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Campus Circle's online, street and print marketing efforts to promote the release of (500) Days of Summer in Los Angeles.
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5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
(500) Days of Summer (Fox Searchlight Pictures)Print and Online Campaign
DMA: Los Angeles Film Sales Manager: Sean Bello
Dedicated Emailing: An HTML email was sent out to our L.A. database to promotethe (500) Days food giveaways and promotion through Twitter.Database: 112,000 members nationwide. L.A. (28,000+ members), NYC (11,000+)
Print Ad: A full page 4 color promotional ad appeared in Campus Circle.Partnership: Campus Circle brought in the Nokia Live Theatre as a partner for a filmsweepstakes to win tickets to see Hall & Oates [who appear on the film soundtrack].
Sweepstakes - The print ad directed readers to our online film sweepstakes pagewhere entrant information is databased for the promotion.
Advance screenings - Campus Circle co-hosted two advance screenings of the filmin Los Angeles and Orange County using our online RSVP system.
Stats/Demographics - Film clients can track stats and demographics for CampusCircle film screening events and sweepstakes.Key information includes - age, gender, ethnicity, status, entries and opt-ins.
Retail Partnerships - Campus Circle set up poster displays and distributed miniposters at our various independent record store clients in the Los Angeles DMA.
Ex. Freak Beat Records
Banner Advertising for the film appeared on campuscircle.comWeb-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.SOV: 1/3 to 100%. Banners appear on 95% of the website.
Newsletter Advertising: Banner ads for the film appeared in our weekly event calendar.Reaches: 28,000+ Campus Circle members in L.A. DMABanner Ad sizes: 300 x 250, 468 x 60 or 234 x 60
Print Ad: Full page 4 color Release Date ad - Appeared in Campus Circle (7/15/09)Circulation: 30,000 Readership: 90,000Distribution: Retail outlets and schools in Los Angeles
Print Ad: In addition to the full page 4 color ad inside the issue, a 4 color strip ad for thefilm was printed on the cover of Campus Circle.
An interview for the film appears on campuscircle.com.Web-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.
An interview for the film also appears in Campus Circle newspaper.Circulation: 30,000 Readership: 90,000Distribution: Retail outlets and schools in Los Angeles
