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Shepard Fairey (1970)

(1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

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Page 1: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

Shepard Fairey (1970)

Page 2: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

“Art is not always meant to be decorative or

soothing, in fact, it can create uncomfortable

conversations and stimulate uncomfortable

emotions.”

Page 3: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

Obey Giant

Page 4: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

Obey Giant

Page 5: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

Barack Obama "Hope" poster

Page 6: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

Barack Obama "Hope" poster “I knew my biggest challenge was to portray Obama as both an exciting progressive and a mainstream patriot with vision. I decided to make a portrait of Obama largely because I felt his power and sincerity as a speaker would create a positive association with his likeness. I wanted it to be a portrait that was political in nature and that would de-racialize Mr. Obama by using a red, white, and blue colour palette that was patriotic. I also wanted to capture a pose in Mr. Obama that was a classic political pose, something that would elevate him to iconic status in the vein of people who had preceded him and were held in high regard in politics. I hoped such an image would make him feel immediately established, familiar, American, and presidential.”

Page 7: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

We The People

Page 8: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was

"We thought (they) were the three groups that had been maybe criticized by Trump and maybe were going to be most, if not necessarily vulnerable in a literal sense, feeling that their needs would be neglected in a Trump administration,"

Page 9: (1970) Shepard Fairey - University of California, Los Angelesclasses.dma.ucla.edu/Fall18/154/.../2018/10/Shepard... · Barack Obama "Hope" poster “I knew my biggest challenge was