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Catherine Leigh Schmidt portfolio2/29
Yatra is a Devanagari and Latin display font based on the hand-painted signage of the Mumbai Railways. Yatra was started as a Fulbright project in India and is available for free on Google Fonts.
Yatra mimics the high-contrast, modulated, chunky style of Mumbai rail sign painting. Yatra aims to illustrate how typography for civic contexts, rather than aiming for simplicity and universality, can instead retain local and historic qualities.
The Latin in Yatra shares a brush angle with its Devanagari, which is part of why it looks so quirky. The Devanagari was designed first. The Latin characters mimic Devanagari forms in an extreme way without being too cheesy. The typeface attempts to capture the liveliness and error that make painted signs endearing.
Google Fonts
Yatra
Catherine Leigh Schmidt portfolio3/29
Google Fonts
Yatra
Catherine Leigh Schmidt portfolio4/29
Google Fonts
Yatra
Catherine Leigh Schmidt portfolio5/29
Bindery is a template that lets you easily print out your web content as a book. Whether it's your blog posts, course curriculum, or show catalogue, Bindery is a tool for anybody who needs to have the same content in print or online. Without InDesign, your browser does all the heavy lifting. A collaboration with Lukas WinklerPrins in both design and development. Comissioned by the Design Office in Providence. A work in progress.
Bindery
The Design Office
Catherine Leigh Schmidt portfolio6/29
RISD uses painted sandwich boards to mark buildings around an urban, bewildering campus at several points in the school year. The original design (above↑), while cute and clever, could spell "ISIS" if two boards were side by side. Also, the system was too inflexible for other needed signage, as evidenced right→. Too, the signs were too playful to feel official.
I was tasked with updating the system. The new system needed to be easier to produce, more flexible, and more sober in tone. Too, the system had to follow new type standards that weren't previously in place.
RISD Campus
Sandwich Boards
Catherine Leigh Schmidt portfolio7/29
Rhode Island School of Design
ColonialApartments 161
SouthMainCaution
SidewalkClosed
Parking
Rhode Island School of Design
ColonialApartments
Slide from proposal presentation. Acrylic panels can be switched out. Different colors
of acrylic could be used for different kinds of signs.
RISD Campus
Sandwich Boards
Catherine Leigh Schmidt portfolio8/29
Rhode Island School of Design
ColonialApartments
RI
S D
Rhode Island School of Design
161SouthMain
Rhode Island School of Design
161SouthMain
Rhode Island School of Design
BEB
Rhode Island School of Design
ProvWash
Slide from proposal presentation. Checking line length.
RISD Campus
Sandwich Boards
Catherine Leigh Schmidt portfolio9/29
CAMPUS SANDWICH BOARDS STANDARDS MANUAL 2
April 20, 2016
Introduction
vinyl
vinyl
acrylic panel
paint
This manual is a list of instructions for creating a new RISD sandwich board. These boards are used to help visitors, staff, and students find their way and to alert them to road closures, maintenance or other campus issues.
The system is composed of three pieces, the wooden sign, a sheet of acrylic, and vinyl lettering.
Any questions about the contents of this document should be directed to:
Micah Barrett Kerci Marcello [email protected] [email protected]
CAMPUS SANDWICH BOARDS STANDARDS MANUAL 8
April 20, 2016
Admissions
Vinyl Placement: White Vinyl on Panel
top rule centered between fastener holes
type centered
bottom rule centered between
fastener holes
seal centered above rule
= 5600 Reflective 010 White
17 1/2"
1 1/2"
4"
21"
Pages from a standards
manual that shows how
the system works and
gives instructions about
how to position the
elements in the sign.
RISD Campus
Sandwich Boards
Catherine Leigh Schmidt portfolio10/29
The final result, now in production.
RISD Campus
Sandwich Boards
Catherine Leigh Schmidt portfolio11/29
A brochure for an event celebrating 5 years of the RISD Maharam STEAM Fellowship, hosted by Maharam textiles in New York. Part of a larger collaterol system that included name badges, projected graphics, and signage.
The brochure explained the program and hgihlighted grantees to antendees of the event.
RISD Maharam STEAM
Fellowship Event
Brochure
Catherine Leigh Schmidt portfolio12/29
RISD Maharam STEAM
Fellowship Event
Brochure
Catherine Leigh Schmidt portfolio13/29
RISD Maharam STEAM
Fellowship Event
Brochure
Catherine Leigh Schmidt portfolio14/29
As a part of a new suite of admissions materials, here are some proposals for a new campus map. The map is aimed at potential students visiting RISD
Work in Progress: RISD
Campus Map
Re-design
Catherine Leigh Schmidt portfolio15/29
Work in Progress:
Campus Map
Re-design
Catherine Leigh Schmidt portfolio16/29
Work in Progress:
Campus Map
Re-design
Catherine Leigh Schmidt portfolio17/29
Everlane.com
landing page
Catherine Leigh Schmidt portfolio18/29
Everlane.com
landing page
Catherine Leigh Schmidt portfolio19/29
Everlane.com
email layouts
Catherine Leigh Schmidt portfolio20/29
E V E R L A N E
L A U N C H I N G A U G U S T 1 0
CREATIVE SERVER/MARKETING / CON-TENT/Content &
S H O E S
FA L L 2 0 1 5
E V E R L A N E
M O D E R N P O I N T E D F L A T
In sleek two-tone and all-black
options with a color block heel
detail, this classic slip-on gets a
modern update.
Black, Black & White, Burgundy Tonal. $155.
September 15.
M O D E R N L O A F E R
Now available in grey, cognac,
and black patent leather, our very
first shoe gets an update for fall.
Menswear-inspired but feminized
by its elegant shape and stacked
heel, this is still one of our most
popular styles. Grey, Cognac, Black Patent. $165
$175 for patent. September 23.
Everlane.com
spreads for pdf press
release & lookboook
Catherine Leigh Schmidt portfolio21/29
Italian crafted. Everlane priced.
Four essential shoes for fall.
S T R E E T S H O E I N L E A T H E R
Our first Street Shoe was designed
with a nubuck exterior and
lightweight foam heel. Now in a
buffed leather, this fall’s update
is still lightweight but has a more
durable finish for all-weather wear.
Black, White. $135. October 1.
C H E L S E A B O O T
The classic rounded toe and
pull-on construction make this a
traditional Chelsea Boot. But with
squared off double-elastic sides
and the same stacked wooden heel
as our modern loafer, we gave this
fall-to-winter essential an edgier
twist. Black, Grey, Burgundy, Camel. $230.
October 20.
Everlane.com
spreads for pdf press
release & lookboook
Catherine Leigh Schmidt portfolio22/29
for / with / in
web to print book, and
website
for / with / in is a website which prints to a book using the browser's print function. The site presents a series of graphic design and code experiments about using the browser as a tool for graphic design. I worked collaboratively with a group of students and John Caserta to assemble the projects into a website and a book which would print from the browser.
Catherine Leigh Schmidt portfolio23/29
for / with / in
web to print book, and
website
Catherine Leigh Schmidt portfolio24/29
Chini typeface
"Chini" means sugar
in Hindi. Chini is a
Devanagari and Latin
display typeface (in
progress) that I made as a
part of my degree project
at RISD. Chini was my first
attempt at a Devanagari
typeface. Chini is based
on north Indian round
brush sign painting
styles. Chini is a work in
progress.
Catherine Leigh Schmidt portfolio25/29
Chini typeface
Catherine Leigh Schmidt portfolio26/29
STEAM identity
During my time at RISD I was the president of the STEAM (Science, Technology, Engineering, and Art) student group. We were trying to envision a new role for the artist in society. I designed an identity that was flexible, extensible, and recognizable even if it was made outside of adobe software—drawn, for intsance. We wanted to include the identity as a part of a toolkit that could be shared with new student groups at other universities.
Catherine Leigh Schmidt portfolio27/29
STEAM identity
The identity extends to
eight student groups
today. Each group has
a unique shape, but the
pentagon allows them to
be recognized as STEAM
groups.
Catherine Leigh Schmidt portfolio28/29
STEAM Materials
Catherine Leigh Schmidt portfolio29/29
RISD Academic
Commons poster and
mailers
This poster for RISD
Academic Commons can
be hung as a whole or
sliced into mailbox-sized
pieces.