25
2020 20

20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

2020

20

Page 2: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

1. Write Interesting Things

Introduction

Contents - 20 Top Blogging Tips

2. Keep Your Posts Topical

3. Be Timeless

4. Become An Expert

5. Write Lists

6. Be Controversial

7. Comment Elsewhere

8. Don’t Hard Sell

9. Guest Blog Elsewhere

10. Chat in Forums

12. Link Up To Social Media

13. Mention Other Peoples Posts

14. Write Top Tips

15. SEO Is Your Priority

16. Add Visual Interest

17. Extra Marketing

18. Make Everything Easy to Share

19. Consider Online Advertising

20. Share Links

References

11. Ping Your Blog

Page 3: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

2. Keep Your Posts Topical

INTRODUCTION

So you have got your blog up and running and you are writing regular posts but you’re still not getting nearly as much web traffic as you would like. Attracting readers to your blog is something that can prove difficult, especially when there are so many other people trying to get these same readers to read their blogs also at the same time.

With so much global noise, how do you rise above it and make sure your blog gets noticed in today’s online world? And what can you do to ensure people will return to your blog for more infomation? Well at Square Daisy we feel theres a way and we have comprised this lovely article for you. Here’s 20 top tips to help you get more readers to your blog.

Page 4: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

1. Write Interesting Things

If you want more blog readers then you’ll have to write interesting things that will draw people in... How do you find out what people want to hear...? Do some research online! Find out what people are talking about and what people share the most. Write about things that people want to read.

20 Top Blogging Tips - #1

Page 5: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

1. Write Interesting Things 2. Keep Your Posts Topical

Keep your blog regularly updated and publish topical posts that talk about things happening right now. Offer your opinion and analysis on the news. Share your thoughts and offer a helpfulinsight into any given topic. Encourage debate and interact with your readers. They will love you for it!

20 Top Blogging Tips - #2

Page 6: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

3. Be Timeless

Don’t just write about topical things, try to offer some timeless articles as well things that will stand the test of time and will just be as relevant in future as they are now.

20 Top Blogging Tips - #3

Page 7: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

4. Become An Expert

So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your blog shows your expertise. They’ll want to be inspired and learn from you! So, become an expert in your field and share your wealth of knowledge.

20 Top Blogging Tips - #4

Page 8: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

5. Write Lists

Search engines and humans love lists, So create lots of lists including everything from ‘top tips’ (such as this one) to things like the ‘top freelance resources’ you use. Lists are your friend, so use them freely.

20 Top Blogging Tips - #5

Page 9: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

6. Be Controversial

If you can get away with it! Be controversial, and voice your own opinions on certain topics. People won’t be able to help themselves but engage with you to voice their own thoughts. Be someone who isn’t afraid to stick their neck out, and you’ll gain a following of new readers, keen to hear what you have to say next.

20 Top Blogging Tips - #6

Page 10: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

7. Comment Elsewhere

Start commenting on other relevant blogs, similar to your own and write intelligent comments that will spark people’s interest and get them to visit yourown blog. Avoid adding comments like ‘Great article’ or ‘Thanks for this’ as you’ll only be wasting your time.

20 Top Blogging Tips - #7

Page 11: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

8. Don’t Hard Sell

Your blog will be part of your website and of course you’ll want to highlight your own products and services but blogging about these things all the time will do you no favours. People don’t want the hard sell these days. They want to know more about you and what you think. Share your thoughts and opinions rather than using your blog as a selling tool and people will stick around.

20 Top Blogging Tips - #8

Page 12: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

9. Guest Blog Elsewhere

Offer your services to larger, more established blogs and guest write for them. Draft high quality articles that will attract the attention of new readers and drive them to your own blog. Articles that give tips tend to work best, so share your expertise!

20 Top Blogging Tips - #9

Page 13: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Sign up to as many forums as possible and make sure you include a link to your blog in your post signature. Get chatting to like-minded individuals and be interesting, be someone people will want to follow. Share links back to any relevant blog posts whenever possible but try to do this subtly.

10. Chat In Forums

20 Top Blogging Tips - #10

Page 14: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Every time you publish a new blog post, you should be telling the world about it. Get your blog listed on Ping-o-Matic!, a service that tells different search engines when your blog has been updated. It’s also worth submitting your blog to Google, just to be sure.

11. Ping Your Blog

20 Top Blogging Tips - #11

Page 15: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Get yourself on Twitter and Facebook, make friends, network and shout about your own blog posts to your followers. To make life easier, you can set up an automated service using sites like Twitterfeed.com or some blogging platforms have ready-made widgets that do it automatically for you. Obviously, one tweet won’t be very effective, so try to schedule tweets to run automatically throughout the day. You can use Hootsuite or Tweetdeck for this.

12. Link Up To Social Media

20 Top Blogging Tips - #12

Page 16: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

When writing articles about any given subject, try to hyperlink relevant keywords relating back to similar blog posts elsewhere. This will attract the attention of the influential bloggers you’re trying to impress and hopefully encourage them to give you a mention in return.

13. Mention Other People’s Posts

20 Top Blogging Tips - #13

Page 17: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

People don’t just type in keywords to Google. They ask search engines questions, like ‘how do I do this?’ and ‘how do I do that?’ Feed this insatiable hunger for knowledge by writing blog posts that provide solutions to people’s problems. Think about what they might type into Google and write your post title. Make sure your Meta Title is the same and you’ll be found by people searching for answers.

14. Write Top Tips

20 Top Blogging Tips - #14

Page 18: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Before you do anything else, make sure your blog is SEO-friendly. What do I mean by this? Make sure your URLs, Meta Tags and content is all put together with search engines in mind. SEO includes the act of altering awebsite so that it performs better in the organic Search Engine Results Pages or SERPs. This basically relates to ‘on-page SEO’, i.e. the stuff that’s actually on your blog. Read this article on SEO top tips for your website and you’ll be on the right track.

15. SEO Is Your Priority

20 Top Blogging Tips - #15

Page 19: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Pictures can tell a thousand words and videos are something people love to watch. Add visual interest to your blog posts and you’ll have people coming back for more. Make your blog posts easy to read and visually interesting and you’ll also encourage people to share your content which will attract more people to your blog.

16. Add Visual Interest To Your Blog

20 Top Blogging Tips - #16

Page 20: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

17. Extra Marketing

Wherever possible, add a web link to your blog on any marketing material you send out, including your own email signature. You want to make as many people aware of your blog as possible, so be sure to shout about it. Don’t forget to include a web link on your social media profiles and use LinkedIn’s own RSS feed widget on your LinkedIn profile.

20 Top Blogging Tips - #17

Page 21: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

18. Make Everything Easy to Share

The internet is about sharing, so make sure your readers can easily share your content. That’s whether they want to print, email, Facebook or tweet your articles. Because if people can share, you’ll be allowing people to market your blog for you, i.e. they’ll recommend your articles to their own followers which will bring further traffic to your site.

20 Top Blogging Tips - #18

Page 22: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Advertising is a quick fix no doubt and there’s no harm in paying for space on other websites, if you’ve got the budget to do so. Research what’s out there and find relevant sites that will have the kind of target market you want to attract to your own blog.

19. Consider Online Advertising

20 Top Blogging Tips - #19

Page 23: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

Make friends with other key blog owners and once you’ve built up a suitable friendship, request to share links. Obviously, there is little SEO benefit in reciprocal links these days but the human aspect still counts for something. Many blogs have a ‘Blog Roll’ or ‘Blogs I Like’ list. Seek them out, build relationships and politely ask to be added to those lists.

20. Share Links

20 Top Blogging Tips - #20

Page 24: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

REFERENCESBuffersocial 16 Top Tips from Blogging Experts for Beginners

blog.bufferapp.com/blogging_advice_for_beginners_from_16_experts.

www.theguardian.com/culture-professionals-network/ culture-professionals-blog/2011/

nov/17/top-tips-successful-blog

Top -10 Link Building Tips for Blogging

www.bloggingtips.com/2013/09/12/top-10-link-building-tips-bloggers

20 Top Tips To Get More Readers To Your Blog

creativeboom.co.uk/tips/20-top-tips-to-get-more-readers-to-your-blog/

My top 11 blogging tips

www.theartofsimple.net/blogging_tips

101 Blogging tips for Beginners and Beyond/ SocialMediaToday.

www.socialmediatoday.com/content/101-blogging-tips-beginners-and beyond

Page 25: 20 · 4. Become An Expert So you’re a marketing professional? Write about marketing! You’re into illustration? Write about drawing! People will keep coming back for more if your

www.squaredaisy.com tel : 0203 3411 [email protected]