181677206 500 Days of Summer Magazine Analysis222 Pptx

8/13/2019 181677206 500 Days of Summer Magazine Analysis222 Pptx

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Masthead - The masthead is the visual branding of the

title and allows the magazine cover to be recognised by

the typical readers and may attract new readers with the

visual aesthetic. The vivid red allows the magazine cover

to be noticeable from a distance. The spacing andshadow of the font is indicative of the progression of

typography in contemporary media. This type of font

wouldnt typically have been used in printed media,

however here it is used to allow readers to distinguish

the type of information that the magazine publishes.

Selling line - The selling line is a condenseddescription of the titles main marketing point.

The magazine has been designated The

ultimate buyersguide for men . The selling line

then makes readers aware that the majority of

the magazinescontent will revolve around male

products or items of a male interest. The selling

line is the smallest font on the cover of the

magazine which suggests that Complex

magazine is a well established buyersguide formen and typical or new readers should be aware

of this. The inclusion of fashion designer and

entrepreneur Marc Ecko reinforces the notion of

the magazine being the ultimate buyers guide

for men as it displays contemporary fashion and

the latest trends for men.


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Left Third- It is vital that the left of themagazine cover contains enticing information

especially when the magazine is displayed in

western countries where the entire cover of

the magazine is not displayed on shelves.

Here, the left third of the magazine displays ta

cover line that might be considered a useful

tip by men. It is also important that the

masthead of the magazine is visible to ensure

that if the cover line of the left third of the

magazine does not attract readers, the

credibility of the magazine will do so.

Cover Lines- The cover line on the left third

of the magazine cover uses numbers in a

digital font format. This reinforces the

modernity of the magazine and refers to the

number of contemporary styles the

magazine contains.

The sans serif text influences the syntagmatic

meaning of the magazine cover. The

anchorage text creates a link with the typical

readers of the magazine. The anchorage textand cover lines are the same font type: san

serif within the magazine cover. The

combination of paradigms creates the

message that all the cover lines allude to a

similar content that attracts the readers of

Complex.


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Model Credit - It tends

top be unusual for a

model credit to be

placed on a magazine

cover as the main image

is usually a person, that

will be easily recognised

by most readers.

However at the time of

publishing (2009) Zooey

Deschanel did not have

the notability as an

actress that she

currently has.

The model credit is

followed with the

indication that Zooey

Deschanel has the

potential to blow up

alluding to her ability to

improve and gain

credibility as an actress.

Cover Lines- The

cover lines

dispersed on the

magazine cover

refer to the content

of the magazine.

The cover lines on

Complex magazine

indicate that the

content has been

produced for male

readers.


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Cover lines are placed

around the main image

on the magazine without

detracting from the main

image. They are usually

in varied colours but

utilise the colour palette

of he magazine cover. In

this case, the colourpalette of the magazine

is sky blue, yellow and

black. The range of vivid

colours create a visual

aesthetic that draws the

readers attention to

certain aspects of the

cover lines.

The cover lines consist of

longer sentences as

opposed to brief text and

so the readers attention

is drawn to specific

sections of the cover

lines. Here, the readers

attention is drawn to the

four words cheat on

your girl. Automatically,

without any previous

information the reader ismade aware of the

slightly humorous yet

taboo articles within the

magazine.


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The colour palette consists of paradigms that have been

selected to create a link throughout the magazine cover.

For example, the colour palette of the cover lines and

anchorage text consists of yellow, blue and black.

The choices of the colouring are

interconnecting and striking whichcatches peoples attention easily. The

syntagm of the magazine cover is

presented as being used as a signifier

for the most important parts of the

cover lines. The cover lines that allude

to the most reader enticing content are

highlighted in bright colours. Here, it is

evident that the paradigmatic features

of the anchorage text have beenutilised as signifiers to the readers.

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181677206 500 Days of Summer Magazine Analysis222 Pptx