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8/11/2019 12.2013!03!06 E-banking as a Source of Insight - Final
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Tony Brown Istvan MagyarSenior Industry Consultant Financial Sales DirectorFinancial Services Teradata HungaryTeradata International [email protected]
6 th March 2013
E-BANKING ANALYTICS:GENERATING PROFIT FROM DATA
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2 8/25/2014 Teradata Confidential
Teradata is the global leader in data warehousing
and analytic solutions
founded in1979
Since 1999 we have held a leader position inGartners Data Warehouse DB Magic Quadrant
Spun off from NCR in October 1997.
Revenue: $2.665 bn (+13%) in 2013
More than 10,000 data warehousingprofessionals (>50% in the past 3 years)
We have a team of 30 people in Budapest
Over 1000 customers , mostly Fortune Top 500 customers with more than 2400 Systems
Banking remains one of our top targeted industries,
9 of the top 10 global banks choose Teradata for DataWarehousing
Recent Acquisitions and integration of Aprimo,eCircle and Helm Real Time for IMM. Extending ouranalytical eco-system with Teradata Aster
Introduction to Teradata
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The Challenge:
> Digital & Mobile revolution createsdisruption, smartphones becoming theprimary web access device
> Non-Bank competitors entering themarket for financial services
> Need to innovate to stay ahead of
competition> Channel migration reducing salesopportunities in traditional bankingchannels
> Need to make channel agnosticinvestments
The Opportunities:> Gain insight from new channels and
sources of data> Multi channel services and sales
integration creates value for customers
and banks
Challenges and Opportunities with e-Banking
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"Digital data will flood the
planet and helpus understand it
better. Drowning In Numbers,
Economist, Nov 18, 2011
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Big Data picture for Retail BankingUnderstanding Customer Needs
SingleCustomerView
CustomerInformation
ProductInformation
Contact &Interaction
History
Transaction& Events
Propensity& RiskScores
CustomerProfitability
Integrated
Web Data
SessionisedVisits, PageNavigation
Searches,DetailedBrowsing
Purchase Path,Quote Engines,
Applications
Social
Social Media,Social Graph,
Likes,Interests
Tweets, etc
Voice &
text
Call CentreVoice to text
Branch Notes,Interviews,
eMails
Research,Voice of
Customer
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Understanding Customer NeedsCustomer and Channel View
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From Insight to ActionBuilding engagement through Real Time personalisation
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From Insight to ActionEach browsing journey will be unique
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From Insight to ActionEach browsing journey will be unique
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From Insight to ActionPersonalisation drives much higher click through rates
Families & Couples
Find out more about our:Financial Planning ToolsTax Savings CalculatorFiscalife CalculatorMortgage CalculatorBudget PlannerCard Finder
Try our Mortgage Calculatorand apply online now
Offers updated toreflect customerinterests. Clickthrough ratesincrease 5-20x
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From Insight to Action:Insurance Multi-Channel Case Study
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From Insight to ActionBanking Multi Channel Case Study
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Self Service AnalyticsPutting Customers in Control, they Dictate the Conversation
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Integrated Digital ApplicationsRisk Management, Revenue Management, Customer Service
We give motorists hintsand tips on how to improvetheir driving and the abilityto share scores and badgesusing social medianetworks
Steve Treloar, Aviva
Innovation can create new markets and leaders - once consumers are ready
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Customer Behaviour andexpectations are changing, fuelledby Digital and Mobile technology
Build and more completeunderstanding of customer needsand behaviour.
The Digital Revolutionis here
Integrate online andoffline data
Execute a multi channelstrategy
Summary & Close
Opportunities in one channel can
be realised in another. Maximiseservice and sales opportunities bymaking channels work together
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