traffic conditions and more efficient use of limited resources, as the right resources can be sent to the right location the first time

“…we use our cameras to confirm the incident, verify the location, and route emergency vehicles to the scene..”

Richard ManserP.E., ITS Deployment Engineer

UDOT TOC



Customer: Qualcomm

Objective: Stream live events to employees desktops

Solution: Qualcomm deployed a VBrick EtherneTV system providing the means to bring corporate presentations, live and on-demand, to every employee’s desktop

Benefits: Unified messaging, cost savings, improved productivity

COLLABORATE | PARTICIPATE“VBrick technology is installed in the Qualcomm Auditorium where an average of two hour-long presentations a day are held. If Qualcomm employees can’t make it to the auditorium they can participate at their desk. Of course each session can be stored for on-demand access at a later time.”

Qualcomm



BROADCAST | SHARE

Customer: City of Jacksonville, NC

Objective: Broadcast Town Meetings Live

Solution: The City of Jacksonville deployed a VBrick EtherneTV system that interconnects with their G10 – Government TV broadcast studio, allowing them to stream town meetings live and on demand to their citizens.

Benefits: Improved communication with their citizens, live and on-demand training for their employees, and additional means for the citizens of Jacksonville to access government services and programs

Let them tell you via video case study……

“VBrick was part of a project to provide the citizens with another way of accessing our city resources… VBrick has made that information tremendously easy to distribute.”

Charles StallingsIT Manager City of Jacksonville, North Carolina


Why do customers choose VBrick ?

• Simple…plug and play & interoperable• Reliable…appliance based • Application flexibility … integrated live & stored • Scalable…building-block approach to complete

solution• Open Standards…MPEG 1, 2, 4, & Windows

Media• Network citizenship on Mission Critical networks• Network flexibility…multicast/unicast, B/W• Best value in price/performance/quality


VBRICK ETHERNETV

DEMONSTRATION

Documents

©2007 VBrick / . VBrick Team Joseph Chordas – Director, International Sales Troy Fernald – Sr. Video Network Engineer Matt Wirsig – Inside