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Don’t ever “sell” - Pose a problem or design challenge - Offer a solution

Write as though you are in a conversation, not a lecture

Content impartiality is the number one requirement for many editors

Use active rather than passive tense

Best Practices are Essay and Case-Study formats

Include an author’s biography and photo

Create a meaningful headline

Tailor submissions to the media’s editorial calendar

For the pitch – specifics sell the story to most editors

Incorporate color photos, illustrations, graphs and artwork

Aim for a manuscript of 1,500 to 2,500 words

Quote a higher authority and include his/her photo

Include a sidebar with background or additional resources

Create an article abstract to pitch the manuscript

Save your company name for the last paragraph

15 TIPS FOR CREATING EFFECTIVE BRANDED CONTENT