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2nd InstinctStrategic Marketing
Your market deserves a 2nd look
2nd Case Studies
Don FrattaroliTuesday, July 03, 2007
04/21/23
A 2nd Glance
• After 15 years of professional marketing and business development leadership with GE, AT&T and HP/Compaq, we are impassioned by the opportunity to help our client‘s:
– Transform innovation into high impact marketing solutions – Cultivate market intelligence into strategic marketing plans – Gain market share through in-depth competitive attack plans
• Our key solution areas are:
– Market overview & trend analysis – Target market profiling– Competitive SWOT analysis– Solution & product development – Strategic relationship/partnering strategy
3
•One of the most successful cross enterprise product solutions in client’s history
•Ground work for future cross business unit development
•Highest revenue producing program for quarters offered
•Q4 roll- out – 100 MM
•Q1 roll - out – 150 MM
2nd Instinct Case Study:Cross Enterprise Solution Development
• Effective cross enterprise product solutions• Cross divisional sales & marketing coordination • One enterprise voice to their customer
Business Needs Business Benefits
• Managed solution development across 6 Enterprise Business Units
• Cross divisional
marketing & sales relationship management
• Objective and effective business case studies
2nd Solution
`The 2nd difference
• Transform innovation high-impact marketing solutions• Cultivate market intelligence strategic marketing bus plans• Counter competitive advancement sales force automation
Fortune 10IT
Industry Leader
4
• Global BD template to insure more & profitable solutions to market
• Solution tracking model for global operational and sales readiness
• Training tool for new marketing staff development
2nd Instinct Case Study:Global Solution Development Process
• Consistent & effective global marketing solution development• Cross Global/regional solution integration• Consistent new marketing staff development
Business Needs Business Benefits
• Engineered and implemented a cross geography business development process
• Built a solution model for program revenue growth & initiative process development
2nd Solution
`
Global IT Solution
Provider
The 2nd difference
• Transform innovation high-impact marketing solutions• Cultivate market intelligence strategic marketing bus plans• Counter competitive advancement sales force automation
5
• Mission direction connection & commitment
• Prioritized list of initiatives, programs, membership & sponsorship targets
• A new focus on strengths & weaknesses for future opportunities & overcome threats
2nd Instinct Case Study:Strategic Planning & Facilitation
GBBC Needs GBBC Benefits
• Facilitated Board of Director retreat
• Mission analysis &
commitment review
• 3 year historical review
• SStrengths, WWeaknesses,
OOpportunities and TThreats analysis & prioritization
2nd Solution
`
• 6th largest MA Chamber of Commerce• 1400 Boston Business Members
The 2nd difference
• 12 years of Fortune Board advisory • Cultivate BOD commitment & creative thought• Transform brainstorming into strategic plan
• Mission focus to create organizational long-term strategy
• B.O.D shared vision & commitment
• Prioritize current & future goals, objectives and Board resources
6
• Increased market share due to cross enterprise portfolio differentiation
• Successful product & service solution integration
• Competitive SWOT readiness center
2nd Instinct: Case Study:Cross Divisional Sales Attack Plan
• Response counter sales initiatives due major shift in competitive field • Cross company marketing and sales integration
Business Needs Business Benefits
• Managed initiation, development and implementation of a 4 divisional sales counter attack plan
• Competitive differentiation analysis
2nd Solution
`
Leading IT Solution
Provider
The 2nd difference
• Transform innovation high-impact marketing solutions• Cultivate market intelligence strategic marketing bus plans• Counter competitive advancement sales force automation
04/21/23
O - 617-421-1952C - 617-821-01792ndinstinct.com
Your market deserves a 2nd Look