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2 Forecasting logistics requirements 2.1 Introduction 2.2 Qualitative methods 2.3 Quantitative methods 2.4 Data preprocessing 2.5 Choice of the forecasting method 2.6 Advanced forecasting method 2.7 Accuracy measure and forecasting monitoring 2.8 Interval forecasts 2.9 Case study: Forecasting methods at Adriatica Accumulatori 2.10 Case study: Sales forecasting at Orlea 2.11 Questions and problems G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 1/9

2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

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Page 1: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements

2.1 Introduction2.2 Qualitative methods2.3 Quantitative methods2.4 Data preprocessing2.5 Choice of the forecasting method2.6 Advanced forecasting method2.7 Accuracy measure and forecasting monitoring2.8 Interval forecasts2.9 Case study: Forecasting methods at Adriatica Accumulatori

2.10 Case study: Sales forecasting at Orlea2.11 Questions and problems

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 1 / 9

Page 2: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 3: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 4: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 5: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 6: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 7: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 8: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 9: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 10: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 11: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 12: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 13: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting- Attempt to determine in advance the most likely outcome of

an uncertain variable;- planning and controlling logistics systems need predictions

for the level of future economic activities because of thetime lag in matching supply to demand;

- decisions made before some data are known:> facility location;> production scheduling;> inventory management;> transportation planning;

- logistics requirements to be predicted include:> customer demand;> raw material prices;> labour costs;> lead times.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 2 / 9

Page 14: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting decision areas

Decision area Forecast

Purchasing Price of raw materials, components and semi-finished goodsAvailability of raw materials, components and semi-finished goods

Facility location Fixed location costsVariable location costs

Demand of the logistic nodes to be served

Inventory Picking rate of the products in the warehouseInventory costs

Distribution Travel timesCustomer demand (both location and time pattern)

Table 1: Main forecasts required by logistics systems planning andcontrol.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 3 / 9

Page 15: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting based on some hypotheses

- No forecasting method can be deemed to be superior toothers in every respect;

- historical data must show some degree of regularity;- historical data pattern must remain nearly the same in the

future or...- data entries must depend to some extent on the past values

of a set of variables.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 4 / 9

Page 16: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting based on some hypotheses

- No forecasting method can be deemed to be superior toothers in every respect;

- historical data must show some degree of regularity;- historical data pattern must remain nearly the same in the

future or...- data entries must depend to some extent on the past values

of a set of variables.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 4 / 9

Page 17: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting based on some hypotheses

- No forecasting method can be deemed to be superior toothers in every respect;

- historical data must show some degree of regularity;- historical data pattern must remain nearly the same in the

future or...- data entries must depend to some extent on the past values

of a set of variables.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 4 / 9

Page 18: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Forecasting based on some hypotheses

- No forecasting method can be deemed to be superior toothers in every respect;

- historical data must show some degree of regularity;- historical data pattern must remain nearly the same in the

future or...- data entries must depend to some extent on the past values

of a set of variables.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 4 / 9

Page 19: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 20: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 21: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 22: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 23: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 24: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 25: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 26: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Long-term forecasts

- Span a time horizon from one to five years;- predictions for longer time periods unreliable (political and

technological issues come into play);- used for deciding whether:

> a new item should be put on the market;> an old one should be withdrawn;

- often generated for a whole group of commodities (orservices) rather than for a single item (or service);

- sector forecasts are more common than corporate ones.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 5 / 9

Page 27: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Medium-term forecasts

- Extend over a time period ranging from a few months to oneyear;

- used for tactical logistical decisions, such as:> setting annual production and distribution plans;> inventory management;> slot allocation in warehouses.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 6 / 9

Page 28: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Medium-term forecasts

- Extend over a time period ranging from a few months to oneyear;

- used for tactical logistical decisions, such as:> setting annual production and distribution plans;> inventory management;> slot allocation in warehouses.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 6 / 9

Page 29: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Medium-term forecasts

- Extend over a time period ranging from a few months to oneyear;

- used for tactical logistical decisions, such as:> setting annual production and distribution plans;> inventory management;> slot allocation in warehouses.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 6 / 9

Page 30: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Medium-term forecasts

- Extend over a time period ranging from a few months to oneyear;

- used for tactical logistical decisions, such as:> setting annual production and distribution plans;> inventory management;> slot allocation in warehouses.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 6 / 9

Page 31: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Medium-term forecasts

- Extend over a time period ranging from a few months to oneyear;

- used for tactical logistical decisions, such as:> setting annual production and distribution plans;> inventory management;> slot allocation in warehouses.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 6 / 9

Page 32: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

short-term forecasts

- Cover a time interval ranging from a few days to severalweeks;

- employed to schedule and reschedule resources in order tomeet medium-term production and distribution targets;

- as service requests are received, there is less need forforecasts;

- forecasts for a shorter time interval (a few hours or a singleday) are quite uncommon.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 7 / 9

Page 33: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

short-term forecasts

- Cover a time interval ranging from a few days to severalweeks;

- employed to schedule and reschedule resources in order tomeet medium-term production and distribution targets;

- as service requests are received, there is less need forforecasts;

- forecasts for a shorter time interval (a few hours or a singleday) are quite uncommon.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 7 / 9

Page 34: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

short-term forecasts

- Cover a time interval ranging from a few days to severalweeks;

- employed to schedule and reschedule resources in order tomeet medium-term production and distribution targets;

- as service requests are received, there is less need forforecasts;

- forecasts for a shorter time interval (a few hours or a singleday) are quite uncommon.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 7 / 9

Page 35: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

short-term forecasts

- Cover a time interval ranging from a few days to severalweeks;

- employed to schedule and reschedule resources in order tomeet medium-term production and distribution targets;

- as service requests are received, there is less need forforecasts;

- forecasts for a shorter time interval (a few hours or a singleday) are quite uncommon.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 7 / 9

Page 36: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Role of logistician (1/2)

- Medium- and long-term forecasts are hardly ever left to thelogistician;

- assigned to marketing managers who try to influenceforecasts.Example. Launch of an advertising campaign for thoseitems whose sales are in decline.

- Logistician often produces short-term forecasts.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 8 / 9

Page 37: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Role of logistician (1/2)

- Medium- and long-term forecasts are hardly ever left to thelogistician;

- assigned to marketing managers who try to influenceforecasts.Example. Launch of an advertising campaign for thoseitems whose sales are in decline.

- Logistician often produces short-term forecasts.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 8 / 9

Page 38: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Role of logistician (1/2)

- Medium- and long-term forecasts are hardly ever left to thelogistician;

- assigned to marketing managers who try to influenceforecasts.Example. Launch of an advertising campaign for thoseitems whose sales are in decline.

- Logistician often produces short-term forecasts.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 8 / 9

Page 39: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Role of logistician (1/2)

- Medium- and long-term forecasts are hardly ever left to thelogistician;

- assigned to marketing managers who try to influenceforecasts.Example. Launch of an advertising campaign for thoseitems whose sales are in decline.

- Logistician often produces short-term forecasts.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 8 / 9

Page 40: 2 Forecasting logistics requirements - wiley.com · 2 Forecasting logistics requirements ... - planning and controlling logistics systems need predictions ... > production scheduling;

2 Forecasting logistics requirements Introduction

Role of logistician (2/2)

ArvesArves, an American company headquartered in Kansas City,produces electronic games. In 2001, in order to counter thedecline in sales expected for the subsequent year, which wouldhave a serious economic-financial consequence, salesmanagement has considered the possibility of increasing thecompany’s market share by 3%, by means of the followingactions:

- reducing the retail price by 15%;- Internet sales promotions through the ‘pay-per-click’ option.

G. Ghiani, G. Laporte, R. Musmanno Introduction to Logistics System Management © John Wiley & Sons, Ltd 9 / 9