Magasinet NU er målrettet professionelle indkøbere af livsstilsprodukter som mode, tilbehør, design og in-teriør.Magasinet indeholder et mix af internationale messe-optakter og omtale af danske mode- og designvirksom-heder samt deres nye kollektioner.

NU er et seriøst, internationalt b t b magasin, der giver indkøberne et samlet overblik på sæsonens nyheder. Magasinet er et funktionelt og inspirerende værktøj.

2 INTERNATIONALE EKSPORTUDGAVER De næste udgaver af NU International udkommer i juni og december 2017 forud for sæsonstart.

Magasinet sendes direkte til 8.000 indkøbere på de vigtigste europæiske markeder. Butikkerne og storma-gasinerne udvælges på baggrund af annoncørernes ønsker – ma gasinet NU sendes til annoncørernes nøgle-kunder og potentielle kunder.

The NU buyer’s magazine is targeted professional buy-ers of lifestyle products such as fashion, accessories, design and interior items.The magazine’s content is a mix of trade fair previews and articles about Danish design and fashion companies and their new collections. The magazine is free of charge for the recepients. NU is an international trade magazine that provides an overview of the new season’s fashion and design news. The magazine is a functional tool di-rected at clothing, accessories and interior buyers in Europe.

2 INTERNATIONAL ISSUES The next editions of NU will release in June and Decem-ber 2017 ahead of the European trade fairs.

The magazines are sent directly to 8,000 buyers in Eu-rope. The shops and department stores are selected on basis of the advertisers lists of their key customers and lists of potential new customers.

MÅLRETTET PROFESSIONELLE INDKØBERE | DIRECTED AT PROFESSIONAL BUYERS

patches and large, patch pockets make for an imperfect and almost hand-made look. Generally, the new season features en-larged details – almost to an exaggerated extent – making the styles eye-catching and creative, unique and artistic, says the trend expert from SPOTT.Leather remains a key material for the next winter season, and the natural leather

tones match perfectly with the other brown shades from the colour palette.- In women’s fashion we will see lots of feminine details and extremely light, seam-less silhouettes and transparent details. Flounces, embroidery details, floor length dresses and skirts with three quarter length sleeves make the style ultra- feminine. The style draws inspiration from

the Victorian age or from the world of the hit TV series Game of Thrones. Romanti-cism is at an all-time high this season with dusty colours and floral prints in decora-tive combinations, again highlighting the very feminine look, Anja Bisgaard Gaede explains.Suede continues its journey into the fashion scene – not like a reminiscence

Danish Fashion trends AW2017/18

MINIMUM

FRANSA

DESIRES

2BIZ

NÜMPH

LOFINA

WODEN

SOLID

ISAY

NÜ

ANERKJENDT

DEPECHE

CREAM

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Following on from the athleisure mega-trend, fashion for 2017/18 will take on a sportier dynamic. Outdoor fashion is a critical source of inspiration for the ranges as an expression of a new, urban lifestyle with its roots in sports such as hiking, skiing, sailing, golf or cycling. The new passion for camping, trekking, getting back to basics in nature, simply being out-side: sports such as canoeing, hunting and fishing are being rediscovered and re- interpreted in robust, functional basics that combine high-tech materials and cutting-edge, contemporary shaping with striking colours and aesthetic aspirations.

Accessories such as hiking boots and multi-functional backpacks are absolute must-haves, even in the luxury and high-end fashion segment.

From the forest to the cityOutdoor fashion is increasingly paving the way from the forest to the city. Hiking boots, fleece jackets and high performance parkas have long been part of the urban streetscape. Functional pieces are included in the overall look and combined with easy-to-wear items. The upcoming order season will see outdoor being heavily refined in accordance with the segment. While the

premium segment will see cleaner, finer, figure-accentuating styles teamed with feminine details, new textures and a com-bination of hard-wearing materials and fine fabrics, giving the outfits an almost couture character, the brands exhibiting at Bright will, for the most part, be calling on their original functions. The Seek brands transpose the new outdoor style firstly into the clean, cool Scandi look that Seek is known for, or revert to their heritage with sturdy workwear styles.

Great outdoors at PremiumAt Premium it’s not just the specialists like

BY HELLE MATHIESEN

ELKATRETORN

EASTPACK | AXER

MOON BOOT

BOGNER

COLMAR ORIGINALS

MIZU

THE GREAT OUTDOORS

PREMIUM GROUP

The great outdoors is a dominant trend for A/W 2017/18. Performance and function are on the agenda of numerous brands with roots in outdoor sports. The new highlight collections will be on show in January at Premium, Seek and Bright.

Bogner, Peuterey, Sportalm, Dolomiti and Luis Trenker who strongly reference ski-ing and hiking themes in their collections; young brands are increasingly focussing on functional outerwear that meets the highest expectations. Exhibitors such as Live Out There from Canada, Moose Knuck-les from the USA and the New York label Orobos fuse outdoor gear and streetwear within their collections. The traditional Woods brand, which has been manufac- turing jackets suitable for Arctic tempera-tures since 1885, makes reference to heri-tage and craftsmanship. In the footwear and accessories area labels like Moon Boot and Inukii benefit from the trend.

Scandinavian and Canadian inspiration at SeekHigh-quality rainwear is a fast-growing segment in its own right due to rising mobi-lity in cities. With their fascinating landsca-pes and cold-weather climates, Scandina-

via and Canada are not just the inspiration but also the home countries of a number of specialised brands that revolutionise the market with lightweight and high-perfor-mance products, while also emphasising clear lines and minimalist design, which is characteristic of the prevailing Scandi-style look that dominates at Seek. With the Danish label Rains, as well as Norwegian Rain from Oslo and Elka, which has its origins in deep-sea fishing, three top la-bels are exhibiting simultaneously at Seek. Caterpillar and Iron&Resin display fashion collections that have their roots in work-wear, while US label Deus ex Machina and Belgian brand Eat Dust originated from mo-torbike sports. The Pack Mack brand intro-duces high-performing, ultra lightweight products to the streets. Milan-based label Sempach creates coats that draw inspira-tion from the design and materials used in Swiss military kit. The Ontour brand from the Netherlands showcases bomber

jackets and sweaters derived from out- doors sports.

Activity, adventure and adrenaline at BrightBoardsports like skating, snowboarding or surfing are second nature to Bright, so the outdoor theme has been adopted whole-heartedly here. The sources of inspiration are many and varied, but in this segment in particular it’s all about activity, adventure and adrenaline. Here, the outdoor trend en-compasses not just fashion but also gadgets and equipment, e.g. tents, multi-functional penknives, field notes, carabiners and cam-ping kit.Hamburg-based Heimplanet produces in-flatable tents as well as shirts and hats. The waterproof equipment from Orokayak de-rives from its origins in kayaking. Not least, newcomers Snow Peak, Man of Moods and F/CE show that Japan is a superb country of origin for premium outdoor gear.

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Article

FUNKY DORIS | GOOD COMPANY

SPRING/SUMMER

2017

skal være stort

HÜBSCH

KJ COLLECTION | BOVICTUS

TRADEMARK LIVING

CANETT FURNITURE

SKARGAARDEN | KAAS OUTDOOR LIVING

EJA

OOHH | LÜBECH LIVING

IB LAURSEN

IB LAURSEN

SUSANNE SCHJERNING

HOEI DENMARK

BLOOMINGVILLE

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PUBLISHER Helle Mathiesen (chefredaktør / editor in chief) har et indgående kendskab til modebranchen, som hun har fulgt tæt i over 20 år. Står i dag bag medievirksomheden Mathiesen Media. T: +45 4243 3492 / M: helle@modebranchen.nu

Dorte Knudsen (salgsansvarlig / head of sales) Er ansvarlig for magasinets annoncesalg. T: +45 4270 0866 / M: dorte@modebranchen.nu

m o d e b r a n c h e n

Mængde og gentagelsesrabatter forhandles individuelt. Til alle formater skal lægges 5 mm til beskæring/bleed på alle fire sider, og der holdes 8 mm margin i siderne samt 5 mm i top og bund fri for tekst. Alle priser er baseret på trykklar pdf. Rettelser i færdigt ma-teriale udføres mod betaling. Handelsbetingelser: Betaling 8 dage efter modtagelse af faktura. Forbehold mod force majoure, lock-out og strejke. Til alle priser skal tillægges moms. / Terms of and conditions of sale: Terms of sale are net 8 days of date of invoice. Reservation for force majoure, lockout and strike. 2/1 side (450x297 mm) 1/1 side (225x297 mm)

Formater

Udgivelse / publication NU International

Materialedeadline / deadline for ads1. juni 2017June 1, 2017

Udgivelsesdato / release date 20. juni 2017June 20, 2017

Oplag / circulation 8,000 copies distributed to European buyers

Annoncepriser /prices 1/1 side, Full page: Eur 2,300 / DKK 17.000 2/1, Double page:Eur 3,600 / DKK 27.000

Redaktionel fokus / editorial focusEuropean fashion & design trade fairs,Danish fashion & design

Kommende udgivelser / Upcoming publications

ABOUT KLITMØLLER COLLECTIVE AND ROBERT SANDToday Klitmøller is well known as one the best surfing spots in Northern Europe.

Robert Sand, 41, is from a family of fishermen and seamen and he was raised in

Klitmøller where he also lives today.

Check out Klitmøller Collective at www.klitmollercollective.dk

The brand Klitmøller Collective is named after the small town Klitmøller in Denmark situated by the west coast of Jutland. It is close to the sea with an unspoiled nature and a tough climate.- We do not see Klitmøller Collective as a fashion brand – but more like a lifestyle. Our ideas originate from these authen-tic surroundings and the generations living here, linked together by the sea. We design for people who are drawn to the raw Nordic nature, founder and owner Robert Sand explains.He established the company in 2013. In January the brand will be exhibiting at Seek in Berlin for the third time.

- Our aim is to design and produce clothing that lasts – in quality materials and with a sustainable approach to materials, produc-tion and look. In our opinion the fashion world in general is far too fast. Slow down, says Robert Sand. - The small town Klitmøller with 900 in-habitants is created out of something authentic. The place is lucky to have these special waves at the sea. Klitmøller has a several centuries old fishing culture, and then in the last decades occurs this surfing environment. It creates a desire to come here, not because it is fashionable, but because of the rough Nordic nature, says Robert Sand.

BY HELLE MATHIESEN

The sea and the rugged scenery of Klitmøller are the main sources of inspiration for the Danish clothing brand.

KLITMØLLER COLLECTIVE IS FOR PEOPLE DRAWN BY

THE ROUGH NORDIC NATURE

KLITMØLLER COLLECTIVE

ROBERT SAND

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Article

CPH MUSE IS GORGEOUS ALL THE WAY THROUGH – DOWN TO THE VERY LAST DETAIL SUCH AS OUR LABELLINGMARLENE DE JONG, BRAND MANAGER

The Danish fashion house Brands of Scandi-navia A/S, the company behind Freequent, is launching a new high-level jeans brand at the European fashion scene in January and February 2017. First stop on the new adventure is Panorama in Berlin, followed by Modefabriek in Amsterdam, Pure in London and CIFF in Copenhagen.- It’s always been on the cards that we would manage more than one brand – hence the name Brands of Scandinavia, says Brand Manager at Cph MUSE, Marlene de Jong and continues – the time is ripe to add another brand to our portfolio. Free-quent is seeing stable growth and since the beginning eight years ago we have built a strong foundation for new activities. In ad-dition, we are seeing very strong demand for high quality jeans and that’s an area, we’re committed to specializing in, says Marlene de Jong, who graduated in Paris, where she’s lived for eight years. After that, she spent a number of years in China, where she led a design and production office for Italian and French fashion customers.With her solid background, Marlene de Jong

possesses creative qualities and excellent product knowledge, including the art of creating the right fit.

Fit is crucial- Designing jeans requires technical knowledge, knowhow about design, mate-rial knowledge and much more. If a pair of jeans doesn’t fit well, it isn’t worth much no matter how cool it looks. For that rea-son, we have designed seven named fits, which come in sizes 26-34 with multiple lengths. We have eliminated a number of problems that you can expect to experience in the early stages of an activity by using a wide-ranging focus group. Actually several women reported back that the jeans fit as if they were tailor made, says Marlene de Jong.Each of the seven fits comes in multiple styles with varying level of details, wash styles and fabrics, including bi-stretch.

The small details- We are focusing on the “extra” – the exclusive trim, high-quality fabrics, new

finishes. Cph MUSE is gorgeous all the way through – down to the very last detail such as our labelling, which consists of four dif-ferent materials mixed with a light string and a charm that can be turned into a neat, little bracelet, says the dedicated Brand Manager.The collection is divided into three groups: Jeans, Causal and Casual Suiting. Muses and CopenhagenThe logo incorporates elements from a Celtic symbol that symbolizes inspiring muses. Cph refers to Copenhagen and the Nordic universe, because the style is simple and Scandinavian in spite of the high level of details.Cph MUSE releases four collections a year and the jeans are designed with a range that makes the brand a perfect fit for the entire European market. First collection is for the AW17 season.

DELICATE DANISH JEANS BRAND ENTERS THE FASHION SCENEBrands of Scandinavia A/S is set to launch Cph MUSE – a brand with four collections a year, seven fits, high level of details and a Nordic style, says Brand Manager, Marlene de Jong.

BY HELLE MATHIESEN

CPH MUSE is exhibiting at

Panorama stand no. 1.74

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Det handler om at ramme de rigtige pro-dukter, de rigtige trends og de rigtige pri-ser. På den måde skaber Ib Laursen ApS win-win-win: For kunderne, slutbrugerne og dermed også for sig selv. Med den formel, der langt fra er så simpel, som den lyder, har det danske livsstilsfirma nu igennem en årrække skabt vækst og ud-vikling. Og ikke mindst omfattende og brede kol-lektioner, der dækker det meste af boligen – også livet udenfor; på terrassen, i haven, på stranden eller i skoven.På Formland præsenterer Ib Laursen ApS produkterne til forår/sommer 2017 i en række gennemarbejdede temaer, som alle rummer et hav af varenumre og som sæd-vanligt også spændende nyheder.

livet. Det rummer naturligvis vandkander, spande, massevis af beton-, zink- og ter-rakotta-potter, ophæng og potter, så plan-terne kan hænge, samt lanterner og deko-rative gamle trækasser. Temaet afspejler også trenden med by- haver, og som noget nyt lancerer Ib Laursen ApS små væksthuse.- Til at spire planter i eller til at have små tomater på den franske altan. Vores klas-siske glasklokker får også en renæssance i haven, hvor de smukt kan bidrage til spi-ring eller pynt, siger Hanne Davidsen.

Bistro med nye farver, møbler og stelElementerne til køkkenet, spisetid og hyg-ge er inspireret af en sand fransk bistro. Temaet rummer blandt andet en udvidelse af serien af jernmøbler – de rå, industri-elle møbler – og nye caféstole, Marais, også inspireret af klassisk fransk stil.Til bordet er der blandt andet nye skære-brætter i smukt træ, nye glas og som sæd-vanligt nye farver i porcelænsserierne Mynte – med tonerne buttercream og milky brown – og i serien Casablanca, hvor blå er den nye, populære farve. Endelig lancerer Ib Laursen ApS også et helt nyt stel; Delicate.- Det er en klassisk basis-serie i hvid - flot

Siesta i den lune årstidUnder det afslappede tema Siesta bliver de gyldne naturfarver mikset med toner af terrakotta og lækre sorbet-nuancer. Kol-lektionen af møbler i genbrugstræ bliver udvidet med blandt andet ledningstromler, der i den indiske version ikke er så store og fungerer perfekt som et mindre sofabord. I Indien har Ib Laursen ApS også fundet gamle murstensforme i træ, der kan bruges på et hav af måder – til pynt, til planter på terrassebordet, til olie og eddike i køkke-net, på badeværelset til nips, til smykker i soveværelset…Siesta indeholder også en række nye tek-stiler som tæpper til gulvet, løst vævede bomuldsplaider, quilts og masser af nye puder – i velour og i hør.

og enkelt. Serien har også enkelte modeller med blå og grå mønster-detaljer, så kunder-ne kan mikse og skabe deres helt eget ud-tryk med stellet, siger Hanne Davidsen.

Calming DownTøjkollektionen Anna er vokset med nye tunikaer og kaftaner i delikate blå farver og nuancer af jordfarver, som matcher nyhederne i tørklædeserien. Temaet rum-mer også nye sommertasker med print og blandt andet sæbedispensere i beton, glas og keramik.- Vi glæder os også til at inspirere forbru-gerne til at skabe et udendørs bad med blandt andet nye, lækre håndklæder, siger Hanne Davidsen.Oplev alle nyhederne på stand nr. H 6110.

SummaryIb Laursen ApS is presenting its Spring/Summer 2017 collection at Formland in a range of carefully prepared themes.Finally Summer is the garden theme that features inspiration and products for out-door living. The theme also touches upon the urban gardening trend and to support the trend Ib Laursen ApS is announcing small-sized greenhouses. Under the Siesta theme, golden natural col-

Til dage og aftener udenfor sørger eksem-pelvis farvet glas for hygge – blandt andet i de populære farver blå og grøn. Og så ud-vider Ib Laursen ApS sit univers af kakler med nye farver og nye dimensioner:- Kaklerne er populære til mange forskel-lige formål. Nogle bruger dem til at samle opstillinger, nogle bruger dem som bord-skånere eller til at lave flotte kakkelborde. Butikker bruger dem i bunden af gave-indpakninger i cellofan, og så havde vi en kunde, der lagde og imprægnerede vores kakler som gulvet i sit orangeri, siger ind-køber Hanne Davidsen.

Væksthuse til byhaverneFinally Summer er havetemaet, som sam-ler både produkter og inspiration til ude-

ours are mixed with shades of terracotta and gorgeous sorbet tones. The collection of furniture made from recycled wood is expanded as well, and the same goes for the different textile, tile and glass lines.The authentic French bistro sets the scene for another theme that captures the cosy dinner time atmosphere. The theme fea-tures kitchen utensils and an expanded line of iron furniture – the raw, industrial furniture – and new café chairs, Marais, also inspired by classic French traditions including the new line, Delicate.Delicate features a classic and simple basic line in white and other designs with blue and grey patterns for customers to mix and match in order to achieve a personal look and style.The clothing collection Anna is expanded to include new tunics and kaftans in delicate shades of blue and tones of earth colours that match the new scarves. The theme Calming Down also includes new summer bags with print as well as soap dispensers made from concrete, glass and ceramic. See all the news from Ib Laursen at booth no. H 6110.

AF JETTE AAES

DESIGN-NYHEDER MED INDBYGGET PERSONLIGHED

DESIGN NEWS WITH BUILT-IN PERSONALITY

Danske Ib Laursen oplever stigende efterspørgsel og glæder sig til at vise sine kollektioner med masser af nyheder.The Danish design company Ib Laursen is seeing growing demand for its home and garden décor and the company is looking forward to presenting its collections with lots of new items.

IB LAURSEN exhibits at

stand no. H 6110

IB LAURSEN

KAKLERNE ER POPULÆRE TIL MANGE FORSKELLIGE FORMÅL. NOGLE BRUGER DEM TIL AT SAMLE OPSTILLINGER, NOGLE BRUGER DEM SOM BORDSKÅNERE ELLER TIL AT LAVE FLOTTE KAKKELBORDE. BUTIKKER BRUGER DEM I BUNDEN AF GAVEINDPAKNINGER I CELLOFANHANNE DAVIDSEN, INDKØBER

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