17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur

7/29/2019 17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur

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Shahnaz Husain

A Successful Indian WomanEntrepreneur


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"I do not sell products. I sell an entire civilization in a jar."

- Shahnaz Husain


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Products by Shahnaz Husain Shahnaz shaface (herbal facial skin conditioner).

Shahnaz shafair (vitaminized whitening cream) Shahnaz hussain fair one Shahnaz hussain shaglow Shahnaz Shalife (Vitaminized Nourishing Cream) Shahnaz Shamask-1 (Precious Herbs Face Mask)

Shahnaz Shayouth (Precious Herb Mask) Shahnaz Shasmooth (Almond Under eye Cream) Shahnaz Shabase (Sandalwood Protective Cream) Shahnaz Oxygen Skin Treatment Cream Shahnaz Oxygen Skin Beautifying Mask
http://www.herbalcureindia.com/products/shahnaz-kajal.htmhttp://www.herbalcureindia.com/products/shahnaz-suncollection.htmhttp://www.herbalcureindia.com/products/shahnaz-honeycollection.htmhttp://www.herbalcureindia.com/products/shahnaz-pearl.htmhttp://www.herbalcureindia.com/products/shahnaz-fairone.htmhttp://www.herbalcureindia.com/products/shahnaz-oxygen.htmhttp://www.herbalcureindia.com/products/shahnaz-herbal.htmhttp://www.herbalcureindia.com/products/shahnaz-diamond.htmhttp://www.herbalcureindia.com/products/shahnaz-gold.htm


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Introduction

One of India's most successful womenentrepreneurs.

Her company, Shahnaz Husain Herbals is one of thelargest manufacturers of herbal products in the

world. Shahnaz Husain Group, based in New Delhi, worth

$100 million.

Employed about 4200 people in 650 salons spread

across 104 countries. The average growth rate in the initial years (late1970s to the early 1980s) was 15-20%.

In the 1990s the average growth rate was 19.4%.


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Awards "The Arch of Europe Gold Star for Quality"

"One of the Leading Women Entrepreneursof the World"

"The 2000 Millennium Medal of Honor"

"Rajiv Gandhi Sadbhavana Award

Padma Shree (2006)


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The Making of an Entrepreneur

Belongs to a royal Muslim family

Migrated from Samarkhand to India

Later held high positions in the princelykingdoms of Bhopal and Hyderabadbefore India's independence.

Schooling in an Irish convent Developed a love for poetry and

English Literature.


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The Making of an Entrepreneur(contd..)

Advantage of growing up in a traditional familyand receiving a modern education.

Married at the age of 15 and was a mother by

the next year. Husband was posted in Teheran, Iran

She developed an interest in beauty treatmentsand decided to study cosmetology.

To support the expenses of the trainingfinancially, she wrote articles for the Iran Tribuneon various topics under different names.


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The Making of an Entrepreneur(contd..)

In the course of her studies, she learnt of the

harmful effects of chemicals on the human body.

Consequently, she turned her attention to

Ayurveda. After leaving Teheran, she trained extensively in

cosmetic therapy for 10 years in some of the

leading institutes of London, Paris, New York

and Copenhagen.


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Return to India

In 1977. Set up her own salon at her house in

Delhi.

Initial investment of Rs 35000. In contrast to salons offering chemical

treatments, Shahnaz offered Ayurvedic

products.
http://images.google.co.in/imgres?imgurl=http://www.lpu.in/clubs%26associations/AAYU_CLUB/ayurveda.jpg&imgrefurl=http://www.lpu.in/clubs%26associations/AAYU_CLUB/aa.html&usg=__p54DqQ_ySyl9o4EmxNPbU21YCFA=&h=225&w=263&sz=31&hl=en&start=9&tbnid=0wBiylbpQD6mHM:&tbnh=96&tbnw=112&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://idata.over-blog.com/0/60/36/18/i.-basic-principles-of-ayurveda.jpg&imgrefurl=http://omspring.over-blog.com/archive-4-20-2007.html&usg=__V7aaO8oZ31lBGmShsdfMFm86SMQ=&h=527&w=600&sz=100&hl=en&start=12&tbnid=2SnPVLvMm4Q3NM:&tbnh=119&tbnw=135&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.bestayurveda.com/ayurveda_leaf.jpg&imgrefurl=http://www.bestayurveda.com/&usg=__t5xpDP-8ZFQQcLNCfiXlYI2lv5k=&h=250&w=299&sz=10&hl=en&start=6&tbnid=cTlDEC6Ge_lmVM:&tbnh=97&tbnw=116&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://pranaflownz.com/wp-content/uploads/2009/04/ayurveda_1.jpg&imgrefurl=http://pranaflownz.com/2009/04/05/what-is-ayurveda-all-about/&usg=__Bt1xj52OJGrd9NBbMG1DKD8z8qw=&h=300&w=273&sz=31&hl=en&start=4&tbnid=9wbR5pPNSUn9ZM:&tbnh=116&tbnw=106&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://yogapeeps.com/main/wp-content/uploads/2009/05/dayspa_ayurveda.jpg&imgrefurl=http://yogapeeps.com/main/2009/episode-67-ayurveda-doshas-finding-balance-2/408&usg=__HH3Snl6avTPbVPb9H2_v13ZPheI=&h=419&w=327&sz=31&hl=en&start=1&tbnid=AAZi8QOOZvAGiM:&tbnh=125&tbnw=98&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Den


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Entrepreneurship-The Shahnaz Husain Way

Uses the Ayurvedic method of treatment.

Pioneer and leader of Ayurvedic beauty products in the

world offering "Natural Care and Cure".

Shahnaz Husain Group offers exclusive salon treatments

as well as a number of commercial formulations for the

treatment of specific problems like acne, pimples,

pigmentation, dehydration, alopecia (hair loss), etc.

The Group's sophisticated R&D units develop the products

Put them through stringent quality control tests.


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Entrepreneurship-The Shahnaz Husain Way(Contd)

Products are environment friendly and no

testing is done on animals.

The products offered by the group areentirely natural and carry the guarantee of

purity and safety.

Offers a wide variety of over 400 productsfor all age groups and for a variety of

problems.
http://images.google.co.in/imgres?imgurl=http://vapeninsularealtor.featuredblog.com/files/eco2.jpg&imgrefurl=http://vapeninsularealtor.featuredblog.com/%3Fp%3D21%26incat%3D574&usg=__u7IY-0LDBj57WoBirI1dA9C3IyU=&h=1050&w=898&sz=434&hl=en&start=16&tbnid=j6kgX2vv3XIYaM:&tbnh=150&tbnw=128&prev=/images%3Fq%3DENVIRONMENT%2BFRIENDLY%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.smartgeartoys.com/images/environment_friendly_twvd.jpg&imgrefurl=http://www.smartgeartoys.com/&usg=__UFj8LbtyCRngl-48vK4ruymK-_g=&h=1000&w=1000&sz=348&hl=en&start=2&tbnid=i7Q3zDWV-MpwJM:&tbnh=149&tbnw=149&prev=/images%3Fq%3DENVIRONMENT%2BFRIENDLY%26gbv%3D2%26hl%3Den


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Uses natural ingredients - fruits, flowers, herbs,vegetables, honey, - as the base for most of herproducts.

More complicated and exclusive treatments using goldand pearls have also been developed.

All the procedures are carried out in accordance with theAyurvedic system.

Shahnaz Husain has never advertised. Relied entirely on word-of-mouth publicity to make her

products known to customers.

She believes that a satisfied customer is the best form ofadvertisement.

http://images.google.co.in/imgres?imgurl=http://www.naturalingredient.org/images/large.jpg&imgrefurl=http://www.naturalingredient.org/&usg=__wgpsvc9aG7TOhYODxezb61H4RCI=&h=388&w=370&sz=130&hl=en&start=16&tbnid=aNcZBgNGYpURAM:&tbnh=123&tbnw=117&prev=/images%3Fq%3Dnatural%2Bingredients%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.theherbarie.com/images/natural_ingredients.jpg&imgrefurl=http://www.theherbarie.com/&usg=__S0HegqeASmZ0Xb1Lt7oV-aGoWKg=&h=263&w=200&sz=61&hl=en&start=4&tbnid=LW-jUMKHoKbtHM:&tbnh=112&tbnw=85&prev=/images%3Fq%3Dnatural%2Bingredients%26gbv%3D2%26hl%3Den


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Before entering the retail market, her

clinics were the only outlets for her

products.

By the 1990s, the range and popularity of

Shahnaz products had increased so much

that her products were carried by most of

the big retail stores in India and abroad.



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The Success MantraAchieve growth due to the quality of her

products and the result-oriented

treatments she offers.

She commented, "I have relied only on

clientele feedback, based on clinicaltreatments and this is what has made the

ranges truly unique and result oriented."


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And the success

In 1977, when she returned to India,she set up a parlor at her home inNew Delhi.

She had then put up a banner withher qualifications on it.

Within days she was booked for thenext 6 months.

She removed the banner and sincethen she never advertised. She lether products speak for themselves.


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Aim

It was my aim to get

India on the world

beauty map as I felt

terrible about the factthat India was never

represented at any world

beauty congress.

- Shahnaz Husain


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And the corridor to her AIM

She represented the countryfor the first time in theCIDESCO beauty congress inthe late 1970s.

She was appointed Presidentfor the day's proceedings at thecongress.

She used this opportunity tofocus the world's attention on

Ayurveda.


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The Turning Point The turning point in her business came when

she represented India at the Festival of India in1980.

Her team was given a counter in the perfumerysection of Selfridges in London.

She managed to sell her entire consignment in 3days and also broke the store's record forcosmetics sales for the year.

As a result, she was offered a permanent

counter in Selfridges.


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The Turning Point(Contd)

First Asian whose goods were retailed in western

markets by:

The Galeries Lafayette in Paris

Harrods and Selfridges in London The Galeries Lafayette in Paris

Bloomingdales in New York

The Seibu chain in Japan

Sultan Stores in the Middle East Also carried by other exclusive outlets in the Middle

East, Asia and Africa.


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Shahnaz Husain has used the franchisingmode to expand her business in India andabroad.

A large network of over 600 franchises andassociate clinics around the world.

In 2002, the Shahnaz Husain Group obtaineddistributor rights for Australia, New Zealandand the Fiji Islands.

Business Mode


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In India The Shahnaz Husain Group has about 40 distributors

and more than 600 sub distributors all over India.

The Group sells not only in the cities but also in thesmall towns.

In addition, the Group owns about 20 clinics andoutlets in New Delhi.

All other outlets are run on the franchise system.

The Group does not make any financial investmentin its franchises, nor does it have any share in theirprofits.


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Diversification

The Group has diversified into Ayurvedic centersforPanchkarma, Dhara and Kerala massage.

Two Shahnaz Husain Ayurvedic Health Resorts,one near Delhi and another in collaboration withthe Hyakumata group of Japan in the US islandof Saipan.

A line of herbal drinks under the brand nameFitness Fiesta Shadrink. These drinks are lowcalorie, cooling drinks to be consumed in thesummer.

A special range of ayurvedic products for petsShapet.


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Future Plans

Has started work on formulations that

astronauts could carry with them in their

extraterrestrial sojourns to protect their

skin from the ravages of space travel andslow down the ageing process.

Sent National Aeronautics and Space

Administration (NASA) free samples of hermoisturizers


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Lessons on Entrepreneurship

Shahnaz Husain has acquired worldwiderecognition.

Her dedication and persistent hard work have paidoff and she heads a Group which is the largest of itskind in the world.

Shahnaz believes that a true entrepreneur is aperson who has independence of spirit.

Shahnaz says that to succeed, one must never give upand never stop trying.

She puts in 18 hours of work and diverts all her energies

into her company.


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ShahanazHusains advice toentrepreneurs

It is important to have a dream and tobelieve in the magic of your dreams.

A true entrepreneur is a person who hasindependence of spirit.

One should be innovative, dynamic andwilling to try every avenue towards success.


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Her business sharpness and determined effortscombined with excellent products she creates have

made the Shahnaz Husain Group the undisputed leader

in the market for Beauty Products and Natural

Remedies.


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"She lives, sleeps, breathes her business.She is consumed with building a

successful company which she has done."

- Janine Sharell, Correspondent, CNN


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Born: in 1950

Place: Samarkhand, Pakistan


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Awards :

India's highest honor, the Padma Shree, in the field of Industry and trade for bringing

Ayurveda to the West.

The World's Greatest Woman Entrepreneur Award from Success Group of the U.S.A.

She is the first woman to be so honoured, in the 107-year history of the Success awards,

the Arch of Europe Gold Star Award for Quality,

the Golden America Award,

the Indian Government Awards for Export Excellence,

two prestigious international awards for Quality Excellence and Outstanding Woman

Entrepreneur 2002, by Global Quality Management, in London.


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Documents

17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur