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GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 1
Successful SICAM: GRASS welcomes major Italian
companies to its exhibition stand
• Internationalisation is on track and proximity to the market
pays off
• A lot of positive response to the newly founded Italian
subsidiary
• Quality in demand: Comprehensive Tiomos product range
attracts high level of attention and acclaim at SICAM
The SICAM trade fair in Pordenone proved to be an extremely successful
event for GRASS. The manufacturer of innovative movement systems
was able to welcome many leading companies from Italy and also from
other European countries to its exhibition stand. “Particularly in a year
without the interzum show, SICAM was an important meeting point for
our partners and prospects from around the globe, from Scandinavia to
Africa and from Brazil to Japan. In our view, SICAM definitely lives up to
its aspiration of being an international trade fair,” said GRASS Chairman
Ronald Weber.
The intensified activities of GRASS in Italy were certainly noticeable.
Many customers and potential business partners welcomed the recently
opened sales subsidiary in Pordenone and its proximity to the market.
Marco Müller and Giuseppe Paccagnella, who make up the management
team at GRASS Italia, were also inspired by their first trade show
appearance since the foundation of GRASS Italia S.R.L. in Pordenone:
“Even if Italy in particular is currently facing difficult and turbulent
times, and having to grapple very much with its own problems, we
GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 2
nonetheless conducted some very constructive and highly intensive
meetings. These once again confirmed the positive effect of having our
own subsidiary and the significant increase in demand for our products,
especially where business with new customers is concerned. We have
created proximity to the market and consequently the foundation for
working relationships based on partnership,” said Marco Müller,
Chairman of GRASS Italia.
Growing diversity of the new hinge generation
Tiomos generates a lot of interest
The company presented the GRASS brand world with a stand design
that has proved so successful in securing high brand recognition at
many trade fairs worldwide. Among the wide product portfolio of
movement solutions for drawers and pull-outs as well as flaps for wall
units, it was above all the new hinge generation Tiomos which attracted
a great deal of attention. While the maximum stability, integrated
damping and new kinematics inside the hinge speak for themselves, the
ongoing expansion of the Tiomos range increases the versatility of the
hinge for a broad spectrum of applications including living room and
bedroom furniture. This flexibility is valued by customers and provides
the optimal basis for new business.
GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 3
Photos:
SICAM exhibition stand, file: SICAM_GRASS
SICAM exhibition stand, file: SICAM_I_GRASS
SICAM exhibition stand, file: SICAM_III_GRASS
GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 4
Shortcut/caption GRASS movement systems:
The SICAM trade fair in Pordenone proved to be an extremely successful
event for GRASS. The manufacturer of innovative movement systems
was able to welcome many leading companies from Italy and also from
other European countries to its exhibition stand.
SICAM_GRASS
SICAM_I_GRASS SICAM_III_GRASS
GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 5
GRASS movement systems
A globally successful group of companies, a fresh brand with tradition
and an extraordinary diversity of perspectives – that’s GRASS in a
nutshell. With sales revenues of 288 million euros in the financial year
2011, over 1,800 employees at 18 locations and more than 200
distributors in 60 countries, GRASS ranks among the world’s leading
specialists in movement systems. As development partner and systems
supplier to the furniture industry, GRASS has been creating products
which inspire its customers for more than sixty years. GRASS slide and
drawer systems, hinge, flap and corner cabinet systems are brand-name
products that move the furniture of prestigious brands.
GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 6
GRASS Group Factbox
Owner: Würth Group
Management Board: Ronald Weber (Chairman)
Thomas Müller (Technology/Development)
Christoph Walter (Finance/Administration)
Employees: More than 1,800 employees worldwide
Sales revenues 2011: 288 million euros
Production companies: Austria: Höchst, Götzis and Salzburg
Czech Republic: Krumlov
Germany: Reinheim, Alpirsbach
USA: Kernersville NC
Sales companies: Australia: Melbourne
Canada: Toronto
China: Shanghai
France: Chaville
Germany: Ofterdingen, Verl
Italy: Pordenone
South Africa: Cape Town, Johannesburg
Sweden: Jönköping
UK: Bromsgrove
USA: Kernersville NC
GRASS – PRESS RELEASE
»TRADE FAIR REVIEW SICAM 2012«
NOVEMBER 2012
Page 7
Press contact
Further information can be requested by contacting our PR agency,
GOOS COMMUNICATION. Downloads and additional information are also
available online at www.grass.at.
GRASS Movement Systems
GRASS Platz 1, 6973 Höchst, Austria
Telephone +43 (5578) 701-0, Fax +43 (5578) 701-59
Email: [email protected]
Internet: www.grass.eu
GOOS COMMUNICATION
Mr. Florian Goos; Ms. Yvonne Deters
Dorotheenstraße 56, 22301 Hamburg, Germany
Telephone +49 (40) 284 17 87-0, Fax +49 (40) 284 17 87-60
Email: [email protected];
Internet: www.goos-communication.com