2

March 18-24, 2012

3

A virtual vacation planning event highlighting the value of travel agents.March 18-24, 2012

National Plan a Vacation Week is a nationally registered event and a Travel Weekly 2011Gold Magellan Award winner!

Exclusive Opportunity to Showcase Your Brand and Unique Product OffersAgents promote and sell using their own free VAX enabled micro-websites Promote your brand to agents and their customers through your branded videos, photos and offersSeven featured travel themes showcase participating suppliers

Bring Value to Agents and the Clients They ServePromote and bring awareness to the importance of the travel industryHelp stimulate travel and travel planningStimulate and foster creative marketing solutions for travel agentsVAX provides these agents with marketing tools and resources to sell preferred suppliers

Grow Your Travel Agent Channel SupportGenerate valuable leads of targeted and engaged travel agentsGain visibility as an active and engaged supplier

4

How Vacation Week Will Work

• VAX solicits and enables its registered travel agents to participate in the event with their own dedicated Vacation Week micro-site

• VAX provides travel agents with the tools, training and expertise necessary to promote their microsites to their customer base

• VAX engages the travel industry for additional promotion and support• VAX provides additional marketing and PR exposure to support the event

• Suppliers select their vacation theme or themes (participation will be limited)• Suppliers provide unique offers to support their selected theme/s• Suppliers can provide their specific collateral including photos and videos to highlight and better

sell their brands and unique offers

• Travel agents create their own FREE Vacation Week micro-site • Agents choose which suppliers to feature on their dedicated micro-sites and promote their

unique offers to customers• Agents are encouraged to create their own events and promotions to drive interest• Agent micro-sites will be live until May 31, 2012 to extend the life of the promotion

Increase Your Brand Exposure with Thousandsof Agents and Consumers throughout the U.S.

5

Tropical AdventuresFrom Costa Rica to the Caribbean and Hawaii to Micronesia, warm, sunny climes offer opportunities for eco-tours, cruises, adventure features and some of the most breathtaking vacation experiences available.

Fun for FamiliesWhether seeking getaways with children or planning reunions that are sure to deliver lifelong memories, destinations including Alaska, the Caribbean, Europe, Hawaii, Mexico, ski resorts, Florida and more offer enriching family friendly fun.

Occasions for AmazementWhen events and travel combine, magic happens! From romantic weddings, honeymoons and anniversaries to bond-building bachelor parties, reunions, and spa or golf escapes, there are plenty of amazing occasions to get away. Don’t forget wellness vacations, meetings, incentive trips, festivals, sporting events, and shows!

Viva MexicoYou can’t go wrong with Mexico! Choose from romantic, all-inclusive beach resorts, authentic experiences, exciting beach parties, or something in between.

Extraordinary EuropeEurope is always in high demand due to its wide-ranging experiences, from historic and captivating cities such as London, Paris and Barcelona, to Eastern European excursions, and cruises on its many spectacular waterways.

Pacific ParadisesExperience the lure and romance of Pacific Rim destinations, including China, Australia, New Zealand, Fiji, Hawaii, Tahiti and others. These are the exciting adventures travel-lovers dream about.

U.S.A. DiscoveriesYou don’t need a passport to experience gorgeous beaches, bustling cultural centers, golf, ski, spa escapes, or sizzling nightlife. From Las Vegas to the U.S. Virgin Islands, Alaska to Arizona, and Phoenix to Florida, the U.S.A. has it all!

Experiential and Destination Themes to Maximize Reach