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N-SCREEN SERVICE OF EBS ENGLISH CHANNEL
EDUCATIONAL BROADCASTING SYSTEMS. M. JUNG PH. D. 2011.05.23
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TABLE OF CONTENTS
1.Overview on e-Learning in Korea
2.Overview on EBS Broadcasting service
3.N-Screen Service for EBS English
4.Suggestions
3
I. Overview on e-Learning in KoreaI. Overview on e-Learning in Korea
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1. VISIONLife-long Learning SocietyLife-long Learning Society
Integrate centralized e-Learning projects
Customize programs for teachers
Improve information accessibility for the disadvantaged
Establish regional e-Community
Diversify specialized e-Learning institutes
Provide customized e-Learning service
Build e-cluster
Improve university competitiveness
Improve Quality ofPublic EducationThrough e-Learning
Develop Key HumanResources through
e-Cluster
Develop VocationalEducation
Regional IntegrationThrough e-Community
• Collaborative system Between ministries And organizations
• Enactment for e-Learning• Establish the Education
Resources Sharing System
• Reduce gap between technology & practical use• Globalization of e-Learning
Collaborative NetworkRevise Laws &
RegulationsIncrease
Public Awareness
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2. DIRECTIONS
Regional and social integration by resolving information divide through e-Learning
Systematic integration of education & economy through e-Learning
Systematic integration of education & economy through e-Learning
Building Competitiveness of e-Learning industry
Globalization of e-Learning
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3. HISTORYPeriod Key words
Teaching-Learning Model
Feature
’87~’95
(rolling out
stage)
Computer education,PC, DOS, Network
Use of application pro-grams as educational
tools, CAI
Computer literacy training Use CAI to support lecture Spread computer and network in schools
’96~’00
(evolving stage)
Education Informati-
zation,IT, Inter-
net,Windows
Internet as edu. tool, Cyber learning pro-
grams, National guide-lines of using ICT in
every subject
Integrated ICT literacy training Individualized learning using cyber learning materials Education infrastructure com-pleted
’01~’03
(Expan-sion
stage)
ICT in Edu-cation,
ICT,e-Service
Searching, Analysis,Guidance, Web discus-sion Collaborative study, Expert relations, Web pen pal, Knowl-edge creation
8 models of using ICT How to use of information Diversified methods using in-ternet Infrastructure (broadband) Wide use of ICT materials
’04~Presen
t(Expan-
sionStage)
e-Learn-ing,
Ubiqui-tous,Smart
Learning
Self-directed Learning
Learning in SchoolLearning in Anywhere (home, society) [Just for me] Education Change of Educational Para-digm Streaming video through in-ternet
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4. E-LEARNING PROGRESS IN KOREA
80s Early90s
Mid2000s
Early2000s
Late90s
Mid90s
Teacher
Learner
9.6~14.4Kbps
<Year>
<Infrastructure>XT~AT
10Mbps2MbpsPentium III
5Mbps
<M
ain
use
r>
High
<In
ter-o
pera
bility
>
50Mbps1.2~2.4Kbps386~486 Pentium I~II Pentium IV Xeon
A/V EdA/V Ed
CAICAI
e-Learninge-Learning
CLMCLM
CCLSCCLS
x(m,u,t)-Learningx(m,u,t)-Learning
BEBE
EDUNETEDUNET
EODEOD
CHLSCHLS
ERSERS
TLCTLC
CBECBE
ICT-BEICT-BE
IBEIBEUnit-based Service
Educational ContentEducational BroadcastingTeaching-Learning method
Integrated Service
※ m-Learning : Mobile Learning u-Learning : Ubiquitous Learning t-Learning : TV(interactive & broadband TV) Learning
•A/V Ed : Audio &Visual Education•CAI : Computer Assisted Instruction•CCLS : Computer Communication Learning System•CLM : Cyber Learning Material•CBE : Computer based Education•IBE : Internet based Education•ICT-BE : Information & Communication Technology based Education•BE : Broadcast Education•EOD : Education on Demand•ERS : Educational Resource Sharing System•TLC : Teaching & Learning Center•CHLS : Cyber Home Learning System
Low
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II. Overview on EBS Broadcasting service
II. Overview on EBS Broadcasting service
1. HISTORY
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Year Month Outline1990 December Founding EBS the annexation of KEDI (EBS TV & FM Radio)
EBS TV channel 13 / EBS FM Radio frequency 104.5 MHz
1997 January Establishing the Korea Educational Broadcasting Institute
August Launching satellite educational broadcasting and cable TV re-transmitted
2000 March Enacting and promulgating the law of EBS as a public corporation
June Registering the creation and incorporation of EBS(Korea Educa-tional Broadcasting System)
2001 November Opening EBS DTV
2002 March Launching satellite broadcasting (Sky life)EBS Plus1 & EBS Plus2
2004 April Starting‘EBS Lecture for CSAT’service (www.ebsi.co.kr)
2006 May Launching‘EBS AMERICA’for Korean-Americans in U.S.A
July Launching EBS language learning internet service (EBSlang)
2007 April Starting EBS English with free internet service
2008 December Starting IPTV in real time
2009 October Starting to produce clips for digital curriculums
2. BROADCASTING CH. & WEB SITES
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Web Sites
www.ebs.co.kr(EBS Homepage)
www.ebsi.co.kr(CSAT Service)
www.ebse.co.kr(EBS English Ser-
vice)
www.ebslang.co.kr(Foreign language
Service)
Terres-trial
Wave
EBS TV
EBS RA-DIO
Cable TV
Satellite Broadcast-
ing
IPTV
EBS Plus 1
EBS Plus 2
EBS English
U.S.A. EBS America
Satellite DMB EBS u
Broadcast-ing Channels
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3. BROADCASTING CHANNELS
Section Programming Duration
Terrestrial Broadcasting
Analogue TV Children, information, culture, documentary
06:00 – 01:00(the next day)
Digital TV The same as Analogue TV
FM Radio English learning and general education
05:00 – 02:00 (the next day)
SatelliteCATVIPTV
EBS Plus1 CSAT, school education, essay 24 hour
EBS Plus2 Education for elementary and middle school students & Voca-tional programs
06:00 – 02:00 (the next day)
EBS English English specialized education 06:00 – 02:00 (the next day)
Satellite DMB EBSu English learning and children’s education
04:00 - 16:00
Abroad EBS America Korea-American education in the U.S.
24 hour
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4. INTERNET SERVICE
SitesRelated
Channel(s)Charged or Free
No. of Member-ships Program Summary
EBSwww.ebs.co.kr
EBS TVRadioPlus2
Chargedand/or Free
10,170,000 Life-long education based on broadcasting contents
EBSiwww.ebsi.co.kr
Plus1 Free 3,200,000Subject studies for high schoolers in preparation for CSAT
EBSewww.ebse.co.kr
EBS Eng-lish Free 2,415,000 Customized programs for
learning English
EBSlangwww.ebslang.co.kr
None Charged 1,120,000 Online lectures for learn-ing foreign languages
Intent Channel for English education
Target Audience All age groups
Characteristics
-Consumer oriented English programs: 1) Entertaining contents for preschoolers 2) Supplementary contents for elementary and middle school students 3) Specific contents for adults
- Providing educational contents connected with textbooks and web-based service
EBS English satellite TV
5. CHARACTERISTICS OF EBS ENGLISH CHANNELS(1/2)
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URL www.ebse.co.kr
No. of Member-ships About 2,415,000
Year of Start 2007
Charged or Free Free (Sponsored by the Ministry of Education, Science and Technology)
Target Audience- children, students from elementary to high school, teachers & parents- Learners interested in English
Contents - English learning programs considered by users’ age and levels of language skills
Intent / Character-istics
- Aiming at cut-down of private English tuitions and resolving inequality of education between classes- Launching EBS English in 2007 for free access of English learning on satellite channel
EBSe INTERNET
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5. CHARACTERISTICS OF EBS ENGLISH CHANNELS(2/2)
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III. N-Screen Service
for EBS English
III. N-Screen Service
for EBS English
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1. BACKGROUND : ADVANCED TECHNOLOGY
Korea enjoys world top class in the internet use environments and its utilization.
※ Internet using rate(72.2%, Top 5), Subscribing rate of very high speed internet (30.6%, Top 8) Source: ITU(2007) ☞
Korea enjoys world top class in the internet use environments and its utilization.
※ Internet using rate(72.2%, Top 5), Subscribing rate of very high speed internet (30.6%, Top 8) Source: ITU(2007) ☞
UCC/Expand Participation
• UCC (User Created Contents) 50% of Netizens created (’07,NIDA) Presidential election campaign with UCC during last election •Revitalize Blog 40% of internet users operate it(’07, NIDA)
• Acquire social issues over internet
Electronic Government
• e-Gov. Readiness Index: World Top 6•Participating Index of e Govt. World Top 2 (UN, ’08)• e-public petition G4C, Home Tex• Unified window service for supporting business G4B • Online portal for people’s participation,• Portal for disclosing administrative information
Electronic Commerce • Volume of e-Commerce 413.6 Trillion won (’06)→ 516.5(’07) cf. World Wide: $7 Trillion(’07, OECD) (Statistics Agency):
• Share of Internet banking: 24.4% (1st Quarter, ’08)
Transmit SpeedTransmit Speed 9.6Kbps 153Kbps 2.4Mbps 14.4Mbps
1996 2000 2002 2006
330Mbps
2011
Movie(1.4GB)Download
Movie(1.4GB)Download
324 Hours 20 Hours 78 Min. 13 Min. 34 Sec.
Typical ServicesTypical ServicesPC
CommunicationSimple text Picture, photo
VOD(video)
IPTV, Video call
Source : Ubiquitous Forum (Hyung Tae Keun, ‘08. 7)
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1. BACKGROUND: CHANGE OF MEDIA USING TREND(1/2)
TV Watching Frequency (more than 5 days/week)is Decreasing.
(unit : %)
TV Watching Frequency (more than 5 days/week)is Decreasing.
(unit : %)
Source : Media using trend of the people of twenties who are the future con-sumers (Korea Information Society Development Institute, 2010.3)
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Watching TV of the Twenties is Substantially decreasing but Utilization of Internet is Increasing
Watching TV of the Twenties is Substantially decreasing but Utilization of Internet is Increasing
Source: Media using trend of the people of twenties who are the future con-sumers (Korea Information Society Development Institute, 2010.3)
1. BACKGROUND: CHANGE OF MEDIA USING TREND(2/2)
1. BACKGROUND : INCREASE OF SMART PHONE USERS IN KOREA
Source: 2010 Smartphone users in Korea (Korea Communication Commission, 2010.12)
0100200300400500600700800900
1000
103151
210310
442524
710
1,000
JanuaryMarchMayJulySeptemberOctoberDecemberMarch2
Educational Broadcasting System 19
UNIT:10,000MAN
2. N-SCREEN EXPANSION STRATEGY
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Accessible through the EBS Main App
Enhancing of Clip-type
service
Compatible with IOS, Android,
Win Mobile
API interworking with internet ser-vice
Compati-bility
Cost ef-fective-
ness
Dif-feren-tiation
Accessi-bility
3. STRUCTURE OF EBS N-SCREEN SERVICE
iOS(Apple)
Android
WindowsMobile
EBSe(www.ebse.co.kr)
CDN(Streaming Server)
EBSi Mobile Web
userDB
LMS
LCMS
WAS
Contents Encording(wmv mpeg4)
WEB
User(Mobile Device)
VODStreaming
VODStreaming
API Inter-working
Providing Service function
(Log-in, LMS)
(m.ebse.co.kr)
(EBS English Internet Service)
(Mobile Server)
WAS
Mo-bileDB
H.264
Digital Archive Server Terristrial TV
Satellite TV
IPTV
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4. HOW TO USE MOBILE SERVICES OF EBS
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1
App Download Use of EBSe App search
Search on “EBS”→ Se-lect ”EBS on Air”
2
3
4
EBS English Mobile
Service
URL : m.ebse.co.kr
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5. N SCREEN SERVICE OF EBSEBS
satellite
EBS (Mobile)
IPTV
EBS FM(Radio)
EBS Web site
EBS con-tents
Reinforcement of Viewer’s Accessibility
Raising Program Usability
EBS Smart Pad
6. VISION : EXPANSION TOWARDS SOCIAL LEARNING
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Current (As-Is)Current (As-Is) Alternative (To-Be)Alternative (To-Be)
기획자
Provide services through TV, Radio, Web and Mobile(partially), Satellite, Cable, IPTV Etc.
EBSmain
사용자
EBSi
EBSlang
EBSe
Diversify of accessible channels to EBS Services
Expanding of learning time with mobile portal
EBS blog EBS twitter
Smart TV
PODCAST Sharing Bookmark
EBS Mobile portal RSS
• EBS Teachers
• EBS Parents
• EBS Students &
Kids
Community
EBS YouTube
user
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IV. SuggestionsIV. Suggestions
26
POLICY PLANNING FOR EXPANSION OF BROAD-CASTING AND COMMUNICATION CONVERGENCE SERVICE
N-Screening Service is essential to response to rapid
technology development, diversification of user trend.
N-Screen service should be under consideration while
planning production, producing digital content, establishing
digital archive system.
To promote standardization of device and content production
format between countries (Mobile device, Smart TV)
To standardize metadata of broadcasting sources between
countries and to expand its application (reflecting the
outcome of ISO, IMS standardization)
To modify laws and institutions for Broadcasting and
communication convergence Service 26
