18 – 21 June 2013 Marina Bay Sands, Level 3, Singapore ... · PDF file6/21/2013 · Deutsche Telekom AG Sandra De Zoysa ... Dialog Axiata Plc Thiraphant Sirisoonthornphib Head of

18 – 21 June 2013 | Marina Bay Sands, Level 3, Singapore

Worldwide Associate:Organised by: Hosted by: A Part of:

Sponsored by:

Supporting Organisations:Co-Presenters:

Held Concurrently:

Incorporating:

Karim TemsamaniHead of Asia PacificGoogle

Jari TammistoCEOMobileMonday Global

Shane OwenbyManaging DirectorAmazon Web Services

Philip YenGroup Head of EmergingPayments, Asia/Pacific,Middle East & AfricaMasterCard

Tetsuzo (Ted)MatsumotoChief Strategy Advisor/Senior Executive VicePresidentSoftbank Mobile

Michael ThatcherChief Technology OfficerMicrosoft – Public SectorAsia

Martijn BlankenExecutive DirectorTelstra Global

Bill ChangCEO – Group EnterpriseSingTel

Liu YaliExecutive Director ofInternational NetworkPlanningVerizon Business

Stephen SpenglerExecutive Vice Presidentof Sales, Marketing andStrategyIntelsat

MEET over 800+ senior-level attendees

HEAR from 200+ industryleaders

ENGAGE in over 20 hours ofdedicated networking

BENEFIT from key insightsto improve your company’sROI!

Featuring Speakers such as:

w w w. c o m m u n i c a s i a . c o m

Registerbefore

10 May to enjoy

up to SGD

500 off the

normal rates!

Turn to page 20 for more details.

SummitHighlights!

Jimmy KimSVP & CEOKorea Telecom andUStream Korea

Wee Jonn LeowCo-Founder / ManagingDirectorZalora Malaysia

Paul Brown-KenyonCEOMeasat

The Hon. GordonRich-PhillipsMinister for TechnologyState Government ofVictoria, Australia

Why You CannotAfford to Miss Out onCommunicAsia2013Summit!

Hear directly from thought leaders and be in the know of the cutting edge technologies and business models influencing the ICT industry today

A comprehensive learning experience with 8 pertinent tracks to address your knowledge and business needs

Engage in a plethora of networking and social activities where you can link up with over 800 senior level industry executives over 4 days

Benefit from 2 in-depth workshops to help you gain the know-how in mobile marketing and security challenges facing CIOs

BRAND NEW – Introducing:• A Content Delivery Network track to address the issues and business opportunities in this growing industry• An Enterprise Mobility track highlighting the current concerns and showcase case studies on adapting BYOD• A revamped track on Mobile Marketing, Services & Commerce to cater to the ever changing needs of the ICT industry

Aliza KnoxManaging DirectorOnline Sales APACTwitter

FOR SUMMIT ENQUIRY AND REGISTRATION, PLEASE CALL +65 6233 6627 OR EMAIL TO [email protected]

2

EVENT AT A GLANCE

Day

1

Stakeholders Panel: Empowering the Customer

MOBILE MARKETING, SERVICES& COMMERCE

>> Beyond Mobile VAS

MOBILE MARKETING & SERVICES

The Key to Making Mobile Marketing a Success

Marketing mVAS & Increasing Revenue:Knowing the Customer

Pricing Strategies

BROADBAND EVOLUTION>> The Evolving Customer, The Data

Explosion & Key Broadband Strategies

Delivering Broadband over NextGen Networks –Business Implications & Opportunities

Future Broadband Infrastructures

CDN EVOLUTION>> Content is Power: Ensuring an

Optimal Customer Experience

Key Trends and Opportunities in Asia

Deployment & Monetization

Making your Network Faster & More Efficient

SATCOMM EVOLUTION>> Transforming Your Satellite Business

to Meet Customer Needs

The Future of the Satellite Business

New Technologies & Business Models

Meeting Market Demands

Day

2

Visionary Addresses (Combined Between CommunicAsia & BroadcastAsia)Thought-Leaders Panel (Combined Panel Discussion Between CommunicAsia & BroadcastAsia)



MOBILE MARKETING & SERVICES

Innovative Strategies to Drive Revenue

Social Entertainment

Lessons Learnt in Delivering VAS



Business Models for Mobile Broadband

Developments in Mobile Broadband and LTE

CLOUD EVOLUTION>> Securely Transforming Your Business

with the Cloud

Tackling Cloud Security Issues Head-On

Ingeniously Riding the XaaS(Everything-as-a-Service) Wave

M2M EVOLUTION>> Monetising M2M Opportunities

The Future of M2M

Maximising M2M Revenue Generation

Implementation Strategies

Day

3

Innovators Panel: Innovating to Meet the Next Wave: New Technologies, New Strategies



MOBILE COMMERCE

Key Trends & Opportunities in Asia

Security, Trust & the Customer Experience

Near-Field Communications & Growth Models



The Future of Mobile Broadband

Addressing Capacity Issues in Mobile Broadband

ENTERPRISE MOBILITY>> BYOD in the Next-Gen Enterprise

The Future of BYOD

Privacy & Security: What Keeps theCIO Up at Night?

Unified Communications as a Service

TELECOM CEM>> Transforming The Total Customer

Experience

Transforming the Internal Culture

Enhancing the Total Customer Experience

Leveraging Customer Analytics toBoost the Bottom Line

Day

4 WORKSHOP: SUCCESSFUL MOBILE MARKETING STRATEGIES

Capturing and Retaining the Mobile Consumers

WORKSHOP: MOBILE SECURITY: WHAT KEEPS CIOS UP at NIGHT?

Risks and Challenges Involved with Growing BYOD Trends

PAST DELEGATES FROM:Breakdown of Attendees by Country

OF THE FOLLOWING JOB TITLES:Breakdown of Delegates by Job Function

FROM THE FOLLOWING INDUSTRIES:Breakdown of Delegates by Industry

■ Asia■ Singapore■ Europe/US■ Australasia■ Rest of the World

■ C-Level/President/VP/BoardDirector

■ Technical/Engineering Management■ MIS/IS/IT Management■ Operation Management■ Communications/Network

Management■ Programming/Content

Development

■ Investment/Finance■ Business

Development/Sales/Marketing■ Human Resources/Educator/Trainer/

Admin■ Researcher & Development/

Consultancy/Legal■ Others

■ PTT/CommunicationAuthority

■ Carriers/Mobile Operators■ ISP/Value Added Services

Provider■ Satcom/Satellite Carrier■ Communications/Data

Communication ServicesProvider

■ IT Solutions Provider■ VAR/VAD/Systems Integrator■ Reseller/Distributor/Agent■ Manufacturer/OEM■ Digital Marketing/

Advertising/ Signage■ Others■ Broadcasting – TV

2%

7%

15%

29%

47%

The ICT world as we have known it to be has undergonephenomenal changes. It has become more challenging forservice providers, developers and other industry players tostay ahead in the game. No one can afford to take the “waitand see” approach. Everyone is constantly innovating andyou must too, to stay in the race.

Not only have disruptive technologies and players emerged,transforming the traditional operating landscape;fundamental changes in the way businesses and consumersinteract have also made a tremendous impact on the ICTindustry’s business and competitive environment.

Today’s consumers are different. They are more discerningand have displayed an insatiable demand for increasedbandwidth, wider variety of services. With disruptivetechnologies and more discerning consumers coming intoplay:• What is the impact on, and challenge facing your

business?• What are new business models that can ensure the

sustainability of your business?• How can businesses engage today’s demanding

customers?• What are the cutting edge technologies that are making

waves in the industry?

At CommunicAsia2013 Summit, the region’s leading ICTconference, the movers and shakers converge to addressthese issues that influence the businesses of today, as wellas matters that give you a glimpse into the future of theindustry. The Summit will feature some of the biggest namesin the ICT world with an exciting agenda for 2013!

Be at the forefront of new business models, strategies andtechnologies. Join us at CommunicAsia 2013 to gain insightsimpacting your business.

This is an era of tranformation

Register now, contact Elaine Dang [email protected] or you

can reach her at +65 6233 6627.

2%2%

2%2%

9%

4%

27%

22%

9%

9%

12%

31%

1%

0.5%

0.5%

4%5%

11%

5%

13%

17%

5%

5%

CommunicAsia2013 Summit Register before 10 May to save up to SGD500!

www.communicasia.com

STATISTICS FROM COMMUNICASIA2012 SUMMIT


KEY SPEAKERSTELCO OPERATORS

Rohit KanwarGeneral Manager of

Network OptimisationBakrie Telecom

Suresh SidhuChief Operating Officer

Celcom Axiata

Markus BreitbachHead of International Partner

Development, M2MCompetence Centre, P&I bei

Deutsche Telekom AG

Sandra De ZoysaGroup Chief Customer Officer

Dialog Axiata Plc

ThiraphantSirisoonthornphib

Head of Corporate SolutionsDTAC

Ahmed H. Al-Theneyan

Senior Executive VicePresident of Corporate Affairs

Mobily

Marc OvertonVice President of Wholesale

and Machine-to-MachineEE

Sazal Kumer HazraDeputy Director &

Head of Long-TermGrameenphone

S.L. Lo (LO Sui Lun)CTO

Hong Kong BroadbandNetwork Limited

Lee Young SeokDirector

Korea Telecom

Ricky ChauVP of Asia Pacific Sales

Level 3 Communications

Michael LaiCEO

Packet-1 Networks

Jon VestalVP of CDN Products

PacNet

Dedi SuhermanGroup Head of Network

Integrated Plan andProgramme Management

PT Telkomsel

Toni Agus PribadiHead of Technology

Planning GroupIndoSat Indonesia

Henri SetiawanVP of Innovation Management

PT TelekomunikasIndonesia International

Grant WattsHead of Global Advertising

SingTel

David ChalmersExecutive Director – APAC

Tata Communications

Phil MottramCEOCSL

Darren WilsonDirector of Customer &

Network ServicesTelstra Global

Supoj MahapanGroup Director of

International Services Businessand Managing Director

True Corporation, TrueInternational Gateway and

True InternationalCommunication

Niklas EkarvM2M Regional Business

Director, APACVodafone Global

Enterprise

Stevan HoylePresident, Asia Pacific and

Sub-Saharan AfricaVodafone Global

Enterprise

Arkav JuliandriGM of Machine toMachine & Cloud

XL Axiata

SOCIAL MEDIA AND MOBILE MARKETING EXPERTS

Thomas ClaytonCEO & President

Bubble Motion

Liz MillerVice PresidentCMO-Council

Marcus HoDirector of Client Leadership

Social Media Hub

Andreas ConstantinouCEO

Vision Mobile

ChristianGeissendoerfer

Founder and Chief ExecutiveOfficer

YOOSE Pte Ltd

Jonathan GouldHead of Acceptance,Development APAC,

Discover Financial Servicesand Managing Partner

Asia-Pacific Connections

Zhou WenhanCo-Founder

2359Media

Colin MilesVice President of Corporate

MarketingInternetQ PLC


3

4

INTERNATIONAL CONFERENCE

Enhancing User Experience,Monetising Content

Keynote Speakers Include

9 Exciting Tracks for 2013Monetising Content – Innovative Business Models Tracks• Embracing OTT Opportunities in Asia• OTT: The New Content Experience – Multiscreen and Connected TV• Pay-TV: The Next Key to Future Prosperity?• Multi-Platform Content Monetisation and Social TV• Half Day OTT Workshop: Emerging vs Developed Regions

~ Different Business Models to Monetise Content

Broadcast Technology and Infrastructure Tracks• Next-Gen Innovation and Technology in TV• DVB-T2 Planning and Implementation in Asia• File-Based Workflow and Cloud Broadcasting• Broadcast Infrastructure and Transmission

Jay FulcherChief Executive OfficerOoyala

Peter HuttonManaging DirectorESPN Star Sports

Dato AmrinAwaluddinGroup Managing DirectorMedia Prima Berhad

Benjamin GrubbsAPAC Head of PartnerMarketingYouTube

18 – 21 JUNE 2013 | Level 4, Marina Bay Sands Singapore

SATELLITE OPERATORS

Scott SpragueChief Operating Officer

Asia Broadcast SatelliteLimited

Franco CataldoDeputy Chief Commercial

OfficerEutelsat

Philip BalaamVice President Sales

Asia SatelliteTelecommunicaitions

Company

Deepak MathurVice President

– Middle East andAsia Pacific

SES

KEY SPEAKERS

OTHER INDUSTRY STAKEHOLDERS

Alex CaroCTO - APAC

Akamai

Rhys ArkinsVice President

of Sales EngineeringAcme Packet

Doug FarberManaging Director

of Enterprise Asia PacificGoogle

Andy HuangCTO

BesTV

Ian PattisonInternational CTO

Mavenir Systems

Anthony Mark JohnsonCTO& Vice President of Carrier

Services Cloud ComputingHuawei

Macario NamieVice President of Marketing

Jasper Wireless, Inc.

Per DahlbergCEO

Asia Cloud ComputingAssociation

Claudio CastelliSenior Analyst of Enterprise

Ovum

Mandar ThakurCOO

Times Music – division ofBCCL / The Times of

India Group

Nic StirkCEO

SLA Mobile

Niki ManbyHead of Emerging Products

VISA

NewEmbracing OTT Opportunities in Asia

Connected TV Evolution

Pay-TV: The Next Key to Future Prosperity?

Broadcast Infrastructure and Transmission

Country Focus Sessions

Broadcasters Exclusive Interview Sessions

Captains of Industry and CTO Dialouges

Emerging vs Developed RegionsDifferent Business Models to Monetise Content

WORKSHOP

2013FOR


www.communicasia.com

For the full list of speakers, please visit www.communicasia.com

Visit www.broadcast-asia.com for more details.

Co-Located Conference:

19 June 2013, Wednesday | 10.15am – 11.15am

5

Plenaries

19 June 2013, Wednesday | 9.00am – 10.15am

Governmental Visionary Address:

The Hon. Gordon Rich-PhillipsMinister for TechnologyState Government of Victoria, Australia

Industry Visionary Address:

Karim TemsamaniHead of Asia PacificGoogle

Over the past two years, the Asian consumer has pushed the world’s internet in new directions. Payments,videos, games and shopping have become hugely popular mobile activities in Asia before they did inthe West. Are these Asian consumers going to set the next phase of growth in the global Internet space?In the wealthiest economies, it’s becoming clear that the Internet in general and the mobile Internetin particular have become serious economic forces, changing how this region exports goods and culture.Meanwhile, millions of new internet users will enter the cyberspace. They will build their Internet fromdifferent foundations than the ones Western companies and businesses did ten years ago. What willhappen when this extra billion people arrive on the global marketplace for ideas? Who are they? Whatare their needs? How will they be different and what should the rest of us do to prepare?

Thought-Leaders Panel Discussion

Opportunities for the Telecom and Broadcast Industries: Transforming the Future Jointly• How can telcos and broadcast industry players work together viably?• What business models have worked to date?• Regulatory regimes for a converged world

Panellists

En. Ahmad Izham OmarCOO and CEOTelevision Networks, Media PrimaPrimeworks Studios

20 June 2013, Thursday | 9.10am – 10.15am

Innovators Panel Discussion

Innovating to Meet the Next Wave: New Technologies, New StrategiesAs the user consumption appetite changes and new disruptive technologies come into play, today’s corporations need to find ways and strategies to cope with these changes, while atthe same time, grow their business. In this panel discussion, the leaders and key industry stakeholders that hold the key to influencing the future of the industry will be discussing theirtop business priorities and how they are innovating and transforming their businesses to meet the next wave of challenges.

Moderator

Samba NatarajanPartnerMcKinsey & Company

Bill ChangCEO – Group EnterpriseSingTel

Panellists

Michael ThatcherCTO of Asia, InternationalOrganizationsMicrosoft Public Sector



ICT enabled Government – a new approach to buying and using ICT from Victoria, Australia

The Victorian Government has recently released an ICT Strategy that sets out a roadmap to deliverbetter services, reduce waste, encourage innovation and improve ICT procurement across government.The Strategy is intended to help align processes across departments and set clear lines of governance,accountability and direction.

The Strategy ushers in new principles for ICT within government – such as a clearer focus on outcomesrather than detailed technical specifications, clearer accountabilities, greater use of industry expertise,innovation and stronger project management.

18 June 2013, Tuesday | 9.00am – 10.15am

Stakeholders Panel Discussion:

Empowering the Customer

Moderator

Richard LeePrincipalMcKinsey & Company

Grant WattsHead of Global AdvertisingSingTel

Panellists

The Customer is King. Owing to social media and other avenues that allow your customersto spread the word about your ICT services more quickly and to a wider audience, customerstoday wield more power than ever. To compound the issue, recent research has indicatedthat customers are twice as likely to tell others about a bad experience over a positive one.

For the ICT industry, this has massive implications. Companies can no longer focus onproviding a service the way they think is best; the customer is now calling the shots inmany of the decisions and actions that might have been in companies’ control traditionally.

The success of your business, therefore, may depend on how well you meet the needs ofyour customers and how you respond in the event that things do not go as well as planned.

• How can ICT companies give customers the right to provide input into their marketingdecisions in an effective manner?

• What are the key considerations to ensure that customers are equipped with the rightresources to resolve problems concerning your products/services?

• Focusing on business process transformation from the outside in• Is implementing a standard communication channel what your customers want?• Should you increase all social media activities? How can social media be a more effective

customer engagement tool?

Shane OwenbyManaging DirectorAmazon Web Services

Moderator

David PralongPartnerMcKinsey & Company

Jimmy KimCEO, UStream Koreaand SVP, Korea Telecom

Ian ChinCOOBes TV (ShanghaiMedia Group)

Anthony ThomasChief Executive OfficerVodafone India Limited

Narinder ChhibberPresident, Telescan Global Connect;Secretary General, Pacific TelecommunicationsCouncil India Foundation

Doug FarberManaging Director, EnterpriseGoogle APAC

www.communicasia.com6


Conference Day One18 June 2013, Tuesday

MOBILE MARKETING, SERVICES AND COMMERCE>> Beyond Mobile Value-Added-Services

Who Should Attend:CEOs, CMOs, Head VAS, VPs, Marketing Directors, Head of Solutions and Services, Marketing Managers, Head of Social Media, Creative Directors, Head of Commerce,Head of Mobile Payment, Head of Transactions

08.00 Registration

09.00 Opening Address by ChairpersonEric Feng, Charisma Coach, Point Communications Asia

09.10 Stakeholders Panel Discussion: Empowering the CustomerFor more details, please refer to page 5.

10.15 Morning Refreshments

MOBILE MARKETING, SERVICES and COMMERCE>> Beyond Mobile Value-Added-Services

With the world fundamentally transformed by mobile devices, Mobile Marketing hasbecome an essential component when it comes to attracting new customers and retainingexisting ones to stay ahead in this competitive landscape. While that much is clear,what’s less obvious is how Mobile Marketing should be optimised, what type of MobileServices should brands be offering, as well as how Mobile Commerce could be leveragedon more effectively to enhance the bottom line. This track will equip you with key insightsto identify how mobile can impact your company’s ROI, maximise your marketing efforts,increase customer satisfaction and most importantly, maintain engagement. Find outhow to jump onto this Mobile Marketing bandwagon where the latest consumer trendswill be discussed. Hear from industry experts on their journeys to success and how theyovercame the obstacles in their paths.

THE KEY TO MAKING MOBILE MARKETING A SUCCESS

10.45 Opening Address by Track ChairpersonColin Miles, Vice President of Corporate Marketing, InternetQ PLC & Chairman,MEF Asia

10.50 Keynote Presentation: The Future of Mobile Marketing – Using Social Mediato Drive Results• Create marketing opportunities by leveraging real-time information• Improve your engagement and build relationships with your customers• Use the latest data on mobile consumer behaviour to influence purchase intent• Develop a scalable content strategy that draws on your business expertise• Create brand advocates from your existing customer base

Aliza Knox, Managing Director of Online Sales APAC, Twitter

11.10 Industry Keynote Presentation: MobileMonday and Mobile EcosystemExpert Analysis Company, Vision MobileMobileMonday and mobile ecosystem expert analysis company, Vision Mobile haveteamed up to bring insights of success ingredients such as funding, mentoring,customers and local talent resources to you. Hear insights from global developercommunity. We will reveal best-in-class case studies and experiences of mobilechampions in different markets. The findings and insights will be first presented inCommunicAsia 2013, where MobileMonday Developer Monitor will be launched.

Join this exciting and inspiring keynote presentation to understand better the successfactors, and meet the companies behind them from various regions.Andreas Constantinou, CEO, Vision Mobile andJari Tammisto, CEO, MobileMonday Global

11.30 Unlocking the Consumer in the Advertising Ecosystem via Technology andInnovation• Using mobile advertising to unlock latent assets within the mobile operator

environment• Creating solid revenues for operators and better ROI for large brand advertisers• Understanding how mobile advertising companies have mapped out the future

for operators

Craig-Law Smith, Director of Business Development and Strategy, Global Advertising,SingTel

11.50 The C3 System: How Brands can Achieve Strategic Objectives via Social Media• The C3 System – the first measurable methodology for social media marketing• Understanding the different aspects of a social media campaign through a

systematised procedure• The three phases of the system: Listening, Growing, and Engaging – all of which

address the different facets of a social media campaign• Making it measurable: Using twenty-four key performance indicators that will

measure the success of your media efforts through brand awareness, sales andconsumer retention

Marcus Ho, Director of Client Leadership, Social Media Hub

12.10 Networking Lunch

LEVERAGING ON MOBILE ADVERTISING

13.40 Power Panel Discussion: Boosting a Mobile App’s ROI• Utilising big data usage to essentially enable higher ROI• Testing and monitoring from your end users’ perspective• Common performance management technologies• Establishing a baseline for analysis and benchmarking yourself against the

competition• The know-hows of setting the stage with global and regional trending data• Ways to defining Mobile ROI metrics

Moderator: Pavel Rebrov, APAC Regional Manager, CapptainPanellists: Ivan Evans, SVP, Asia Pacific Sales, Sandvine Incorporated

Koh Eng Kiong, Regional Director, ASEAN, Compuware Asia Pacific

14.10 State of Mobile Internet in South East Asia and Monetisation of OnlineMobile Advertising• Lessons learned in monetisation of online mobile advertising• How do mobile-empowered consumers interact with the mobile advertisement?• What are the most effective monetisation platforms for the publishers?• Strategies available to reach different mobile consumers: Driving brand

engagement

Fabrizio Caruso, Senior Vice President, Asia, Opera Software ASA

14.30 Top 10 Mistakes Clients Make When Building Their App• How did your app turn out to be uninspiring?• Avoid making a self-destructive app• Learning from stories of failures and plan your route to developing a successful

app

Zhou Wenhan, Co-Founder, 2359Media

14.50 Afternoon Break

STRATEGIES FOR A SUCCESSFUL MOBILE MARKETING CAMPAIGN

15.05 Profitability from Subscriber Acuity: How Leading Communications ServiceProvider (CSPs) are Embracing Behaviour-Based Pricing Models• Uncovering strategies of subscriber awareness and their leverage for new business

models• Understanding how CSPs are addressing proliferating customer segments, network

needs, usage patterns, data volumes, dependency levels, and service demands• Enabling more personalised profitable plan development through examining the

type and quality of unified subscriber information available and accessible on-demand

• Using customer intelligence to simplify and differentiate plans, maximise ARPUand customer lifetime value

• Getting insights into a research done by HP and Chief Marketing Officer (CMO)Council with 200+ Telcos business executives from around the world

Liz Miller, Vice President, CMO-CouncilMiguel Carrero, General Manager, HP

15.25 Hitting The Sweet Spot – Customising the Right Package for the Consumer• Global best practices in mobile marketing• Leveraging on mobile + social media marketing• Enticing the mobile shopper

Arthur Policarpio, Head, Asia Pacific, Mobext

15.45 MEF Power Panel Discussion: How can SME’s harness mobile giants?Harnessing the power of two of the world’s largest markets: China andIndiaOn this thought provoking and informative panel we speak to industry leadersoperating in these two key mobile industry markets. Hear the challenges andopportunities and what it takes to succeed in these fast paced but unforgivingmarkets.

Moderator: Colin Miles, Vice President of Corporate Marketing, InternetQ Plc& Chairman, MEF Asia

Panellists: Milind Pathak, Global Head New Business, One97Communications Ltd

Suresh T Kumar, Asst Vice President, Mahindra Comviva

Aruun Asthaana, CEO, VVIDIA

16.30 Closing Remarks by Track Chairperson and End of Day One of MobileMarketing, Services and Commerce Track

FOR SUMMIT ENQUIRY AND REGISTRATION, PLEASE CALL +65 6233 6627 OR EMAIL TO [email protected] 7


Conference Day Two19 June 2013, Wednesday

8.00 Registration

09.00 Opening Address by ChairpersonMark Hukill, Consultant – Telecoms, Media and ICT Strategy; Member,Pacific Telecommunications Council

09.05 Visionary AddressesFor more details, please refer to page 5.

10.00 Thought-Leaders Panel: Opportunities for the Telecom and BroadcastIndustry: Transforming the Future JointlyFor more details, please refer to page 5.


MOBILE MARKETING, SERVICES and COMMERCE>> Beyond Mobile Value-Added-Services

INNOVATIVE STRATEGIES TO DRIVE REVENUES

11.30 Opening Address by Track ChairpersonEric Feng, Charisma Coach, Point Communications Asia

11.35 Opening Keynote Presentation: Driving Revenue Through Mobile SocialNetworks• What is the trick for driving real revenue from mobile social media?• How can we creatively grow revenue with a very immature mobile digital ad

market in Asia?• What do we do about the very low credit card penetration for monetising on

apps?• How do we deal with all of these unique constraints in Asia, especially across the

emerging markets?• Do the operators still have a role to play in this ecosystem?

Thomas Clayton, CEO and President, Bubble Motion

11.55 Leveraging Traditional Media with New Age Media to Engage Customers• Understanding your customers’ psyche and behaviour: What is it they want?• Reviewing the media mix possibilities• Evaluating solutions and using what works for your business

Wee Jonn Leow, Co-Founder / Managing Director, Zalora Malaysia

12.15 VAS Transformation: Vision into Action• The New Paradigm – Turning competitors into partners• It’s about openness, collaboration, flexibility, innovation, and speed• A comprehensive approach to defining and evolving your VAS business

Darrell Atwater, Global VP of Integrated VAS Solutions Sales, Huawei

12.35 Developing Consumer-Centric and Innovative VAS That Can Enrich theCustomer’s Lifestyle• Reviewing the factors affecting customer experience: Response time, availability

and consistency – what impact will this have on your business goals?• Assessing the risk of adopting cloud and 3rd party content providers: What are

some of the key fundamentals to deploying and fast and reliable value addedservices? How do we maintain the control and service level of 3rd party contentand services

• What are some of the key industry standards that benchmark and encourage bestpractices? What are they lacking and what are the gaps to be plugged amid risingconsumer demands for high quality content on-the-go?

• How can IT performance keep up with business groups that want to quickly andcost effectively launch new operations, products and value-added services to themarket?

Thiam Kok Beng, Marketing Director, Compuware Asia Pacific


14.15 Driving Revenues and Customer Acquisition through New Digital MarketingChannels• What new digital marketing channels should I know about? (Mobile, Retargeting,

Location, Gamification?)• How do I apply organic/earned marketing methodologies to grow and retain my

customer base without paying for it? (Paid vs Earned Marketing)• What is the best mobile strategy for my business? (build an android or iphone

app, HTML 5, or nothing)• How do i choose the best customer acquisition for my business?• What are the latest consumer behavior trends in our emerging markets?

Paul Srivorakul, Co-Founder & Executive Chairman, Ardent Capital

SOCIAL ENTERTAINMENT

14.35 Afternoon Keynote Presentation: Social Live Service : Beyond SocialNetworking Services (SNS) with Working Business Models• World’s number one live video streaming platform – Ustream – is looking beyond

SNS with new business models. Hear how Jimmy intends to expand Ustream’sservice and create the competitive edge in Korea, where Ustream is a joint venturebetween Korea Telecom and Softbank.

• Creating greater differentiation• Leveraging on unique localised content, e.g. K-pop content that is revolutionising

the world• Looking beyond today’s revenue: Building future value and social influence that

will attract more users

Jimmy Kim, SVP, Korea Telecom and CEO, UStream Korea

15.05 Cloud Gaming: Enhancing Revenues Through the Developing SocialEntertainment Segment• Effectively getting onto the gaming bandwagon with cloud–ased services• Moving from PC–ased, a la carte and subscription services to a sophisticated and

competitive cloud game model• Managing the potential bandwidth strain – high throughput required!• Examining the console–ased market and the potential to harness that


LESSONS LEARNT IN DELIVERING VAS

15.40 Case Study: Leveraging on Location-Based Services (LBS)• An insight into the innumerable possibilities LBS can offer• How to monetise LBS products through Value Added Services (VAS)?• Hear how Turkcell is leveraging partnerships and networks in order to build

innovative Location based services• Successful LBS business cases for corporate and mass market• Privacy concerns to build secure services• MNO Perspective: Future of LBS

Baris Yavuz, LBS Product Manager, Turkcell

16.00 Advertiser Case Study: Location – the Route to Added Value for MobileAdvertising• Location as key – unlocking the unique strengths of mobile for advertisers and

consumers alike• What advertisers need to know about mobile geo to maximise value in the era

of big data• Why Socia Local Mobile (SoLoMo) campaigns are resonating with consumers• How brands are defining relevance through campaign geo-targeting and

competitive use of locations

Christian Geissendoerfer, Founder and Chief Executive Officer, YOOSE Pte Ltd

16.20 Panel Discussion: Consumer Trust in Mobile AppsThe thought leadership panel will include industry experts who will debate whatthe app community needs to do to cement consumer trust. With high profile newsreports of fraud and invasion of privacy, the mobile industry has a limited windowof opportunity to demonstrate it is up to the challenge.

Panellists: Jari Heinonen, Vice President, APAC Region, F-Secure

Atul Madan, VP – Mobile Lifestyle Solutions, Comviva

16.45 Closing Remarks by Track Chairperson and End of Day Two of MobileMarketing, Services and Commerce Track




14.00 From Mobile Wallet to Lifestyle Containers• Smarter phones: Transforming mobile wallets into lifestyle tools• From holding cards to becoming a trusted shopping buddy and advisor• Managing identities on trusted devices: Both at work and play• From retail and financial services to healthcare and government services• Disruptions in your business have reached the door-step, do you ignore, monitor

or exploit?• What do you need to prepare for and do?

Shubhrendu Khoche, General Manager, Asia C-SAM Pte Ltd

SECURITY, TRUST and THE CUSTOMER EXPERIENCE

14.20 Building Trust via Direct Operator Billing – Providing a Secure Ecosystemfor Operators, Partners and Consumers• Direct Operator Billing, as a secure payment channel• Providing security at every touch point• Promoting a safe m-Commerce environment for the mobile consumer

Nic Stirk, CEO, SLA Mobile

14.40 Building Successful Mobile Insurance Products through Technology, BusinessModel and Distribution InnovationBima has been helping mobile operators in Asia and Africa to deliver successful,large-scale mobile insurance products. How has this been done? What are the benefitsfor the operators?• Leveraging mobile technology to further widen access and provide a good customer

experience• Achieving a win-win business model• Agent-enhanced distribution: Building customer trust and product awareness• Delivering positive social value, ìstickierî customers, and enhanced revenues

Yeo Puay Lim, Asia Manager, Milvik AB (Bima)

15.00 Interoperability for an Enhanced Payment Experience: Key to EnhancingInternational Remittances• Developing a technology framework to meet the operational and product demands

of your payments group• Key factors to consider in interoperability• Pitfalls to avoid

Anuj Khanna, Regional Product Head of Mobile Transaction Services,Western Union Digital Ventures


NEAR-FIELD COMMUNICATIONS and GROWTH MODELS

15.35 Building a Vibrant NFC Ecosystem for Payment Service Providers (PSPs)With the growing focus on a digital lifestyle, PSPs are leveraging on the highpenetration of mobile phones to offer Mobile Financial Services (MFS) such as NearField Communication (NFC).• Using NFC is to support payment brand applications such as MasterCard PayPass,

Visa PayWave, DiscoverZip or American Express ExpressPay.• How PSPS can provide new services on mobile to create new revenue streams

such as tailored promotions, coupons, ticketing and enhanced loyalty programsto raise CRM to a higher level

• Learn how to build a vibrant ecosystem to engage customers• A look at the challenges and solutions available

Lokesh Singh, Director of Mobile Financial Services, Gemalto Pte Ltd

15.55 The Future Of m-Commerce Panel Discussion: Achieving True Growth –Creating the Common Highway for Mobile Payments• Creating an infrastructure that allows the payments players to sell their products

viably• Setting standards through collaboration across industry players• The future: Will this highway exist?

Moderator: Jonathon Gould, Head of Acceptance, Development APAC,Discover Financial Services and Managing Partner,Asia-Pacific Connections

Panellist: Fabrizio Caruso, Senior Vice President, Asia, Opera Software ASA

16.30 Closing Remarks by Track Chairperson and End of Day Three of MobileMarketing, Services and Commerce Track


Conference Day Three20 June 2013, Thursday

8.00 Registration

09.00 Opening Address by Chairperson

09.10 Innovators Panel Discussion: Innovating to Meet the Next Wave: NewTechnologies, New StrategiesFor more details, please refer to page 5.


MOBILE MARKETING, SERVICES and COMMERCE>> Beyond Mobile Value-Added-ServicesExplore strategies for a successful mobile wallet roll out, identify key factors on how toleverage on NFC technology to effectively grow your business and discover top trendsthat will transform the way the consumer shops! Understand the holy grail of mobiletransactions and learn how to create a wonderful experience that will eventually changethe state of play in the Mobile Commerce world forever.

KEY TRENDS AND OPPORTUNITIES IN ASIA

10.45 Opening Address by Track ChairpersonJonathon Gould, Head of Acceptance, Development APAC, Discover FinancialServices and Managing Partner, Asia-Pacific Connections

10.50 Industry Address: Growth of m-Commerce in Asia• Spending trends in Asia: Applying what we know to business strategies• What do consumers want?• The next step: Enhancing our m-Commerce business

Philip Yen, Group Head of Emerging Payments, Asia/Pacific, Middle East and Africa,MasterCard

11.20 Keynote Presentation : Global Opportunities in Cross-Border m-Commerce MarketsThis session will provide deeper insights to the growing number of Asianmerchants expanding their businesses into the global market through m-commerce.• How a robust payment infrastructure can enable faster, safer and more secure

transactions in as little as two clicks is critical, as well as access to a global buyerbase of over 123 million users

• NFC is just a technology – not a strategy. Why businesses need to embracemobile solutions that are platform- and device-neutral for long-term success inmobile commerce?

• Customization is king. How businesses can tailor their mobile website andpayments platform to increase convenience and security, while reducing fraud

• Case studies from PayPal merchants in Asia on using mobile commerce toconduct cross-border trade

Lawrence Chan, Vice President of Asia Pacific Merchant Services, Southeast Asiaand India, PayPal Asia Pacific

11.50 Keynote Presentation: Transforming The Way The World Shops – MobileCommerce and the FutureThe way people shop is changing – technology has enabled a global marketplacethat allows consumers to buy goods, anytime, anywhere and via a broad range ofdevices and channels. Secure electronic payment methods have been critical inenabling this change and will promote further evolution going forward.• Evolution of commerce and the rapidly changing payments landscape• Roll out of mobile payment programs - working with handset manufacturers,

mobile operators, merchants and financial institutions• Next generation mobile payment solutions

Niki Manby, Head of Emerging Poducts, VISA


13.30 Key Success Factors For Mobile Payments• A standard based highway for mobile payments• Customer expectations and experience• Do mobile payments lead or follow?

Jonathon Gould, Head of Acceptance, Development APAC, Discover FinancialServices and Managing Partner, Asia-Pacific Connections






BROADBAND EVOLUTION –The Evolving Customer, The Data Explosion & Key Broadband Strategies

Who Should Attend:CEOs, CTOs, COOs, Chief Strategy Officers, Head of Broadband, Head of Networks/Network Planning, Head of Carrier Services, Head of Sales, Headof Innovation, Head of Services Creation, Head of Mobile, Head of Product Marketing, Head of Spectrum, Head of LTE

OPENING PLENARY – VISIONARY LEADERS PANEL

08.00 Registration


09.10 Stakeholders Panel: Empowering the CustomerFor more details, please refer to page 5.


BROADBAND EVOLUTIONThe Evolving Customer, The Data Explosion & Key Broadband StrategiesThe need for speed is as pervasive as ever; with global governments in agreement thatan ultra-high speed broadband network is pre-requisite to creating new economicopportunities. A sound infrastructure will spur on the development of new knowledge-based industries, creating economic opportunities for their citizens. In this session, wewill take a look back at how the Next-Gen Networks (NGN) industry has changed andwhether the roll-out of NGNB networks by the pioneering companies have reachedfruition. Are there any lessons to be learnt from them? What are the revenue models theyare employing? As we enter the next phase of broadband roll-outs, what will the futureinfrastructures look like? Are there any foreseeable challenges we can anticipate?

DELIVERING BROADBAND OVER NEXT-GEN NETWORKS– BUSINESS IMPLICATIONS AND OPPORTUNITIES

10.45 Welcome Address by Track ChairpersonStewart White, CEO, Akhet Consulting

10:50 Opening Global Executive Keynote Presentation

11:20 Keynote Presentation: Redefining the Telco Business Model• Disruptive technologies and players: Assessing their impact on customary business

models• What should traditional operators do to ensure sustainability of their businesses?• Convergence of fixed and mobile broadband – How do operator strategies on FMC

vary, and what types of FMC services have been introduced to date?

Martijn Blanken, Executive Director, Telstra Global

11:50 The Death of the “Cookie Cutter” Approach to NGN Regulation – A NewOpportunity for the Industry• What are the regulations in place both regional and globally? Is there a global

standard?• What are some of the “healthy” and “unhealthy” competitive pressures?• Other growth inhibitors and ways to overcome them• How will broadband uptake drive or inhibit the growth of regional economies?• How can regulatory bodies further support and incentivise fibre deployments

Peter Leonard, Partner, Gilbert + Tobin

12.10 Asian Perspective: Experiences and Learnings from the Rollout of NextGeneration National Broadband Networks• What has been done so far?• What kind of services are available and what has the take-up rate been?• What are the business models adopted by traditional telcos and new entrants to

capture business opportunities in NGNBN?• How will next generation broadband technologies impact the revenues of the

different broadband stakeholders

Moderator: Andy Haire, Principal, AJH Communications

Panellists: David Storrie, CEO, Nucleus Connect Pte. LtdS.L. Lo (LO Sui Lun), CTO, Hong Kong Broadband Network LimitedRob Nicholls, Adjudicator, Office of the IndependentTelecommunications Adjudicator, AustraliaDon Rodney Ong Junio, Senior Research Analyst, TechnologyResearch Project Corporate (TRPC)Khoong Hock Yun, Assistant CEO – Infrastructure and Services Group,IDA


FUTURE BROADBAND INFRASTRUCTURES

14.10 FTTH Council Updates – Learning and Experiences from Successful FTTHDeployments GloballyThe growth of FTTH has been extraordinary, but it hasnít been a smooth sailing roadfor global FTTH deployments. The challenges have resulted in some countries laggingbehind in FTTH deployment but there have also been many successful cases around. Inthis session, we will discuss the factors required to ensure a smooth deployment, andhear directly from the FTTH Council on the successful case studies and regional updates.Fouad (Frank) Jaffer, President, FTTH Council Global AllianceDr. Bernard Lee, Vice President, FTTH Council Asia PacificHartwig Tauber, General Director, FTTH Council EuropeHeather Gold, President, FTTH Council North AmericaFaris Awartani, Chairman, FTTH Council AmericasJuanita Clark, Chief Executive Officer, FTTH Council AfricaGilberto Guitarte, Chairman, FTTH Council North America LATAM Chapter

15.00 Creating an Ever Connected World – Communications Via Innovative IP andEthernet Technology• The “face” of networks of the future• What are the applications and services that could be developed?• Content and other strategiesLiu, Yali, Executive Director – International Network Planning, Verizon Business

15.20 Panel Discussion: Challenges Confronting Broadband Infrastructures in AsiaReducing the cost of bandwidth at national, regional and global levels helps to improveaccessibility and affordability of broadband services to businesses, households andindividuals. How can this be achieved in Asia as more new users from emerging marketsaround the region go online? How well are countries in the region served by internationalinternet connectivity? What are the constraints and opportunities imposed by highspeed trading operations in the region?Moderator: Abu Saeed Kahn, Senior Policy Fellow, LIRNEasiaPanellists: David Chalmers, Executive Director (Asia Pacific),

Tata CommunicationsAndreas Hipp, CEO, Epsilon Global CommunicationsPeter Macaulay, Principal Consultant, ZDSL.com (East by North, Inc.)and Member, Broadband Forum

15.50 Panel Discussion: Build or Borrow? The Future of Purpose-Built Versus Off-The-Shelf Hardware in Telecoms NetworksThe pace of innovation in technology and services is accelerating. Proponents ofvirtualisation and cloud computing are championing an industry shift toward a software-based networking environment through movements such as Software DefinedNetworking, OpenFlow and the Network Functions Virtualization group. However, largesegments of telecoms equipment remain as hardware-based appliances. What are theimplications of moving telecoms functions to software, and what functions are likelyto remain best optimised in hardware, at least for the foreseeable future?Moderator: Rhys Arkins, Vice President, Sales Engineering – Asia Pacific, Acme PacketPanellists: David Neo, Senior Director Sales Engineering, Asia Pacific,

Riverbed Technology


16.40 “Flattening the Networks”Most countries are now covered by multiple 2G (GSM/CDMA), UMTS & LTE networks,and everything from dial-up through ADSL to fibre to the home plus public WiFi cloudsand WiMAX. All these networks are still running, overlaid on top of each other with alltheir associated operational costs. The challenge for the industry is how to approachthe transition to the endgame of just two networks, FTTH & LTE that provide a flat, fast,IP-based future. In the process, we must manage the decommissioning of these duplicate,legacy networks, handle the financial write-down of assets and achieve the goals ofreduced OPEX and complexity. Network sharing, outsourcing and new business modelsare the way forward.Nigel Bruin, Director, NBN Competence Centre, Business Consulting, Huawei Singapore

17.00 Panel Discussion: Challenges of Broadband ProvisioningFTTX is generally accepted as the optimum solution to broadband provisioning where‘X’ is determined by economic considerations. But how true is this model? What lessonshave been learned from FTTX deployments? What factors other than raw bandwidthimpact network performance and the optimal business model for network operatorsand service providers?Moderator: Vinod Nair, Senior Partner, Delta PartnersPanellists: John M. Cioffi, CEO and Chairman of the Board, ASSIA

Dr. Bernard Lee, Vice President, FTTH Council Asia PacificNikhil Shah, Director, Mobility Business Development, APAC atJuniper Networks, Chairman, International Development,Broadband Forum

17.40 Closing Remarks by Track Chairperson and End of Day One BroadbandEvolution Track




OPENING PLENARY

08:00 Registration

09:00 Opening Address by ChairpersonMark Hukill, Consultant – Telecoms, Media and ICT Strategy; Member,Pacific Telecommunications Council

09:10 Visionary AddressesFor more details, please refer to page 5.



BROADBAND EVOLUTIONThe Evolving Customer, The Data Explosion & Key Broadband StrategiesThe convergence of broadband and wireless networks and the advent of mobile serviceshas made mobile broadband a very important aspect of the telcos’ business. This iscoupled with shifting consumer behaviour of today’s customers, who are more discerningand demand more mobility than ever before. What are the new services being introduced?And what is the impact of disruptive technologies such as LTE on existing infrastructuresor business models?

BUSINESS MODELS FOR MOBILE BROADBAND

Track Sponsor:

11.45 Welcome Address by Track ChairpersonMaurie Dobbin, Managing Director, TeleResources Engineering

11.50 Opening Keynote Address: Changes in Competition Landscape and theRoadmap to SustainabilityBy the end of 2011, there were almost 6 billion mobile-cellular subscriptions. Mobilebroadband has grown even faster than fixed broadband, but increasing competitionamong different mobile broadband technologies is pressurizing mobile operators toinnovate in terms of service packages and pricing. So how can you stay ahead of thecurve?• How has the mobile broadband scene evolved?• Building a sustainable high growth business that stands out from your competitors• New business models and new technologies• Building a business of tomorrow ñ Industry outlook and changes ahead• Managing data demand ñ Strategies to keep pace to manage the bandwidth

crunchSuresh Sidhu, Chief Corporate & Operations Officer, Celcom Axiata

12.20 Key Executives’ Interview: The Data Explosion and Creating New BusinessModels in the 4G/LTE Era• What are the opportunities created by LTE?• Exploring new services and new business models• Pricing considerations• New Innovative Network Services for LTE/IMS

Moderator: Dean Bubley, Founder, Disruptive AnalysisPanellists: Michael Lai, CEO, Packet-1 Network

Ted Matsumoto, Chief Strategy Adviser, Softbank MobileSuresh Sidhu, Chief Corporate & Operations Officer, Celcom AxiataChristian Daigneault, CTO, CSL


DEVELOPMENTS IN MOBILE BROADBAND AND LTE

14.20 Telco OTT DevelopmentsTelecommunications service providers are beginning to offer their voice, messaging,data, communications and commerce services to users who are not tied to theirconnectivity. This trend for telcos themselves to offer ‘over-the-top’ services isfundamentally changing the competitive landscape for communications. Gain moreinsights at this presentation.Dean Bubley, Founder, Disruptive Analysis

14.40 Prospects for the Rich Communication SuiteThe shift in communication patterns illustrated by the success of OTT players providingsocial messaging services on smartphones is impacting the SMS revenues of operators.The GSMA’s Rich Communication Suite platform can combat this by providingconsumers with features such as file sharing, video calls and IP-based messaging.What are the prospects for industry-wide collaboration to bring RCS to the massmarket? What are the prospects for RCS building on the deployment of IMS capabilitiesand what challenges will HTML5 and WebRTC bring?Ian Pattison, International CTO, Mavenir Systems

15.00 The Service and Network Evolution – Competing in Over the Top of the WorldThe evolution to next generation networks such as broadband, 4G, and LTE is drivingthe need to examine how communication service providers can break away fromlegacy mindset to develop new customer experiences. Join us as we explore howCSPs can become a key player in an over the top world through:• Migrating and consolidating legacy services• Creating a programmable network• Embracing the WebBrian Kracik, Director of Product Marketing, Oracle Communications

15.20 Enabling Technology for Maximum LTE Impact: Sector Sculpting Techniquesto Reduce Interference and Increase Capacity – MIMO Deployment at theBase StationQuality of service (QoS) which directly impacts the quality of experience (QoE)dramatically affects the capacity of your LTE investment. LTE systems must achieveand maintain high levels of interference management to achieve the promised datathrough put capacity ranges. In this presentation, antennae technology at the basestation will be discussed with respect to maximising capacity and reducinginterference.• Understanding how selecting the right antenna coverage patterns can impact

capacity efficiency and LTE throughput• The impact and limitation of network optimisation• Introducing new sector sculpting technologies for advanced systems, and the

best, near term investment for capacity solutions in the most critical applications• Practical considerations for implementation of MIMO at the base stationPhilip Sorrells, Vice President, Strategic Marketing Wireless, CommScope


16.00 Panel Discussion: LTE Spectrum Options and the Impact on DeviceAvailabilityFinding spectrum to satisfy the growing demand for mobile data is getting ever moredifficult. Policy makers in many countries are therefore looking at allocating DigitalDividend spectrum for mobile broadband. What is the likely availability of spectrumin Asia? Although a wide variety of spectrum bands has been approved for LTE, theavailability of commercially viable devices depends on the choice of primary bandsin different regions of the world. How does this spectrum fragmentation affect devicedesign, availability and the prospects for international roaming?Moderator: Alan Hadden, President, GSAPanellists: Nils Kleeman, Head of Mobile Broadband, Nokia Siemens Networks

16.40 Closing Remarks by Track Chairperson and End of Day Two BroadbandEvolution Track



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ADDRESSING CAPACITY ISSUES IN MOBILE BROADBAND

13.50 Improved Customer Experience through Wi-Fi and DSL ManagementCellular networks are buckling from overwhelming mobile-data. Consequently,wireless carriers increasingly rely on offload of this data traffic to Wi-Fi networks.These offloading-to-Wi-Fi extended cellular networks need to perform at similar orbetter levels than existing cellular networks, and thus must ensure seamless hand-offs and good throughput.

Indeed, Wi-Fi offloading now constitutes the majority of wireless data traffic, andthe backhaul for this Wi-Fi is predominately fixed-line copper. Developments in DSLtechnology and in network diagnostics and optimization are helping to improve thethroughput of these offloading cellular networks.

The quality of user experience of virtually all future data traffic critically depends onthe management of both Wi-Fi and fixed-line copper networks. This presentationdescribes the latest technology advances and best practices for Wi-Fi offloading andhigh speed Internet access.John M. Cioffi, CEO and Chairman of the Board, ASSIA

14.10 New Approaches to Radio Access NetworksConventional Radio Access Networks are becoming too expensive for mobile operatorsto remain competitive whilst being faced with the surge in mobile internet traffic.Although revenues are falling, mobile operators are facing the prospect of spendingbillions of dollars to upgrade their backhaul and core network to keep up withgrowing demand. This presentation will offer new approaches on architecting radionetworks that can support the sophisticated centralised interference managementrequired by heterogeneous networks and have the flexibility to migrate services tothe network edge.

14.30 Emerging Technologies in Backhaul Spectrum ConservationAs data traffic increases and spectrum becomes more congested, interlink interferencebecomes a more important consideration. Facing these new realities, operators arestruggling for solutions that won’t break their budgets.At the same time, mobile data demand continues to skyrocket despite the economicrecession, resulting in a need for additional capacity to improve the user experience.Further to that, industry analysts are expecting wireless backhaul solutions to makeup for 58% of the total small cell backhaul links.In summary, both the development speed and breadth of adoption of newtechnologies are critical components to any solution in the face of increasing challengesof coverage, capacity and cost – the three legs of C3 solutionsThis session will explore economically conserving spectrum by utilising new tighterantennae radiation patterns based on emerging technologies.Dipesh Rattan, Product Line Director – Microwave Systems, CommScope


15.10 Precise Matching of Network Capacity to Revenue Potential in the HetNetParadigm• Understand the realistic needs of service provider to monetize data, increase

revenues, control costs and improve customer experience• Delivering quantitative/ qualitative benefitsNick Shanker, Managing Principal Consultant, Huawei

15.30 Panel Discussion: Implementing Intelligent Backhaul and Data TrafficManagement Solutions• Solutions for tackling the mobile capacity crunch while managing profitability• Assessing the options for increasing backhaul efficiency• Balancing Capex concerns with increasing solution complexity• Further trends in CAPEX and OPEXModerator: Nikhil Shah, Director, Mobility Business Development, APAC at Juniper

Networks, Chairman, International Development, Broadband ForumPanellists: Rohit Kanwar, Wireless Network Optimisation General Manager,

Bakrie TelecomDedi Suherman, General Manager, Network Operations, PT TelkomselToni Agus Pribadi, Head of Technology Planning Group, PT IndosatSazal Kumer Hazra, Deputy Director, Head of Long-Term,Grameenphone

16.10 Panel Discussion: Understanding the Role of Small Cell Technology in aHeterogeneous Network• How many and what type?• How to combine small cells in heterogeneous network to get the right composition

of macro-small-femto cells?• What are the future enhancements that will take HetNets to the next level?Moderator: Maurie Dobbin, Managing Director, TeleResources EngineeringPanellists: Sudeepta Ray, Assistant Vice President, Aricent

Sazal Kumer Hazra, Deputy Director, Head of Long-Term,GrameenphoneTaylor Salman, Vice President, Marketing and Business Development,Telco Systems

16.50 Closing Remarks by Track Chairperson and End of Day Three BroadbandEvolution Track


OPENING PLENARY

8.00 Registration


09.10 Innovators Panel: Innovating to Meet the Next Wave: New Technologies,New StrategiesFor more details, please refer to page 5.


BROADBAND EVOLUTIONThe Evolving Customer, The Data Explosion & Key Broadband StrategiesThanks to the advent of multi-platforms and devices, the strategies telcos use to maintaintheir competitiveness need to be vastly different. How then, can telcos deliver a winningvalue proposition? With these issues comes a bigger problem – bandwidth being stressedby the ever demanding consumers seeking more content and faster connectivity acrossmultiple devices. How are telcos coping? What are the measures that they have put inplace to address these pressing capacity issues? What are the new technologies that canhelp them to alleviate the congestion?

THE FUTURE OF MOBILE BROADBAND

Track Sponsor:

10.45 Welcome Address by Track ChairpersonAlan Hadden, President, GSA

10.50 Insights on Multi-Platform Wireless StrategiesSmartphones and tablets are not only changing the way consumers access informationand entertainment but also the way they purchase goods and services. Companiestoday are adopting four screen strategies that combine TVs and PCs with smartphonesand tablets linking them with cloud services whilst recognising that the purchasingprocess may start on one device and conclude on another. The combination of fourscreen strategies with network services promises to refashion the multimedialandscape. This presentation will explore the winners in the industry.

Maurie Dobbin, Managing Director, TeleResources Engineering

11.20 Creating Value from the Growth in Mobile BroadbandThe explosive growth in data consumption in Asia has resulted in limited valuecreation in mobile broadband. Technology evolution paths have not always takenappropriate account of return on investment and the impact on customer experience.Mobile broadband products have been poorly positioned compared with fixedtechnologies and inappropriate data pricing has depressed gross margins. How canthis be corrected in the future with LTE-A and VoLTE?

Juan Rio, Partner, Delta Partners

11.50 Panel Discussion: Next Generation Mobile Networks – Delivering aDifferentiated Service Proposition• Understanding your customers’ needs and delivering a spot-on experience• Key drivers of this growth• Customer stickiness and retention: How can carriers increase profit margins through

strategic price models

Moderator: Alan Hadden, President, GSA

Panellists: Supoj Mahapan, Group Director, International Services Business andManaging Director, True Corporation, True International Gatewayand True International CommunicationMaurie Dobbin, Managing Director, TeleResources EngineeringJuan Rio, Partner, Delta Partners





14.00 Understanding the Benefits of a CDN for Content Providers• Highlighting the need to transport content to all consumers as quickly and efficiently

as possible• Reviewing how content providers are interfacing with CDN providers in Asia at

present and current difficulties in this area• The invaluable role that CDN partnerships could play in enabling foreign media

content to be more easily distributed throughout the continent• Working with CDNs to enable effective content distribution into multiple marketsAndy Huang, CTO, BesTV

14.20 Future of Telcos CDNs – Federation, Monetisation and Successful BusinessModels• A take on global telco-led CDN alliances• Successfully monetising CDN services by implementing effective business models• How can carriers initiate the movement towards greater CDN interconnectivity to

expand the carrier customer base?• An update on KT’s current CDN deployment and the ‘Korean CDNi Research Project’Youngseok Lee, Director, KT Network R&D Laboratory

14.40 Getting Revenue CDN with 4C Concept – A Case Study by PT TelekomunikasiIndonesia International• Concept of CDN from the perspective a telco focusing on network as core revenue

stream• Why today’s telcos must have a CDN to compete in the current operating environment• How do telcos engage content providers with a CDN that is built to increase traffic

and improve market penetration in domestic market?Henri Setiawan, VP Innovation Management, PT Telekomunikasi IndonesiaInternational

15.00 Panel Discussion: Maximising Your Monetisation Strategy via CDN – ReducingCosts and Quickly Expanding Service Offerings to Generate New RevenueStreams• Examining the value of CDNs in a telco’s business• Developing successful CDNs: Acquisition, reselling or developing in-house• Examining the new technologies and new content – IPTV, HD Streaming, online

gaming and their impact on business strategy• Is the case for CDN federation valid?Panellists: Ricky Chau, VP Carrier Services, GM Asia Pacific, Level 3

CommunicationsJon Vestal, VP of CDN Products, PacnetHenri Setiawan, VP Innovation Management, PT TelekomunikasiIndonesia InternationalJoe Zhu, Global VP, China Cache

15.40 Are there Triggers Showing Up in your Back Yard for New CDN OpportunitiesWith the advent of new Technologies, Regulations, Digital Rights, Cultural and SocialEconomic changes there is a disruptive wave running over the once smooth sea ofmedia content distribution. In this session we will explore new businessís beingcreated, old businesses evolving and new partnerships of businesses that have hadin the past nothing in common.• New disruptive Service Providers coming on the scene• Creative New Business Models To take advantage of the New Environment• Social & Cultural Changes stir innovation and Corporate Transformation• Innovation is the Key to survivalBarry Lerner, Regional CIO, South Pacific ICT Solutions Marketing Department,Huawei


MAKING YOUR NETWORK FASTER AND MORE EFFICIENT

16.20 Making the Web Faster: CDN, ADN and Federation• How will CDN services and ADN services make websites faster and how does this

translate into revenues and customer satisfaction?• What is the business case for Carriers?• How does the federation play a central role in making the Carrier CDN profitable?Laurent Perche, Director Global Alliances, EdgeCast

16.40 Transparent Caching and CDN: Understanding What’s Driving the ConvergedOffering• Using CDN and Front End Optimisation to deliver a good viewing experience for

end-users• Carrier Grade CDN with integrated content management• Using CDN to boost your bandwidthJames Ryan, Senior VP, PeerApp

17.00 Optimising Network Efficiency and Capacity Planning to Maintain aCompetitive Edge• Overview of network availability and causes of the bandwidth crunch• Advantages of using CDN to counter spectrum issues• Examples of deployment and case studies• Revenue models for content delivery servicesDan Sahar, VP Marketing and Co-Founder, Qwilt

17.20 Closing Remarks by Track Chairperson and End of CDN Evolution Track

CommunicAsia2013 Summit Register before 10 May to save SGD500!


CDN EVOLUTION – Content is Power: Ensuring anOptimal Customer Experience

Who Should Attend:CXOs, Head of Marketing, Branding, Product, Head of Business Development and Sales, Head of Architecture, Engineering, Technical

8.00 Registration


09.10 Stakeholders Panel: Empowering the CustomerFor more details, please refer to page 5.


CDN EVOLUTION – Content is Power: Ensuring an Optimal CustomerExperienceAccording to a recent study, the market for Content Delivery Networks (CDN) is set togrow threefold from now till 2017, resulting in a USD4.63 billion industry. With theproliferation of CDN brought upon by the explosion of broadband networks, smartphones and related devices, services and applications, this is a trend that is seeing nosigns of abating. What are the new business models and services that can be created?How can one ensure a successful deployment and make real money out of their CDN?How can businesses or telcos leverage off CDNs to make their networks faster and moreefficient to satisfy the insatiable demand from consumers for rich content and fasterbrowsing speed?

KEY TRENDS AND OPPORTUNITIES IN ASIA

10.45 Welcome Address by Track Chairperson

10.50 Keynote Presentation: The Global Evolution of Content Delivery Networks– Capitalising on New Business Models and New Services To Create the NextWave• What are the new business models?• Where is the next “potential” in the competitive world of content delivery?• What is the state of CDN adoption in Asia?• How can CDNs revolutionise the world of broadcasting and telecommunications?• Asia’s consumption social entertainment (media, gaming, videos et. al.):

Understanding the data footprint of the average Asian consumer and its impacton CDNs

Alex Caro, Chief Technology Officer and VP of Services, APJ, Akamai

11.20 Impact of Increasing Data Consumption on Delivering Content in a RisingDigital Asia• How will the rise of digital Asia affect the Internet network infrastructure in Asia?• Where are the opportunities that exist in Asia's connected world?• What are the strategies for service providers and content owners to maximize

reach and improve the web experience?

Jon Vestal, VP of CDN Products, Pacnet

11.40 Content Providers’ Panel Interview: Using Cloud and Content DeliveryNetworks to Enhance Content Delivery and Increase Customers’ Experiences• Role that CDN plays in delivering and expanding service offerings to multi-platform

devices• Convergence of cloud, CDN and the streaming of data plus their impact on the

business• Examples of CDN deployment and the results yielded

Interviewer: Dan Sahar, VP Marketing and Co-Founder, QwiltPanellists: James Miner, SVP – Digital, ESPN Star Sports

Mandar Thakur, COO, Times Music – division of BCCL / The Timesof India GroupAndy Huang, CTO, BesTV


DEPLOYMENT AND MONETISATION

13.40 Increasing Your Revenue Stream Via The Growth in Video Traffic• Examining the era of exploding internet video traffic and data explosion• Finding a balance between generating new revenue streams and keeping CAPEX

low• Introduction to the Media Delivery Solution Network• Combining the benefits of a traditional CDN with media-specific functions

Diomedes Kastanis, Head of TV Media Delivery Networks, EMEIA, Ericsson


THE SECURE CLOUD

14.20 Assessing the Next Wave of Cloud Security• Delivering robust cloud services by addressing key security concerns• Infocomm and cloud security: Building a trusted environment through policy and

regulation• Sensitive, mission-critical, and with big data: Moving into the cloud• Successful data centre management strategies: Addressing cloud security concerns

Marc Bown, SpiderLabs Managing Consultant, Trustwave

14.40 Building a Secure Cloud: A Telco’s Experience• Identifying and mitigating key security and privacy concerns• What are issues specific to Asia?• How does customer management come into play?

Nathan Bell, Director of Global Portfolio And Marketing, Telstra Global


15.15 Optimizing Experiences in a Secure Cloud Platform• Having a direct connection to cloud service providers: To own the private and

secure connection between the customer and the cloud provider• Challenges facing data centre physical security• How to maintain control of data in customer’s own facility while leveraging cloud

computing with direct connection to cloud providers?• Solutions for businesses to reduce network costs• How can high proximity and direct access to cloud providers reduce latency and

improves performance?

Eric M. Hui, Director of Cloud, IT and Enterprise, Equinix Asia Pacific

15.35 Overview of the New Data Protection Regime in Singapore• Scope of the Personal Data Protection Act• Rules on the collection, use and disclosure of personal data• Data retention and security• Specific issues for cloud service providers and cloud users• Implementing data protection compliance strategies

Winnie Chang, Partner and Head of Technology, Media and Telecommunications(TMT), Colin Ng and Partners LLP

LEVERAGING ON THE CLOUD

15.55 Transforming Your Business Model Innovatively Using Cloud• Gaining a clear understanding of how organisations use cloud• CSP’s thoughts on embracing cloud• Learning from results of a global adoption survey• Unleashing new and exciting innovations

Rob van den Dam, Global Telecom Leader IBV, IBM

16.15 Competing in a Cloud-Enabled World – What’s your Market Opportunity?• Exploring key trends and cloud services opportunities• Looking into start-ups as potential customers as the competition gets fierce and

nimble• Taking the first steps to embrace the cloud ecosystem to drive innovation, cut

cost, and fuel growth• Developing core building blocks for profitable cloud services

Brian Kracik, Director of Product Marketing, Oracle

INGENIOUSLY RIDING THE XAAS WAVE

16.35 Making XaaS Work for You• Enterprise IT needs to look beyond basic server consolidation to deliver value• Enterprises need to look beyond basic server consolidation to deliver value• How can enterprises maintain basic operations and prevent losing their customersí

investments to third-party providers?• Building an infrastructure that meets the demands on Service Level Agreements

and speed to service delivery, while at the same time managing for times ofunexpected growth

Matthew Hardman, Strategic Product and Solutions Marketing Manager, VMware

16.55 Closing Remarks by Track Chairperson and End of Cloud Evolution Track



CLOUD EVOLUTION>> Securing Transforming Your Business with the Cloud

Who Should Attend:CIOs, CTOs, VPs, Directors, Engineers and Heads of:Infrastructure, IT, IT Security, Cloud Services, Cloud Strategy, Network and Storage, Sales and Marketing, Business Development

8.00 Registration

09.00 Opening Address by ChairpersonMark Hukill, Consultant – Telecoms, Media and ICT Strategy; Member,Pacific Telecommunications Council

Eric Feng, Charisma Coach, Point Communications Asia

09.05 Visionary AddressesFor more details, please refer to page 5.



CLOUD EVOLUTION>> Business Transformation with CloudCloud Computing is no longer a new concept in the ICT world. The complexity and non-standardisation makes it difficult for implementation. Security is still the main concern.Are there solutions? Has anyone gotten it right? After many years, the cloud adoption isstill fiercely debated. This track will share critical insights on how to build a trustedenvironment through policy and regulation, security Issues specific to Asia, transformingyour business model innovatively using cloud, ingeniously riding the XaaS wave andmany others that will give you a better understanding when it comes to adopting thecloud.

The ASIAN CLOUD

11.45 Opening Address by Track ChairpersonTom Mowat, Principal Analyst, Analysis Mason

11.50 Opening Keynote Presentation: The Eight Transformations of CloudComputingOne of the key benefits of cloud computing is the opportunity to replace up-frontcapital infrastructure expenses with low variable costs that scale with your business.With the Cloud, businesses no longer need to plan for and procure servers and otherIT infrastructure weeks or months in advance. Instead, they can instantly spin uphundreds or thousands of servers in minutes and deliver results faster. Hundreds ofthousands of businesses use Amazon Web Services’ global infrastructure to runpractically everything in the cloud: from enterprise applications and big data analyticsto social and gaming apps for web and mobile. In this keynote, Shane will discussthe eight transformations that are driving cloud computing and share how some ofthese companies are navigating and succeeding in the AWS Cloud.

Shane Owenby, Managing Director, APAC, AWS

12.10 Telco Keynote Presentation: UCloud Services – Case Study by KT• Conducting Cloud Business as a traditional Telco.• Different use cases of ‘ucloud server’ between LE and SME• VDI’s characteristics and its role in future business in Korea• KT’s experience in Private Cloud business

Chang Duk Kim, Director/Head of Cloud Services, KT

12.30 Transforming a Telecom Provider of Products to a Telecom Provider ofService• The need to align business goals in order for IT and the cloud services to effectively

be in sync to business services, applications and infrastructure• Understanding the strategic importance, complexity and dynamism of a company’s

high level business process• Support issues, complexity (applications, data and infrastructure), under-utilisation

(applications and infrastructure), overlapping functionality, non-strategic platformsor languages and costs

• Service Mix: The importance of mixing the business processes and aligning ITsystems to get the most appropriate service model that can positively impactcosts

Anthony Mark Johnson , CTO and Vice President of Carrier Services Cloud Computing,Huawei


14.00 Migrating to the Cloud• Factors to consider when migrating to the cloud• Solutions to problems that you might encounter• Assessing services that are available• Key insights into what the vendors can provide for

Per Dahlberg, CEO, Asia Cloud Computing Association



NEW TECHNOLOGIES AND BUSINESS MODELS

14.20 Creating a One-Stop Solution For Your Customers by Marrying Satellite andTerrestrial Network ServicesGreat competition exists between satellite and terrestrial network services. Of late,satellite operators have started to offer a solution that gives the customer the flexibilityof using both. Is this a trend that we will see continue, or is it just servicing a nichemarket?• Where can these two services complement each other?• What are the distinct advantages in doing so?• What kind of technical requirements are involved and what are the other key

considerations?

Pierre-Jean Beylier, Chief Executive Officer, SpeedCast limited

14.40 Panel Discussion: “Reinventing” the Satellite Business by CommercialisingKa- Band Satellites – Examining the Outlook, Opportunities and Implications• Understand the enabling network architecture and backend systems for Ka-Band

communications• New service and market opportunities associated with the move to Ka-Band• Industry overview – A look at where the industry is at right now at launching Ka-

Band satellites• It’s all about the money – Rolling out successful Ka-band commercial services to

ensure ROI on your CAPEX• “Satellite operator-service provider” distribution model – What are the implications

of the “closed” systems model vs the “open” systems model?

Moderator: Virgil Labrador, Editor and Business Development Director,Satellite Markets and Research

Panellists: Erez Antebi, CEO, Gilat Satellite NetworksSerge Van Herck, CEO, NewtecStefan Jucken, Director of Strategic Development, ViasatArnold Friedman, Senior Vice President of Worldwide Marketing andSales, Space Systems LoralDavid Bettinger, Chief Technology Officer, iDirectRamesh Ramaswarmy, Vice President of Sales, Hughes

15.40 Impact of Cloud Computing on Satellite Communications – Giving SatelliteOperators an Edge Over Terrestrial Networks?• Advantages of merging cloud into satellite communications and the benefits for

the end-users• What kind of infrastructure do you need?• What are the issues with cloud that you should be aware of?• Examples of such ‘real life’ implementations

David Leichner, VP Corporate Marketing, Gilat Satellite Networks


16.20 Session Round Up: What does the Future Hold for Mobile and Fixed GlobalSatellite Communications?Discover the role that technology is playing in the satellite communications, worldnow and into the future, whether it’s with L-band solutions or the next generationKA-band network.Drew Brandy, Vice President, Industry, Inmarsat

MEETING MARKET DEMANDS

16.40 Panel Discussion: Delivering Services and Solutions to the Maritime Industry• New technology – Impact of Ka-band on the maritime industry• What are the challenges and opportunities of delivering solutions in the Asia

Pacific markets?• What do maritime customers in Asia Pacific need?• What are the challenges facing maritime communications? Lower cost of ownership,

operations centralisation from ship to shore, regulatory requirements, competition• What can be done to make this better for communications at sea?• What does the future holds for maritime communications?

Moderator: Li Wei, Senior Consultant, EuroconsultPanellists: Lim Kian Soon, Head of Satellite, Singtel

Pierre-Jean Beylier, CEO, SpeedcastVivian Quenet, Vice President of Sales, Asia-Pacific, KVH IndustriesBilal El Hamoui, Head of APAC, Thuraya Communications CompanyPascal Piloyan, Head of Maritime Bu, Eutelsat

17.40 Closing Remarks by Track Chairperson and End of Satellite CommunicationEvolution Track


SATELLITE COMMUNICATION EVOLUTION – Transforming YourSatellite Business To Meet Customer Needs

Who Should Attend:CXOs, Head of Satellite, Chief Technical Officer, Head of Wholesale, Head of Telecom, Head of Infrastructure, Head of Broadcasting, Technical Director, Head of Sales andMarketing, Head of Business Development

08.00 Registration


09.10 Stakeholders Panel Discussion: Empowering the CustomerFor more details, please refer to page 5.


SATCOMM EVOLUTIONTransforming Your Satellite Business To Meet Customer NeedsDespite the uncertain economic conditions, the satellite communications industry hasmaintained a strong growth trajectory, driven by an equally strong showing by thetelecommunications industry. As new technologies continue to be deployed and moreplayers come into play, where are the new revenue streams? Where are the trends andsignificant growth areas? What strategies should you use to emerge from an increasingcrowded marketplace? Join us to discuss vital issues that are driving the industry today,and transforming businesses tomorrow.

THE FUTURE OF SATELLITE BUSINESS – TRANSCENDING BORDERS

Track Sponsor:

10.40 Opening Address by Track ChairpersonKevin French, Publisher, talk Satellite

10.45 Welcome AddressYutaka Nagai, President, APSCC

10.50 Opening Keynote Presentation: Building a Thriving Satellite Business andSuccessful Roadmap for the Future• Driving the satellite industry forward ñ Leading the way in the creation of new

services and adoption of new technologies• Where are the new market growth opportunities in the changing landscape? –

A regional and sectoral analysis• With the insatiable demand for digital deployments and DTH TV, what will the

future satellite business look like?

Steve Spengler, Executive Vice President, Sales, Marketing and Strategy, Intelsat

11.20 Transcending Borders to Build a High Growth Global SatelliteCommunications Business• Maintaining a global advantage – Competition and growth drivers in Asia• Examining the growth factors – Broadband, Video explosion and changing

consumer trends• Expansion and expenditure plans

Paul Brown-Kenyon, CEO, Measat

11.40 Opening Panel Discussion: Where is the Satellite Communications Industryin Asia Pacific Heading?• With the insatiable demand for digital deployments and DTH TV, what will the

future satellite business look like?• Competition and growth drivers in Asia• Beating the long arm of cable via the implementation of new technologies – Is

it worth it?

Moderator: Kevin French, Publisher, talk SatellitePanellists: Terry Bleakley, Regional Vice President, Asia-Pacific Sales, Intelsat

Philip Balaam, Vice President, Sales, Asia SatelliteTelecommunicationsCompany LimitedScott Sprague, Chief Operating Officer, Asia Broadcast SatelliteLimitedYau Chyong Lim, Vice President of Business Development & StrategicPlanning, MeasatDeepak Mathur, Senior Vice President - Commercial, Asia-Pacific andthe Middle East, SESPatompob (Nile) Suwansiri, Vice President, Marketing and BusinessDevelopment, THAICOM

12.40 Bringing New Opportunities for Growth to Businesses Across Asia andBeyond• How to target key markets in Asia and beyond for professional networks?• How satellite technology and innovation can drive digital markets?• Eutelsat’s commitment to serving the Asia-Pacific region with satellites providing

superior service, flexible coverage and exceptional media and data capacity

Francesco Cataldo, Deputy Chief Commercial Officer, Eutelsat




15.00 Machine-to-Machine – the Internet of Things – New Business OpportunitiesThrough Innovation• Driving M2M innovation• Innovative & flexible business models to create end-to-end solutions & value• Increasing productivity & efficiency through secure & complete M2M solutions

Markus Breitbach, Head of M2M, Deutsche Telekom

15.20 Deploying a Successful M2M Business Model – Offering Customers MoreThan Just Connectivity• M2M services to offer – Should single or multiple services be offered? What are

the key considerations?• Building revenue growth through delivery of B2B solutions• What other supplementary service opportunities are out there?• M2M’s role in larger-scale solutions• Developing partnerships and key considerations

Niklas Ekarv, M2M Regional Business Director, APAC Vodafone Global Enterprise


IMPLEMENTATION STRATEGIES

16.00 TV White Spaces, Think Again?Commercial pilot projects using wide-area cellular network technology dedicated toM2M traffic and to provide wireless broadband in challenging environments havebeen launched in many places including Singapore. The technology utilises vacantspectrum on the 700 MHz TV VHF/UHF bands to deliver wireless connectivity thatpromises better coverage, lower power consumption and lower network costs thancellular or Wi-Fi technologies. How far has this been achieved?

Tracy Hopkins, CVP International Business Development, Neul Limited

16.20 Achieving Real M2M Connectivity – Interconnecting Devices andApplications by Bridging the EcosystemsToday’s users want to access their favorite applications and services with an increasingnumber of devices, in and out of the home. Unfortunately, these devices operate ona wide range of technologies and belong to siloed ecosystems, making the users’experience fragmented. By sharing content, data, status information with all connecteddevices, new solutions for interoperability between devices and applications of allbrands can allow for the next generation of intelligent and meaningful services. Thissession will explore the use of software modules to act as a common language tobridge these ecosystems, bringing the internet of things to the next level.

Benoit Joly, Senior Vice President – Marketing, Technicolor

16.40 Panel Discussion: Strategies for Communication Service ProvidersTo expand their value proposition to many industry verticals, Communication ServiceProviders (CSPs) can offer cloud-based mobile and M2M applications and services,integrated and bundled with network services. The M2M market is already seeingshifts from commercial to consumer applications, from developed to emergingmarkets, and from a focus on one sector to a much wider array of applications andservices spanning multiple industry sectors. But how should CSPs determine theM2M roles they can play and the M2M strategies to adopt that best fit with theircurrent market positioning?

Panellists: Larry Mason, Director – ACE, CME, HP ESVijay Anand, CTO, Logica now part of CGIMacario Namie, Vice President – Marketing, Jasper WirelessLaurence Plant, Comms Industry Architect, IBM

17.20 Closing Remarks by Track Chairperson and End of M2M Evolution Track

Conference Day Two19 June 2013, Wednessday

M2M EVOLUTIONFuture M2M Opportunities

Who Should Attend:CTOs and Head of IT, CFOs, Head of M2M, Head of Strategy and Marketing, Head of Billing and CRM, Heads of Supply Chain / Logistics, Head of Salesand Marketing, Head of Business Development

OPENING PLENARY

08:00 Registration

09:00 Opening Address by ChairpersonMark Hukill, Consultant – Telecoms, Media and ICT Strategy; Member,Pacific Telecommunications Council

Eric Feng, Charisma Coach, Point Communications Asia

09:10 Visionary Addresses:For more details, please refer to page 5.



M2M EVOLUTIONFuture M2M OpportunitiesMachine to Machine (M2M) technology adoption is set to explode by 2015, but whileawareness and adoption rates seem to be high, concerns with security and most importantly,revenue streams continue to persist. However, M2M could be a key component in thecreation of new types of networks. We could be approaching a singularity: a period duringwhich the pace of technological change will be so rapid and its impact so deep that thecommunications industry will be irreversibly transformed.

THE FUTURE OF M2M

Track sponsor:

11.45 Welcome Address by Track Chairperson

11.50 Opening Keynote Address: Towards a Dynamic Viral Network of NetworksUnlimited and low cost processing, storage and communication capabilities arecreating the conditions for a singularity in future ICT. In the near future wirelessnetworks will emerge spontaneously through the interactions of distributed resourcesembedding wireless communication capabilities. Such networks will have hugecapacity and be capable of delivering services and data virally through many billionsof electronic devices connected with each other and to the internet. They will deliversignificant opportunities for telcos.

Antonio Manzalini, Strategy, Future Centre, Telecom Italia

12.20 Opening Panel Discussion: Current State of Play in the M2M WorldEmerging alliances involving cross border strategic partnerships promise global M2Mcoverage. What is the role of such partnerships and can they deliver unified M2Mproducts and enhanced customer experience? How do current technologies, standardsand services fit with these developments? What is the current state of the industryand what are the near term and longer term prospects?

Moderator: Shane Murphy, Vice President and General Manager,Kore Wireless Asia Pacific

Panellists: Marc Overton, Vice President of Commercial and M2M, EEMarkus Breitbach, Head of M2M, Deutsche TelekomNiklas Ekarv, M2M Regional Business Director, APAC, Vodafone GlobalEnterpriseArkav Juliandri, General Manager Machine to Machine (M2M) & Cloud– Strategic Business & Innovations, PT. XL Axiata TbkThiraphant Sirisoonthornphib, Head of Corporate Solutions, DTACDavid Lee, Senior M2M Product Specialist, Singtel


MAXIMISING M2M REVENUE GENERATION

14.40 The Emergence of the Global Alliances – Providing Global M2M Coveragewith Cross Border Strategic Partnerships to Enhance Customer Experience• Understanding the value proposition of M2M• Advantages of bringing a unified M2M product to market• What is the impact on the bottom-line?• Enhancing the development of the market dynamics and the enrichment of the

customer experiences

Marc Overton, Vice President of Commercial and M2M, EE

Register now, contact Elaine Dang at

[email protected] or you

can reach her at +65 6233 6627.



13.30 BYOD and the Connected EmployeeThe growing acceptance of the BYOD trend has translated into a new set of challengesfor CIOs. This includes defining their enterprise mobility strategy. For MNCs in Asia-Pacific, this is even more challenging as they have to cope with the various aspectsof mobility across a region that is extremely fragmented in terms of service availability,network quality, workplace practices, culture, and regulatory environment. Thediscussion will focus on:• Enterprise mobility trends to watch• What is BYOD and what is driving it?• Market landscape: large enterprises and consumerisation• What does it mean to users, CIOs and the business and how to effectively face it?Claudio Castelli, Senior Analyst, Enterprise, Ovum

PRIVACY AND SECURITY ISSUES

13.50 Afternoon Keynote Presentation: Stop Fighting the Battle and Focus onthe War• Insights on the current threat landscape in Asia Pacific• Understanding the importance of application control• Practical tips on how organisations can ramp up their application control strategy• Key issues that companies need to consider before deciding on BYOD or CoIT

strategiesSugiarto Koh, Regional Director, ASEAN and North Asia, Sourcefire Pte Ltd

14.10 Embrace BYOD from the Ground UpBYOD is here to stay despite IT departments possible violent objections. How shouldorganisations embrace this phenomenon, manage the security and privacy challengesand have some peace of mind without a forklift upgrade of existing infrastructureor overlaying new solutions? What is the balance between costs of BYOD deploymentversus savings from productivity and efficiency gains?• How can existing network infrastructure play a part in your BYOD strategy?• How can organizations develop a ground up strategy keeping security, privacy

issues in check?• Can BYOD truly be deployed for the rest of us without overly heavy running cost?David Ginsburg, Chief Marketing Officer, Extreme Networks

UNIFIED COMMUNICATIONS AS A SERVICE

14.30 Driving Productivity Gains While Minimising Risks in UnifiedCommunications DeploymentsOne of the biggest challenges CIOs face today when it comes to businesscommunications is the growing trend of the mobile workforce. 50% of all workersare predicted to become completely mobile in the next five years, with the attitudethat “work is something you do, not a place where you go to”. There is a risk that theproductivity and efficiency gains that we have made through unified communicationsdeployments will be undermined as increasing numbers of employees turn to moreflexible working practices and a mobile-only platform – especially when that mobile-only platform is primarily BYOD, and possibly BYOS (services).• Enhancing effective business communications in an increasingly mobile world• Leveraging unified communications solutions on mobile devices and platforms

to drive worker productivity, efficiency and connectedness• Ensuring networks are capable of supporting mobile employees, both in and out

of the officePejman Roshan, Vice President, Product Management, ShoreTel


15.05 Harnessing Mobility with Unified Communications• Learn how businesses can leverage on technology that helps balance the efficient

integration of office tools with an ever-growing variety of devices• How can an integrated collaboration framework support multimedia and multi-

model communication?• Hear cases studies that demonstrate how businesses have benefitted from secure

real-time business collaboration capabilities• Ensure that employees have access to the right tools that can help them connect

regardless of device, location and access mode and turning BYOD challenges toopportunities

Paul Chen, Director, Unified Communication Solutions, Asia Pacific, Avaya

15.25 BYOD: Unlocking Its True Value Rather Than Treating It as a Fad• Is BYOD here to stay?• Overcoming security risks• Are enterprises ready to manage the high costs involved?• How can BYOD’s true value be harnessed?Moderator: Sean Murphy, Director of Business Development, TeleCommunication

SystemsPanellists: Hans Pang, Technical Manager, Ruckus Wireless

Emma Earley, Director of Enterprise, APAC, Research in MotionAyan Ray, Senior Business Consultant of Mobility, EndeavourAlexandra Rehak, Partner, Head of Telecoms Research, Analysys Mason

16.00 Closing Remarks by Track Chairperson and End of Enterprise Mobility Track


ENTERPRISE MOBILITY>> BYOD in the Next-Gen Enterprise

Who Should Attend:CIO, Head of Mobile Workforce, Head of IT, Mobility Project Manager, Head of Operations

8.00 Registration


09.10 Innovators Panel Discussion: Innovating to Meet the Next Wave: NewTechnologies, New StrategiesFor more details, please refer to page 5.


ENTERPRISE MOBILITY>> BYOD in the Next-Gen EnterpriseEnterprise mobility demands and solution offerings have evolved dramatically over thepast few years. With employees bringing their own devices to the workplace, this hasadded another level of complexity when it comes to the implementation of mobilitystrategies. Is BYOD something every CIO or the IT department must look into now? Orwill BYOD-related issues sort itself out? How do you ensure you address the risks involvedin BYOD? This track will address the latest trends, the business impact of adopting BYOD,privacy and security issues as well as unified communications. Grab the opportunity tointeract with key industry experts, connect with like-minded peers from all over theglobe and share experiences, knowledge and ideas.

THE FUTURE OF BYOD

10.45 Opening Address by Track Chairperson

10.50 Opening Keynote Presentation: Work the Way you Live53% of employees are using their own technology for work purposes. (Source:Forrester, 2012) Cloud and mobile platforms that are part of our day-to-day lives arecrossing over into our work lives and driving BYOD. New technologies are ensuringcompanies can benefit from the BYOD revolution, while managing the challengesand risks involved.• Understand how the right tools and devices will speed up productivity, collaboration

and innovation• Learn how companies are empowering the new generation of employees with

the tools to work the way they liveDoug Farber, Managing Director, Enterprise Asia Pacific, Google

11.10 To Bring or not to Bring Your Own Device, that isWith the arrival of smart devices, employees no longer need to be based in an officeto be productive. A growing number of businesses are implementing BYOD policiesto embrace this mobile working trend; however, there are also a significant numberof organisations that are holding back due to security and IT policy challenges. Inthis session, we will look at:• MNCs’ prevailing perceptions of BYOD• Best practices for implementing BYOD• How to avoid major pitfalls when rolling out BYOD?• Considering the alternative approach – CYOD (Choose Your Own Device)Stevan Hoyle, President of Asia Pacific and Sub-Saharan Africa, Vodafone GlobalEnterprise

11.30 Delivering True Enterprise MobilityThe future of enterprise mobility has changed dramatically. Video conferencing on-the-go has become much more user-friendly, delivering true enterprise mobility forenterprises. The main barrier that video calling has faced when it comes to beingused more commonly is that systems don’t talk to each other. Find out more howthis has evolved:• Enabling multi-party video conferencing on-the-go• Breaking out of the disparate “islands” of video calling• Cost-effective solutions that work: Speed, bandwidth, interoperability

considerations• Managing risks and looking into the futureNick Hawkins, Regional Director, Technology Consulting Group, Polycom AsiaPacific Pte Ltd

11.50 From BYOD to Achieving Enterprise Mobility: Showcases of How It’s BeingImplementedTransitioning to enterprise mobility is never a one-off decision. It involves multi-dimensional adoption tactics and balancing out the interests of different stakeholders.Using several showcases, this presentation sets out to describe the thinking processgone through by decision makers and the journey they have undertaken to attainsuccessful implementation.• Tips and insights for CIOs and IT departments on what enterprises need to be

aware of while deploying enterprise mobile solutions• What are the drivers, risks and opportunities behind BYOD and how can the

principles be applied?• The opportunities and challenges for deploying enterprise mobile solutionsJacqueline Chong, CMO, Green Tomato Limited



ENHANCING THE TOTAL CUSTOMER EXPERIENCE

13.30 Measuring and Influencing Your Customers’ Experience• Influencing your customers to increase purchase propensities: Understanding how

experiences shape beliefs, preferences and emotions• Applying the emerging science of experience psychology: Generating psychological

insights on customers so that service providers can change the customer experienceto generate business value

• Understanding key analytical frameworks, tools and techniques that can be usedto understand how customers psychologically experience your product

• Converting these measures to redesign your customer interactions and touchpoints to deeply engage your customers

Ankur Pandey, Partner of Communications Sector, IBM Global Business ServicesGeorge Chua, Vice President, Customer Analytics, Celcom Axiata

13.50 Developing CEM Best Practices• Aligning your customer experience tactic with audience profile: Tackling ‘digital

natives’ and ‘digital immigrants’ with differentiated approaches• Ensuring a consistent and smooth experience for the customer amidst offerings

complexity• Learning from industry best practicesDarren Wilson, Director of Customer and Network Services, Telstra Global

14.10 Transformation Toward Customer Experience Economy• Understanding the transformed world: Customer experience is ultimate when

operators are looking to compete with OTT players• Cultivating the customer experience: Building long term loyalty and profitability• Developing a customer-focused organisation to uncover more business

opportunitiesTrevor Cheung, Vice President of CEM, Huawei

14.30 Redefining the Experience You are Trying to Deliver• Achieving optimal customer experience: Strategies for customer retention• Gaining key insights on how users are experiencing their services: Taking action

based on the insights• Long term value creation vs short term satisfaction• Examples of various content packs: Instantly resolve quality issues with real-time

insights based on KPIs• How to protect revenue, reduce churn and increase revenueMitch Grosky, Head of CEM Engagement , Asia Pacific, Nokia Siemens Networks


15.05 Boosting your ROI – Discovering New Revenue Streams for Telcoís• Building the future contact center in the cloud• How Telco’s can leverage their market share and channel strengths (SMS, Fax,

Voice, Media) to strategically increase their market share with SMBs• Combining social collaboration with crowd sourcing to boost the customer

experienceToby Ruckert, Founding CEO, Unified Inbox

15.25 The New Four Dimensional Approach to Increasing Revenues, RetainingCustomers and Optimizing Network PerformanceMark Geere, Director of Products (Applications), Tektronix Communications

LEVERAGING ON CUSTOMER ANALYTICS TO BOOST THE BOTTOM LINE

15.45 Panel Discussion: Customer Analytics – Driving Profitability throughLocation-Based Analytics• What key areas should be upgraded first to maximise the ROI on CAPEX?• Which smart phone users generate negative margins and how to manage them?• How can operators align experience with customer value and network costs?• What are the best practices and successful cases?• What is required to make it happen?Moderator: Mar Pages, Principal, Delta PartnersPanellist: Mitch Grosky, Head of CEM Engagement, Asia Pacific,

Nokia Siemens NetworksAnkur Pandey, Partner Communications Sector, IBM GlobalBusiness ServicesJustin van der Lande, Senior Analyst, Analysys MasonGeorge Chua, Vice President, Customer Analytics, Celcom AxiataBerhad

16.30 Closing Remarks by Track Chairperson and End of Telecom CEM Track


TELECOM CEM>> Transforming The Total Customer Experience

Who Should Attend:CXOs, VPs, Directors, Departmental Heads, Managers and Experts of: Marketing, Customer Experience, Commercial Operations, Customer Care, Customer Services, ContactCentres, Customer Support, Brand Management, Quality and Customer Satisfaction, Customer Insight, User Experience, Customer Retention and Loyalty, Customer Operations


8.00 Registration


09.10 Innovators Plenary Panel: Innovating to Meet the Next Wave: NewTechnologies, New StrategiesFor more details, please refer to page 5.


TELECOM CEM>> Transforming The Total Customer Experience

“If you do build a great experience, customers tell each other about that. Word of mouth isvery powerful.” – Jeff Bezos, CEO, Amazon.com

Why is important to ensure your customers receive excellent service? Satisfied customerscan be easily retained, they become your fans, rave about your services/products and mostimportantly, stay loyal! This track will equip you with knowledge on the latest consumertechnology trends to increase your ROI, hear experiences from telcos on how to transformyour internal culture, find out ways to measure your customer’s experience and manyothers.

TRANSFORMING THE INTERNAL CULTURE

10.45 Opening Address by Track ChairpersonToby Rucket, Founding CEO, Unified Inbox

10.50 Opening Keynote Presentation: Demonstrating Commitment to theCustomer: A CXO Perspective• Engaging all stakeholders in order to build a robust customer centric culture• Champion innovation & transformation in order to improve customer experience• Representing your customers at board level• Value Creation: 3Cs – Customer, Company, Country

Sandra De Zoysa, Group Chief Customer Officer, Dialog Axiata PLC

11.10 Industry Address: Improving Customer Satisfaction at Every Touch PointThe proliferation of devices and services means that the number of touch points acustomer comes into contact with the operator has increased vastly• How can a telco leverage these touch points for strategic customer engagement

experience?• Measuring CSI across all touch points• Boosting customer experience through front-liners and customers empowerment• Customer-centric mapping for processesAhmed H. Al-Theneyan, Senior Executive Vice President of Corporate Affairs, Mobily

11.30 Establishing Effective, Customer-Oriented Channels for CommunicationAs competition for customers intensifies, it becomes increasingly important fortelecoms service providers to retain the customers they already have. This taskbecomes more challenging as their product and service offerings expand and growmore complex. Compounding the problem is the fact that customers are demandingimmediate answers to their questions and want to interact with their telco providersusing a broader range of channels.• How can telcos establish the right channels to communicate with the customers

for enhanced customers?• Which is the most effective communication channel?• How can telcos harness the feedback provided to improve their services?

Phil Mottram, CEO, CSL Limited

11.50 Case Study: Managing the Customer Experience When You Have 150 MillionSubscribers• Setting up call centres to handle high call volume• Techniques of training and managing 20,000 contact centre agents• Ensuring consistency for customer satisfaction• Empowering your frontline staff to help your customers love your brand

Eric Carrasquilla, General Manager, Customer Management Division, Amdocs




Mobile Commerce: Capturing and Retaining the MobileConsumerCompanies that cannot create a mobile relationship are losing their market share. Retailersand brands that cannot change the way they interact with the new customers will becomeirrelevant. Examples include companies like Blockbuster and Barnes & Noble that are exitingthe mall. Now that more shoppers browse but do not buy, these stores cannot hold theirown.

This workshop will share key strategies and tactics to connect with the mobile consumer. Itwill delve into how companies can leverage on the connected screens phenomenon and thestrategies that can be utilised across each of these devices.

Attendees can expect practical tips and review real-life case studies. Key learning pointsinclude:• Understanding the best ways for a retailer, brand or media company to re-establish a

relationship with the new customer• Reviewing the range of mobile tools available and selecting the ones most suited for

your business• Assessing how retailers and brands can innovate with their store and media footprint• Looking at partners that have a vested interest in the future of the mall and can provide

new technologies (e.g. Samsung)• Remodelling the way consumers shop and truly engaging your customer• Learning from case studies: What works and what doesn’t work?• Beyond engagements: M-commerce security and privacy best practices

Don’t miss this opportunity to discover how you can enter the market with non-traditionalmodels! Learn from the Mobile Commerce Evangelist of the Year!

Workshop Leader:Gary Schwartz, President/CEO, Impact Mobile

Gary Schwartz has been named the Mobile Commerce Evangelistof the Year!

Toronto-based Gary began his career as a columnist in Japan and later became ananchor on Asahi Television. After working with UNICEF and the World Bank oneducational Web development, Gary moved to the private sector. He ran a number

of technology start-ups before founding Impact Mobile, a mobile technology company that specializesin retail and brand solutions, in 2002. As president of Impact Mobile for the past 12 years, he has helpedretailers leverage mobile technology to advance their marketing goals.

Since then Gary has played a leadership role in the mobile industry. He is also a pioneer in mobilemarketing and managed the first cross-carrier short code mobile campaign in North America.

In 2006 Gary founded the mobile committee for the Interactive Advertising Bureau (IAB). There hespearheaded the production of important industry resources such as the Mobile Buyer’s Guide. Thiswork, explains how agencies and marketers can extend their digital buy into mobile. Gary was recognizedwith the IAB award for Industry Excellence in 2009. During this period Gary also worked with the MediaRating Council (MRC) to establish a joint task force between the IAB and the Mobile Marketing Association(MMA) to develop global, auditable mobile measurement standards. Gary is also the chair of the CanadianWireless Telecommunications Association as well as MEF North America where he developed a mobilecommerce practice and focused on mobile commerce security and privacy guidelines.

Gary is the author of two books, “The Impulse Economy: Understanding Mobile Shoppers” and “FastShopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumers,” both of which highlightthe current state of the mobile commerce space and chronicle the significant impact that the mobilerevolution is having on retailers.

With boundless energy, Gary is ready to praise mobile’s virtues to marketers, retailers and agencies.Besides his books, Gary takes time to speak at events and even organise them, the latest being the Multi-Screen Summit. He has clocked mobile miles like no other executive in the business.

Workshop A:Successful Mobile Marketing Strategies

Workshop B:Mobile Security: What Keeps CIOs up at Night?

Security is a key concern that keeps CIOs awake at night. With the proliferation of mobiledevices being used at the workplace and with the growing BYOD trends, the issue is intensifiedalong with the rising risk of corporate data being compromised. What are the emergingsecurity trends that will cause direct impact on your organisations? How should your ITdepartment be dealing with these mounting security threats?

This workshop will delve into key strategies and pragmatic tactics to fight back as well asoffer best practice industry solutions to challenges faced. Attendees can take-away practicaltips and review real-life case studies. Key learning points include:

• A review of the current state of mobile security with today’s mobile infrastructures• Implications of some of the known threats• Reviewing the range of mobile security tools available and selecting the ones most suited

for your business

Agenda:Mobile Security: The Current State of PlayConsumer and employee demand for mobile devices is rapidly growing, especially in developingeconomies. Mobile technology platforms are comparatively new and our industry stillunderstands the potential security implications of them.

There is a number of known security issues with today’s mobile infrastructures. We willreview the current state of mobile security and the implications of some of the knownweaknesses.

There will be a number of ‘live’ demonstrations. Marc will discuss the best methods formitigating the risks identified.

Marc Bown, Managing Consultant, Spiderlabs, Division, Trustwave

Workshop Day Four21 June 2013, Thursday

9.00am – 12.00pm

21 June 2013, Thursday9.00am – 12.00pm

Workshop Leaders:Marc Bown, Managing Consultant of Spiderlabs, Division, Trustwave

Marc is is responsible for the delivery of Penetration Testing, Application Securityand Incident Response Services. Marc’s experience in both incident response andpenetration testing gives him a unique and hands-on insight into the methods beingused by criminals to compromise computer systems and to steal the valuable datacontained within these systems.

Manatosh Das, Senior Analyst, Serving Security and Risk Professionals,Forrester Research

Manatosh has a decade of broad experience in security and risk with a focus ondeveloping strategy and assessments, architecture, audit, compliance and riskmitigation programs. He has worked in consulting and advisory roles for the likesof Bharti Airtel, WIPRO, The Indian National Informatics Centre and NCB Capital in

Bahrain. He has regional expertise working across India, South East Asia and the African continent. Hehelps develop and implement enterprise frameworks and strategies that ultimately help drive businessperformance excellence.

Oh Sieng Chye, Virus Researcher, ESET

Sieng Chye has been working with malware in the last 2 years. His work involvesanalysing malware threats in APAC, as well as delivering security awarenessprograms for partners/clients. Prior to that, he worked in the managed securityservice industry; helping enterprise and government clients in monitoring andprovisioning of security solutions.

Supporting a Pervasive Mobility Strategy: How to Develop aFive-Year Roadmap for Security and Risk ProfessionalsIn this new world, user experience and self-service become fundamental tenets of any mobilestrategy to enable BYOD programs and combat rogue IT initiatives. Manatosh will outlinethe future implications for mobile security based on current approaches and regional mobileadoption trends. He will present a road map of Forrester’s solution for security and risk (S&R)executives and outline how they can work more effectively with their counterparts ininfrastructure and operations (I&O). This session will be of particular interest to those lookingto build out a three-to-five-year technology road map for mobile security and operations.

Manatosh Das, Senior Analyst, Serving Security and Risk Professionals, Forrester Research

Mitigating Risks on Android PlatformsAndroid enabled devices have seen a huge growth in recent years. Together with this,there is an explosion of malware detected on the Android platform.

Sieng Chye will focus on the Android Operating System, with an emphasis on thefollowing:

• System Security Overview• Attack on Permission• Data Security• Android Malware

He will also discuss about some of the risk mitigation strategies both individual andcompany can adopt.

Oh Sieng Chye, Virus Researcher, ESET



How to Register for Summit?

Register online for instantconfirmation at:

www.communicasia.com/index.php/conference/fees-registration/

Use the registration form atthe back of this brochure. For multipleregistrations, please make copies of

the form. Complete the form andsubmit it via:

Fax to : (65) 6272 2962

Use the registration form atthe back of this brochure.

For multiple registrations, pleasemake copies of the form.

Complete the form and submit it via:Email to:

[email protected]

Please direct enquiries to theCommunicAsia2013 Summit

Registration Desk at:Call us : +65 6233 6627

OR OR OR

OR

Use the registration form at the back of this brochure. For multiple registrations,please make copies of the form. Complete the form and submit it via:

SINGAPORE EXHIBITION SERVICES PTE LTD

Please mail cheque payments to:No. 1 Jalan Kilang Timor, #09-02, Pacific Tech Centre, Singapore 159303

Attention: CommunicAsia Summit Registration

Cancellations / SubstitutionsSubstitutions or cancellations should be made in writing before 24 May 2013. Refundswill be subjected to an administrative charge to be borne by the registrant. Bank chargesthat occur will also have to be borne by the registrant. No refunds will be provided forcancellation or no-show after 24 May 2013.

Additional points to note1 The organiser reserves the right to refuse entry to any delegate as it deems fit.

2 The organiser will make every attempt to accommodate all registered delegates. Howeverit reserves the right to stop registration before the closing date in the event of a fullhouse.

3 In the event of a full house, the organiser will contact unsuccessful delegates to arrangefor a refund of any registration fees that may have been paid.

4 Should there be a need to cancel the event, the organiser will refund delegates forregistration fees paid, and will not be held responsible for any travel and/oraccommodation costs incurred.

5 All visitors must be in proper attire. Those in shorts, bermudas, singlet or slippers willnot be allowed entry. The organiser reserves the right to refuse entry to delegates whoare not properly dressed.

CLOSING DATE FOR ONLINE REGISTRATION: 14 JUNE 2013After this date, please register personally at the CommunicAsia2013 Summit Registration Counter at Marina Bay Sands, Level 3 Foyer from 17 – 21 June 2013

The 24th International Communications and InformationTechnology Exhibition & Conferencewww.CommunicAsia.com

The 10th International Information Technology Exhibition &Conference for the Enterprisewww.goto-enterpriseIT.com

18 – 21 June 2013 | Basement 2, Levels 1 & 3, Marina Bay Sands, Singapore

Register your visit online at www.CommunicAsia.com/pre-registration to enjoy a free copy of theShow Directory and seamless registration process using the new badging system – Zap4Badge.

To visit the Exhibition, please contact Ms Colleen Yong @ +65 6233 6609 OR Email to [email protected]

» Ease your sourcing trip with thespecially clustered techzones:‘Fibre’ for NextGen Services,APPSmart, NextGen ConnectedServices, Smart Enterprise andeGov

» SatComm2013, a part ofCommunicAsia / EnterpriseIT, is the strategic platform in Asia for the satellitecommunication industry. Leading international satellite companies will beproviding turnkey solutions that address critical issues surrounding Asia’s ICTecosystem

» Receive invitations from companies such as Gilat Satellite Networks,Globecast Asia, Hughes Network Systems, Irdeto, O3b Networks,Oracle Communications, Technicolor and Tektronix who will beutilising the Hospitality Suites for their events such as product launches /demonstrations, receptions, etc at Level 3.

» Gear up for more excitements at Level 3! Discover and learn more about thenewly launched products / services at the Discovery Lounge. CatchMobileMonday’s biggest global gathering at CommmicAsia2013 as itbrings together local innovators and influencers in some 150 regions to shareinsights, test new concepts, and support "Born Global" companies andservices. Stand a chance to win attractive prizes at our daily lucky draw!

CommunicAsia / EnterpriseIT2013, Asia’s largest integrated info communicationtechnology event, is the meeting point for the ICT industry for more than 30 years.The event is instrumental in connecting the industry as IT professionals gather forthe latest technological updates / launches, new business ventures and captivatingsessions by established speakers at CommunicAsia2013 Summit.

» Witness product launches and demonstration with latest key technologiesincluding Augmented Reality, Cloud Computing and Security,eGovernment & e-services, Enterprise Mobility Solutions, MobileBroadband, Mobile Applications and Innovations and many others.

WHAT’S HAPPENING AT THE EXHIBITION!

$350.00 $374.50 $380.00 $406.60 $450.00 $481.50

REGISTRATION FORM

* A 7% Goods & Services Tax (GST) is applicable to all companies in Singapore

REGISTRATION FEESThe fees entitle you access to the registered track (s),lunches, proceedings, refreshment &CommunicAsia2013 exhibition.

Early Bird Rate(Register & pay by 10 May 2013)

Regular Rate(Register & pay by 14 Jun 2013)

Onsite Rate(17 – 21 June 2013)

OverseasDelegate

(SGD)

LocalDelegate*

(SGD)

OverseasDelegate

(SGD)

LocalDelegate*

(SGD)

OverseasDelegate

(SGD)

LocalDelegate*

(SGD)

Full Summit Passport (4-Day)Access to ALL 8 Conferences & 2 Workshops

Mobile Marketing, Services & Commerce Passport (3-Day)Access to 3 days of Mobile Marketing, Services & Commerce Tracks

Broadband Evolution Passport (3-Day)Access to 3 days of Broadband Evolution Tracks

CDN & Cloud Evolution Passport (2-Day)Access to 2 days of CDN & Cloud Evolution Tracks

1-Day Track

WorkshopsWorkshop A (21 Jun 2013) OR Workshop B (21 Jun 2013)

$2,900.00 $3,103.00 $3,250.00 $3,477.50 $3,400.00 $3,638.00

$1,500.00 $1,605.00 $1,700.00 $1,819.00 $1,850.00 $1,979.50

$1,500.00 $1,605.00 $1,700.00 $1,819.00 $1,850.00 $1,979.50

$980.00 $1,048.60 $1,200.00 $1,284.00 $1,300.00 $1,391.00

$680.00 $727.60 $780.00 $834.60 $880.00 $941.60

DISCOUNTSDiscounts are not cumulative. Only one discount will be applicable at any one time.

■ 10% discount to CommunicAsia2013/BroadcastAsia2013/EnterpriseIT2013 Exhibitors(NOT applicable to all Passports)Name of Exhibiting Company : ______________________________________

■ 15% discount to CommunicAsia2013/EnterpriseIT2013 Supporting Organisations(NOT applicable to all Passports)Name of Supporting Organisation : ___________________________________

■ 15% discount for registering for 3 or more sessions (NOT applicable to all Passports)

■ 20% discount to groups of 4 or above registering from the same organisation. Delegatesmust register as a group. (NOT applicable to all Passports)

MODE OF PAYMENTPlease indicate clearly on your cheque / bank draft / telegraphic transfer the event your paymentis for. All bank charges and returned cheque charges must be borne by the delegate.

■ Bank draft/ cheque (drawn on a Singapore bank account) in SINGAPORE DOLLARS onlymade payable to “Singapore Exhibition Services Pte Ltd”.Please send it to:Singapore Exhibition Services Pte LtdNo. 1 Jalan Kilang Timor, #09-02 Pacific Tech Centre, Singapore 159303

■ Payment to be made to Singapore Exhibition Services Pte Ltd. Please fax payment advice to+65 6272 2962. SGD40 should be added to the total fees to cover bank charges. All banktelegraphic transfers must reach SES by 15 June 2013 for your seat to be confirmed.Account Name: Singapore Exhibition Services Pte LtdAccount Number: 01-060-2565-1Bank Name: Standard Chartered BankBank Address: Battery Road Branch, 6 Battery Road, #01-01 Singapore 049909Swift Add: SCBLSGSGXXX

■ Please charge the amount of SGD ____________________________ to myAMEX / VISA / MASTERCARD (delete where applicable)

DELEGATE’S DETAILSPlease make copies of this form to register additional delegates.

NAME:

TITLE: DEPARTMENT:

COMPANY/ORGANISATION:

ADDRESS:

TEL: FAX:

EMAIL:

CONTACT PERSON(FOR GROUP REGISTRATIONS):

CONTACT PERSON’S EMAIL ADDRESS:

Signature:

■■■■ ■■■■ ■■■■ ■■■■ ■■■Cardholder’s Name:

Card no.: CVV2 code:(3 digit code at theback of the creditcard)

Expiry Date:

WHICH TICKET WOULD YOU LIKE TO PURCHASE?

Full Summit Passport (4-Day)

■ Access to ALL 8 Conferences & 2 Workshops (18 - 21 June 2013)

Mobile Marketing, Services & Commerce Passport (3-Day)

■ All 3 Tracks (18 - 20 June 2013)

Broadband Evolution Passport (3-Day)

■ All 3 Tracks (18 - 20 June 2013)

CDN & Cloud Evolution Passport (2-Day)

■ All 2 Tracks (18 & 19 June 2013)

1-Day Tracks:

Day 1 (18 June 2013)■ Mobile Marketing, Services & Commerce ■ CDN Evolution OR

- Day One OR ■ Satcomm Evolution OR■ Broadband Evolution - Day One OR

Day 2 (19 June 2013)■ Mobile Marketing, Services & Commerce ■ Cloud Evolution OR

- Day Two OR ■ M2M Evolution OR■ Broadband Evolution - Day Two OR

Day 3 (20 June 2013)■ Mobile Marketing, Services & Commerce ■ Enterprise Mobility OR

- Day Three OR ■ Telecom CEM OR■ Broadband Evolution - Day Three OR

Day 4 (21 June 2013)Workshops (Half day):■ Workshop A: Successful Mobile Marketing Strategies OR■ Workshop B: Mobile Security: What Keeps CIOs Up At Night?

BUSINESS NATURE [PLEASE TICK THE MOST APPROPRIATE OPTION]

■ Telecom Operator ■ Satellite Communications■ Managed Network Service Provider ■ Sevice Manufacturer■ Technology / IT Solutions Provider ■ Equipment Supplier■ Telecomm / Infocomm Regulatory Authority ■ Consultant■ Software / Applications Developer ■ R & D Services■ VAR / VAD / Systems Integrator■ ISP / VAS Provider■ Others (Please specify): __________________________

SUBSTITUTIONS / CANCELLATIONSSubstitutions or cancellations should be made in writing before 24 May 2013. Refunds will besubjected to an administrative charge to be borne by the registrant. Bank charges that occur willalso have to be borne by the registrant. No refunds will be provided for cancellation or no-show after 24 May 2013.

Please DO NOT send in your registration form after 14 June 2013. Instead, please registeron-site at the CommunicAsia2013 Summit Registration counter at Marina Bay Sands, Level3 Foyer. For questions regarding registration, please call Elaine Dang at +65 6233 6627or email her at [email protected]

Website: www.communicasia.com OR

Fax: +65 6272 2962 OR

Email: [email protected]

HOW TO REGISTER?

(Please use only ONE method to register to avoid duplicate charges)



Documents

18 – 21 June 2013 Marina Bay Sands, Level 3, Singapore ... · PDF file6/21/2013 · Deutsche Telekom AG Sandra De Zoysa ... Dialog Axiata Plc Thiraphant Sirisoonthornphib Head of