[20th Nov 2015]

www.mpm-auto.com

MT : DIGITAL MARKETINGPic : M. Ardi Lazuardi

MPM AUTO STRICTLY CONFIDENTIAL

Digital Marketing Objective

Communicate all of information about MPM Auto

Support MPM Auto program/services communication

Brand Awareness

FACEBOOKMPM Auto

TWITTERMPMAuto

www.mpm-auto.com

MPM AUTO

CONTENT (OUR ACTIVITIES/PRODUCT)

SOCIAL MEDIA WEBSITE

Our follower People

Offline activities

Our customer

Digital Media

OVERALL THEME OF DIGITAL MARKETING

ACTIVE PEOPLE MPM Auto with a Nissan and Datsun Product, Have an active people who use it. Everypeople more active everyday. We need to reach them through our social media.

Keep in touch with every people everywhere. with our information and promotion. Influence them to join our promo and event. And hopefully become our loyal customer

Always On in every MPM Auto Activities

Product features tweet & post

Ex: Free kanebo promo, Online booking MPMA call centers. Test drive Datsun, Juke Selfie Competition, Kawaii Event Etc.

Service Promotion

update

Branch activity info

Picture of promo

Becoming integrated marketing communication centre . Spreading all of our information widely and closely to every people. Active to share all ot our activities

Influence them to participate in every program and becoming our loyal customer.

event update

Kepping Around our people

A place for customer easily comment about the services and Fastly respond our customer complain

TIPS GREETINGS CUSTOMER RESPON

Greeting words to follower.:Morning

Greeting ,special day: Xmas Greetings

Tips on car maintenance or

driving

Try to reach our customer/ follower life. We can make them feel the part of our company. Make them happy and loyal.

QUIZ/CAMPAIGN

Quiz about our services/

product.& campaign

about MPM Auto

Social Media Timeline Concept

20.00

8.00

12.30

Sunday Monday Tues Wed Friday Sat Thurs

Promo&Service

Info

Promo&Service

Info

Promo&Service

Info

Promo&Service

Info

TIPS TIPS TIPS

EVENT/ Quiz

Promo&Service

Info

Promo&Service

Info

Promo&Service

Info

Product info

Product info

Product info

Product info

GREETINGS GREETINGSPromo&Service

Info

Promo&Service

Info

Promo&Service

Info

EVENT/QUIZ

Implement digital listening tools and monitoring digital spacemonitoring our digital media improvement through

Twitter analytics, Facebook Insight, Google Analytics.

Always updated and ready to read current trend in digital

EVERY MONTH REVIEW

Target twittertools: Twitter analytics

November December January

Impression 4000 5000 7000

Profile visit 400 500 500

New follower 30 50 50

November December January

Likes 10.981 12.000 13.000Reach 3614 5000 6000

Impression 7881 9000 10.000

facebookinsight

WebsiteGoogle analytics

November December January

APPENDIX

Tips PROMO

Greetings

Info produk

EVENT

HOTSUITE

November

Theme: Heroes day : Fighting Spirit, active, attractive Young people

Product : Juke, Datsun Go, March, Xtrail

November Promo/ service info : Free kanebo, Online booking, MPMA call centers. Test drive Datsun, Nissan Juke Selfie

19PromoProduct Go

20TipsPromo

21PromoEvent Promo

22greetingsPromoPromo

23GreetingsPromo

24Holiday TipsPromo diskonProduct juke

25Holiday TipsProduct GoProduct March

26 TipsProduct MarchPromo

27PromoPromo

28GreetingsProduk Juke Promo

29greetingsPromoPromo

30GreetingsTips

Monday WednesdayTuesday Thursday Friday Saturday Sunday

DecTheme : Holiday : joy, fun, FamilyProduct info : Livina, Serena, evalia, Datsun Go+

1. Greeting Promo diskonProduct Livina

2Holiday TipsProduct serena promo

3Holiday TipsPromoProduct GO+

4QuizProduct evaliaPromo

5promoEvent Promo

6greetingsPromoPromo

7GreetingsPromoProduct GO+

8Holday TipsPromo diskonProduct evalia

9Holiday TipsProduct serena promo

10Holiday TipsPromoProduct GO+

11QuizProduct livinaPromo

12promoEvent Promo

13greetingsPromoPromo

14GreetingsPromoProduct Serena

15Holiday TipsPromo diskonProduct Livina

16Holiday TipsProduct evaliapromo

17Holiday TipsPromoProduct livina

18QuizProduct GO+Promo

19promoEvent Promo

20greetingsPromoPromo

21GreetingsPromoProduct GO+

22Holiday TipsPromo diskonProduct evalia

23Holiday TipsProduct serena promo

24Holiday TipsPromoChristmast Greet

25QuizChristmast GreetPromo

26promoEvent Promo

27greetingsPromoPromo

28GreetingsPromoProduct serena

29. Holiday TipsPromo diskonProduct Livina

30Holiday TipsProduct GO+promo

31PromoProduct evaliaGreeting New year

Monday WednesdayTuesday Thursday Friday Saturday Sunday

JanTheme : New year, new day :new spirit, Visioner , serious worker, Business/ Executive, high endProduct : Teana, Elgrand, Xtrail

1Greeting new yearPromopromo

2promoEvent Promo

3greetingsPromoPromo

4GreetingsPromoProduct Teana

5TipsPromo Product Elgrand

6TipsProduct xtrailpromo

7TipsPromoProduct Teana

8quizProduct xtrailPromo

9promoEvent Promo

10greetingsPromoPromo

11GreetingsPromoProduct Elgrand

12TipsPromo diskonProduct teana

13TipsProduct xtrailpromo

14TipsPromoProduct Elgrand

15quizProduct teanapromo

16promoEvent Promo

17greetingsPromoPromo

18GreetingsPromoProduct xtrail

19TipsPromo diskonProduct Elgrand

20 TipsProduct Teanapromo

21TipsPromoproductxtrail

22quizProduct teanaPromo

23promoEvent Promo

24greetingsPromoPromo

25GreetingsPromoProduct Elgrand

26TipsPromo Product Teana

27TipsProduct xtrailpromo

28PromoProduct Teana

29QuizPromopromo

30PromoEventpromo

31GreetingsPromoPromo

Monday WednesdayTuesday Thursday Friday Saturday Sunday

2016 Digital Marketing Theme/ Month

JanuaryVisionerNew year

FebruaryWith Lovevalentine

MarchHappy Music day

April EmancipationKartini”s Day

MayToughMay day& Harkitnas

June Student TimeSchool break

JulyVictoryIed Mubarak

AugustIndependenceIndonesia independence day

SeptemberFun

OctoberAdventureSumpah pemuda

NovemberActiveHari pahlawan

DecemberJoyfullXmas

Thank you