Four (Sort of) Easy Steps to an Integrated

Communications Planby Susan Sirois Ellis

©Susan Sirois Ellis 2012 Twitter: @suellis

1.Know your audience(s).

2.Know the tools.

3.Know your goals.

4.Create a plan.

©Susan Sirois Ellis 2012 Twitter: @suellis

©Susan Sirois Ellis 2012 Twitter: @suellis

Internet

EMAIL

PrintSOCIAL NETWORKING

intranet

Video

podcasts

Press

EVENTS

Presentations

WHITE PAPERSblogs

Advertising

books

Endorsements

MEETINGS

interviews

Classes

webcasts

Conferences

mentionsEarned Media

©Susan Sirois Ellis 2012 Twitter: @suellis

SMART

pecificeasurablechievableealisticimely

©Susan Sirois Ellis 2012 Twitter: @suellis

Goal:•Increase registrations for annual conference

Goal:•Create buzz around new research as measured by number of mentions

Goal:•Engage young constituents to drive new memberships – 10% increase by March

Audience #2

•26-36

•Use email

•Get news online

Facebook

•Large following

•“fun” content

•interactive

Audience #1

•Under 25

•Read blogs

•Get news online

email

•Delivered

regularly

•Low cost

•We send

Audience #3

•36-46

•Use Facebook

•Read

newspapers

blog

•High quality

photo

•Thought

leadership

•Readers

subscribe

©Susan Sirois Ellis 2012 Twitter: @suellis

Outline

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©Susan Sirois Ellis 2012 Twitter: @suellis

Susan Sirois Ellis@suellis