15100000187 Öyküm Uysal15100000189 Fidan Çakır

15100000122 Naile Sevimler1500000153 Suzan Çelik

NEUROMARKETING

Neuromarketing is a new form of market research, that uses neuroscience tools to measure the emational impact of communication across all media,and

translate the findings into actionable marketing recommendations.

2Suzan Çelik

An American neurologist Read Montesque investigated that why people prefer pepsi instead of coco-cola.This experiment is the start of the neuromarketing

3Suzan Çelik

FMRI is technology that can create a picture and measure of where part of brain activity by increasing blood flow by marketing stimuli.

Fidan Çakır 4

Electroencephalogram (EEG) is a measure and records the brain’s electrical activity at the surface of the scalp when brain undergoes any stimulus.

EEG is movable , cheaper and easier application as for that fMRI.

Fidan Çakır 5

Eye tracking method is following the eye movements of consumers espically point that look more on the watched images.

Usually use this method is designed of web site and printed media.

Fidan Çakır 6

Suzan Çelik 7

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Fidan Çakır 9

This method conductivity of the surface of the skin, measure microscopic changes in the levels of perspiration according to emotions such as worry ,happiness and fear.

Fidan Çakır 10

CAMPBELL’S SOUP and FRITO-LAY use neuro marketing for packaging

Bright colour OR Matt colour

11Öyküm Uysal

CRAYOLA Price,Quality,Shape OR

Crayola Smell

MICHELIN 1996

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More confidental than surveys Measuring more quality results

.Confidence measuring

.Pricing

.Retailing

.Advertising

.Sale meetings

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It can be use for persuasion and deception Neuroscience is too young to understand

consumer behaviors Neuroscience has some uncertainty and limited

meanings

Naile Sevimler 14

Consumers will have more powerful immune system

Traditional researching methods are always be useful

Neuroscientists will operate with more brands Neuromarketing will be the most profitable

operations Neuromarketers will be helpers for decision

makers

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