You’re the Communication/Marketing

Director, what next?

GrowthZone is the smart association software designed to:

▪ Acquire new members

▪ Retain and engage existing members

▪ Do more with less time

Your GrowthZone software

is your toolkit for managing

communications and

marketing to your

members.

CUSTOMIZATION FLEXIBILITY ENGAGEMENT

MARKETING MANAGEMENT PRODUCTIVITY

CUSTOMIZATION

HOW CAN GROWTHZONE

COMMUNICATIONS REFLECT YOU?

CUSTOMIZATION

You can set up custom email

templates for most

communications, reflecting

the brand you’ve worked so

hard to establish

Learn More: Email Templates

Learn More: Email Designer*

*Some functionality may require additional module subscriptions

CUSTOMIZATION

Merge fields pull info directly

from your database, helping

you personalize every single

message to every member

Learn More: Add Database Fields

to a Template

CUSTOMIZATION

Segment your audience as

needed using lists, and sync

lists to reports to keep lists

updated!

Learn More: Lists/Committees

CUSTOMIZATION

Using the Marketing

Automation* module, you can

set up unique workflows for

multiple purposes.

Learn More: Marketing Automation*

*Some functionality may require additional module subscriptions

CUSTOMIZATION

Using the Marketing

Automation* module, you can

set up unique workflows for

multiple purposes.

Learn More: Marketing Automation*

*Some functionality may require additional module subscriptions

FLEXIBILITY

WHAT OPTIONS DO I HAVE FOR MY

COMMUNICATIONS?

FLEXIBILITY

You can send emails from

almost anywhere in the

database, plus attach files, tie

an email to a project*, and

even schedule messages to

send in the future.

Learn More: Communication Basics

*Some functionality may require additional module subscriptions

FLEXIBILITY

Log emails sent from Outlook or

other programs

Learn More: Outlook Add-in

Learn More: Archive Email

FLEXIBILITY

Third party integrations with

Custom Contact and MailChimp

allow you to sync GrowthZone

lists/committees to these

applications.

Learn More: Integrations

Learn More: Sync a List/Committee

to an Authorized Third Party

Newsletter Solution

FLEXIBILITY

The GrowthZone Staff App

allows you to log notes and

email individuals and groups,

as well as review

communications and manage

list/committee members when

you’re not in the office.

Learn More: GrowthZone Staff App

ENGAGEMENT

HOW CAN I ENCOURAGE MY MEMBERS TO

PARTICIPATE?

ENGAGEMENT

The Info Hub is a great tool to

encourage members to manage

their own data, pay their

invoices, and access member-

only resources.

Learn More: Info Hub

ENGAGEMENT

Using the built-in Info Hub

Forum, you can easily

communicate with your

members and they can

communicate with each other.

Learn More: Info Hub Forum

ENGAGEMENT

The Web Content module can

integrate a blog, a news feed,

even testimonials into your Info

Hub and/or public website; you

can also allow members to post

coupons, job postings, news

articles, and more!*

Learn More: Web Content*

*Some functionality may require additional module subscriptions

ENGAGEMENT

There’s an app for that!

Members can download the

free MemberPlus app for many

of the same resources they can

access in the Info Hub.

Learn More: MemberPlus App

ENGAGEMENT

Want feedback? Send a

survey*!

Learn More: Forms/Surveys*

*Some functionality may require additional module subscriptions

MARKETING

HOW DO WE GET RELEVANT CONTENT TO

OUR MEMBERS?

MARKETING

Pre-configured actions trigger

automatic messaging

Learn More: Automated Messaging

MARKETING

Marketing Automation*

allows you to set up drip

campaigns and customize

delivery with configurable

wait times, logic branches,

and

Learn More: Marketing

Automation*

*Some functionality may require additional module subscriptions

MARKETING

The Sponsors/Ads module*

incorporates event

sponsorships, with

name/logo/URL placement on

your choice of emails, event

pages, and registration pages.

Learn More: Event Sponsorship

Management*

*Some functionality may require additional module subscriptions

MARKETING

The Sponsors/Ads module also

gives you the ability to configure

and place ads on various public

web pages such as events,

directories, even membership

applications.

Learn More: Sponsors/Ads*

*Some functionality may require additional module subscriptions

MARKETING

Directories show off your

members and make it easy

for them to be found in the

Info Hub by other members,

or publish them to the public

website for everyone to see!

Learn More: Directories

Learn More: Directory Display

Settings

MANAGEMENT

HOW DO I MANAGE ALL THESE

COMMUNICATIONS?

MANAGEMENT

Comprehensive log of all

communications in

GrowthZone- notes, calls,

emails, etc. with search

capability and advanced

filtering options

Learn More: Communications

Module

MANAGEMENT

Communications delivery

stats

Learn More: View Email Delivery

Statistics

MANAGEMENT

Manage/review unsubscribed

contacts from your

lists/committees

Learn More: Unsubscribed

Contacts Report

MANAGEMENT

Review form responses* in

module or with the Form

Responses Report.

Learn More: Form Response Report

*Some functionality may require additional module subscriptions

MANAGEMENT

Review your Directory listing

levels, descriptions, and more

using the Directory Contact

Report.

Learn More: Directory Contact

Report

PRODUCTIVITY

HOW CAN I MAKE MY JOB EASIER?

PRODUCTIVITY

Learn More: Configure Your

Unsubscribe Message

Members can update their own

communications preferences,

saving you time

Set up project templates* for

repeatable tasks such as

event promotion, setting up

annual drip campaigns, or

social media posting. Assign

tasks to yourself or other

staff, and track completion.

Learn More: Projects/Tasks*

*Some functionality may require additional module subscriptions

PRODUCTIVITY

PRODUCTIVITY

Contact “Engagement” tab tracks

many data points – including

lists/committees membership

and monthly communications

totals- in one place

Learn More: Contact Engagement

PRODUCTIVITY

Need to show off your data? We

have a report for that!

Communication Report

Contact Info Report

Email Delivery Failures

Invalid Email Addresses

And more…

Learn More: Communication

Reports

BEFORE YOU START…

WHAT DO YOU NEED TO KNOW BEFORE

WORKING WITH COMMUNICATIONS AND

MARKETING AUTOMATION*?*Some functionality may require additional module subscriptions

PLAN AHEAD!

What should the

communications

look like?

Who are your

intended

recipients?

What content

are you

delivering?

What is your

timeline?

AND IMPORTANTLY…WHAT DATA ARE YOU GOING TO NEED TO TRACK FOR REPORTING PURPOSES?

Learn more about available Communication Reports here.

RESOURCES

GROWTHZONE PROVIDES A VARIETY OF EDUCATION OPPORTUNITIES, FROM LIVE INTERACTIVE SESSIONS, PRE-RECORDED SESSIONS AVAILABLE ON DEMAND, AND A DETAILED ONLINE WIKI.WE ALSO OFFER FEE-BASED ONE-ON-ONE CUSTOM TRAINING FOR ANY GROWTHZONE FEATURE.

42

ReadRead more in our Online

WIKI for step-by-step

instructions on all things

communications

ViewView our Membership On-

Demand Training Videos

ListenListen to one of our many

5 Ways Training Sessions

AttendAttend Live Instructor Led

Training Session

QUESTIONS?