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MARKET RESEARCH REPORT HERBAL BEAUTY CARE INDUSTRY 1

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Page 1: MARKET RESEARCH REPORTbizcon.in/wp-content/uploads/2019/07/Market-Research-report-Skin-Care...• Shahnaz Husain 15 • Kaya 16 • Kama Ayurveda 17 Competitor’s Weaknesses 19 Category-Wise

MARKET RESEARCH

REPORT

HERBAL BEAUTY CARE

INDUSTRY

1

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MARKET RESEARCH| CONFIDENTIAL 2

REPORT OVERVIEW

Industry Discussed – Herbal health care

Focused Market– Indian affluent class

Analysis focused

-- Determine the industry & market potential.

-- Identify prominent existence player.

-- Analyze their market, product , profitability & weaknesses.

-- Understand their sales, marketing & distribution strategy.

Client’s objective

The report was to be used to assess the market

potential and viability of the high end product among

the elite segments of India.

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MARKET RESEARCH| CONFIDENTIAL 3

CONTENTSIndustry Overview 3

Industry Trends 4

Porter’s Five Forces Model 6

Market Overview 9

Growth Drivers 10

Competitive Analysis 11

Profit Margin Analysis 15

• Shahnaz Husain 15

• Kaya 16

• Kama Ayurveda 17

Competitor’s Weaknesses 19

Category-Wise Price Comparison 22

• Body care Products 22

• Facial Care Products 23

• Hair Care Products 24

Our Opportunities & Recommendation 25

Mistakes to Avoid 26

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MARKET RESEARCH| CONFIDENTIAL 4

INDUSTRY OVERVIEW

With a growing economy that plans to see annual income triple

by 20XX, the cosmetics market of India is full of opportunities

and is a potential gold mine for many beauty and personal

care companies. Experts tend to agree that the Indian market

is bound to explode in a very good way.

₹XXX-₹XXXB

IndustrySize

XX%-XX%

AnnualGrowth

“Cosmetics market in India

is growing faster than many

other developing countries.

Though organic skincare

market is still at a nascent

stage in India, the growth

and penetration in this

segment is very

remarkable.”

-Aditi Vyas,

Founder & Director,

Azafran Innovacion Ltd.

The beauty industry in India is

growing at a break-neck

pace, almost twice as fast as

that of the markets in the

United States and Europe.

According to the recent

report by FCCI, the overall

Indian beauty market is

currently pegged at ₹XXX-

₹XXX billion and is growing at

the rate of XX%-XX% per

annum.

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MARKET RESEARCH| CONFIDENTIAL 5

INDUSTRY TREND

Beauty And Personal Care Growth Slows Down In 20XX

Though the beauty and personal care market continued to

register good growth in 2015 but the growth was lower than

over the period as a result of the impact of sluggish

consumer expenditure on demand for mass products.

However, within premium product categories, demand

remains high and consumers in urban consumers with

higher disposable incomes are trading up to more

expensive brands.

Rising Herbal Personal Care Sales

Demand for natural, herbal and Ayurvedic products was

on the rise in 20XX due to launch of a number of new

products and variants backed by strong promotional

campaigns carried out by top players in the industry to tap

into the potential of natural, herbal and Ayurvedic

products.

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MARKET RESEARCH| CONFIDENTIAL 6

Industry Dominated By International Brands,

In 20XX, the Indian beauty and personal care sales were

dominated by international players with diverse product

portfolios catering to the mass customer segment with

good distribution channels. The domestic players managed

to do well by launching new products with aggressive

marketing campaigns.

Grocers Remain Preferred Distribution Channel

Independent small grocers remain the primary channel for

sales of beauty and personal care products in India due to

the fact that products such as bar soaps, body lotions,

shampoos and hair oils tend to be purchased within smaller

neighborhood independent grocery stores. However, while

internet retailers, beauty specialist retailers and modern

grocery retailers currently have smaller sales shares, they

are rapidly growing in popularity and recording strong sales

growth.

Demand Expected To Remain Strong

The beauty and personal care market in India has huge

growth potential as a large number of products still have

only limited penetration in the country. The demand will be

driven by a number of factors, including rising disposable

incomes, increasing product penetration, the growth of

modern retailers, increasing awareness of beauty and

personal care products, the rising aspirations of consumers,

and strong economic growth. As a result, overall beauty

and personal care constant value growth over the forecast

period is expected to be higher than during the review

period.

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MARKET RESEARCH| CONFIDENTIAL 7

PORTER’S FIVE FORCES MODEL

The beauty industry has grown over the past few decades and

it is currently a multi billion rupees industry. Many consumers of

beauty products have realized the importance of self image

and presentation and this has boosted the purchase of beauty

products across the world. There is great innovation in this

industry which has also led to the gradual growth in the beauty

industry.

However, there are certain factors which affect the entry to the

beauty industry by firms. These factors can be briefly analyzed

using the Porter Five forces analysis. They include the threat of

substitutes, threat of new entry, bargaining power of customers

and suppliers as well as intensity of rivalry in the industry.

THREAT ENTRY: LOWNo barrier for new entry

Initial capital investment is hugeInitial set up of business is complex

Huge growth opportunities in herbal beauty industry.

THREAT SUBSTITUTE:HIGH

Lot of alternatives available

Low switching cost for the Buyer

RIVALRY: HIGHStiff competition

FDI in B2C can fuel up the competition

BUYER BARGAININGPOWER: HIGH

Multiple options to chose from

Low switching costPrice information easy

available

SUPPLIER BARGAININGPOWER: LOW

Large number of suppliers

Large supply of diverse products

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MARKET RESEARCH| CONFIDENTIAL 8

Threat Of New Entrants:

The beauty industry has a low threat of new entrants due to

the huge costs of entry. Developing unique beauty

products requires a lot of resources both in terms of

research and development and the actual manufacturing

process. Few middle and small scale firms have access to

the funds and expertise required to perform this effectively.

Another factor which discourages entry into this industry is

the huge competition present in the industry

Bargaining Power Of Customers:

The beauty industry has a high bargaining power of

customers due to the increase in competition and

availability of beauty products from a variety of

manufacturers.

Bargaining Power Of Suppliers:

The beauty industry has a low bargaining power of suppliers

due to the high number of market players and large supply

of diverse products to the market. There are many beauty

products which are developed by both large and small

scale manufacturers. Due to the huge supply, consumers

have the power to influence the market prices as opposed

to the suppliers.

Threat Of Substitutes:

The presence of many competitors makes the threat of

substitute high. If manufacturers sell their products at higher

prices, or if the products are of low quality, then consumers

are able to purchase substitutes from the many competitors

who are present in the market environment.

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MARKET RESEARCH| CONFIDENTIAL 9

Rivalry Within Industry:

With high threat of new entrants and no entry barriers, the

competition in the beauty industry is so intense and getting

more intense day by day. Business have to come up with

new unique beauty products every often and spend more

in research & development and marketing to be in the

competition.

The industry has high competition, high entry barriers, low

supplier power, high customer power and a large number of

substitutes. In order for the company to enter and be successful

in the beauty industry, it has to apply various strategies. These

may include focus on emerging markets, implementing a cost

leadership strategy, implementing research and development

and applying aggressive marketing campaigns. These

strategies will ensure that the company captures a market

share, develop customer loyalty and achieve long term

profitability over the years.

CONCLUSION

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MARKET RESEARCH| CONFIDENTIAL

MARKET OVERVIEW

₹XXX CrCurrent Market Size

XX%-XX%Growth rate

₹XXXX CrEst. Market Size(2020)

Organic Skin Care

Natural Hair Care

₹X.XXCrCurrent Market Size

XX%Growth rate

Driven by the increasing awareness towards beauty & wellness,

and rapidly changing life-style, herbal beauty sector is one of

the fastest growing segment in the global personal beauty

product industry. Organic living is seen as an established trend

in developed countries and the concept is fast catching up in

India with consumers opting for organic products for daily life.

The trend of 'Go Organic' or 'Live Organic' is catching up in the

skincare segment too.

Organic personal care products are

manufactured from natural

ingredients extracted from plants,

herbs and flowers under eco-

friendly conditions. Currently the

market for organic beauty products

in India is estimated at ₹XXX crore

and growing at XX-XX% per year.

The market is estimated to grow

two-fold in next five years and cross

the mark of ₹XXXX crore by the year

20XX.

“During the last decade, the herbal beauty care business has

emerged as the new growth frontier for beauty business in India,”

- Kuick Research

10

XXX

XXXX

Market Potential

2015 2020

Fig

ure

sin

cro

res

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MARKET RESEARCH| CONFIDENTIAL

Our findings based on a study done

by the research firm Nielsen, reveals

that market for herbal shampoo is

pegged at ₹X.XX crore and the

market is growing at a rate of XX% per

annually.

11

"while consumers in the

rest of the world have to

be educated about the

benefits of natural herbs,

this knowledge is well

inherited in India from

generations.”

MARKET GROWTH DRIVERS

Organic skin care products are

gaining fast traction in the Indian

markets as well as APAC region,

with notable brands making a

beeline into the segment.

Rising concerns for health, safety,

increasing go green consciousness

and growing consumer awareness

towards hazards of synthetic

chemicals has fueled the demand for

organic personal care products in

these regions. With the emergence of

a young urban elite population, rising

disposable incomes and increase in

working women looking for lifestyle-

oriented and luxury products, the

market for organic skin care is

expected to grow as more people

shun chemical products in favor of

organic ones.

The findings of the research are encouraging and confirms the

opportunities lying ahead in sector for herbal beauty products

in the coming time.

₹X.XX Crore

Market size of the

herbal shampoo

XX% Annual

Growth Rate

Health & Safety

Consciousness

Young Urban

Population

Rising Disposable

Income

Increasing Working Women

Population

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MARKET RESEARCH| CONFIDENTIAL 12

COMPETITIVE ANALYSIS

The identification of the firms that provide the same services as

our company, is the most essential aspect of this research as it

paves the way for the most suitable strategy required to

position the company in the market. Our competitors can be

segmented on the basis of the following aspects:

DEMOGRAPHIC SEGMENTATION

Demographically, our main focus will include, primarily young

girls and women belonging to middle to higher section of the

society. Based on the demographics our closest competitors

are:

Body Care, Hair Care, Skin Care,

Make Up & Fragrances

Skin Care & Hair Care

Skin care, Hair Care &

Cosmetic

₹XXXX-₹XXXXX

PRODUCT CATEGORIES PRICE RANGE(High end products)

SPECIALTY

Body Butters, Born Lippy Gloss & Hemp Hand

Protector

Body Lotions, Skin Toners, Face

Washes & Hair Serums etc.

Skin Facials, Pigmentation, Anti-Acne etc.

₹XXXX-₹XXXXX

₹XXXX-₹XXXXX

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MARKET RESEARCH| CONFIDENTIAL 13

GEORAPHIC SEGMENTATION

Geographically, Our primary focus will include Delhi NCR

region. Based on our target region, our closest competitors are:

Body Care, Hair Care & Skin Care

Skin care, Hair Care, Body

Care, Make Up & Lip Care

PRODUCT CATEGORIES PRICE RANGE(High end products)

SPECIALTY

Skin Cleansers, Fruit Skin Scrubs,

Body Lotion, Anti-Acne

Cream

Sunscreen Lotions, Scrubs,

Moisturizers, Lip Balms &

Shampoos

PSYCHOGRAPHIC SEGMENTATION

Our primary focus will be young girls and women who prefer

herbal beauty products over the chemicals, women who care

about nature and mother earth. Based on these aspects are

closest competitors are:

Bath & Body Care, Hair Care & Skin

Care

Skin care, Hair Care, Bath & Body Care

PRODUCT CATEGORIES PRICE RANGE(High end products)

SPECIALTY

Fruit face wash, Hair Oil,

Shampoo & Gels

Body Butters, Scrubs,

Moisturizers, Face Wash, Hair Oil &

Conditioners

₹XXXX-₹XXXXX

₹XXXX-₹XXXXX

₹XXXX-₹XXXXX

₹XXXX-₹XXXXX

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MARKET RESEARCH| CONFIDENTIAL 14

Bath & Body Care, Facial care Hair

Care & Skin Care

PRODUCT CATEGORIES PRICE RANGE(High end products)

SPECIALTY

Skin Toners, Hair Vitalizer, Bath Oils, Beauty Elixir, Body

Lotions etc.

STRATEGY OUTLOOK

The analysis of competitors’ strategies is an essential

component that can provide both an offensive and defensive

context to identify opportunities and potential threats lying

ahead for the venture. This analysis will help in the identification

of the most suitable strategy required for marketing, sales,

pricing and distribution.

MARKETING SALES DISTRIBUTION PRICING

StoresMedium-Upper

mediumOnline &

StoresSocial media,

website & campaigns

Franchise system

Online & Salons

Electronic &print medium

Premium pricing

ClinicsOnline & Clinics

Video tutorials, Social media,

Online directory listing & research

collaborations

Medium-Upper medium

₹XXXX-₹XXXXX

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MARKET RESEARCH| CONFIDENTIAL 15

MARKETING SALES DISTRIBUTION PRICING

Super stores, Own stores &

Franchise system

Medium-Upper medium

Online & Stores

Mass media advertising

Super stores, Own stores &

Franchise system

Medium-Upper medium

Online & Stores

Mass media advertising &

Online

Organic Stores &

Health Food Stores

Medium-Upper medium

Online & Stores

Word of mouth

stores & online

Lower medium-

Upper medium

OnlineSocial media & Online

Online, Exclusive stores &

Franchise system

Premium pricing

Online & Stores

Social media, TVC, Loyalty

program, Coupons, gift vouchers etc.

Research reveals the following common strategy adopted by

our competitors:

CONCLUSION

PRICE

DISTRIBUTION

MARKETING

Medium to Premium pricing strategy.

Social media and Mass Media advertisement.

Online and sales through exclusive stores,

franchise and super stores.

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MARKET RESEARCH| CONFIDENTIAL

PROFIT MARGIN ANALYSIS

Financial Matrix 2011 2012 2013 2014

Net Revenue XXXXXXX XXXXXXX XXXXXXX XXXXXXX

Net Profit XXXXXX XXXXXX XXXXXX XXXXX

Profit Margin XX% XX% XX% X%

SHAHNAZ HUSAIN

XX

XX

XX

X

2011 2012 2013 2014

Profit Margin

Source : Calculated from company reported financial statements

REVENUE ANALYSIS

The company sales have shown a steady growth during the

period 20XX-20XX. However the growth in the year 20XX is

steeper than the previous year mainly due to an increase in

sales of services through franchise.

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MARKET RESEARCH| CONFIDENTIAL

KAYA

2011 2012 2013 2014

Net Revenue XXXXXXXXXX XXXXXXXXXX XXXXXXXXXX XXXXXXXXXX

Net Profit (XXXXXXXX) XXXXXXXXX XXXXXXXXX XXXXXXXXX

Profit Margin X% XX% XX% X%

PROFITABILITY ANALYSIS

The company have been operating in an efficient way in the

period considered which is reflected through the company

profit margin that stands as high as XX% in FY 20XX. However in

FY 20XX the company Profit Margin has fallen severely. This

decrease is mainly due to written off of depreciation and

amortization on assets for which provisions were made earlier.

From coming period the profit margin is expected to grow at a

decent pace and follow the trend of period before FY 20XX.

Revenue Analysis

The company sales have shown a steady growth during the

period 20XX-20XX. The growth is mainly favored by the increase

in demand of organic health care services provided by KAYA

through its various health care parlors spread across urban

regions.

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MARKET RESEARCH| CONFIDENTIAL

X

XX

XX

X

2011 2012 2013 2014

Profit Margin

Profitability Analysis

The company Moto is to have a profit margin in the range of

10-20%. However the last four years period shows a completely

different picture. The main reason behind this uneven profit

margin is domestic & international expansion and huge

investment in research & development of products and

services. Looking at the company financials It wont be unjust to

say that company is thinking of creating a persona of a go to

brand for organic personal care among people.

2012 2013 2014

Net Revenue XXXXXXXX XXXXXXXX XXXXXXXXX

Net Profit XXXXXX XXXXXX XXXXXXX

Profit Margin X% X% X%

KAMA AYURVEDA

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MARKET RESEARCH| CONFIDENTIAL

X

X

X

2012 2013 2014

Profit Margin

Revenue & Profitability Analysis

Yet again a firm from the organic personal care genre

following a decent growth in sales in the period 2012-

2014 as of it’s above counterparts. However in the same

period the profitability margin of the firm is declining. An

increasing sales and declining profitability suggest that

something is wrong with the operations of the company.

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MARKET RESEARCH| CONFIDENTIAL 20

BRAND QUALITY PRICE CUSTOMER

SERVICES

PACKAGING

Shahnaz Husain

Good High Very Good Poor

The Body Shop

Average High Poor Good

Kaya Good High Poor Very Good

Biotique Good Medium NA Average

Lotus Herbals

Average Low-Medium NA Average

Rustic Art Good Medium NA Good

Kama Ayurveda

Good High NA Good

Forest Essentials

Good High NA Good

COMPETITOR’S WEAKNESSES

FACE CLEANERS

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MARKET RESEARCH| CONFIDENTIAL 21

BODY LOTIONS

BRAND QUALITY PRICE CUSTOMER

SERVICES

PACKAGING

Shahnaz Husain

Good High Very Good Average

The Body Shop

Average High Poor Average

Kaya Average High Poor Average

Biotique Average Medium NA Average

Lotus Herbals

Average Low-Medium NA Average

Rustic Art Good Medium Good Good

Rustic Kama Ayurveda

Good High NA Good

Forest Essentials

Average High NA Average

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MARKET RESEARCH| CONFIDENTIAL 22

BRAND QUALITY PRICE CUSTOMER

SERVICES

PACKAGING

Shahnaz Husain

Good High Very Good Average

The Body Shop

Good Average Poor Average

Kaya Good Medium-High

Poor Good

Biotique Good Low-Medium NA Average

Lotus Herbals

Average Low-Medium NA Average

Rustic Art Average Medium NA Good

Rustic Kama Ayurveda

Good High NA Good

Forest Essentials

Good High NA Good

SHAMPOOS

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MARKET RESEARCH| CONFIDENTIAL 23

BRAND QUALITY PRICE CUSTOMER

SERVICES

PACKAGING

Shahnaz Husain

Good High Very Good Average

The Body Shop

Average High Poor Good

Biotique Good Medium NA Average

Rustic Art Average High NA Good

Rustic Kama Ayurveda

Good High NA Good

Forest Essentials

Good High NA Average

BODY WASH

Our research based on the customer reviews reveals that our

competitors lag in the following areas:

CUSTOMER SERVICES: The customers are unhappy with theunpleasant after sale services of competitors.

PRICE: The prices are on the high side.

PACKAGING: Unhandy packaging of competitors’ productscreate inconvenience for the users.

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MARKET RESEARCH| CONFIDENTIAL

BODY CARE

PRODUCTS

24

CATEGORY-WISE PRICE COMPARISON

BRAND PRODUCT PRICE QUANTITY

Shahnaz Husain Personal Formula Herbal Moisturizing Cream

₹XXX 40 gms

Kaya Body Essentials ₹XXX 200 ml

Lotus Herbals Aloesoft™ Daily Body

Lotion SPF 20

₹XXX NA

The Body Shop Wild Argan Oil The

Radiant Oil

₹XXXX 125 ml

Kama Ayurveda Jwalini Retexturing Skin

Treatment Oil

₹XXX 100 ml

Biotique Bio Winter Cherry ₹XXX 190 ml

Rustic Art Organic Aloe Vera Gel

with Lemon Extract

₹XXX 100 gms

Forest Essentials Ayurvedic Body

Massage Oil Narayana

₹XXXX 200 ml

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MARKET RESEARCH| CONFIDENTIAL 25

BRAND PRODUCT PRICE QUANTITY

Shahnaz Husain Flower Power White

Water Lily Rehydrant

Lotion

₹XXXX 100 ml

Kaya Body Essentials ₹XXX 200 ml

Lotus Herbals Ecostay (L3, Royal Ivory) ₹XXX NA

The Body Shop VITAMIN E GENTLE FACIAL WASH

₹XXX 125 ml

Kama Ayurveda Kumkumadi Miraculous Beauty Ayurvedic Night

Serum

₹XXXX 12 ml

Biotique Bxl Cellular Youth Serum ₹XXXX 30 ml

Rustic Art Organic Juniper Face Wash ₹XXX 100 ml

Forest Essentials Facial Tonic Mist Panchpushp ₹XXX 100 ml

FACIAL CARE PRODUCTS

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MARKET RESEARCH| CONFIDENTIAL 26

BRAND PRODUCT PRICE QUANTITY

Shahnaz Husain Shahnaz Husain Shacare ₹XXX 200 gm

Kaya Health Hair Gel ₹XXX 200 ml

Lotus Herbals Lotus Herbals Kera-veda

Growoil Herbal Oil

₹XXX 110 ml

The Body Shop WILD ARGAN OIL THE

RADIANT OIL

₹XXXX 125 ml

Kama Ayurveda Bringadi Intensive Hair

Treatment Oil

₹XXX 100 ml

Biotique Bio Musk Root ₹XXX 900 gms

Rustic Art Organic Hair

Conditioner

₹XXX 100 ml

Forest Essentials Ayurvedic Body

Massage Oil Narayana

₹XXXX 200 ml

HAIR CARE PRODUCTS

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MARKET RESEARCH| CONFIDENTIAL

The Indian herbal beauty market is in a nascent stage with a

market size of ₹XXX crore increasing at an annual rate of XX-

XX%. The beauty market is estimated to reach ₹XXX crores by

2020. This provides a lucrative picture for a company that can

provide high quality products at reasonable prices.

A consumer behavior analysis, has observed that consumers

are increasingly shifting towards ‘natural’ and ‘herbal’ cosmetic

products as they are associated with bio-active ingredients and

safe for human skin.

Furthermore, the emergence of a young urban elite population,

rising disposable incomes and increase in working women

looking for lifestyle-oriented and luxury products are propelling

the Indian herbal beauty industry, which has witnessed a strong

growth in the last few years.

27

OUR OPPORTUNITIES

RECOMMENDATIONS

The foremost aim of the company would be to set its feet in the

market and to establish a brand name for itself. To achieve

these goals we recommend following strategies:

MARKETING STRATEGIES: Social media and Mass Mediaadvertisement.

SALES & DISTRIBUTION STRATEGIES: Online and sales throughexclusive stores, franchisee and super stores.

PRICING STRATEGIES: Medium to Premium pricing strategy.

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MARKET RESEARCH| CONFIDENTIAL 28

MISTAKES TO AVOID

The beauty industry is growing fast as consumers are willing to

spend more and more on beauty and wellness. With the

emerging trend of digital technology and its all-pervading

nature, brands have to engage and react on a real time basis

and this is one of the greatest opportunities and challenges for

the beauty and wellness industry. This has also changed the

marketing outlook and approach of beauty brands today.

Given this, we believe that we need to tread this path carefully

and plan our strategies accordingly. Below is a list of must avoid

mistakes:

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LOW RATE OF INNOVATION

Given the fierce competition, the rate of innovation is a key

game changer. Lack of innovation in terms of products,

services, technologies and communication could end up

making any brands obsolete. Constantly innovating and

adding value are what keeps a brand in the forefront and

helps grow market share. Consumers are always excited to

know about the latest development on a brand or the

newest product offering.

ONE-FITS-ALL APPROACH

Today it is growing trend that customers are looking for

expert advice to know what fits their needs. However,

brands run the risk of hard-selling their products without an

in-depth understanding of the customer profile and needs

which may result in the unhappy customers.

The beauty needs of every individual varies which is where it

is crucial for us to guide our customers face-to-face where

possible, otherwise a detailed explanation on the benefits of

the products or services should be given that would be self-

explanatory to a customer.

UNCLEAR DIFFERENTIATION

Given the multiplicity of offerings today, many consumers

tend to get confused about the image of the brand. There

is a need to clearly define our brand and its portfolio. It is

also helpful to define and manage each of the consumer’s

touch-points; this will have a far greater impact on brand

perception as compared to any other input.

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UNDERPLAYING PACKAGING INNOVATIONS

Packaging plays a crucial role as the first encounter that a

customer has with any product. It can be used to educate

the consumers about the functionalities of the products

and provide a step by step guide which will educate them

about the content and usage of it. Packaging can be

made more appealing and convenient in order to suit the

consumers’ needs. Additional benefits like product

differentiation can also be achieved by innovative

designing to help consumers distinguish one kind of

offering from the others with the clever use of colors and

patterns.

IGNORING ONLINE REPUTATION MANAGEMENT

need to realize the importance of online reputation

management as it is a key interface for brands to engage

with their customers. An online conversation gone wrong

can easily affect brand’s reputation among potential

customers and stakeholders. Even popular brands have

faced the brunt of customer grievances over social media.

We should be very careful of their presence and

personality online and develop a quick response

mechanism to manage customer complaints before they

tarnish a brand’s image.

IGNORING EMERGING SEGMENTS AND TRENDS

Brand should keep an eye on the emerging segments and

trends and they should realize the consumer expectations

of such budding segments and design offerings as well as

marketing campaigns accordingly. Brands should start

with proper research and insight analysis into the

consumer behavior and trends that vary in markets. This will

lay the foundation for a strong approach.

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MARKET RESEARCH| CONFIDENTIAL 31

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of the Bizcon Service LLP, except it voluntarily choose to

transfer such work in full or in parts.

The work depicted hereunder are meant only for sample

purpose. The author does not mean it to be used by any

other means.

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