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OF CONTENT MARKETING
SLIDESHARESLIDESHAREThe Quiet Giant
3 BILLIONSLIDE VIEWS A MONTH
THAT’S 1,140 SLIDES VIEWED PER SECOND
THAT’S 1,140 SLIDES VIEWED PER SECOND
HIGHLY PROFESSIONAL AUDIENCE
SLIDESHARE’S AUDIENCE COMES FROM
According to ComScore, 100 equals theaverage traffic to a particular site within aspecific demographic. SlideShare has five times traffic from business owners than other popular websites.
KEY:
BUSINESSOWNER
MICRO BUSINESSOWNER
SMALL BUSINESSOWNER
C-LEVEL WORK IN SMALLBUSINESS
50
7
59
4
518
99 93
146
91
139 9
6
166
89
199
144
94 85 82
162
156
108
130 9
9
147
95
164
90
0
2007
1,529,805
6,116,777
16,993,514
33,194,966
60,077,045
2008 2009 2010 2011
5
10
15
20
25
30
35
40
45
50
55
60
65
VIS
ITO
RS
(MIL
LIO
NS
)SLIDESHARE VISITOR GROWTH
A recent study by the B2B TechnologyMarketing Community on LinkedIn shows the current state of content marketing in the B2B space.
Marketers are spending a quarter of
their marketing budgets on
content marketing.
of B2B companies are doing more
content marketing than the
previous year.
71%71%71%$$
B2B Marketing ProgramsB2B Marketing Programs
82% 70% 68% 64% 32%
The Optimal PresentationThe Optimal PresentationKeep It
Short & SweetKeep It
Short & Sweet
AVERAGE NUMBER OF
SLIDES PER PRESENTATION 1919
NUMBER OF SLIDES
Less than 10 10-30
30-50 50-100 100+
33%33%33%
14%14%14% 7%7%7% 1%1%1%
45%45%45%
Be visualBe visualAVERAGE NUMBER OF
PICTURES PER PRESENTATION
AVERAGE NUMBER OF PICTURES PER PRESENTATION
19
AVERAGE NUMBER OF WORDS PER SLIDE
24
GET TO THE POINTGET TO THE POINT
SOURCES:CONTENT MARKETING INSTITUTESLIDESHARE.NETQUANTCASTCOMSCORE
Content marketing is a marketing technique that involves the creation or sharing of
content for the purpose of engaging customers. More and more companies are incor-
porating content marketing into their overall digital strategies.
Top Strategies Used in B2B Marketing Programs
ContentMarketing
Search Engine
Marketing
Host or Attend Events
PublicRelations
PrintTV
Radio
SLIDESHARE IS THE WORLD’S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY
ONE OF THETOP 150
SITES ON THE WEB
60 MILLIONVISITORS A MONTH
ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT